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Contributors

Class of 2010

Nabeela Akhtar Charlotte Arrundale Chris Barnard Rahima Begum Sufiya Begum Rikki Michelle Carney Helen Cheung Chris Davies Samantha Davies Hayley Dewar Hannah Dodd April Edwards Amy Flitcroft Philippa Givvons Ian Glasgow Anna Karen Hattersley Foyez Haque Maria Hills

Bethany Hillyard Stephanie Jones Amy Joynes Robyn Kelly Francesca King Zoe Hoi Man Kwan Anthony Mather Jade McMillan-Hainey Jeremy Elliot N'Dure Pauline Ng Dimple M Patel Ellie Pattinson Christian Shields Amy Louise Smith Oliver Taylor Scott Walker Craig Weighman Kerry-Marie Wilson


Roy Chilvers r.chilvers@salford.ac.uk

“I can't understand why people are frightened of new ideas. I'm frightened of the old ones.” John Cage, Composer and Philosopher, (1912 – 1992)

Ideas, and the development of ideas into innovative solutions, are at the very heart of creative design practice, and John Cage in the above quotation articulates the clear link between ideas, boldness, and ambition. This book, and the integrated website it links to, is an embodiment of ideas processed into creative output. The students featured here will soon become graduates of BA(Hons) Design Futures, and BA(Hons) Design Management for the Creative Industries, two courses which are interlinked and thrive on the generation, investigation and development of ideas for purpose. Design decision-making is their business, and the graduate destinations they will progress to shows the demand for these skills across the business and creative sector:Account Managers,Visual Designers, Interaction Designers,Trend Forecasters, Fashion Buyers,Web Developers and Creative Entrepreneurs are typical. Innovation is central to their approach to problem solving, and this book, together with the use of Augmented Reality (AR) techniques to drive visitors to the linked website, is their statement of awareness and ambition. So, what is it about? No Sheep’ is the concept vehicle conceived, designed, resourced, and produced by them in response to the challenge of bringing material to the market which shows the different nature of their Degree courses, and the fact that they emerge as strong, creative individuals. They may hold a common degree, but that not does not make them all the same. Neither are they timid, or looking to find safety in anonymity. Each student took the same cut-out stencil of a sheep, and used it to generate a visual response: one problem, many solutions, ideas in action. To show how print and web can be used in an integrated way, each student’s page also has an AR marker which, if you visit the website, you can hold up to a webcam and see more 3D visuals. It is to their credit that they have also been able to enthuse and engage with quality industry backers, and we are grateful to AND Partners for supplying financial support, and to You & Me Creative for their practical and expert production guidance. And now it’s your turn. Visit the website, www.no-sheep.co.uk download the sheep template, create your response, and upload it so we can all see it.You must have an idea, we all do! Roy Chilvers, Programme Leader BA Design Futures BA Design Management for the Creative Industries


Adrian Bentley www.andclick.com

When we were asked to sponsor ‘No Sheep’ it’d be easy to say we jumped at the chance. But we didn’t. We insisted that the students make a formal pitch for our investment. We needed to know what the project was all about.What they wanted to get out of it - collectively and as individuals. And, because we’re not in the habit of dishing out big chunks of money for the sheer heck of it, we were also keen to know “What’s in it for us?” The pitch team suggested that And Partners - as a leading (their words not ours) ideas and innovation company; a bunch of designers, entrepreneurs, inventors and all round creative thinkers - should invest our hard-earned cash wisely, in the next generation of bright, creative and commercially switched-on minds. And next time we’re recruiting, we just might get the pick of the crop from this group of diversely talented, highly employable graduates; each prepared to challenge conventional thinking and confidently head in their own direction. We’re not looking for sheep.

Adrian Bentley Head of Innovation And Partners Waulk Mill, Bengal Street, Manchester M4 6LN www.andclick.com // www.and-digital.com


Nabeela Akhtar nabeela88@live.com

The optimistic colours illustrate my bold and playful attitude towards design, with the butterflies representing an eclectic approach to idea generation and my ability to look sideways in the search for big answers to design questions. A journey is always undertaken. I explore diverse ideas and take myself off the beaten track which often leads to a tangle of seemingly unrelated threads, thoughts and musings. To ignore the possibility of such tangles is to ignore the potential for generating innovative, engaging and always beautiful solutions. Something I would never do. I am the red sheep who is: Original, Innovative, Confident, Subtle.


