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ARTTODAY

BUSINESS ÂŁ6.50 October 2013 www.fineart.co.uk

Varnishing canvas Setting goals for 2014 Art business tips Framing 3D objects


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CONTENTS Art Business Today October 2013, Issue 5

First published June 1905 as the Fine Art Trade Journal

BUSINESS

REGULARS

30 Protect yourself A look at the specialist insurance available to galleries and framers 34 It’s a goal! Mark Laing offers advice on how to set goals to improve your business

8 Trade news 25 Face to face: Antonio Russo 26 Product news 51 Business tips for artists 59 Trade secrets 60 Pete Bingham’s agony 62 Branch news 63 Letters 64 B2B: classifieds 66 Last word: Mark Wilson, Framiac

ART 42 Maintaining your success ArtWeb’s Sara Hibbert explains how artists can maximise online sales 46 A coat of varnish Varnishes for inkjet canvas are put under the spotlight

FRAMING 52 Framing in the third dimension Anna-Marie Bartlett frames a guitar and a Christening gown 56 Miraculous miniatures This year’s framing competition winners share their expertise

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COVER

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COVER Spot Me Now by Stuart McAlpine Miller, published by Washington Green Fine Art. See page 40 and 41 for more exciting new artwork by this artist. www.washingtongreen.co.uk

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46 October 2013 5


ARTTODAY

BUSINESS

Art Business Today Published by the Fine Art Trade Guild 16-18 Empress Place, London SW6 1TT, UK T: +44 (0)20 7381 6616 F: +44 (0)20 7381 2596 info@fineart.co.uk www.fineart.co.uk Publisher Louise Hay louise@fineart.co.uk

Customer service is king? ustomer service is king’ is a message that practically every contributor to this magazine is at pains to emphasise. I was wondering whether including another feature or column making this point would be superfluous, as surely everyone must have got the message by now? I decided that a bit of undercover research was called for, so, dressed in my dog-walking anorak and old Converses I visited a few west London frameshops and galleries. I stood in the first shop (not a Guild member) for several minutes before anyone appeared. Eventually a harassed-looking assistant suggested that I frame my 12x16” studio photograph in a thin black moulding with a single off-white mount. No interesting design options were offered, let alone invisible glass or conservation framing. And this was in Chiswick, where houses readily cost a million pounds. The photograph featured my two dogs; if the framer had commented warmly on their cuteness I would have found it a little bit harder to walk away. Not everyone has got the message, it seems. The next shop I visited had a Sex Pistols poster in an elaborate swept frame in the window, an extrovert touch which I took as a good sign. The framer was much more upbeat and talked to me about why certain mouldings and a triple mount would flatter the image. The conversation turned to dogs, and mutual trust was established. I was so pleased with our conversation that I returned the next day with a highly stylised 1950’s poster by modernist painter John Tunnard. The framer instantly understood that it needed a retro slightly distressed angular moulding, which would emulate framing styles of the time. Mine is a cheap reproduction poster, but the framer was carried away by the style of the image and didn’t fall into the trap of offering a commensurately cheap frame. He knew that the framed poster would have tremendous visual impact and this enthusiasm convinced me to go with his suggestions. I am happy to report that he was right. So it seems that not everyone has got the ‘customer is king’ message, but, based on my pilot study, those who have are flying high.

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Editor Annabelle Ruston annabelle@fineart.co.uk Advertising manager Kasia Szkolnicka kasia@fineart.co.uk Subscriptions Moira Sanders moira@fineart.co.uk Contributors Jan Baker Anna-Marie Bartlett Sarah Bayliss Pete Bingham GCF Sara Hibbert Mick Hodson Mark Laing Publication dates Art Business Today is published five times per year: January, April, June, August and October Subscriptions 2014 UK Europe World One year £30 £36 £44 Two years £53 £62 £74 To subscribe, call 020 7381 6616 or visit our website, www.fineart.co.uk, and click on the ‘go to Art Business Today magazine’ button Liability ©All rights reserved. ABT is intended to inform but no liability can be accepted for action taken, or not taken, in reliance on it

Annabelle Ruston

9 Guild CEO Louise Hay Master of the Guild Steve McKee GCF Adv

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8 6 October 2013

ART BUSINESS TODAY


NEWS

Inbrief

2014 framing competition announced

Like father, like son KEN REED, the father of watercolour artist Alan Reed, is best known for his golfing art, having designed posters for the British Open and USA Open Championships. In 1975 he created this Morgan poster, which is now available as a signed edition and has a retail price of £40. Originally the image was sold by the Morgan Motor Co and selected dealers. www.alanreed.com

Enjoying the limelight STEVEN HARRISON-Lord, owner of Harrison Lord Gallery in Yorkshire, recently appeared on ITV’s Storage Hoarders programme. Steven offered advice to a couple with 109 paintings by Jack Cudworth, informing them that the artist’s work fetches between a few hundred pounds and £2000 at auction. Steven gave tips on how to find artwork by ‘the next David Hockney’, pointing out that work by Peter Brook which sold for £400 ten years ago now fetches £5000. Watch the video at: www.harrisonlord.co.uk

8 October 2013

Peter Cleevely GCF, joint winner of this year’s Guild Challenge Framing Award

NEXT YEAR’S art and framing industry awards for technical framing skills will be on the theme ‘A Day Out in London’. Framers from across the UK and beyond rise to this annual challenge that allows them to showcase their ingenuity and imagination. Places on the shortlist are fiercely contested due to the kudos this brings the framers’ businesses and the many publicity opportunities it presents. Those entering the Mount Design Award, sponsored by Wizard and

Framers Corner, will frame a postcard featuring Horace Taylor’s iconic 1924 poster for London Transport, entitled Brightest London is Reached by Underground. The rules for the Guild Challenge Framing Award, sponsored by Valiani, invite entrants to frame any items of memorabilia of their choosing, including three-dimensional objects, though size restrictions apply. A panel of judges will assess entries according to the technical skills and creativity displayed. The shortlisted frames will be displayed at the Art & Framing Industry Awards Dinner on Saturday 17 May, when the overall winners will be revealed. Entry criteria are available at www.fineart.co.uk

Gain access to a ‘digital stockroom’ THE ART Retail Network is offering Fine Art Trade Guild members premium membership free of charge for six months. The usual cost is £35 per month, so members save £240. The Art Retail Network is an international co-operative gallery network, enabling artists and galleries to share a communal ‘digital stockroom’. By joining the network, you gain access to stock provided by hundreds of international galleries and artists, and you benefit from others selling your artwork for you. Picture framers are encouraged to join, as well as artists and galleries, as the network enables them to show a wide range of artwork on-screen in their shops, without the need to invest in stock.

Members are provided with gallery management software and there is no commission on sales. Getting started is quick and easy; a ‘multiple stock upload function’ allows you to upload ten pieces of artwork at once. Guild members are also being offered ‘fellowship’ of the network. Fellowship entitles you to vote on improvements and developments to the network’s services. Fellowship, which is not yet publicly available, entails a oneoff payment of £600, which entitles users to lifetime membership and use of all services. ‘This offers is good value when you consider that our annual membership fee is £420,’ says CEO Jamie McCallum. www.artretailnetwork.com ART BUSINESS TODAY


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Making Pictures Bedford and Dublin: a successful formula JUDGING BY the high attendance levels at the Fine Art Trade Guild’s two most recent Making Pictures events, intimate informal get-togethers focused on learning and networking are what the trade wants. The idea is that framers, artists and gallery owners don’t have to travel far to meet a range of suppliers and trainers, and ticket prices are kept minimal. Guests can then gather advice and information while enjoying refreshments, and benefit from conversations with others facing the same challenges and opportunities. Framing supplier Arqadia hosted Making Pictures Bedford and generously provided the first 50 people to register with a free copy of Annabelle Ruston’s book on Conservation Framing. Guests heard an inspiring talk on business promotion from PR expert Eve Parkin of Hasliman Taylor, and Framiac’s Mark Wilson explained how to increase profits. Framers’ Equipment’s Peter Stanlick provided workshop tips while Jan Stanlick demonstrated how to join float frames. Emma Murphy of Conservation by Design captivated the audience with her discussion on photographic storage. Arqadia’s marketing manager Pauline Hutchinson comments, ‘The Making Pictures event was a roaring success. We were delighted to welcome not only a number of familiar faces to our showrooms, but also many people who we hadn’t had the pleasure of meeting before. We can’t thank all our wonderful experts and exhibitors enough for braving the heat wave conditions and providing us with

interesting demonstrations and talks throughout the night. We’re sure everyone went away feeling they had not only learnt something, but been introduced to some fantastic people too.’ Making Pictures Dublin, which was sponsored by LION Picture Framing Supplies, was held at The Copper House Gallery, thanks to the hospitality of Leszek Wolnik. ‘The evening was a complete success,’ reports Master of the Guild Steve McKee GCF Adv. ‘Many people commented that they thoroughly enjoyed the night. Les was an excellent host and everyone was very impressed with the gallery and printing facilities. They all enjoyed LION's demo on cutting and joining frames, and Mark Paisley’s lecture about fine art printing was packed. I did demos on conservation mounting and hinging for individuals over the course of the event. Eric Crowe of LifeSaver Software seemed pretty busy by the end of the evening.’ ‘When guests arrived they enjoyed a drink while taking a sneak preview of the gallery’s forthcoming exhibition of work by artists from County Kerry,’ says the Guild’s Kasia Szkolnicka. ‘There was a wide cross-section of visitors, from all aspects of the trade. I heard a lot of chat about how business is going, with people sharing ideas and tips. Experts such as Steve McKee were providing indepth answers to questions about profitability, promotion and diversification.’ www.fineart.co.uk

Above: 80 guests assembled at Arqadia’s HQ for Making Pictures Bedford. The top photograph features CxD’s Emma Murphy (right) with Caroline Christopher

Clockwise from above: LifeSaver’s Eric Crowe in conversation at Making Pictures Dublin; LION’s Jack Siwinski with Sarah Eva Manson of The Copper House Gallery; guests listen to Leszek Wolnik

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October 2013 9


NEWS

ARTIST’S SKETCH ‘I want the images to stay on my merchandise, no matter how many wash cycles they endure’

Sarah Bayliss

art of an artist’s soul goes into a painting. That energy should be reflected in prints too. Colours are used for a reason and the same shades and hues should appear in print; the edition should be consistent and as close to the original as possible, reflecting its vibrancy and energy. I have little time to spare; I need to deliver originals to my printer knowing that he will create prints that are a true reflection of my work, which can go on sale immediately. Luckily, a long-established artist recommended Towngate Publications, which saved me a lot of time searching for a printer I could trust. My customers know that there will only ever be a certain number of each print. Many high street shops sell massproduced artwork but I believe that limited edition giclées show that I care about the quality of my products and about my customers. The majority of my prints are sold framed in solid oak, an option my customers appreciate. My frames have received many compliments, reinforcing my decision to go for a high quality, solid wood finish which can be stained or painted to the customer’s requirements. Frames are important; they must enhance artwork, not detract from it. I have seen pictures that really didn't appeal to me at all but, once placed in the right frame, they become a glorious masterpiece, worthy of any wall.

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I demand the best quality throughout my product range - I don’t want to waste time dealing with customer complaints, which reflect badly upon my reputation. My printer’s skills are vital as he produces the digital files for my manufacturers. My bags are produced in the UK which is expensive but necessary if I am to sell them at British craft shows. The bags are strong, durable, machine washable and stand the test of time. My own cow bag has been abused over the years but still serves me well. I want the images to stay on my merchandise regardless of how many wash cycles they endure. When looking to expand my range I research new manufacturers, seeking those that produce high quality products and offer an efficient, reliable service. This process involves analysing customer reviews, possibly contacting people personally and asking for honest feedback. A few test products later, I place a small order and introduce new merchandise to the market. Before launching new products I research what my customers actually want. I am starting an online forum, ‘What do you want next?’ which will showcase designs for coasters, table mats, even toilet seats, and ask for feedback. Other considerations are display and transport, along with size, weight and fragility; there is a limit to how much one can fit into a transit van. Finally, the new product must be marketed effectively; failure to do this will cripple any business. ● www.sarahbaylissfineart.co.uk

Imaging Warehouse open day this November THE IMAGING Warehouse, which includes inkjet media supplier PermaJet and photographic supplier Nova Darkroom, is holding an open day on Saturday 23 November. This free event runs from 10am until 4pm and will be held at the company’s HQ in StratfordUpon-Avon. Visitors will be able to see demonstrations on a range of equipment and talk to knowledgeable professionals from several leading brands. As well as a selection of Epson printers there will be giclée fine art papers and canvases from PermaJet. A representative from Adobe will be there to discuss the technicalities of Photoshop and guests can have a go 10 October 2013

at using a Wacom pen tablet. A range of mountcutters from Longridge will be available and a representative from framing supplier Wessex Pictures will be on hand to talk to you about your picture framing needs. Louise Hay and Kasia Szkolnicka from the Fine Art Trade Guild will be talking about standards for fine art printing and picture framing. Leading studio lighting specialists The Flash Centre will be showing a selection of products and Nova Darkroom will show darkroom hardware and consumables. To pre-register email louiseh@theimagingwarehouse.com ART BUSINESS TODAY


NEWS

New LION catalogues out now

LION PICTURE Framing Supplies has published its 15th mouldings catalogue, featuring a new layout and over 20 new ranges. For the first time a ‘customer edition’ has also been published, without prices, for framers to show their bespoke framing customers. Copies are available on request. LION’s marketing director Nicola Harrold explains, ‘The new layout and typeface are quite a departure for us and we’ve included over 50 framed images. We published the customer edition in response to feedback; a lot of framers say they struggle to get their clients to think beyond simple black and white frames – so we hope that the many creative framing ideas featured will help them

with that. We’ve included pictures and photos that you might reflexively put in black or white frames, to show how good they can look framed slightly more interestingly.’ The 16th edition of sister publication LION Fine Print is available too. This catalogue features everything you need to create inkjet prints, stretch canvases and mount and laminate graphic panels. Picture hanging and display systems and ready-made frames are also included in the LION Fine Print catalogue. Online ‘page turning versions’ of all three LION catalogues (trade, mouldings and fine print) are available at www.lionpic.co.uk/catalogues

