Why Change? Brand is Outdated & Lacks Fluidity.
The company was co-founded in 1988 by Donald and Susan Sutherland, who sought ice cream that was neither hard-packed nor soft-serve. The logo has been the same for over 3 decades.
With time, Cold Stone became Stone
Everytime we create, we surely believe in surprising your taste buds, we believe in innovation. We innovate by creating infinite flavor combinations in the form of ice creams and sweet treats. Result? Perfectly creamy jawdropping icecreams, want some?
CREAMERY
BRAND CONCEPT
after
before
BRAND AREAS
BRAND RANGE
BRAND PERSONALITY
ix mix m m i ix
x mix mix mi
mix mi x i x m x
autumn summer spring
+2k
ix mix m xm mi
winter
PA C K A G I N G D E S I G N
PA C K A G I N G D E S I G N
“ColdStone employees sing a song everytime they recieve a good tip�
ACCESSORIES DESIGN
ACCESSORIES DESIGN
STORE INTERIORS
STORE INTERIORS
“Branding is the process of connecting good strategy with good creativity.�
COLDSTONE REBRAND
B H R O O V I G U P TA
VISC 520
FA L L 2 0 2 0