Charlotte Arrundale charlottearrundale@hotmail.com

I approached this part of the brief looking at myself as a designer and the experiences I have had during my time on the course. During this process, I realised I am innovative and like to be hands on. I wanted these elements to reflect in my sheep. The design of my sheep shows off my personality. It is quirky, fun and stands out I decided to design my sheep to look a little scraggly and have a shaggy textured feel. I did this by using rough edges, and using different lengths of wool to give it a life like look. The sheep is expressionless but the shades of the surrounding colours I have chosen create a happy ambience.


Chris Barnard thechristomcr@gmail.com

Creating art and design from ruin and decay has always fascinated me. I have often found inspiration by experiencing imagery that changes my perception of an object or environment. Whilst searching my local area for ideas for some of my work, I stumbled upon the remains of a makeshift camp, situated under a bridge. Scattered amongst the saucepans, discarded clothes and broken children’s toys, was evidence of serious poverty and drug-addiction.The camp had been set up amongst some boulders on the edge of the river, and I decided to make these stones my canvas. Using water-soluble paint (to ensure that my work was strictly temporary) I applied white sheep around the area, with black sheep leading the flock. This adds to the metaphorical aspect of the project, with a black sheep typically being an individual, or the ‘odd-one-out’.


Rahima Begum rahimame@hotmail.com

Branded! The thought behind the design is to illustrate that this is unlike any other ordinary sheep. The image of the barcode and a spray-painted sheep is to convey that I am now a branded member of the Design Futures course. Brand development and communication is a huge area of interest to me and Design Futures has enabled me to develop skills in this challenging area. The visual concept of the sheep is simple but the idea behind the design is thought provoking .


Sufiya Begum sufo@hotmail.co.uk

The sheep in the design is a symbol of confusion and doubt. It summarises the feelings I experienced whilst trying to think of good ideas and the ‘head lost in the clouds’, seemed particularly fitting at times. I decided to take an experimental and approach with the design and used a range of different mediums which is testimony to my willingness to be creative and to be different. I can use many materials with comfort and ease from spray-painting motifs to Biro-pens for sketching. My interests include working manually to create raw illustrations and utilising different media to create engaging styles and textures. Design Futures has taught me a number of things, not only about what we call ‘design’, but also about myself, and like the sheep in my design, I lost myself and found myself through the course of this journey.


Rikki Michelle Carney rikki_michelle19@hotmail.com

Ingredients 170 g all-purpose flour, 3 tablespoons unsweetened cocoa powder, 2 teaspoons baking powder, 2 pinches salt, 220 g sugar, 2 teaspoons vanilla essence, 1/2 cup milk, 1/2 cup vegetable oil, 2 eggs. Method Preheat oven to 350 degrees and grease cake tin. Carefully combine flour, cocoa powder, baking powder, salt, sugar and vanilla essence in a bowl. Add milk, vegetable oil and eggs. Blend everything together by hand until smooth.Transfer to cake tin and bake at 350 degrees for approximately 35 to 45 minutes. After the cake has cooled, slice the cake through the middle to make two layers. Frosting Cream the softened butter with powdered sugar in a bowl. Add cocoa, vanilla and 4 tablespoons of lukewarm milk, and mix until smooth. Fill the frosting in between the layers. Decorating Outline sheep and slice around stencil. Finish with whipped cream to serve. Without the perfect ingredients, the perfect method and the perfect presentation you will not achieve the perfect product‌..


Helen Cheung ocarinaone@gmail.com

When I was younger and had started to really get into music, I used to make mix-tapes for friends and family. I used to record my favourite songs off the radio and eventually record my first song using the built-in mic on my stereo, straight onto cassette. I filmed my first video recording to use on my first ever animation on a camcorder that recorded onto Mini DV cassettes and when the band that I was in wanted to record at a professional studio, we did so at a place which still had full analogue recording. I love the combination of music moving image, tapes and cassettes which were there when I started getting into music and moving image. I used this opportunity to create something that acknowledged parts of my past, parts that have helped to make me the designer I am today, mixing old with the new.