Affordable Art Fair in Battersea Park THE AFFORDABLE Art Fair returns to south London’s Battersea Park from 23 to 27 October, where original art

ART BUSINESS TODAY

priced between £40 and £4000 will be offered for sale by over 100 galleries. The organisers are expecting up to 22,000 visitors. The first Affordable Art Fair took place at the same venue in 1999. Since then, founder Will Ramsay has held regular fairs in Bristol and Hampstead, and there are now Affordable Art Fairs in cities including New York, Singapore, Mexico City and Stockholm. Will’s Art Warehouse in Fulham also continues to thrive and offer affordable art in an unintimidating environment. www.affordableartfair.com

Inbrief

Charity Emin print launched SCREAM EDITIONS are releasing an exclusive Tracey Emin CBE RA limited edition print on 8 October at 10am, to raise funds for the charity Drop4Drop. The charity is dedicated to alleviating the global water crisis through a programme of clean water projects across the developing world. Blue Figure III is a screenprint on 300gsm paper, measuring 55.5x74.5cm, and the edition is limited to 50 copies. The RRP is £1200 including VAT. www.screameditions.com Tru Vue launches UltraVue® laminated glass US GLAZING manufacturer Tru Vue has unveiled UltraVue®, a laminated glass aimed specifically at the museum and fine art market. The product provides shatter and abrasion resistance and filters up to 99 per cent of UV light rays. It is also virtually invisible. UltraVue® is made from two sheets of white water, low iron glass which guarantees excellent colour transmission. Antireflective coating reduces reflections to less than 1.2 per cent at a 90 degree angle. The glass is available in 4.4mm and 6.4mm thicknesses. Cutting instructions, which include a video, are available. “Our market research has shown that there is wide demand for conservation quality safety glass,’ says Tru Vue’s Patti Dumbaugh. Tru Vue glazing is available in the UK from Arqadia, Britannia Mounts and Wessex Pictures. www.tru-vue.com October 2013 11


NEWS

Inbrief Britain: what makes it great?

PHOTOGRAPHERS ARE reminded that the closing date for Arqadia’s photo competition - on the theme of ‘Britain: what makes it great?’ - is 30 November. JPGs should be emailed to arqadia-art@htpr.com and the winners will be revealed in January 2014. The winning entries will be displayed at next year’s Art & Framing Industry Awards event as well as at Photokina in Germany and the winner receives £250 worth of Arqadia products. www.arqadia.co.uk Sharing ideas TAILOFWOOD.COM IS a new website and blog focusing on contemporary art. ‘The site has two parts,’ explains founder Sophie Wood. ‘There are weekly features introducing artists and exhibitions, which are archived for easy access and include relevant links. I Also Like is a complementary blog looking at topics such as architecture, film, music, photography and travel destinations.’ www.tailofwood.com Changes to the minimum wage FROM 1 OCTOBER the national minimum wage for adults aged 21 years and over will increase to £6.31 per hour. Rates for young workers have also increased. www.gov.uk/national-minimumwage-rates 12 October 2013

Making Pictures Manchester coming up ALL FRAMERS, artists and gallery owners are invited to Making Pictures Manchester, which will be held on the evening of Friday 8 November. The event, which is sponsored by digital imaging supplier PermaJet, will take place at Contact, a multi-discipline arts centre in Manchester. Speakers and demonstrators confirmed so far include animal aritst Anne Corless, who will be offering business advice to artists. PermaJet’s Doug Morgan and Ian Windebank will be explaining the intricasies of digital printing and how to ensure colour fidelity by calibrating your monitor correctly. Steven Harrison-Lord, Harrison Lord Gallery, will be talking to gallery owners about profitability and advising artists on producing work that sells.

Commercial photographer Peter Drought, from In Print Imaging, will be providing hints and tips on how to take high quality photographs. Steve Goodall and Ken Turner from Wessex Pictures will be on hand to answer technical framing queries and share tips on running a profitable framing business. Framers will also be able to see demonstrations of LifeSaver Software as well as the company’s visualisation program, and talk to cofounder Eric Crowe. Pete Bingham GCF will be demonstrating a range of hand-finishing techniques for frames. The main purpose of the evening is for art and framing professionals to network and share ideas and concerns. The evening looks set to be both enjoyable and educational. Visitors to www.fineart.co.uk Making Pictures Manchester 2012

Two new photography events from Future FUTURE PUBLISHING, the media group that publishes titles including Digital Camera World and Photography Week, has launched The Photography Show, a consumer and professional event. The show, which will be at the Birmingham NEC from 1 to 4 March 2014, replaces Focus on Imaging, which has been cancelled after 24 years. The show is supported by The Royal Photographic Society. RPS director general Michael Pritchard comments, ‘We are delighted that Future has launched The Photography Show. The

industry needs an annual showcase to promote itself. Future has ambitious plans and we will be supporting them.’ Future also organises PhotoLive, a new event which takes place on 26 and 27 October at the Hammersmith Novotel, west London. The event features over 200 seminars designed to help visitors develop their photographic and Photoshop skills. There are also opportunities to try out equipment. Entry is free and seminars cost £20. www.futureplc.com www.photo-live.com ART BUSINESS TODAY


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Free GCF exam for LifeSaver customers

Inbrief Gordon King exhibition this October

FRAMERS WHO subscribe to LifeSaver Software during 2013 enjoy a rebate of up to £118 if they qualify as a Guild Commended Framer. If you are already a GCF, the money will be deducted from your next subscription. The promotion was launched in August, since when LifeSaver have enjoyed a 600 per cent increase in internet traffic, largely due to curiosity about this collaboration. ‘The goal of the promotion is to help framers improve and grow their businesses,’ says director Eric Crowe. ‘Professional framers strive to improve and ensure that they are profitable and efficient. They take opportunities to demonstrate their proficiency such as qualifying as GCFs. We see this commitment in our LifeSaver customers, so the promotion is a natural match.’ A free 30-day trial is available to download. ‘Framers can then start to enjoy LifeSaver’s consistent, accurate pricing, one-click price comparisons,

professional reports, invoices and receipts and more,’ enthuses Eric. Master of the Guild Steve McKee GCF Adv has just invested in LifeSaver, along with FrameVue visualisation software from the same company. ‘I chose it because of its simplicity,’ explains Steve. ‘Mouldings from all the major suppliers are already loaded, which are supplemented by automatic updates. You can be up and running immediately; all you have to do is type in the dimensions of each job.’ Have It Framed, Edinburgh, bought LifeSaver as soon as it was launched in the UK earlier this year. ‘It’s a featurerich program,’ says owner Graham Case. ‘LifeSaver is excellent for customer tracking and allows you to analyse factors such as how customers find you, the profitability of each job and total spend per customer. There’s also a unique customer loyalty scheme.’ www.lifesaversoft.co.uk/gcfpromo

SPRING 2014 TRADE EVENTS Top Drawer 12-14 January, London UK, topdrawer.co.uk West Coast Art & Frame 19-22 January, Las Vegas USA, wcafshow.com Maison Objet 24-28 January, Paris France, maison-objet.com Paperworld 25-28 January, Frankfurt Germany, paperworld.messefrankfurt.com Spring Fair International 2-6 February, Birmingham UK, springfair.com The Photography Show 1-4 March, Birmingham UK, futureplc.com China Art and Frame Expo 20-22 March, Shanghai China, cafexpo.net Art Expo 4-6 April, New York USA, artexponewyork.com The Art & Framing Convention UK 17 May, Elstree UK, fineart.co.uk ART BUSINESS TODAY

AN EXHIBITION of original oil paintings and watercolours by Gordon King will be held from 5 to 19 October at The Hawker Gallery in Old Amersham. Gordon found fame with his delicate watercolours of girls in natural surroundings. This show includes paintings of masked balls, elegant ladies at the races and beautiful girls on the seashore. www.thehawkergallery.co.uk CxD celebrates 21 years CONSERVATION BY Design, a subsidiary of framing supplier Arqadia, has celebrated its 21st anniversary as a leading conservation storage and display expert by hosting a day of seminars at its Bedford-based manufacturing facilities. CxD welcomed more than 75 museum, gallery and library professionals from across the UK for a series of free Tate paper conservator talks Piers Townshend addresses presented by guests at the CxD event a panel of industry insiders. With subject matters including anoxic storage, paper forgery, the use of vacuum equipment and phase boxing, the event addressed many of the major discoveries that have influenced the conservation sector over the course of the last 21 years. www.cxdltd.com October 2013 13


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SHOP TALK ‘My excuse is that I’m too busy, but the truth is it’s outside my comfort zone’

Jan Baker

oday I picked up the phone and called an artist I have long revered, but never met, to introduce myself and see if he would consider placing his work in the gallery. I found his contact details some weeks ago and the call was on my ‘to do’ list. I had done everything else on the list, but I had not called him. It can be hard to approach someone you admire, particularly to call them out of the blue and say how wonderful your gallery is. It is all too easy to justify leaving such calls until tomorrow. Eventually I plucked up courage, dialed the number, and left a long garbled message - giving just the sort of impression that I was hoping to avoid. Much to my surprise, the artist called me back and after a lovely conversation he agreed to place some of his work in the gallery. This is a really important bonus for us and I am so excited at the prospect. How could I have been so worried about making that call? This got me thinking about how often we business owners put things off that are slightly out of our comfort zone, but which could make a whole lot of difference to our profit. In Odiham, we retailers have got together to form a ‘Mary Portas’ type retail development group. In just a few weeks we have made some great transformations to the village, including new floral arrangements and a weekly market. One unexpected result of the

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initiative is that we are now a much closer community, busily sharing ideas and helping one another. It’s often surprising how others view your business. Outsiders can make suggestions that may never have occurred to you and point out issues that you haven’t even noticed. After all, we all know how we would run someone else’s business; it’s all too easy to say ‘If I was them I’d be doing …’ Someone suggested that I start scanning and printing photos. Yes, I said, I have been thinking of doing that. I regularly get asked if I can scan or print photos and I have considered adding this service, but in three years all I have actually done is think about it. My excuse is that I’m too busy, but that is not really true. It is outside my comfort zone, so I keep putting it off. So I am losing customers and their framing to a shop in a neighbouring town. I know that offering this service would impact positively on my bottom line, so I need to just do it. My advice is to make a list. I put all sorts of things on mine, from phone the dentist to paint the building. Then, when I get five minutes, I phone a few decorators and ask them for quotes, so I am at least getting things moving. The things that I find harder to do just sit there, looking at me, until one day I get so fed up with seeing them that I . . . I phone the artist. Next I will sort out a photography service. Never put off until tomorrow what you can do today. Good luck. ● www.theframe-gallery.co.uk

Art & Framing Industry Awards 2014: save the date THE ART & Framing Industry Awards dinner will take place on Saturday 17 May 2014 at The Holiday Inn, Elstree. Details will be on the Guild website shortly, but ticket prices will be reasonable as usual, so anyone who’s anyone in the industry is urged to put the date in their diaries today. The hotel is conveniently located on the A1, just two miles from junction 23 of the M25. The venue has been booked for a second time following positive feedback from attendees at the 2012 event, who found the hotel welcoming and excellent value for money. The evening will start with a cocktail 14 October 2013

reception and a chance to marvel at the ingenuity displayed in the frames made by the framing competition finalists. There will also be a chance to view the Guild Artists’ Exhibition. After dinner the winners of the 2014 awards will be revealed, then there will be dancing to a live band. Tables at dinner are for ten. Some companies take a whole table in order to entertain clients and celebrate with staff, while others come singly or in pairs and are seated with like-minded business people. Either way, the evening is a great opportunity to network and meet others in the industry. www.fineart.co.uk

Guild CEO Louise Hay (left) with Tom Hopper and Hannah Thomson of Daler Rowney at the 2013 awards dinner

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The streets of Maidenhead get arty again Inbrief

ART ON the Street, winner of this year’s Art & Framing Industry Sales Promotion Award, is holding its next open air event in Maidenhead on Saturday 7 December. The last fair saw around 120 emerging and established artists sell their work alongside live music, performances, workshops and mural

painting demonstrations by street artist Philth. The event took footfall in Maidenhead High Street from its usual 23,000 to over 40,000. Artists wanting to book a pitch can do so from 9.30am on Saturday 5 October at Boville’s Art Shop, Maidenhead. www.artonthestreet.org.uk

New private view cards from Innova Art

DIGITAL PAPER and canvas supplier Innova Art has launched Innova art cards, luxurious matt cards designed for private view invitations and limited edition cards. The archival quality, inkjet receptive card is coated on both sides, allowing users to print an image on the front and text on the inside. Advanced coating technology ensures that artwork appears bright and vivid, while fine detail and subtle tones are reproduced sympathetically. The preART BUSINESS TODAY

scored cards come with matching envelopes and are available in two sizes, in either landscape or portrait format. Photoshop templates for the cards can be downloaded from Innova’s website. The card paper is 220gsm, while the envelopes are 120gsm. The small version measures 114.3x147.6mm when folded, while the large version is 139.7x187.3mm folded. www.innovaart.com

Frinton Mouldings appoints new northern sales executive FRINTON MOULDINGS, part of the Wessex Pictures Group, has appointed a new sales executive to cover Scotland and the north of England. Scott Binnie, who is based in Edinburgh, will cover from County Durham and Cumbria in the south through to the far north of Scotland. ‘Scott was selected due to his field sales experience with art and design materials, bespoke stationery and giftware,’ explains MD Ashley Younger. ‘He previously worked for well- known brands such as Oasis, Helix and Spode. Scott is looking forward to building relations with both new and old customers alike. If you are located in his area, please contact Scott to discuss the latest range of quality UK-made mouldings as well as those from top European suppliers.’ Scott Binnie’s mobile number is 07584 426212. www.frintonmouldings.com ICON secures another year’s funding THE INSTITUTE of Conservation has secured a second year of funding from the Esmée Fairburn Foundation, enabling it to deliver the National Conservation Education & Skills Strategy. The aim of this project is to ensure that the UK’s rich heritage is preserved and accessible. The conservation workforce is critical to preserving these valuable cultural assets. ICON is a charity that brings together over 3000 individuals and organisations who share a commitment to developing our cultural heritage. The organisation is involved in providing education and training across many disciplines within the field of conservation. www.icon.org.uk

