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Why Change? Brand is Outdated & Lacks Fluidity.

The company was co-founded in 1988 by Donald and Susan Sutherland, who sought ice cream that was neither hard-packed nor soft-serve. The logo has been the same for over 3 decades.


With time, Cold Stone became Stone


Everytime we create, we surely believe in surprising your taste buds, we believe in innovation. We innovate by creating infinite flavor combinations in the form of ice creams and sweet treats. Result? Perfectly creamy jawdropping icecreams, want some?


CREAMERY


BRAND CONCEPT

after

before


BRAND AREAS


BRAND RANGE


BRAND PERSONALITY


ix mix m m i ix

x mix mix mi

mix mi x i x m x

autumn summer spring

+2k

ix mix m xm mi

winter


PA C K A G I N G D E S I G N


PA C K A G I N G D E S I G N


“ColdStone employees sing a song everytime they recieve a good tip�


ACCESSORIES DESIGN


ACCESSORIES DESIGN


STORE INTERIORS


STORE INTERIORS


“Branding is the process of connecting good strategy with good creativity.�


COLDSTONE REBRAND

B H R O O V I G U P TA

VISC 520

FA L L 2 0 2 0

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ColdStone Rebrand  

ColdStone Rebrand  

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