Christopher Davies chrisjdavies82@hotmail.com

The idea for the content of the book was for each individual to show their response to the concept in a creative way, whilst incorporating the stencilled image of the original sheep. I felt I had a clear understanding of the concept for this project as I worked in a close group of six who were asked to come up with the branding for the project that would later be known as ‘No Sheep’. I wanted to stay close to the theme by producing an image that would carry the same message as the branding as well as keeping an abstract approach to the work itself. I chose to construct the image using felt as I thought it would create an interesting texture as well as work well with stencilled shapes such as the sheep. I thought an image of Noah’s Ark gathering all the animals but not taking any sheep would bring a sense of irony and good humour, which along with the friendly feel of the felt would work well together. It may have felt bad using a whole sheet of felt for one small sea lion but nevertheless, I was happy with the outcome.


Samantha Davies samanthadavies@live.com

My creative inspiration for the sheep began with my passion for heritage and nostalgia which has influenced previous components of my study. From this I felt a great sense of traditionalism and to me that evokes an appetite for celebrating all things British. My sheep visual depicts my interpretation or notion of an idiosyncratic Britain: a return to quaint, picturesque ideology. From this I became very interested in taking inspiration from past products and re-developing them for a modern and contemporary audience. A personal important aspect of creating my representation was that I didn’t have any computer influence to ensure the traditional aspect was fulfilled I wanted to maintain a sense of quality and craft. I was solely concerned with dexterity and workmanship.


Hayley Dewar hayleydewar@live.co.uk

I’m an individual in life and an individual in design. I do not graze in a meadow of design like a sheep. I step out and walk along a pathway of creativity and self belief. That pathway is built on a foundation of design and paved with my imagination, vision and determination to succeed. I can walk along this pathway to any destination I please. No one can share my path; we each need to follow our own, because only I can dream, create and design the most wonderful and amazing things on my journey as I breathe in the air of inspiration and drink from the stream of invention. I am Hayley Dewar, a Design Futures student and my future is design‌


Hannah Dodd hannahd88@hotmail.com

A sheep. Thought of as a follower, the inability to contain a unique thought, just like any other sheep it stands shoulder to shoulder with. Guided, and taught to follow direction, without question. But I am No Sheep. Everyone grows and develops differently and my image reflects that. Unique, it has taken time to grow and develop into what you see, but what you see will grow and develop into something bigger and better. When set amongst the flock it is hard to see a unique sheep. But take a closer look and you will see the blooms of individuality. I am No sheep.


April Edwards aprilbear07@hotmail.com

Studying Design Futures while at university has enabled me to develop my design skills and also gain new skills such as putting together research reports. I enjoy being able to apply both my analytical written work and creativeness throughout my projects. I am a creative individual, who is extrovert and sociable. When designing my ‘No Sheep’ image, I wanted to produce something that represented me and my creative side. I covered my sheep in sequins and diamantes, representing me being a dedicated follower of fashion! When looking for a location, I wanted to use an aged background with my sheep standing out as bright and contemporary. This represents how I am inspired by the old and new, and am able to find inspiration in all things including those which may be overseen. Art and design is everywhere; the door represents how age gives character and a beauty of its own, and how this can be combined with modern design adding a contemporary twist to everyday things. By the way, the ladybird was incidental, but I felt that she lent something to the overall picture so I let her stay!


Amy Flitcroft amy.flitcroft87@googlemail.com

The design I chose for my sheep was inspired by a new artist who has transitioned from being Captain of the England cricket team into an artist, he uses the new style of artballing. I really like his paintings and I thought that it would be fun to incorporate his artballing style into the creation of my sheep as I find it therapeutic and creative. I put the word NO BRANDED onto my design as I do not like to be labelled and I believe that it would be symbolic as sheep are usually branded and do not stand out but I feel that I do.


Philippa Givvons pgivvons@hotmail.com

As a design student the idea is that we all do the same, follow the rest like a flock of sheep. This is where the idea came for the book, for students as an individual to interpret their idea of ‘NO SHEEP’ in a creative way. The sheep idea is our ‘brand’ and I wanted to stay within the lines of branding and as a result decided to somehow have the sheep on my body. When designing my sheep I wanted to produce something that represented me without use of words, but also to do something that set me apart from the rest of the group. I am interested in body art and decided on the use of henna instead of permanent ink. This still shows my passion for creativity, individuality and my enthusiasm towards the exploration of different cultures and techniques without permanently branding myself with a sheep, of all choices, on my body!