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IN BUSINESS ‘Daniel has negotiated a fanatstic deal on your behalf’

Louise Hay

t the Guild we continually strive to offer our members more. Staff and board members have been focussed on adding benefits and services to build a strong membership portfolio. Executive members and the Framers Committee have been developing new Guild and GCF label products which we hope you will all adopt. Our new print quality scheme will take the best of the respected Guild Print Standards and bring them up to date for the digital age. It’s been a long haul but the programme is finally coming into shape, thanks to the support of the Executive, interested Guild members and e-mango, our website providers. Work continues in the background on our online art register, designed to help artists protect their intellectual property with a searchable visual database of original images backed up with the security of a long established organisation. It does seem as though I’ve been talking about the last two forever, but getting Guild flagship programmes off the ground means getting them right. Each of these projects depends on the reputation of the Fine Art Trade Guild and its standards. The Guild logo is key in getting the message to consumers that choosing a Guild member guarantees satisfaction. Members tell us that the Guild logo is a prime benefit. We will continue to add benefits when we can, to help you do business and make

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savings. Membership secretary Daniel Radley has been investigating money saving partnership services, including utilities and web optimisation – he’d love to hear if you think these features would make your membership more worthwhile. Daniel has negotiated a fantastic deal on your behalf with Guild member Art Retail Network. My research indicates that the issue of residual stock needs addressing, as it slows down the ability of businesses to trade, yet the art in the stockroom is still saleable. The Art Retail Network offers a way to trade and access hard-to-find artwork. ARN members can access art via an online portal and can ‘call in’ works for customer approval. Fine Art Trade Guild members can join ARN for a free six month trial, so long as they load some art for sale (see page 8 for further details). Another area we are strengthening is the provision of education, especially our seminars at Spring Fair International and the Art & Framing Convention UK. Spring Fair organiser i2i Events Group have committed to a redesign of the seminar programme, with plans afoot for more hands-on classes. The Art & Framing Industry Awards 2014 launch in this edition of Art Business Today; do enter an award, come along to the awards event and make plans to attend the convention and seminar programme on Sunday 18 May 2014. ● Louise Hay is the Chief Executive of the Fine Art Trade Guild

Art and framing trade fair in Shanghai in March 2014 THE ORGANISERS of China Art and Frame Expo, which took place in Yiwu, China, this September, report a successful fair. ‘We are happy that so many people attended the show,’ says Angela Pang, international manager of

16 October 2013

the event. ‘The trade fair occupied more than 25,000 square metres and over 300 exhibitors from China and overseas took part. Due to the astounding success of this autumn show I am pleased to announce that we we will be holding an

event in Shanghai next spring. The show will focus on high quality goods.’ The spring show runs from 20 to22 March and will be held at the Shanghai International Exhibition Centre. www.cafexpo.net

ART BUSINESS TODAY


NEWS

Keith Melling raises £75,000 for charity LANDSCAPE ARTIST Keith Melling has once again given permission for his images to be featured in a calendar, which is sold to raise funds for Pendleside Hospice. Since 2005 Keith’s hospice calendar has raised more than £75,000 for the charity. The paintings used this year include scenes of Pendle, the Yorkshire Dales and the Lake District. ‘Priced at only £5, the calendars make an ideal gift,’ explains the artist. ‘All the money raised will help the hospice provide care to local people suffering from cancer and other life limiting illnesses.’ Prints of Keith’s work can be bought online and his gallery is open by appointment. The calendars are on sale at Pendleside Hospice, or call 01282 440120 to order. www.kmelling.com

The Framing Lady on YouTube BESPOKE FRAMER and ABT contributor Anna-Marie Bartlett, aka The Framing Lady, has posted two new framing videos on YouTube. The first is a step-bystep account of framing fondant icing wedding cake decorations, while the second is an overview of inspiring framing projects. http://youtu.be/WObBSzAuhUs http://youtu.be/5Y2hBQxEGa0 www.theframinglady.com

Lawrie Williamson book published NOTES FROM a Painter is the first published collection of work by Lawrie Williamson. Oil paintings, watercolours, pencil studies and pen and wash sketches from the last 20 years feature alongside Lawrie’s musings, thoughts and notes. The artist trained during the 1950's, first at Nottingham School of Art and then at L’Ecole des Beaux Arts, Paris. Lawrie, a professional painter for more than 60 years, is a fellow of the Royal Society of Arts, a past winner of The Cornellison Prize, twice winner of the

Inbrief

New website for Martin Goode

Stanley Grimm Prize at the annual exhibition of the Royal Institute of Oil Painters, as well as winner of the Canson Prize at the Royal Birmingham Society of Artists. The book is a joint venture between Cheshire Art Agencies and Manchesterbased designers Owt Creative. It is published in three formats of escalating detail and exclusivity. Notes from a Painter is available online and through London gallery Panter & Hall. www.cheshireartagencies.co.uk

A NEW website has been launched featuring the watercolours of the late Martin Goode. The new site includes sections for retail and trade (password protected), a secure shopping facility and a comprehensive search function. There are 1800 pictures in the Images of Britain collection, with framed prints from £29.99 and originals from £150. The company is run by Vincent Goode, Martin’s son and business partner. www.martingoode.com

Lawrie Williamson at work in his studio

ART BUSINESS TODAY

October 2013 17


NEWS

IN PRINT ‘It’s the yellow and magenta that fade; look in junk shop windows at faded black and blue pictures’

Mick Hodson

iclée and litho printing follow the same principles. It’s just that now all of the controlling parts of the process happen before the printer starts printing! Litho printers worked alongside a repro house. Repro, or pre-press, was the image grabbing of its time. A drum scanner was used for transparencies and flexible artwork while other work was photographed with filters to separate the CMYK colours. A film, one for each of cyan, magenta, yellow and black was produced. Each film was placed on a printing plate and exposed to light which transferred the image to the plate. This was bolted to the press and the job was run. As the paper touches each plate, the image builds up. Giclée prints are made by creating a digital file and sending it to a printer. We have to take control of what is sent to the machine; everything about the end result, is controlled from the beginning. Think camera, photographer, scanner, file preparation. These are more important than printer, ink or paper. The best quality prints come from properly prepared files. There are three elements to this: size, colour and sharpness. Size doesn’t always matter. With a good 300dpi file I can print at 400 per cent at 72dpi (300 divided by four is 72) without any visible loss of quality. Before you tear your hair out, try it, or send it to your printer to test. Whether scanning or photographing,

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include a piece of black and a piece of white card in the image. If you are taking photographs the light needs to be even. Now the Holy Grail: unsharp masking and image sharpness. I sharpen all files, whether from my scanner, a photographic studio or 99 per cent of clients. Experiment and see what suits you. Always keep the original file without changes. Make any changes and do a ‘save as’. I go back to the beginning many times. Ask your printer if they use OEM lightfast inks, if they don't, the prints may not last long. It’s the yellow and magenta that fade; look in junk shop windows at the black and blue pictures. Paper is another area to consider. My opinion is not to get too bogged down with this, as when you view most images from a few feet away behind glass in a frame, I doubt most people see a difference. Make sure the paper and ink have an acceptable blue wool scale reading though. Now the dumb animal at the end of the process, the print machine. This together with the RIP (raster image processor) produces the prints. The file gets sent to the RIP, which tells the plotter how much ink to spray, where and in what combinations. The RIP has colour profiles for the papers, and colour output space, RGB or CMYK. There is no doubt that if you can get a true RGB workflow it gives the widest colour available. ● www.mickhodson.co.uk www.gicleelondon.co.uk

Artfinder launches 0% interest loan scheme ARTFINDER.COM, AN online platform for buying affordable art, has launched a 0% interest loan scheme to help new UK collectors. The scheme, which is available for orders between £500 and £30,000, requires a ten per cent deposit with the balance payable via 12 monthly interest free payments. Customers can settle their loan early without penalty. Customers’ artwork is despatched once Artfinder receives the ten per cent deposit and artists are paid the full amount upfront. Artfinder’s scheme is more flexible and has a higher maximum loan amount and longer pay-back period than the Arts Council’s Own Art Scheme. The 18 October 2013

latter lends on purchases up to £2000 and buyers must repay the loan within ten months. 1300 artists already use Artfinder to engage with buyers, with 150 artists joining each month. Artfinder CEO Jonas Almgren comments, ‘Our aim is to sell original work by emerging artists at accessible prices. This scheme makes buying art possible for everyone. Finding art has traditionally been a challenge, but we’ve simplified this process with our intuitive online store and dedicated app.’ www.artfinder.com Artfinder’s CEO Jonas Almgren

ART BUSINESS TODAY


NEWS

Exhibitor list grows for Spring Fair 2014 Gunnar’s Sarah Osborne GCF Adv talks to a customer at Spring Fair 2013

THE ART and framing section of Spring Fair International is taking shape. The organisers promise a mix of major publishers and original artists, selling limited edition prints and finished art pieces, as well as suppliers of framing

materials and equipment. In addition to the art and framing exhibitors listed in our August issue, participating companies include The Art Group, Chantry Fine Art, Daryl Davies Fine Art, Heartbreak Publishing, Igma Imaging, McDonald Ralph, Newcomers Gallery, Selwyn’s / Jack Sayers Products and The Ready Made Picture Frame Company. A Spring Fair app will be available soon, which will guide users through exhibitors, feature areas, halls and facilities. Register your interest in attending the show and be notified when the app is available. This year over 68,000 buyers attended the show, which is divided into 13 sectors. www.springfair.com

New optically clear artwork resin from Eli-Chem

ELI-CHEM, A leading manufacturer of polymer resins, is pleased to announce a new product for artists, that is the result of many months research and development. Master-Cast 1-2-1 is an optically clear resin with an easy 1:1 (equal parts) mixing ratio. The product cures at ambient temperatures, yet is solvent-free. This ART BUSINESS TODAY

optically transparent epoxy coating is high-build, high-gloss and UV stabilised. Master-Cast 1-2-1 can be used for coating or casting and can be applied by pouring, brush or roller. In addition, this product is odour-free and nonflammable. www.elichem.co.uk

Inbrief Triumph for UK sculptor

A LIFESIZE bronze of a grizzly bear by British wildlife sculptor Nick Bibby is to be installed at Brown University, Rhode Island, USA. The sculptor, who boasts Damien Hirst and JK Rowling as collectors, is represented by Sladmore Contemporary, a London gallery specialising in animalier sculpture. ‘The grizzly is the Brown University mascot,’ says gallery MD Gerry Farrell. ‘ www.sladmore.com Save £12 on GCF products PAY JUST £30 (plus £2.25 UK postage), instead of the usual £42, for a bundle of three GCF products this autumn. Buyers will receive a GCF certificate with embossed stamp, an embroidered apron and 100 labels for the backs of pictures. Order online at www.fineart.co.uk, call 020 7381 6616 or email info@fineart.co.uk October 2013 19


NEWS

Inbrief Winner of 28th annual Fujifilm competition announced THE WINNER of Fujifilm’s Student Photographer of the Year is Nick Linnett of Leicester College. Nick wins £200 worth of Fujifilm films, a trophy and a professional portfolio produced by competition sponsor Metroprint. 2013 marks the 28th anniversary of the competition, making it the longest running student photography award in the UK. www.fujifilmstudentawards.co.uk

New exhibition space for Scottish artists

LUXURY ONLINE art website Creative Arts Gallery has partnered with The Glasshouse, a boutique hotel in Edinburgh, to create an exciting new exhibition space. The stunningly designed mezzanine showroom is currently displaying work by Scottish artists, but the exhibition will be regularly updated. Jo Taylor set up Creative Arts Gallery in order to help Scottish artists

market themselves, and to make art more accessible. ‘Galleries can be intimidating,’ explains Jo, ‘So we provide opportunities to enjoy art online and in the public areas of a hotel.’ The Creative Arts Gallery portal showcases work by artists handpicked by Jo. Currently, more than 50 artists are showing 200 pieces of work www.creativeartsgallery.com

More Bob Dylan graphics unveiled

Wild at heart A JOINT show of work by wildlife artists David Lloyd and Rosamond Lloyd will take place at the Royal Arcade Gallery, London, from 18 to 30 November. David’s black and white photographs (see below) and Rosamond’s bronzes are inspired by the beauty of animals when seen in their natural habitat. www.davidlloyd.net www.rosamondlloyd.com

Corner Flat is a limited edition of 295, handsigned by the artist, with a paper size of 22x27.5” and is priced at £1500

SIX NEVER-before-published prints by Bob Dylan have been produced by Washington Green and previewed at Castle Galleries around the UK. The company’s flagship store Castle Fine Art, in London’s Mayfair, has two original works by the music legend. These signed limited edition prints are the latest addition to Dylan’s Drawn Blank Series, the first images of which 20 October 2013

were published in 2008. The Drawn Blank Series is based on drawings made by Dylan while on the road from 1989 to 1992, which were then transformed into watercolour and gouache paintings which evoke Dylan’s prose, poetry and music. Only 295 copies of each print have been created and prices start at £1750. www.washingtongreen.co.uk ART BUSINESS TODAY


