The first thing that you want to do is put in the URL of the web page that you want to send your traffic towards. Facebook will now generate an ad for you based on that web page's meta-title and description. I recommend against using this, and you should clear this to write your own. ==== ==== ==== ==== Every Facebook advertising strategy consists of 3 steps. The first step is designing the ad itself. This article is going to reveal the part of the best Facebook advertising strategy.