Ian Glasgow sam_ianglsgow@yahoo.co.uk

A Sheep… An animal that starts its life off as a lamb, then after a year it turns into a hogget. A male is called a Ram and a female is known as a Ewe. Today there are millions of sheep on the planet and over 900 different breeds to choose from. Sheep are kept as livestock in flocks and looked after by their Shepherd. We as designers are like sheep at the moment, we have been kept in a flock (our course) and been looked after by a Shepherd (tutor). Now it is time for us to leave the flock and find our own way. People think of a black sheep being different or rebellious. I have decided to express myself as a blue sheep to represent the colour of the sky or fresh air. I want to bring my ‘fresh air’ into the industry and show my passion for design and ability to work hard to get where I need to be.


Anna Hattersley anna_hattersley87@hotmail.com

I’m not great at spontaneous prose. If a picture is worth a thousand words, can’t I just slice off a bit of the one to right, slap it on this page and be done? No? Worth a shot. There are few things as beguiling, or terrifying, as a blank slate. On the one hand, I’ve probably written and re-written this paragraph about a dozen times, desperately trying to find a middle ground between asinine and pretentious. On the other, I have no qualms about attacking an innocent canvas until it resembles an explosion at a craft suppliers. These are the dangers of potential, kids. To me the joy of being a designer, an artist, a whatever-I-am-today is always finding something new to play with. Give me some paper and a Biro to doodle with and I’m happy as any overgrown child, but meanwhile there’s a wellspring of ideas and not enough room in my head. It’s got to go somewhere. Throw everything at me. See what sticks.


Foyez Haque f0yez@cooltoad.com

The ‘Samurai No Sheep’ came about when trying to define what attributes a student of Design Futures has. Wherever I go, whoever I speak to, the question soon arises after mentioning what I do. You can see it coming......"Design Futures, what's that?" My take on this is really a visual anecdote of how a Design Futures student has journeyed through an intense practice of decision-making, enduring high risk anxiety projects and following through with a design fit for its purpose. To simply express this in ‘Samurai No Sheep’ terms, it is as if all the Samurai’s strength, precision and focus is accumulated in each and every swing of the sword. When it came to designing the ‘Samurai No Sheep’ concept, it was a surprise to find out that sheep never originated in Japan. I had to revise all of this to reflect how fun and experimental it is being a student of Design Futures and wanted to express this through my ‘no sheep’ attempt. Design Futures is unique and one of a kind within the UK and here I have the opportunity to show you a snippet of Design Futures in action.


Maria Hills m.e.hills@hotmail.co.uk

I decided to interpret the no-sheep brief through exploring individuality within a social context. I believe our culture has been heavily influenced through the materialist nature of our society. The market is dominated through multi-national corporations and super brands such as Tesco and McDonalds.They can monopolise the market in such a way that it may only be possible to be a sheep. During a previous project, we were encouraged to think about future trends, I concluded that eventually we might experience the end of trends. This could be a reaction to the fast turnover of fashion and design trends, which over saturate the creative sector. We may all wish to follow our individual creativity and express our individuality through returning to traditional methods such as drawing, painting and customising. Through the image, I wanted to represent caution of loosing individuality through stamping the no-sheep logo on the packaging of a recognizable corporation such as McDonalds. I believe this concept of encouraging individuality expresses the core values behind the BA Design Futures degree and in turn the no-sheep ethos.


Bethany Hillyard bmhillyard@hotmail.co.uk

Everyone knows that to be called a 'sheep' implies to follow a crowd. To be called a 'black sheep' is usually associated with being different from this crowd. I propose that I am this person. Perhaps not a rogue or an odd member which can often be implied with the term, but someone that stands out and is willing to be different from the norm. I am EAGERLY looking forward to being given the opportunity to show abilities within the Design Industry. COMMITTED to maintaining high standards, open to ideas and advice with a proven INITIATIVE ability. Very ENTHUSIASTIC and PASSIONATE about this area of work whilst being STRONGLY MOTIVATED. These qualities along with a transparent nature, an organised manner, and attention to detail have contributed to my successes so far.