NEWS

Inbrief

Britannia acrylic cut to size RESPONDING TO customer demand, Britannia Mounts is now offering its high quality crystal clear acrylic sheets cut to size. Crescent Clearplast acrylic sheets are ten times stronger than glass and half the weight, offering framers options for both large format framing and easy shipping. Matt Sanderson, general manager, outlines other benefits, ‘We will custom cut each sheet to your specifications and ship it to you, so there’s no risk of breakages during cutting. We offer quantity discounts on this high quality product.’ Crescent Clearplast has luminous transmittance of up to 93 per cent, which means it is clearer than glass and

will not yellow under normal exposure. The product is available in 1mm or 2mm thicknesses, in 100x150cm (39x59”) sheets, either in packs (25 sheets 1mm / 15 sheets 2mm) or pallets, as well as cut to size. The cut-to-size option is available to all picture framers and any size up to 39x59” can be cut in small or large quantities. Clearplast can be ordered via the online shop, telephone or email. The cut-to-size option is available now and will be online shortly. Other cut-to-size products such as mounts, back board, mountboard sheets and foam board are available online now. www.britmounts.com

Running in the family ELIZABETH HEMMING, the daughter of dog artist Nigel Hemming and cat artist Sue Hemming, has just launched a website showcasing her own animal portraits. ‘She is very talented and I have absolutely no idea where she gets it from,’ says Nigel. ‘Sue and I are

extremely proud of her and believe that in time she will easily surpass her old dad. I urge you to look at her site; Beth offers affordable yet extremely accomplished animal portraits.’ www.elizabethhemmingart.co.uk

Artwork from Elizabeth Hemming (two lefthand images); from Sue Hemming (below) and Nigel Hemming (bottom)

ART BUSINESS TODAY

Europe’s largest creative hub opens its doors WIMBLEDON ART Studios, Europe’s largest artist studio complex, will hold its 34th art show from 21 to 24 November. Around 4000 visitors are expected to visit 230 artists working across a range of disciplines at this event in south west London. Sales worth £155,000 were made at open studio shows in 2012. Admission is free and there will be fun activities for families, plus lots of live demonstrations of artists’ creative techniques. www.wimbledonartstudios.co.uk New display option from PermaJet SNAPSHUT albums, new from imaging supplier PermaJet, provide a professional way to display artwork and photographs. Simply fold the album back, place your images in the spine and snap the book shut; the images will be locked securely in place without the need for adhesive. Taking images out is just as easy. SnapShut albums are available in black or cream leather finishes. www.permajet.com

October 2013 21


NEWS

Inbrief

A bit of framing history NEW YORK framer and gallery owner Richard Pocker has written a book about the business his grandparents founded in 1926. J Pocker & Son is still a landmark business on the Upper East Side of Manhattan. J Pocker & Son: The Story of a Third Generation Family Business is available from amazon.co.uk from £3.49 Limited edition portfolio box from Hahnemühle PAPER MANUFACTURER Hahnemühle has launched a limited edition portfolio box which includes three digital fine art papers. Photo Rag® 308, FineArt Baryta and Bamboo are available in A3+ (329x483mm) / 13x19" size. Each box contains 50 sheets of one quality, one pair of protective gloves and 5 Hahnemühle certificates of authenticity with holograms. The luxury archival box protects valuable prints and is ideal as an elegant case for portfolios. It is exclusively made for Hahnemühle by Prat, Paris. www.hahnemuehle.com

22 October 2013

Busy trading at Autumn Fair International

Visitors to Autumn Fair 2013 attending a training session on sales and marketing techniques for retailers

AUTUMN FAIR International closed its doors on 5 September and the organisers report that the 1600 exhibitors enjoyed four action-packed days of busy trading. Visitors included buyers from large retail groups as well as independent shop owners, all seeking inspiring products for the pre-Christmas season. While the show no longer includes a section dedicated to art and framing, ready-made picture manufacturers such as Art Marketing, Artko and Picture Connection exhibit. The show also attracts poster publishers and licensees including GB eye and Pyramid International, as well as photoframe manufacturers such as Addison-Ross,

HHJ Trading, Innova Editions and Kenro. Artists selling framed pictures, stationery and merchandise also take part in the fair, for example Berni Parker and Simon Drew. Suppliers of picture framing materials and equipment no longer exhibit at Autumn Fair, which is now a show for finished products. There are halls dedicated to: body and bath; contemporary gifts and home; fashion jewellery and accessories; kitchen, dining and houseware; and hobby, arts and craft. This last sector has quickly grown to include 50 exhibitors. Autumn Fair 2014 takes place from 7 to 10 September. www.autumnfair.com

Wessex joins Bigger Picture Roadshow FRAMING SUPPLIER Wessex Pictures has joined the Bigger Picture Roadshow team of companies, who are hitting the road this autumn with five regional events aimed at professional photographers. ‘There is no need to register to attend and no admittance fee,’ explains Wessex Pictures’ Steve Goodall. ‘There is always plenty of parking and free refreshments too. You can pop in for five minutes or stay all day. With no seminars to rush off to, you can chat to exhibitors in a relaxed and friendly atmosphere.’ On 29 October the show will be in Ipswich, then it travels to Peterborough

for 30 October, Edinburgh on 12 November, Newcastle on 13 November and Carlisle on 14 November. The shows take place in hotels or conference centres and run from 10am to 4pm. Other exhibitors include PermaJet, Fujifilm, Kaleidoscope Framing, LuxS Studio Décor, Denis Wright, Graphistudio, Bob Rigby, onOne Software, Dunns Imaging Group, Jørgensen, Aaduki, Light Blue Software and Snapperstuff. Full details about exhibitors and venues can be found at www.biggerpictureroadshow.co.uk ART BUSINESS TODAY


NEWS

International framing trade mourns Roberto Farné TRAGICALLY, ITALIAN moulding supplier Roberto Farné has died suddenly aged 45 following a short battle with cancer. Roberto was due to travel to the Far East on business in July, but was sadly diagnosed with the disease two days before his planned departure date. After completing their university studies in 1990, Roberto and his twin brother Marco joined Farné Group, the business founded by their father Sergio in 1965. Roberto was export mananger of the Bologna-based business, while his brother was director of domestic sales. ‘Roberto enjoyed direct contact with customers,’ remembers Sergio. ‘The personal touch is very important in international relationships, so Roberto excelled in this role. His mobile phone was always on; time differences meant that he had to be available to international clients at night and weekends, which he was happy to do.’ ‘Roberto leaves a wife and 13-yearold daughter,’ continues his father. ‘He has marked all of our lives indelibly,

though the condolences we have received from all over the world have helped us with our grief.’ Marco gave an address at his brother’s funeral, which includes snatches from tributes received by the family. ‘These words from Roberto’s friends around the world echo round my head like a sweet poem. Here are a few of them: always in a good mood; a solid family man; a reliable partner; like a member of our family; a great professional; my best Italian friend; a social butterfly who loved people.’ Graham Knight, the UK agent for Farné Group, remembers Roberto, ‘Roberto and I had a similar understanding of and approach to the framing business. He was Farné Group’s driving force where export markets were concerned. He will be sorely missed by all his friends and contacts; we will remember his friendly, jovial approach to business and pleasure.’ Marco is now CEO of Farné Group and Sergio remains president. www.farnegroup.it

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www.besso.co.uk October 2013 23


NEWS

Inbrief

Gunnar mountcutting challenge 2014

Changing places at Wessex

GARY HAMER will be a familiar face to many Wessex Pictures’ van delivery customers in the north. Gary has been with Wessex Oldham for over five years as part of the delivery team, where he has gained a lot of knowledge about Wessex products. ‘Following the re-vamp of the Wessex Pictures Oldham depot and a huge increase in business, Gary was a natural candidate to join the trade counter sales team,’ explains depot manager Ken Turner. ‘Gary is a naturally enthusiastic guy and is always keen to learn everything about the products we sell. He was in sales before he joined us, so he is the perfect choice to boost the sales team.’ Replacing Gary on the road is new employee Karl Turner and two former Liverpool drivers, Neil Greenwood and Dave Fearon. www.wessexpictures.com 7th Handmade in Britain event this autumn THE HANDMADE in Britain contemporary crafts and design fair returns to Chelsea Old Town Hall, London, from 8 to 10 November. 100 UK designermakers will present a unique shopping experience, with goods from disciplines including ceramics, jewellery, glass, textiles, wood, metalwork and furniture. The show, now in its seventh year, will for the first time include a ‘new graduate showcase’. This dedicated gallery will celebrate the next generation of innovative design and dedicated craftsmanship. www.handmadeinbritain.co.uk 24 October 2013

Framers who enter Gunnar’s framing competition will frame The Sky Snatcher by Shelli Graham

COMPUTERISED MOUNTCUTTER manufacturer Gunnar has announced a new framing competition for Spring Fair International 2014. ‘The competition, which is open to all Gunnar users, focuses on creative mountcutting,’ explains Sarah Osborne GCF Adv, Gunnar’s manager in the UK and Ireland. ‘Entries will be judged as presentation pieces pushing the boundaries of design and techniques should be appropriate for a competition, rather than a standard bespoke framing job.’ Entrants will be supplied with an art card by Shelli Graham (shelligraham.com), a Birmingham artist and illustrator of children’s books. ‘The image is far from traditional,’ continues Sarah, ‘There are so many aspects to it that the options for creative

mountcutting are endless’. Initially, entrants are asked to submit photographs. Each applicant is able to submit up to six images of their piece. Images will be shown to the first round judges, including Jared Davis GCF CFP, Fine Art Trade Guild CEO Louise Hay and selected international Gunnar users. The finalists will then be invited to send their work to be exhibited on the Gunnar stand at Spring Fair International 2014. Visitors to the show will be invited to join in with the final judging and the winners will be announced on 7 February at the show. First prize is a tablet computer with more prizes to be announced. Application forms can be obtained from Sarah Osborne GCF Adv, salesuk@gunnar-int.com

Rob Wilson paints the Ashes PEAK DISTRICT-based artist Rob Wilson has been commissioned by Lancashire County Cricket Club to capture the Ashes at Old Trafford. Rob was invited to produce a range of commemorative paintings and was given a bird’s eye view of the action from the Players and Media Centre. Rob is known for his architectural paintings and his recent work focuses on the juxtaposition of contemporary and Victorian buildings in the city of Manchester. Rob is represented by Contemporary Six, a gallery in the centre of Manchester. www.contemporarysix.co.uk www.robwilsonart.co.uk ART BUSINESS TODAY


FACE TO FACE

Thank you for the music Entrepreneur ANTONIO RUSSO, who started selling his vibrantly coloured expressionist paintings 18 months ago, shares his experience of breaking into the art world What prompted you to start selling? My father died from a brain tumour so I donated a painting to a charity auction and it raised £1500. I had never thought of selling my work before, or had the confidence to do so, even though I have always painted. I met an American dealer at the event who put my work online and it started to sell. He urged me to launch my own website and show my work in the UK. I own an Italian restaurant in Hertfordshire, so I hung a few pictures there and offered them for sale, and I designed my own website. How are sales going? A local gallery owner saw my paintings in the restaurant and has taken it on. I exhibited at this year’s Spring Fair International, which was very successful, and I met Ray Loud of Buckingham Fine Art there who has since started to sell my pictures to the trade. An online gallery, The Global Art Agency, saw my work online and got in touch with me via LinkedIn and they now sell quite a few of my paintings. They hold international exhibitions and they included my artwork in a show in Amsterdam last year. I sold pictures at the show and following on from it. The Broadway Gallery in New York approached me having seen my website and they are selling my work too. What are your plans? I’ve been approached by a major publisher, who also found me through LinkedIn, and I’m considering whether I want to be under contract. I have past experience of working in the music industry where contracts can be highly restrictive and biased so I recognise that ART BUSINESS TODAY

this isn’t a step to be taken lightly. On the other hand, I’d love to be able to spend all day in my studio. Having run my own business for many years I don’t underestimate what publishers do for their artists, but that needs to be balanced against a possible loss of control. I’m going to approach more galleries; I’m not intimidated by that idea. The worst they can do is say no. Ideally I’d like to be represented by six to 12 galleries around the UK. How do you market your artwork? I’ll probably do the Spring Fair again. I promote myself using Facebook and LinkedIn, both of which are very useful. I also find www.saatchionline.com very good; emerging artists can register and upload their images, and they handle logistics and keep a percentage. I’ve just sold a painting to a collector in Los Angeles through the site. I’ve built up a good email database and I regularly contact customers with news and offers. Search engine optimisation is obviously crucial and this is something I plan to invest in soon. While SEO could be outsourced, social networking has to have an authentic personal feel, so I will continue to handle this myself. Tell us about your paintings My expressionist paintings are created while I listen to music. I feel the music and paint my feelings. The market is responding favourably to my vibrant colours, upbeat mood and the large scale of my work. I feel so liberated when faced with a blank canvas. There are no rules, I can just paint what my emotions tell me to

paint. I have no fear of failure now, which I used to have some years ago, and I paint primarily for myself, not because I care about the opinions of others. My work is therefore bold and confident, and collectors seem to pick up on this positive force. I’m gradually putting my prices up; paintings measuring 1x1.5m now sell for up to £1500. Any tips for emerging artists? You’ve got to get your work out there. At the beginning you should accept any opportunity to exhibit and seek local events and venues at which your work could be shown. Social networking is great, but only if you are very active. You’ve got to post images as soon as you finish new paintings and respond immediately to questions. People will forget about you otherwise. There’s no point in thinking that just because you’ve got a Facebook account people will find you; time and effort are required. You’ve got to grab any opportunities that come your way. Even when I’m going on holiday I pack leaflets and catalogues; you never know who you might meet. And don’t be frightened to promote your work. I met the owner of an international hotel chain at a social event recently; I suggested that they should buy some of my paintings to brighten up their hotels and I now have a meeting scheduled with their interior designer. If you keep on pushing and promoting yourself, it’ll all come together one day. But no one can afford to stop making an effort. ● www.arussoart.com See Antonio’s work on page 26 October 2013 25


PRODUCT NEWS

Antonio Russo

Arqadia

See the website for more vibrant large-scale expressionist paintings by Antonio Russo.

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Marialuisa Marino

metre length and via the chop service, the Brittany collection is manufactured from pine, is forest friendly and accredited by the Programme for the Endorsement of Forest Certification (PEFC).

