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Farmers Insurance - “Frozen Pipes�

Production Design - Ken Averill

University of Farmers Agency mood board....

University of Farmers is a modern campus filled with the best and brightest in the insurance field. It is a place where Farmers employees learn and hone their craft with the help of the most knowledgeable teacher in the world - Professor Nathaniel Meeks.

Location Ext.- Shot at UCLA with plates of other buildings on campus comped in background.


The “Frozen Pipes” spot was 1 of 4 from the “University of Farmers” Campaign....


Agency Storyboards...


Set Elevation


Final Rendering


Stills from shoot ... All water effects were shot live action, in camera.


Stills from actual commercial....



http://www.adg.org/sites/art/videos/1292460868-Farmers_Pdf_Presentation3