Stephanie Jones stephjones.24@live.com

My idea came from…. Well I actually don’t know where it came from, it was one of my designs that just randomly popped into my head, something fun and easy to enjoy (and something to get your attention obviously). I love working on my own, there’s nothing like opening a new blank Photoshop canvas and having free reign on a design. But on the other hand I really LOVE working to a brief, receiving a new client’s brief with ideas and thoughts from someone with no previous experience of design and transferring them into strong, good pieces of design (and if I transform them well first time, hopefully there won’t be much in the way of redesign). What Im trying to say is, I’m not saying I’m unique, special, different or an off the wall designer. I’m saying that I’m a designer who LISTENS to the client’s ideas and wants and transfers them into CLEAR, CLEAN, new and INSPIRATIONAL designs.


Amy Joynes a.joynes88@hotmail.co.uk

My typographical response to this brief developed from many initial ideas of how I could approach this challenge.The text that I have used to create the sheep shape contains a selection of the ideas that I considered before I decided on my final design. The Design Futures programme has helped me to be more open-minded and consider all materials as a tool for design. I have chosen to create my response digitally, but pride myself on my ability to combine different materials and mediums to create the best possible outcome. Being on this course has helped me hone a vast range of skills from working digitally and developing my knowledge of a range of computer programmes to understanding usability and how to apply it in design. I have had the chance to work academically; discussing and analysing issues in design, as well as developing my management, organisational and design skills.


Robyn Kelly robyn.k2006@googlemail.com

NO SHEEP…. Throughout this project my team and I (branding and identity) have undertaken and developed the visual and conceptual identity for our whole year group. With this idea each individual can develop visuals to represent themselves in response to the same brief. Random or researched, whatever the final outcome the process is something that isn’t exactly obvious and is unique to everyone. My image is representative of the idea of looking at something from the obscure, not the obvious. Showing that some of the best designs are not always what they first seem. I have chosen Converse trainers within the image, as their brand and all that they represent is very similar to what we are trying to communicate with this project; “It’s not how old you are, but how good you are” and “being independent enough not to follow”.


Francesca King chesky65@hotmail.com

Francesca King. An individual. An individual designer. My background is being brought up in a little village in Devon, always having a passion for photography and then moving into the urban city of Manchester to study New Media Design followed by Design Futures. In Manchester my eye for design transformed due to my modern surroundings. My new city lifestyle opened my eyes to design in a more fast paced and expressive way. I taught myself new techniques in moving image and animation, which I am proud to have in my portfolio of work. My Sheep. An individual sheep. My pictures begin with a mess of colours, showing I had the passion for design but needed to see what I could do with it. They then end with me forming my sheep, expressing that I self taught myself the skills I needed and by doing this, I complete it.All the assorted colours that form my sheep symbolise the wide-ranging interests I have within the digital design world and the skills I have developed over time. My passions are traditional animation, graphic design, photography, video and advertising for television.


Zoe Hoi Man Kwan zoekwan0912@hotmail.com

This image was inspired by some window decoration. ‘SHEEP’; this word can be a very negative way to describe a person. It can depict a person as timid weak or submissive or someone who is easily swayed or led. The appearance of the sheep looks like a machine which is running in an industry. A machine cannot keep going without a power supply.The music player links with all the different sizes of wheels. It can only speak or announce with indirect help which is a copy of others only. It represents the fact that sheep do not have their own thoughts. The rainy cloud collects a lot of rain to form one drop of outcome and conveys a meaning of ‘More haste, less speed’. On one hand, I would like to enhance the negative meaning of ‘Sheep’. On the other hand, a big, bright red cross is placed on top of the machine sheep, with green ‘NO SHEEP’ in irregular font style. Not only does it controvert the machine sheep, but it also brings out a concept of ‘NO SHEEP’ eventually.


Anthony Mather antmather@hotmail.com

I would like to think that I keep my place clean and tidy. Everything in the house is spotlessly clean. It is normal that clean people and animals keep themselves and the places where they live clean. A hot espresso in the morning never beats the fresh clean air in a morning on the first tee. Having your football team keep a clean sheet means the other team has not been able to score any goals against you and hoping your striker has earned you fantasy football points. Not guilty of anything illegal or wrong gives myself a clean image and record. As a designer I like to look at a clean piece of paper that does not have anything written on it. Clean shapes, clean lines, and clean movements within my work create the clean lines of a good design. But one thing I haven’t managed to keep clean is my car.