Artist: Marialuisa Marino Title: Allegorical Painting of Dame Monica Mason DBE Format: acrylic on canvas, 16x22”

New LION Mouldings and Fine Print catalogues are available on request. For the first time, a ‘customer edition’ of the Mouldings catalogues has been published, without prices. page turning version of these, plus LION’s main trade catalogue, are online.

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Selective Prints

Pollock Images

Selective Prints are pleased to announce two new Margaret Clarkson prints, limited to 200 copies. See the other image on page 28. 01948 818181 www.selectiveprints.co.uk 26 October 2013

Distinctive, emotive fine art limited edition and canvas giclée prints from Scotlandbased artist and Guild certified printer, Robert Pollock. Please visit the gallery: Unit 4, 80 Kempock Street, Gourock, PA19 1ND. Seeking additional gallery representation.

Title: Train Driver Image size: 200x185mm RRP: £43 inc VAT 07813 144827 www.robertpollock.net

ART BUSINESS TODAY


To advertise here, call Kasia Szkolnicka on 020 7381 6616 or email: kasia@fineart.co.uk Entries are £80 for Guild members, £150 for non-members (+ VAT)

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PRODUCTNEWS NEWS PRODUCT

Jacqueline Stanhope Fine Art

Strapped for Space? Valiani’s new mountboard storage base provides a simple solution to a big problem. The base is optional and provides the facility to store part or full sheets of mountboard, on easily accessible enclosed shelves. Sizes up to and including 32x48” (820x1220mm). The storage base is available for the new Ultra and Ultra-V. The cost at CMC order is 980 euros (approx £840). The cost of adding the base to the ‘old’ MatPro CMC iX and ixV is 1550 euros (approx £1330).

Artist: Jacqueline Stanhope Title: Scottish Deerhounds Edition size: 250

Image size: 41x32cm Retail price: £85

www.valiani.com

0191 384 5343 www.jacquelinestanhope-fineart.com

PermaJet

Jester Designs This bespoke mount design service from framing expert Mal Reynolds GCF Adv includes patterns ancient and modern. Arab, Islamic, Gothic and Russian designs are a speciality. The mounts are cut with a Valiani computerised mountcutter.

SnapShut albums, new from imaging supplier PermaJet, provide a professional way to display artwork and photographs. Simply fold the album back, place your images in the spine and snap the book shut; the images will be locked securely in place without the need for adhesive. Taking images out is just as easy. SnapShut albums are available in black or cream leather finishes. 01789 739200 www.permajet.com

01673 860249 www.jesterdesigns.co.uk

AC Art & Framing

Bookroom Art Press

Artist: Darren Baker Image: Delicate Silk Format: signed limited edition of 75 copies One of seven new limited editions from Darren Baker. For the full collection, and other artwork, please visit the website.

Artist: Sybil Andrews Title: Swans Image size: 47.9x34.3cm (paper 61x47.8cm) 01484 547947 www.acartandframing.co.uk

Format: giclée print; limited edition of 850); hand-numbered and handembossed Price: trade £57.50; RRP £138

01273 682159 www.bookroomartpress.co.uk

ART BUSINESS TODAY October 2013 27


PRODUCT NEWS

Arqadia

Selective Prints

The new sleek and contemporary En Vogue collection from Arqadia showcases the latest in highfashion framing. Influenced directly by interior colour trend marketing research, the range features a unique variety of glamorous colour tones including lime green, aqua, maroon, lemon and grey, each providing a specialist, ultra-modern look suitable for fresh and exciting framing projects. Available in flat and cushion profiles, En Vogue is priced from £3.71 per metre. The range is also available through the chop service.

Selective Prints are pleased to announce two new Margaret Clarkson prints, limited to 200 copies. See the other image on page 26. Title: Rain Dance Image size: 175x270mm RRP: £43 inc VAT

01234 852777 www.arqadia.co.uk

01948 818181 www.selectiveprints.co.uk

AC Art & Framing

Artist: Roger Simpson Title: Leading the Pack Format: signed limited edition of 195 copies

Pollock Images Distinctive, emotive fine art limited edition and canvas giclée prints from Scotland-based artist and Guild certified printer, Robert Pollock. Please visit the gallery: Unit 4, 80 Kempock Street, Gourock, PA19 1ND. Seeking additional gallery representation.

One of six new limited editions from Roger Simpson. For the full collection, and other artwork, please visit the website.

01484 547947 www.acartandframing.co.uk

07813 144827 www.robertpollock.net

Keith Melling

Richard Young FRSA

Artist: Keith Melling Title: Autumn on the River Wharfe 01282 696641 www.kmelling.com 28 October 2013

Format: open giclée edition in three sizes

Original dance and figurative fine art oil paintings, pastels and self-published gicleé prints. Publisher, gallery, agent representation and exhibition opportunities always welcomed. 07813 138680 www.ryoung-art.com inquiries@ryoung-art.co.uk ART BUSINESS TODAY


To advertise here, call Kasia Szkolnicka on 020 7381 6616 or email: kasia@fineart.co.uk Entries are £80 for Guild members, £150 for non-members (+ VAT)

Towngate Publications Towngate Publications is proud to present Eric Kincaid’s Alice in Wonderland series of signed limited edition prints. Eric Kincaid has illustrated many famous children’s books for over 45 years and has asked Towngate Publications to produce a collectors’ limited edition for Peter Pan. Other famous titles such as Wind in the Willows are available. Title: The Mad Hatter’s Tea Party Image size: 40x30cm Paper size: 47x37cm Edition: 500 Trade price: £36 +vat Paper: Hahnemühle 310gsm German Etching This is one of a set of four Alice in Wonderland limited editions by the internationally famous Eric Kincaid 01202 679182 www.towngate-publications.co.uk

PRODUCT NEWS

Bookroom Art Press

Artist: Sybil Andrews Title: Tillers of the Soil Image size: 39.5x30.5cm (paper 43x51.4cm)

Format: giclée print; limited edition of 850); hand-numbered and handembossed Price: trade £57.50; RRP £138

01273 682159 www.bookroomartpress.co.uk

LifeSaver Software

AC Art & Framing

FrameVue is new digital preview software from the makers of LifeSaver Software for picture framers. The company was founded in the USA in 1994 and co-founder Eric Crowe has just relocated to the UK in order to promote the company’s products in Europe. FrameVue, which integrates with LifeSaver Software, creates a library of mounts and mouldings, eliminating the need to recapture. Mountboard can be re-positioned without re-shooting and multi-opening mount designs can be displayed. Users can create bespoke slide show presentations and email designs to customers.

Artist: Kate Stephens Title: What Did I Do? Format: signed limited edition of 195 copies

020 3286 5431 www.lifesaversoft.co.uk

01484 547947 www.acartandframing.co.uk

One of six new images from this exciting new artist. For the full collection, and other artwork, please visit the website

Anne Corless

Eli-Chem Resins

The inspiration for A Gentle Touch comes from spending time watching, sketching and photographing wildlife in Kenya many years ago. As with all Anne Corless’ artwork, the reference is her own and she is delighted that this captured moment is now available as limited edition giclée prints produced by Towngate Publications. Part of the proceeds of sales of this print will be donated to a wildlife charity. The artist is thrilled that this mixed media painting has been accepted into the Artists for Conservation 2013 festival in Vancouver.

Eli-Chem Resins has launched a revolutionary step forward in pigments for artwork. Eli-Glow is the latest pioneering technology in creating stunning effects that come alive in the dark. These amazing pigments are available in a fine crystal form for easy mixing into Clear Artwork Resins. They can be added to the resin or sprinkled over the surface and sealed in place with a brush. By day the crystals absorb UV light and after dark they release energy in a long-lasting glow. This enables the artist to achieve two very different effects as the light changes. Unlike conventional pigments, Eli-Glow is not a primary light reflector, but is an actual source of light. The available colours are green and aquamarine blue, with more to follow soon. Eli-Glow pigments release light for up to ten hours in darkness and ‘charge up’ in minutes.

01253 780734 www.annecorless.com

01483 26 66 36 /37 www.elichem.co.uk

ART BUSINESS TODAY

October 2013 29


BUSINESS

All images are the copyright of Valerie Hegarty and are published courtesy of the artist and Nicelle Beauchene Gallery (valeriehegarty.com)

Business insurance is an unexciting necessity so it’s tempting to spend as little as possible on it, but inadequate cover can turn out to be a complete waste of money when it comes to making a claim. Annabelle Ruston talks to suppliers of specialist art and framing cover about what to look for when choosing a package

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30 October 2013

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THE EXPERT’S VIEW Mike Collinson Besso Limited There are many unique features of art and framing businesses that aren’t normally covered by standard shop policies. There’s no point in doing half a job; I always say that you should either take out proper insurance or don’t bother. You need ‘entrusted stock cover’, for example, so that paintings you are selling on behalf of artists are insured, as well artwork you are framing for members of the public. I recommend ‘process cover’ too, which means that you are insured if you inadvertantly damage a customer’s picture while framing it, or if a third party that you have given work to, such as a paper conservator, accidently damages or loses your customer’s artwork. It only costs around £50 a year for process cover on works up to £2500 in value. We cover pictures out ‘on apro’ up to a stated limit, so you can lend artwork to customers over the weekend, pending their decision to buy. We insure customers who exhibit at art fairs all over the world too. www.besso.co.uk

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➺ October 2013 31


BUSINESS ➺

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ART BUSINESS TODAY

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October 2013 33


BUSINESS

It’s a goal! With 2014 fast approaching, this is the time for small business owners to be setting clear goals for the coming year. Business coach and author MARK LAING offers advice

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34 October 2013

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ART BUSINESS TODAY


BUSINESS

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➺ October 2013 35


BUSINESS ➺

Setting the right goals %44).' !.$ )-0,%-%.4).' '/!,3 7),, (%,0 9/52 "53).%33 "54 /.,9 )& 9/5 (!6% 3%4 4(% 2)'(4 '/!,3 &/2 4(% 2)'(4 !30%#43 /& 4(% "53).%33 /52 '/!,3 -534 "% #/.3)34%.4 7)4( 4(% 342!4%')# /"*%#4)6%3 /& 4(% "53).%33 !.$ 2%&,%#4 #/--%2#)!, 2%!,)4)%3 5235).' 4(% 72/.' '/!,3 -/6%3 4(% "53).%33 ). ! $)2%#4)/. 7()#( #!53%3 )4 4/ 5.$%20%2&/236 October 2013

CASE STUDY Maxwell Roberts, Headrow Gallery ‘There’s so much for us business owners to think about each day, it’s easy to get distracted and stop focusing on our priorities. But the key to success is to remain single-minded and focus on the most important tasks. I suspect that many of us have so many exciting ideas that we end up not acting on any of them. It’s a good plan to write down all your ideas, then just choose one at a time. The most important thing is to form a course of action, not just to operate on a whim. Remember, you can’t do everything. Beware of spreading yourself too thin; delegate where possible and set realistic goals. Look at where your business is now, where you want to go, how to get there and how to measure your achievements. What sort of goals should small art and framing businesses set? Here are some examples:

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* How are you displaying goods and samples? Could this be improved? Take the time to look for inspiration. Look at what other retailers are doing. Make sure that displays are changed regularly. * Look long and hard at your margins. Are you charging realistic prices? If not, look at how these could be developed. * Are you selling the right goods and services? Maybe some lines should be discontinued and others introduced. Perhaps you should diversify into new areas that will attract new customers * Consider working more closely with other retailers. Joint marketing initiatives such as street fairs, Christmas shopping nights and group special offers work well for many. * Networking is invaluable for small businesses. Look at the opportunities available to you then join the right business groups and associations. * Take part in shows and exhibitions, including regional events, art and craft fairs, interior design and furniture exhibitions, and special interest events.

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Try not to copy a competitor rather than focus on what clients want and don’t let employees progressively change the goal to suit their needs

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BUSINESS

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ART BUSINESS TODAY

October 2013 37


BUSINESS

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Image courtesy of income.com

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38 October 2013

To-do lists make staff focus on the tasks they need to complete, rather than just reacting to the issues of the day. Train you staff in how to prioritise and use to-do lists

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Altered Images “McAlpine Miller is one of the best artists of our time, painting about our time, in the best way I’ve seen. This is how he is changing the course of art history - much in the same way that Da Vinci, Monet and Picasso did. The art of tomorrow starts here...” Praise indeed from art critic Estelle Lovatt, who makes no bones about her interest in McAlpine Miller’s work, “he is a painter and a public entertainer” she says when asked about Stuart McAlpine Miller as an artist. And this is certainly evident in his new collection of artwork, ‘Altered Images’. This distinctive and striking collection features effortlessly stylish, supermodel-esque women superimposed over brightly coloured cartoons; the übermodern teamed with the en trend classic vintage feel of the comic book references. At merely the most basic of levels, these oil paintings are undeniably aesthetically pleasing, one does not need to be a connoisseur of art to appreciate that, but like the layers within his paintings, there is far much more going on where McAlpine Miller is concerned. Trained at Glasgow School of Art, McAlpine Miller considers these formative years in his career as fundamental in shaping the artist he is today, allowing him to develop artistically without the pressure of having to earn a living. “I was very passionate and determined to make it as an artist and so was very active on the arts scene, probably more than most students,” he says of his time in Glasgow. Scottish-born and bred, McAlpine Miller spent a further twenty years after art school toiling at the

Clockwise from top left: Ungentlemanly Intentions I & II; Attention! On Your Feet; The Power From Within; Salute to the Captain; Stuart McAlpine Miller in his studio

coal face of art and it was in part, the tenacity and sense of humour synonymous with a Scottish heritage, that got him through the dark times. Developing his distinctive style over many years, McAlpine Miller now occupies a unique territory in the contemporary art scene; adeptly combining Renaissance influences (he cites The Supper at Ammaus by Caravaggio as one of his favourite pieces) with a surrealist and contemporary edge and an obvious nod to pop art...admittedly difficult to imagine such a representation, yet all elements work in beautiful harmony following the McAlpine Miller treatment, who demonstrates again and again he is an artist with a skilful command of his medium. The medium, the medium that wins him fans and collectors across the globe, was fifteen years in the making. The astonishing craftsmanship displayed by McAlpine Miller almost goes unappreciated such is the expertise of the execution, it seems, almost effortless. But effortless it is not, painting in oils first and then layering with watercolours to achieve the right effect, his technique requires he works two or three inches away from the canvas at all times and employs a variety of tools, including multiple pairs of prescription glasses and magnifying glasses to achieve the layered, computergenerated look we see in his work. Estelle Lovatt continues: “All the things that David Hockney can do with an iPad in terms of colour, collaged composition and cutand-paste layering, McAlpine Miller takes full circle by doing “new school “ in an “old school” style all,


STUART MCALPINE MILLER IS A RISING STAR IN THE CONTEMPORARY ART WORLD, BUT WHAT IS IT THAT MAKES HIS WORK SO DESIRABLE? LAURA MCBETH WRITES FOR WASHINGTON GREEN FINE ART incredibly, with his oil paints! McAlpine Miller is taking Hockney a step further, by taking it a step backwards. Being far more complex, with traditional oil paints!” Important in a McAlpine Miller painting is the representation of light and indeed, the illusion of light, but unique in this nod to the Chiaroscurist technique is his bold and unapologetic use of colour. His use of colour is as broad as it is specific; he is comfortable operating within a palette covering a thousand different permutations of colour yet adept and precise enough to pick just the right one for the job, the one that makes you stop and take a second look. And a third. Flick through a Pantone reference book and you’ll see a McAlpine Miller on every leaf, the awesome spectrum of colour in his work is unlike anything around today. In all of this, McAlpine Miller is garnering more and more attention from the contemporary art scene and beyond, his work unsurprisingly has been exhibited throughout Europe and the States, he counts Sir Paul McCartney as one of his collectors and in 2012 was chosen as the artist-in-residence of London’s Savoy hotel (following in the footsteps of Whistler and Monet) during which he created a series of eight original paintings in his inimitable style featuring icons of stage and screen. And now, to 2013 – McAlpine Miller opens his first exhibition of paintings since partnering with fine art publisher Washington Green. Opening at the publisher’s flagship gallery in Mayfair this September, ‘Altered Images’ is described as a unique merger of today’s science of

technology with the prowess of ‘live’ cartoon action. The exhibition, which opens on 27 September at Castle Fine Art, Bruton Street, is entitled ‘Altered Images’ and was a year in the making. McAlpine Miller says the collection takes the idea of the central figure and exposes an alternative opinion of that character, he hopes to reveal the on-going nature of the transparent life: “Beauty is skin-deep and our ability to hide behind the facade has become something of a 21st century art form” he observes. Glyn Washington, managing director and co-founder of Washington Green Fine Art, adds: “We’re extremely proud to represent Stuart McAlpine Miller and have him as part of our extensive portfolio of artists. His art is truly unique and he paints with such precision that his works almost resemble a 3D computergenerated image, and yet remarkably they are oil. This is the first time McAlpine Miller has released an original collection since partnering with us and we know it will be a huge success with his fans and collectors.” Altered Images, Castle Fine Art, Mayfair 27 September – 20 October 2013 castlegalleries.com | washingtongreen.co.uk


image courtesy of watercolourjourney.com

ART

Maintaining your success U

Photographer and artist SARA HIBBERT of ArtWeb.com gives advice on how artists can maximise sales and market themselves effectively online

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❞ Holly Becker now runs workshops on how to run successful, career-focused blogs. Sharing things you are passionate about can yield unexpected results

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ART BUSINESS TODAY

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Expand your business

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October 2013 43


ART

Sign up for Google Analytics

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Sign up for Google Analytics and see where your visitors come from. If Facebook is generataing lots of visitors, and Twitter only generates a few, you’ll know where to focus

❞ Social media

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Photographs of artists at work help build trust online. Top: Tim Fortune Below: Rachel Kastner

44 October 2013

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How do other artists do it?

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More than th han just j good d lo looks... looks... k

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The Next Generation * Adjacent Mat Pro Ultra fitted with optional board storage unit.

❞ Allowing people to read about the processes behind your work helps them feel they are getting to know the artist. This encourages people to remember and recommend you

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Graceful body, body y,, powerful pow motor & increased versatility. versatility ility y.. Available A vailable in both standard standard or vacuum versions

Interchangeable Heads System - Now with International Patent. US Patent 8,403,340 B2. EU Patent 2035186

cutting machines

ART BUSINESS TODAY

el +44 20 7749 8250 - joe.adepoju@djsimons.co.uk UK Sales: D & J Simons ns & Sons Ltd (London). T Tel V aliani Support Group: Grou ‘There to Help & Support’ - valianisg.uk@btinternet.com Valiani Rep. of Ireland Sales: Scopas Moulding (Kilkenny).. T el +353 56 777 0949 - info@scopasmouldings.com Tel

October 2013 45


ART

Photographer Kevin Logan applies varnish to a canvas print (www.kevinlogan.com)

A coat of varnish More and more artists, photographers and publishers are producing prints on canvas, which should be varnished to both improve the aesthetic qualities of the image and to extend its longevity. Here, five experts give insight into how to varnish digital prints

Doug Morgan, UK sales manager at imaging specialist PermaJet

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ART BUSINESS TODAY

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Independent tests by the Shirley Technologies laboratory have shown that our varnishes will not discolour or degrade over 85 years. The varnish will not gradually yellow

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October 2013 47


ART ➺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

( &( $*) %( /%+ $ - "" %$"/ &%+$ ) -%+" % %( * ($ ) ) .& $) , $ /%+ $ ) "/ # ! # )* ! ) /%+ ( $ .& ( $ Martin Harrold, MD of LION, including print supplies wholesaler LION Fine Print

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

❞ All varnish works nowadays. Inkjet varnish is a mature product, so problems such as colours running that were an issue five or ten years ago have been ironed out now

❞ Clockwise from top left: Applying varnish with a foam roller and a tray (image courtesy of LION Fine Print); PermaJet’s PermaPROtect can be applied directly to the print, then smoothed with a foam roller; some artists prefer the finish achieved with a fabric roller (image courtesy of wikihow.com)

48 October 2013

ART BUSINESS TODAY


ART

Allan Snaith, owner and director of fine art printer UISart

'# ( # ( % ') $ ) ( '+ , $ ' $*' ! #)( $*' &*$) ( # !* ( ) ' $ )( $ + '# ( (*(% ) ) ) !$) $ %' #) '( $#0) $) ' )$ %%!. ) ' $ )( *) ) ( %'$+ ( " - "*" %'$) ) $# $' ) '),$' ) ( "%$') #) ) ) ) ! #+ ( ( + '# ( $" " #* )*' '( ! " ) ) ) ' #+ ( ( $#0) ' &* ' + '# ( # # , ! ) ( ) # )$

ART BUSINESS TODAY

!# ,) % ') *! ' (*%%! ' '# ( ( ' !! '$* !. ) ( " , ) + ' ) $#( # # ( # + ( $( ). *( ' , !! ) ' #) ' (*!)( * )$ ) + ' ) $#( # ) ' $ ) # , ) "% ' )*' *" ). ! + !( # ).% $ %%! )$' ($ + '# ( ) ) ,$' ( , !! $' $# *( ' " ) #$) ! $' #$) ' !($ ' #) ! + !( $ # ( )*' ) $# )$# * # $!$*' " . ) .$*' $ $ + '# ( !) " ) !. !! + '# ( ,$' ( #$, .( *) ) ' " . ! ))! &* ' ( ) ) ($" *( '( % ') *! '!. + !* # ) + '# ( ( " )*' %'$ * ) ($ %'$ ! "( (* () $!$*'( '*## # ) ) , ' # ((* + $' ) # . '( $ + # '$# $*) #$,

Image courtesy of breathingcolor.com

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

Each user will get different results according to coating weight, temperature, humidity and the type of applicator, so varnish that works for one person may not suit another

❞ ➺

October 2013 49


ART ➺ (% +)* - , ($ ) * # $/- / )% * # ) &(%& ("/ &(%* * (%# ) ( * ) $ ) + ) % ( # ** ) * $ %( "%)) $ ) ) (%+$ " %+( +)*%# () %%) ) * $ $ " %%) "%)) # ** ) #) *% $ ( '+ ( # $* "%)) ( $ ) %+* * %"%+() ( ""/ - "" - ( ) # ** $ , * * % " ** $ $ )%# %"%+() $ (* $ " *) /%+ $ * ( " * %$) (%# "%)) , ($ ) $ ) # ** # * ** ( % +( )* +)*%# () * $ *% %%) "%))

Varnish seals the surface, prevents the image being rubbed and brings out the colours. It also provides protection against fading by UV light

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ohn Herlinger, director of digital print supplier Fotospeed

Top and right: varnish being applied with a spray gun at Bellevue Fine Art Reproduction (www.bellevuefineart.com) Below left: a spray booth set up by Breathing Color (www.breathingcolor.com)

50 October 2013

( ( $, ) ) %$ * # (! * - * "%)) %( ) * $ $ ) ) * * %$1* ( '+ ( , ($ ) $ $, ) ) # (% &%(%+) $! ) & (* ""/ )%( * $) " $ &" ) $, ) ) ( *%+ $%+ *% - * )* $ $ " $ * %+ * / %$1* &(%* * * # $)* ( ) %$ ")% %-$ $ (* &( $* $ +) $ )) $ (* ( $* %%# ( +(( $*"/ &( $* $ * " $, ) ) %( ) %%" $ - "%%! , (/ ( +""/ $*% */& % $, ) -%+" *%+ )* $ * $ - %&* %( "%)) $, ) * * -%$1* , ($ ) )*

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●

ART BUSINESS TODAY


ART

BUSINESS TIPS FOR ARTISTS ALYSON AND DAVE SHELDRAKE WWW.A3ART.CO.UK / WWW.DAVESHELDRAKEPHOTOGRAPHY.COM

NIGEL HEMMING WWW.NIGELHEMMINGEDITIONS.COM

- % ' ! ! *& '' %& * ' !' % &' ! "!' !' & % ' #( ', '"" & ! "(' "!' , ! *& '' % ! * ,& !&(% ' ' ' ! ( & '(% & "! "' % %' &'& '"" &" ' & !"' "(' "(% "*! %'*"% ! # "'" % # , ) %, "!' ' % % ! & ! ! "% ' "! "! !' % &' ! %' &'& #%" ( '& * & ' & ! ' # " ' "!' & & #%") '" ) %, #"#( % '/& "" '" '" #%" "' "' % %' &'& ! ' & +# ! & "(% "*! ! '*"% '"" "( ! % "(% ! *& '' %& "! ' * &' .

- ,"( * !' '" ) " % , & ! %' &' ,"( ) '" ) ! / !"*! "% # !' ! " & ! ' '/& * ' , (&'" %& * !' %" # !' "' '% ' "! ! "!' #"% %, & * & ! (' &' %' # !' ! & ! &'%( % &! '" ( (# ", " ! &( ' '' % ) ,"(% " '"%& ! ' , ! % , "! .

& #& % ' ! *"( ! (# ' % %' &'& '" "!& &' !' ! "% % , " " '"%& ,"( ! ,"(% &', %, , % ,"( * "& ' !' % &' " % &* %"# ,"( ! "" "% %' &'&

ROBERT POLLOCK WWW.ROBERTPOLLOCK.NET

ALYSON AND DAVE SHELDRAKE WWW.A3ART.CO.UK / WWW.DAVESHELDRAKEPHOTOGRAPHY.COM

- , ) & '" ' ! " , , " '" ,"(% " % "' ! ' % & " &( ' '' % ! ' " (& " ,"(% % '! & ! % & "* ! , " ) *& & * ! "(% "*! & "# ! ' %"( & ) % "' % % & ! ' % "! !' % !' , ) ! ' &' ! &# & ! # "'" % # ! %' '& ! % ' '(% %" ' ' # %' " ' *"% , *"% &" ) %, * ! * &' & # %'*"% '" ' &' "! % ( % & & (' * % , & !, % &( '& ") % % "# "!! ' "' "! , * ' " &( '& &" ' '/& * % %' &'& & "( " (& ' % "%'& .

- !' (%% !' ' '/& "" '" ) %& , &" * (& ! # "'" % # , & ! % ! " % !' * ,& " "* ! % " ! ' "! %" "" % ! * % ##%" , & ) %& ' * % ! & *"( !' % &' ! " "% ' ! ! "* ! "(% '" (& "! % &"! , #% % ! " "&'( % &( ' ! #%" ( '& ! #( ', ) ! % ' "' " !' % &' ! ! * (&'" %& ! & ) ! '" &( & $( !' %' " && "!& "( ! ) * ' * %, "! ' * &' .

ART BUSINESS TODAY

"(% %' * * *

& %,

October 2013 51


FRAMING

Framing in the third dimension ANNA-MARIE BARTLETT explains how she framed a signed Fleetwood Mac guitar, a Christening dress and a model of a slice of cake

( *$ $ * % % * $% * &$% #$, #% $ % # % $$ % # # ( # % $# ' # (( %( # & % % *( # $ ! # # $ !# $ %$ # $ ) % % * &$% #$ ' $ % # %# & % # # $% # $$ $ # $ ( !# & % $ * ( $ $% % $ * #,$ # ! %% %% #% # &$%#* ( # $

I

The guitar $ %# & % # % $ * & %( $$ * $ * % ( % # ' &# % %( $ $ $ $ %,$ + ($, ! $ * $ * & $ $& $% % % ( & % *# $ % ! #$ $ % # ! "& # & % * $ $ % % &$ (% # %( % & %% ! %% &% # # # * # & ( $$ % % % & % # $% &% % %# * # % ( ( & $%# & % % & % #,$ ( % ! % % &%$ % %# * % # # * %# * # & % # &% % & & % % & % # $ % %# * ( % 52 October 2013

ART BUSINESS TODAY


FRAMING

❞ The neck plate at the back of the guitar is perfect for threading picture wire through. I used three pieces of wire which were threaded through six holes in the MDF

❞ & !' !' & ! &!" $ )& !'& ! & '& $)& " & $ & " % & '& $ ) $ ) % ! &! $ ! % $ % " & ! & ! & ' & $ & & ) % " $ & !$ & $ " &'$ ) $ & $!' '% & $ % " $ & " % ! ) $ &! ! & '& $ " & )$ ) %& $ & $!' %*% ! % $ & $!' & !