Jade McMillan-Hainey j.m.hainey@live.com

The influence behind my design stems from the unique nature of the Design Futures course, and my thinking, process and approach to my individual work. Having a particular interest in conceptual art, my aim was to create a design that could aesthetically communicate the importance of my systematic approach in achieving a successful output, which could furthermore provoke or engage the viewer. The predominant inspiration behind the aesthetic of this design is Hans Haacke’s 1971 piece - Manhattan Real Estate Holdings, a Real-Time Social System as of May 1, 1971. Using foam-board as a base to work on, I used bead-top pins to create the outline of the stencil, with smaller less conspicuous pins as ‘anchor points’ within the newly formed shape. Using coloured threads, I then created a visual representation of my design thinking by linking each of the inner-pins. The ‘anchors’ symbolise the numerous departure points in my process and methodology, and the varying heights and lengths of the thread illustrate the time and thought allocated to each different phase.


Jeremy N’Dure jndure@hotmail.co.uk

This Is My Voice, In The Language Of Design. All design is a communication of ideas. When given the brief of producing a design using the sheep stencil my immediate thought was, how was I to use the stencil to best communicate my message? What was it that I wanted to convey? I wanted to convey the ability to see ideas from a different perspective; the best designs capture people’s attention and create discussion whether it is negative or positive, trying to use a generic stencil to produce a solution that realises this is a difficult task, so the idea of burning the stencil emerged as my solution. This immediately caught my attention; it not only provides a thought provoking solution to the task but offers an insight into my personality and ability as a designer. The design shows that I am not afraid to push the boundaries of what a design can be. I can approach ideas from a different more challenging perspective not only to myself but to the viewer, and I will dare to be different. I see design as an unspoken language; each design has its own ways of conveying messages within. What can you hear?


Pauline Ng paulineng@yuenlingng.co.uk

“Look, if you had one shot, or one opportunity To seize everything you ever wanted - one moment Would you capture it or just let it slip?” Yeah OK so that was Eminem, but he's got a point. I've got one shot to tell you about myself so here goes; Welcome to my bedroom, this is where my dreams come to life. The idea behind my dreamy picture was for me to capture who I am and what I have done, in precisely, one shot. We normally paint on walls or canvasses and I wanted to break these conceptions of painting by applying paint to my bedspread whilst videoing and taking pictures of the whole process. It was important to me to tie in the Augmented Reality images so the viewer gets a panoramic view around my bedroom. Look closely and you’ll see where I have placed items of my work from different projects all around the bedroom. Take a look at my website to see if you can spot themwww.yuenlingng.co.uk


Dimple Patel dimple.patel@live.co.uk

Design and creativity have always been an interest of mine. Being part of a creative environment where no two things are the same and being able to interact in a professional manner has inspired a more adventurous behaviour towards developing design pieces and projects. Studying a design course gave a sense of freedom and ambition. Having no boundaries, using my own initiative, creativity and ideas helped develop personal and computing skills. With projects I have developed my skills in design and furthered my knowledge in Adobe Photoshop, Dreamweaver, Illustrator and Director, in addition to working with html and Flash. I gained a passion for design and layout for print and web, which is where I would like to take my career path. I enjoy taking on practical work and being hands on with what needs to be done, being able to get involved with the work more. I am an articulate and motivated individual accustomed to working under pressure and using my own initiative. It’s just who I am.


Ellie Pattinson elliepattinsonphotography@hotmail.com

Individuality is an overused word. What is individuality? So many people want to be different but they don’t know what different is. Individuality has become mass market, so what can we do to be different? Shockingly the best way to be different is to be yourself, people are so desperate to stand out that they change everything unique about themselves, but the best way to stand out is to not try. Body modifications and tattoos have been a big interest of mine most of my life. I have tattoos and that is what people see, when they see me. I don’t think that one aspect should be noticed over the rest of my appearance and personality. I am judged for my tattoos, I am passed over because of my tattoos, and do I care? NO. I am me, and that’s all I care about. My talent and individuality is what makes me stand out, I don’t need any trinkets and fashions, and neither should other people. Embrace yourself, stop trying to change.


Christian Shields christian1@cheerful.com

To respond to this brief Christian decided to bastardise some corporate signage. He juxtaposed the ‘No Sheep’ metaphor (be unique) by incorporating it into a sterile office sign - the purpose of which is to tell people exactly what direction to take. With this playfully conflicting visual outcome, Christian wanted to challenge people to open their eyes and use their brains, so they understand what it is they are actually seeing. Christian Shields is a design student who is about to graduate from the University of Salford. He does not usually talk about himself in third person.