& & &!" % ! & '& $ $ &)! & " % & & )!' !$ + ! ' & $ %&$ " '% & % &! ! %" '!'% + % '$ & ' & $ &! & % )& " &'$ ) $ %! % '$ & & & &!" $!' ! ! & &' " % , ! )%- +$ % ) $ && $& " " $ % "$ & ! )& !' !' & $ & ! ! % &! & %&' & +$ % " ) & & " %&$+ & " ) % $ & ' & $ ) % % '$ " & $ $! & " ! #' $ !' " & & ! & !' %) '% & $ & ( $& %% !$ !"& ' $ &+ " ! ! $ !( $% & ) $ & % & & "! & $!' & %% & $ '% ' & "! & ' % $ )% & & " & && & ' " $% %&$ " $% ) & !! % ) $ %'"" &! & $

+

$ %& $ %% ) % '%% !) &! "$ % & & $ + & !'& & ! !'$% ! $ $!! ) %) $ % ) % " &! & %! ! % $ & $ %% & %&+ % ) & &! ! ( + & ! !'$ ! & !' & &! ! % $ & ! & & !' ) % %' & !$ $ #' $ & & )!' !* $ + ! (!$+ " ! ( $ !' & ) & $ $ & % ) % )$ '% & $ %% "& !$ + + $% %! % + & &! $ ' + "$ %% & $ & !$ $ & &! "'& && % & $ %% &! !) (! ' ) )!' " "$!( &'$ !! % + & % + + " &'$ % ! $) $ & $ %% ) % $ &'$ ) & & "$ %% $ %% % $!' & &)! !( + " !&! $ " % &! ' & $ %& $& + &$ + $! ! $ & % $ &$ + &! & % & %) ) % $! ! ( $ !' & ! $ '& & !' ➺

The Christening dress &(%& )& $

Save £17 on framing books Conservation Framing Guild

Annabelle Ruston

Comm ended Frame r Study Guide

Publish ed by the Fi ne Ar t Trad Resear e Guild Annabe ched, edite d lle Ru ston an and compi led d Fion a Ryan by GCF

Supported by Conservation by Design

The Fine Art Trade Guild 16-18 Empress Place, London SW6 1TT www.fineart.co.uk info@fineart.co.uk +44 (0) 207 381 6616

ART BUSINESS TODAY

A Fine Art Trade Guild publication

Guild members buy Conservation Framing, Framing and Presenting Textile Art and the best-selling GCF Study Guide for £20, instead of £36.99. Non-members pay just £25, rather than the usual price of £43.98 UK postage of £4.30 should be added to the price; overseas postage costs are worked out when you buy online, or call the Guild office

October 2013 53


FRAMING

A Micro Stitch fastener was used to secure the Christening dress to the green tray in the correct position. The photographs were mounted onto foam blocks

❞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ctober 2013

ART BUSINESS TODAY


FRAMING

The cake %1%;2 (/6 &1!-%$ 3(% -/$%, 0)%#% /& #(/#/,!3% #!+% /. ! -/4.3"/!1$ #!+% 23!.$ #1%!3%$ ! "/7 6)3( "!#+ "/!1$ !.$ -!$% ! #/5% -/4.3 !2 ! "!#+$1/0 &/1 3(% #!+% 23!.$ 6()#( 6/4,$ 01%2%.3 3(% #!+% !3 !. !.',% #/5% -/4.3 )2 ! "/7 6)3( 2)$%2 3(!3 2,/0% /436!1$2 2/ 3(% :31!8; )2 6)$%1 !3 3(% 3/0 3(!. 3(% "/33/- (% #/5% -/4.3 6!2 #1%!3%$ 42).' 3(% 1%2/41#% /. 3(% 1!-%12; /14- :#/5% "/7 $%2)'.%1; ).% 6!2 #43 "8 (!.$ ./3 ! #/-043%1)2%$ -/4.3#433%1 (330 3(%&1!-%12&/14- #/- 5)%63/0)# 0 (0 & 3 0 3(%. #1%!3%$ -8 $/4",% -/4.3 ()2 #/-01)2%2 36/ -/4.32 ).$)5)$4!,,8 #43 6)3( ! 20!#% "%36%%. 3(%- 3(% 2%#/.$ -/4.3 )2 20!#%$ $%%0%1 ).2)$% 3(% #/5% "/7 !3 ! $)&&%1%.3 !.',% &1/3(% 3/0 -/4.3 /3( -/4.32 !1% ,!)$ &,42( ).2)$% 3(% #/5% "/7 !,2/ !3 !. !.',% 3/ -!+% /03)-4- 42% /& 3(% $%03( /& 3(% "/7 !.$ -!+% 3(% #!+% :23!.$ /43; ). (%. 8/4 ,//+ !3 3(% &1!-% &1/- 3(% #/11%#3 !.',% 3(% -/4.3 !00%!12 3/ "% ! ./1-!, $/4",% -/4.3 "43 3(% %&&%#3 )2 (% '1%!3%23 -/4.3#433).' #(!,,%.'% 6!2 3/ #43 3(% 2,)'(3,8 /5!, ,!8%12 /& 3(% #!+% 23!.$ !,, ). 3(% 2!-% 01/0/13)/. (% ,!8%1 ). 3(% -)$$,% 6!2 -!$% 6)3( 3(1%% /5!,2 !,, 3(% 2!-% 2)9% 6()#( 6%1% #43 %7!#3,8 3(% 2!-% 3/ #1%!3% -/4.3 ).,!82 ). 3(1%% $)&&%1%.3 #/,/412 (% #/1% /& 3(% #!+% 23!.$ 6!2 #1%!3%$ &1/- 3(% 1/,, ). 3(% -)$$,% /& ! 0!0%1 3/6%, 231)00%$ 3(% 241&!#% 0!0%1 &1/- 2/-% 04338 #/,/41%$ -/4.3"/!1$ !.$ 42%$ 3()2 3/ #/5%1 3(% 34"% #43 !.',%2 ). 3(% 34"% 3/ 3(% 2!-% $%'1%% !2 3(/2% ). 3(% "!2% /& 3(% #/5% "/7 &).!,,8 $%#/1!3%$ 3(% #!+% 23!.$ 6)3( ,!#% %$').' !.$ ! $/),)% (% #!+% 23!.$ )2 *423 3(% 1)'(3 (%)'(3 3/ 01%2%.3 3(% #!+% ). 3(% #%.31% /& 3(% &1!-% (% ,)33,% #(%&2 6%1% ',4%$ 3/ 3(% #!+% 3/ 0/131!8 3(%)1 3!2+2 ). 3(% "!+).' 01/#%22 (% #!+% 6!2 !33!#(%$ 3/ 3(% #!+% 23!.$ 6)3( 2),)#/.% 2%!,%1 42%$ !.3) 1%&,%#3)5% 13',!22 3/ &).)2( /&& 3()2 01/*%#3 !.$ #!,,%$ )3 : (% 1%!3 1)3)2( !+% && ). -).)!341%; !- 01/4$ 3(!3 )3 6!2 ! &1!-).' #/-0%3)3)/. &).!,)23 ●

..! !1)% !13,%33 31!$%2 !2 (% 1!-).' !$8 666 3(%&1!-).',!$8 #/- !.$ )2 "!2%$ ). )3#(). %13&/1$2()1% ART BUSINESS TODAY

October 2013 55


FRAMING

Miraculous miniatures The three winners of this year’s framing competition, which was on the theme of miniatures, share the inspiration and techniques that went into creating their show-stopping frames

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E % ! " " " %

# !"! " " #!" & % &"

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! & "%

" !" " !"! $ " ! !& " "! " " !" # " % % $" " " & " "# " & &" % % ! #! & " & % " # # " !" "! " "# " " % !

Joint winner - Guild Challenge Framing Award Ann Carroll, Picture This Art & Framing Sponsor: Valiani ' "# !" # "!( # #& " &$ % ! #! ! & " ! " % # #! ! " " " ! $ % "" " " # # "%" " ! " ! % ! " " # !" " " # " %" !" #" ! ! "" "" " " % #! # " %" % " ! "! " " " # # " " % # "% "! # " "

& % !

" #" "

"

Ann Carroll’s elegant frame is on a musical theme (top) while Peter Cleevely GCF created an irregular hexagonal frame with sloping mounts for his Rubik’s cube

56 October 2013

ART BUSINESS TODAY


FRAMING

)"

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

ART BUSINESS TODAY

Joint winner – Guild Challenge Framing Award Peter Cleevely GCF, Picture Corner Sponsor: Valiani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October 2013 57


FRAMING ➺

David Wilkie GCF created a frame which balances elements of contemporary and traditional design

, . , ) ". $'(1 *#) ! # ! *)) % ' )!. *( ". ()$' *( *# '% ## ' )$ $ # ) ' " *) )$ ' "$+ ) ' * # ! # ) % ( . . "$*! # , ( #$) (* #)!. % ($ " # (."" )' ! $'$" ') 0 $ ' $*) "" % , $+ ' , ) ) ( " ' ( ) #( $ ) ' " ' " ( ! / ,) (( )*' (2 #+ ( ! ') ! (( ! '$*# ( ' ! ) () $' ) ! (( ( ) ,$*! #$'" !!. !. ' ! ) + ' " , !! () # $# ) (&* ' $))$" # ! ' &* ' *) ) ( !($ )) , ) '# ( # ,' # # *# $# ) , !! Winner – Best Mount Design David Wilkie GCF, Eagle Gallery Sponsor: Framers Corner / Wizard ( ) %' #) ( ! " ) ) $# $#( '+ ) $# + ! ' " # , ( *( ) '$* $*) !! "$*#) $ ' ( # ' !% " ) ') ' # ) %' #) ( ! # %! . # (" '$" *"" ) % 58 October 2013

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2014 framing awards The theme for next year’s framing awards is A Day Out in London. Entrants to the Best Mount Design award are invited to frame a London postcard (see the image on p8), while those entering the Guild Challenge Award can frame any object or image reminiscent of the capital. Dates and entry criteria are available at www.fineart.co.uk ART BUSINESS TODAY


FRAMING

TRADE SECRETS KIKI DU PLESSY THE FRAME CENTRE

CAROL COULTER CAROL COULTER FRAMING & INSTALLATION

DAMIEN HARCOURT THE GILDER’S NEST

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DAMIEN HARCOURT THE GILDER’S NEST

SAM CLARK WELTON VALLEY ART SHOP

KIKI DU PLESSY THE FRAME CENTRE

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ART BUSINESS TODAY

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October 2013 59


FRAMING

Pete Bingham’s

Agony Send your framing problems to: pete-bingham@hotmail.co.uk

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60 October 2013

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FRAMING

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October 2013 61


BRANCH NEWS

Membership Secretary Daniel Radley looks at forthcoming events this autumn and gives the dates for 2014

Exciting events planned for autumn 2013 Guests in the North West gather at Hepplestone Fine Art Gallery to hear wildlife artist Pollyanna Pickering talk about the art of business (photographs by Peter Drought, NW Branch Treasurer)

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COTSWOLDS

LONDON, INC MIDDX & SURREY

WEST MIDLANDS

REGIONAL ORGANISER

BRANCH MASTER

REGIONAL ORGANISER

Cath Friend GCF, Emerald Frames 07507 774017 25 Feb, 22 Apr, 1 Jul, 16 Sept, 25 Nov

Paul Webb GCF, Artwork Creations 020 8390 0205 22 Jan, 26 Mar, 24 May, 16 Jul, 24 Sept, 26 Nov

Louise Hill, Imaging Warehouse 01789 739200 12 Feb, 29 Nov

EAST MIDLANDS

NORTH WEST

BRANCH MASTER

BRANCH MASTER

Andy Rossiter GCF, Artisand Framing and Art 01778 394664 19 Mar, 16 Jul, 15 Oct

Anne Corless 01253 780734 17 Apr, 24 Jul, 2 Oct, 5 Dec

Details of upcoming branch events, reports on past events and details of officers and regions can be seen in full at www.fineart.co.uk

REPUBLIC OF IRELAND

SOUTH WEST

BRANCH MASTER

BRANCH MASTER

Leszek Wolnik, The Copper House Gallery 353 1 5354332 26 Feb, 28 May

Fiona Haddon, Haddon Galleries 01803 313133 21 Feb, 18 Jul

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Whatâ&#x20AC;&#x2122;s on in 2014?