Amy Smith amy_s_5@hotmail.co.uk

The ‘No Sheep’ project has allowed me to design something different but also something quirky. The idea behind ‘No Sheep’ was that the students on Design Futures and Design Management are different to other students and don’t follow crowds. I chose to base my sheep image on my personality and interests.Therefore I have gone for a ‘Copacabana’ theme, to represent my interests in all things flamboyant and wacky, and as a result I think my sheep looks rather glam.


Oliver Taylor ol.taylor@live.co.uk

The concept of no-sheep intends to represent the precipitous range of skills and personalities on our course, at the same time symbolising the individuality of each student. When asked to come up with our own take on the sheep I decided to take this opportunity to make use of my stencil in a way that portrays my personality as well as my opinion of what design is about. A football pitch is a place where people work as a team with the objective to achieve goals, not unlike a design studio. Each player on the pitch is given a role, and must work together with the rest of the team to achieve success. I compare my role of Project Manager of this project to that of a midfielder on the pitch. A strong midfielder can control the game and looks for opening whilst strategically playing the ball to create new opportunities for the strikers and wingers. At the same time, the midfielder need to be available to support the defenders when necessary.


Scott Walker scott_walker_4@hotmail.com

Being part of the Branding Team involved creating an identity for the whole project. This helped me gain a strong understanding of the concept of the project. Due to this I feel that my representation of the sheep works well in terms of representing myself as an individual and the Design Futures course. This was created using a mixture of hands on practical work and development in Photoshop, combined with photography. I feel that this format not only represents the contrast between my working styles but it also enabled me to highlight just how easily I can adapt or combine different mediums.


Craig Weighman craigweighman@gmail.com

‘What’s it going to be then, eh?’ There was me, that is Craig, and the other like chellovecks and devotchkas of the cluster, made to slooshy some merzky slovo from the starry veck in the vonny dickiwicki-bow. ‘Time to privodeet the old rasoodock real polezny for the like pretty polly.’ Viddy this, O my brothers, your Humble Narrator, molodoy, gloopy and nadmenny as was, ittying the bolshy outside all oddy-knocky with the like luscious glory and shining zoobies cheested real horrorshow. Act skorry on the soviets I slooshied, and ookadeet to that southern mesto of platties for a like jeezny of sharps and chepooka. Such a poogly veshch, square the pletchos and peet one more to Bog And All His Holy Angels. A choodessny messel paints the rot real wide and turns the like guttiwuts all radosty. Make the Em and Pee govoreet dobby from the sladky litso. Sneeties will sloochat in the lubbilubbing, sheeny glazzies. And I had a malenky smeck smeck smeck at that. * * With apologies to “A Clockwork Orange” !


Kerry-Marie Wilson kezza_marie@hotmail.com

This is real, this is me I'm exactly where I'm supposed to be, now Going to let the light shine down on me By becoming the designer I was born to be Now I have found, who I really am There is no way to hold it all in No more hiding who I want to be I hope you like what you see Because, my friend This is me I am no sheep


With thanks to our industry partners

Design Futures University of Salford School of Arts & Design Peru Street SALFORD M3 6EQ T +44 (0)161 295 6163 www.no-sheep.co.uk r.chilvers@salford.ac.uk Copyright Š The University of Salford 2010, all rights reserved. The right of all artists, writers and photographers to be identified as the author of the work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Design and Patents Act 1988. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electrical, mechanical or otherwise, without first seeking the written permission of the copyright owners.


Augmented Reality Explanation www.no-sheep.co.uk

Getting Started. On the left hand side pages of the book you will find an augmented reality marker, it’s positioned on the bottom left hand corner. To experience our Augmented Reality go to www.no-sheep.co.uk and click on the Augmented Reality page. Hold the markers in front of a webcam to see the 3D images for the No-Sheep project. Make sure your webcam is turned on. If Adobe Flash settings asks to access your camera, click allow. Don't worry you will not be recorded. Hold your marker in full view of your webcam until the 3D image appears.

To have a look at the No-Sheep exhibition trailer use this marker.


Design Cluster - Degree Show Catalogue 2010  

A publication created by the students from BA (Hons) Design Futures & BA (Hons) Design Management for the Creative Industries based in the S...

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