62 October 2013

ART BUSINESS TODAY


NEWS NEWS LETTERS

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Write to: The Editor, Art Business Today, 16-18 Empress Place, London SW6 1TT, UK annabelle@fineart.co.uk

These textiles are enhanced by the frame design, but they arenâ&#x20AC;&#x2122;t overwhelmed by it. The framing conveys a sense of quality and the plain mounts give the artwork room to breathe (image from Lyn Hall GCF Adv, Fringe Arts)

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October 2013 63


B2B

PRINTS AND ORIGINALS REPLYING TO A BOX AD? Email your contact details to sales@fineart.co.uk or fax 020 7381 2596. We will forward your details to the advertiser Subscribe to our weekly promotion AGENTS & JOBS Experienced sales representative required for a supplier to the picture framing industry covering North England. To apply, send CV to sales@fineart.co.uk, stating Box no OCT1 Highly respected Edinburgh bespoke framing and gilding business is looking to appoint a suitably experienced person to assist in its development working alongside the current manager who is looking to retirement in due course. The successful applicant will have a background in the art world and possess the necessary practical skills together with good inter-personal relationships. The company’s directors are looking to expand the business and seek someone with the vision and ambition to achieve this goal. Interested parties should submit their CVs by email to info@brien-nicholson.com or contact Sam Taylor by telephone on 0131 313 4436 Innovative, creative and enthusiastic picture framer looking for a framing job. Based in north Herts and willing to travel to London. Love to make ART sing, and enjoy creative framing as well as framing to the highest conservation standards. Deliver excellent customer service, team player, and have a keen eye for detail. Examples of my work on my website www.theframinglady.com; 01462 713388; am@theframinglady.com; Looking forward to hear from you

For saving up to 50% off Top brands of consumables, machines and serving Subscribe to: sales@ukframingsupplies.com www.ukframingsupplies.com

SERVICES

Daler Rowney inspiring creativity since 1783 For all mountboard requirements, please contact: Tom Hopper Key Account Manager - Framing tom.hopper@daler-rowney.com

MATERIALS & EQUIPMENT Mounts4You. Online web based mount cutting service. www.mounts4you.co.uk Hardwood wedges for stretched canvases. Over 50% of 19th and 20th century stretched canavases have broken or missing wedges. We manufacture eight different size/thickness combinations of replacement hardwood wedges, £5.50 per set of ten plus £3.50 p & p per order. Try the Studio Selection:10 each, 4 useful sizes, £23.50 post paid and save £2. Tel 01603 743374 with credit/debit card details. Leveton Studio, Orman House, 17a Grove Avenue, New Costessey, Norwich, NR5 0JD 64 October 2013

Fine art photography of London available in limited editions from Mr Smith World Photography. We supply homes and offices internationally. Call now to discuss bespoke collections. info@worldonfilm.com. 01992538899 Indian fine art prints available on canvas and paper in a range of sizes to suit any wall. View our unique collection including Vintage Bollywood film posters online. www.allindiaarts.com Jacqueline Stanhope Fine Art - original oil paintings and limited edition prints at trade prices. International delivery. Free print brochure on request. 0191 384 5343 or www.jacquelinestanhope-fineart.com

Play and display art vinyl album flip frames. White and black. Single item £12+VAT, triple set £25+VAT, limited stock. Carriages cost. Contact framearound@googlemail.com or 01204 397707 Stretcher bars and canvases made to measure in the UK. Fast turnaround. Softwood and hardwood bars. Any size from 200mm to 3000mm. Print stretching service. Made by the UK’s leading manufacturer. For a catalogue call us now on +44 (0)121 2480030. www.harrismoorecanvases.co.uk

Affordable giclée printing for galleries, framers and artists. Easy upload, trade discounts and great prices. Specialists in affordable canvas prints. Visit point101.com for more information and full price lists or call +44 (0)20 7241 1113 Digital artwork suppliers. High volume photographic restoration and enhancement services. Range of photo-to-art products available includes Caricatures, Pop Art, and Fantasy templates. Free to register. 0208 144 2472; yasmin@photo-wonder.com Frame pricing software available for both Macs and PC's and in imperial or metric measurements. Powerful yet simple to use and easily adapted to suit all businesses. An indispensable tool for the modern framing business. Visit www.royallframing.co.uk or call Mike Royall GCF on +44 (0)1454 617022 Giclée and canvas printing service from Richard C O Lovesey Fine Art. Order greeting cards, keyrings, notelets featuring your artwork. No Minimum order. Mount cutting service. Enquiries welcome. (01507) 600836 www.loveseyfineart.com The Association of Animal Artists invites artists working in any media to join for exhibition opportunities, workshops, field trips, AAA Art Rendezvous Days and the opportunity to work from life with the AAA En Plein Air Group. Please visit associationofanimalartists.com TRAINING Art of Framing Training School. www.fringearts.co.uk or call Lyn Hall GCF Adv to request prospectus. Flexible training to suit your needs. Accommodation available. Based outside Guildford/Farnham. Call (01483) 810555 ART BUSINESS TODAY


To advertise here email info@fineart.co.uk

Atkin Framers Ltd – Individual/joint tuition on all aspects of picture framing offered to new and experienced framers. Fine Art Trade Guild and ILA Scotland accredited. Call Richard 07821 918 476 www.atkinframers.co.uk Down School of Picture Framing. ALL courses accredited by the Fine Art Trade Guild. Call Steven McKee GCF Adv 028 9269 3807 / 07834 787487 downschoolofpictureframing.co.uk Hedgehog Art & Framing is a Fine Art Trade Guild accredited trainer. Basics to advanced, worldwide training on your premises. Over 500 students to date. Roy Rowlands GCF 01527 876293, training@hedgehog-art.co.uk In a Frame - Individual framing training by a qualified GCF (Hertfordshire/Essex borders). Courses fully accredited by the Fine Art Trade Guild. Call Richard Williams GCF on 01279 260069, www.inaframe.co.uk

Northern Framing School, Sheffield. Run by trainer and author Pete Bingham GCF. All aspects of framing, including GCF refresher courses and 4-day beginner course. 0114 245 1547 or pete-bingham@hotmail.co.uk Royall Framing (Bristol). Individual or joint tuition is offered by Mike Royall who's been a GCF since 1994 and is the only framing trainer in the UK who’s also a qualified adult education teacher. All courses are fully accredited by the Fine Art Trade Guild. For more information visit www.royallframing.co.uk or call Mike on +44 (0)1454 617022 Sophie Brown Conservation Framing. Registered GCF tester in Australia. Individual tuition from basic to advanced framing. The emphasis is on conservation. www.conservationframing.com.au +61 2 9518 0624 Sports Framing offer training from basics up to GCF standard. I day engineering courses on the Morsø. Oldham, Lancs. www.sportsframing.co.uk ART BUSINESS TODAY

A practical introduction to water and oil gilding in an intensive 3-day course with an optional 4th day covering antique frame restoration. Courses held in London, Oxford, Salisbury, Newark, Hastings and Scotland. www.gildingcourses or call Jan Pike on 01424 754104 or 07973 732184 UK School of Framing. A range of courses available at a pace to suit each level to allow students to enjoy and absorb what is taught. Courses take place at venues all over the UK and are accredited by the Fine Art Trade Guild. www.ukschoolofframing.com, 01494 459545 Wessex Pictures Framing School (est 1987) offers training to novices and experienced framers. It is recognised by the Fine Art Trade Guild. The 5-day course in Leatherhead is £395 + VAT. Phone Garry White GCF, 0845 456 9970

B2B AD BOOKING JANUARY 2014 DEADLINE Please send coupon and payment by 2 December to: Art Business Today, 16-18 Empress Place, London SW6 1TT, UK ■ CLASSIFIED (TEXT ONLY) 30 words: £35 + VAT (FREE to Guild members). 50p per word thereafter. Box number £10 + VAT, Guild members £5 + VAT ■ BOXED CLASSIFIED Box: £55 + VAT per 60mm (£40 + VAT to Guild members) + £5 for picture or box no YOUR LISTING ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ NAME

Call Moira on 020 7381 6616 to order

Harlequin Frames, Lincolnshire. Individually tailored textile framing workshops. Contact Mal Reynolds GCF Adv to discuss details 01673 860249 or e-mail mal@harlequin-frames.co.uk

GILDING COURSES

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Conservation Framing Annabelle Ruston

Supported by Conservation by Design

A Fine Art Trade Guild publication

Order at www.fineart.co.uk or contact Moira Sanders on 020 7381 6616 or moira@fineart.co.uk

Conservation Framing by Annabelle Ruston is published by the Fine Art Trade Guild with the support of Conservation by Design. 128pp; paperback; colour photographs; £12.99 (£11 to members), plus £2 p+p.

PAYMENT By cheque (payable to Art Business Today) By credit card/debit card (please tick) ■ Mastercard ■ Visa ■ Maestro ■ AmEx

_❘_❘_❘_❘ _❘_❘_❘_❘ _❘_❘_❘_❘ _❘_❘_❘_❘ _❘_❘ Issue no _❘_❘_❘_❘ Start date _❘_❘_❘_❘ Exp _❘_❘ _❘_❘ CC security no _❘_❘_❘ last 3 digits on back of card, or 4 for Amex Or email details to: sales@fineart.co.uk NOTE: NO BOOKINGS CAN BE ACCEPTED WITHOUT PAYMENT IN ADVANCE OF PUBLICATION October 2013 65

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Pricing for profit How did you get into framing? "- 2 0+ *) ! -( ) # '*/ *! # ) . *) +- /$ ' 3+ -$ ) 4 ! /# - 2 . '.* 0$' - ) .+ )/ '*/ *! /$( 2$/# (4 + - )/. 04$)" ) - )*1 /$)" #*0. . .* $)# -$/ '*1 *! .$") ) - !/.( ).#$+ */# (4 + - )/. 2 - 1 -4 # ) . *) ) $)/* /# $- - !/ 4 -*/# - *2) +#*/*"- +#$ 0.$) .. $) ''$) 2 *0/# ' . 0./- '$ )*/$ /# / /# - 2 . ( ) !*- .+*& +$ /0- !- ($)" ) .0"" ./ /# / $/ *0' 2*-/# # 1$)" '**& / ''$) 2 . +*+0' #*'$ 4 /*2) *! *0/ *0"#/ ) 0) -+ -!*-($)" " '' -4 $) /# #$"# ./- / /* " / "** '* /$*) ) - / - ( $ /0- - ($)" 2#$ # - ) !*4 -. !*- . ''$)" $/ . "*$)" *) -) What brought you to the UK? 4 2$! $''4 $. )"'$.# ) # "-*2) /# 0.$) .. /* +*$)/ 2# - $/ . ( -$"#/ /* . '' ) (*1 *) /* /# ) 3/ ./ " *! (4 '$! # 0. - ($ 6. - ( !*- / ) 4 -. ) # # '+ $) 1 '*+$)" ( )4 *! /# ! /0- . ) 0.$) .. .4./ (. '$ 1 - ( # '+ (4 0.$) .. .* (0 # /# / +-*+*. ( -& /$)" $/ # - $) /# . 2 . '$1$)" # - ) ' /* *!! +-*+ - .0++*-/ 61 ) '$1$)" # !*- %0./ *1 - /2* 4 -. )*2 What’s the secret of running a successful framing business? - ) 0.$) .. /# / # ++ ) /* ( & !- ( . 2 . - / $' - !$-./ ) !*- (*./ 0- . ' . .& 2 . /# (*./ $(+*-/ )/ +' $) /# .#*+ ) 0./*( - . -1$ 2 . /# +-$*-$/4 !*- '' (4 ./ !! +0/ #0" !!*-/ $)/* ) '4.$)" #*2 2 *0' $(+-*1 /# 0./*( - 3+ -$ ) $ )6/ %0 " + *+' *- ( & ..0(+/$*). *0/ 2# / /# 4 *0' !!*- 2 # -" 2# / 2 ) /* $) *- - /* ( & ! $- +-*!$/ ) 2 +-*1$ *0- 0./*( -. 2$/# "** . -1$ ) +-* 0 /. /# 4 1 '0 # *)!$ ) /# / *0- +-$ . 2 -$"#/ '/ 2$/# +-*+ -/4 1 '*+ -. 2#* '**& . /#*0"# /# 4 $ )6/ # 1 /2* *'' -. /* -0 /*" /# - *) !$-./ 66 October 2013

MARK WILSON, UK MD of Framiac software, says that framers can make a good living, even those based in unfashionable areas. He knows. Mark ran a thriving framing business in an area of high unemployment in Australia for 19 years

( /$)" 0/ 0-$)" /# +-*+ -/4 **( /# 4 .+ )/ '*/ *! (*) 4 2$/# ( . /# 4 1 '*+ #*/ '. ) #*'$ 4 + -/( )/. # ) + *+' . 4 /* ( 5 # 2 *0' )6/ # -" /# / (0 # -*0) # - 6 .0"" ./ /# 4 *)6/ &)*2 0)/$' /# 461 /-$ *- '' $/. 0/4 ''$) 2 . /*2) *! #$"# 0) (+'*4( )/ ) '*2 1 - " $) *( . / 2 . ./$'' +*..$ ' /* # -" - '$./$ +-$ . ) 1 -4 /# - - + *+' 2$/# $.+*. ' $) *( . /# 46- /# + *+' 2#* " / !- ($)" *) ) /# *) . 2 .#*0' / -" /$)" It’s not easy to charge what I need to /6. )*/ 0) *((*) !*- !- ( -. /* '*. (*) 4 *) .( '' !- ( . 2# - /# ( / -$ ' *./ $. ($)$( ' 0/ $/ / & . '(*./ /# . ( /$( /* ( & .( '' !- ( . ' -" - *) .+*& !- ($)" 0.$) .. . * )*/ # 1 /# 1*'0( *! /0-)*1 - /* . '' '*.. ' -. *0 ) !' 3$ ' +-$ $)" .4./ ( /# / 2$'' "$1 4*0 +-*!$/ -*.. /# - )" "$) 4 2*-&$)" *0/ 2# / $/ - ''4 *./. 4*0 /* ( & !- ( 4 & +$)" /- & *! '' 4*0- *1 -# . ) ) '4.$)" #*2 ( )4 #*0-. 4*0 /0 ''4 .+ ) ( &$)" !- ( . ) 4*0 +-*+ -'4 0) -./ ) /# *./ *! ( &$)" # !- ( $/ $. .$ - /* %0./$!4 /# +-$ 4*0 ) /* # -" ! *0-. 4*0 (0./ 2 - 2# / 4*0- *(+ /$/*-. - # -"$)" 0/ / & $)/* *0)/ /# ' 1 ' *! . -1$ ) ,0 '$/4 *! +-* 0 / /# 4 - . ''$)" !*( &$)" *(+ -$.*). ! 4*0 - *!! -$)" 0)$,0 +-* 0 / ) /# $- !- ( . *-

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Products above: Leonardo Glaskoch, The Libra Company, Joseph Joseph, Lene Bjerre, Suck UK, Newgate.

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