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Your Essential Guide To London’s Most Exciting Art Fair

GLOBAL ART Olympia Grand Friday 28 February — Sunday 2 March

New Revelations From Throughout Asia

Harry Styles & The Collectors

Champagne, Chefs & Why It’s About More Than Art

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‘The perfect place to start a collection’ GQ

‘This art fair is a must’ Time Out

‘Refreshingly different’ The Financial Times ALEXANDER OCHS GALLERIES Zhao Zhao

Zhao Zhao is one of the most provocative young Chinese artists. Despite problems with the authorities he has vowed, “I don’t want to be cautious.”

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Edited by Grant Feller Written by Niru Ratnam and Grant Feller

Welcome to

Design by The Studio of Williamson Curran Find us on: artfairslondon.com

Whilst every care has been taken in compiling this publication, and the statements contained herein are believed to be correct, the publishers and the organisers will not accept responsibility for any inaccuracies. No responsibility can be taken for the editorial printed in this catalogue. Reproduction of any part of this publication without permission is strictly forbidden.

The era of domination by the western art world is all but over – and nowhere is this more apparent than at Art14 London. For one weekend we’re bringing the rest of the world to this captial city, showcasing works by artists from Lagos to Havana, Beijing to Dubai. In the 21st Century art has become a truly international phenomenon and London is now the most vibrant and important destination for the world’s collectors and buyers to discover some of the finest new talents around. This new global era means that grand, temporary events such as Art14 London - in which galleries from across the planet pitch their stalls, display their works and sell to an enthralled audience – truly satiate this hunger for international discovery. Last year, 25,000 people visited the inaugural event, making it one of the year’s most popular and important arts gatherings. The unique spirit of Art14 London – which this year takes place in West London’s Olympia Grand from Friday 28 February to Sunday 2 March - is that it really does appeal to a diverse audience. Even if you don’t intend to buy (although the experts will tell you there are wonderful investments to be made) it’s a fair that encourages browsing and an unrivalled opportunity to experience, under one roof, the stunningly diverse work emerging from different cultures across the world. We hope you enjoy this special newspaper, highlighting just a fraction of what’s on show this year, and that you’ll join us at what is sure to be one of 2014’s most talked-about arts events.

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This year at Art14 London

180 Galleries Showing

Over 700 Artists from

40 Countries


Asian Art Leehwaik Gallery KIM Dong-Yoo

Kim Dong Yoo makes portraits of notable figures like John F. Kennedy, but on closer inspection turn out to be comprised of hundreds of tiny portraits of other figures.

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Kyoung Tack Hong paints canvases filled with daily objects like pens, pencils and books. He is one of South Korea’s most well-known artists.

Hakgojae Gallery Kyoung Tack Hong Arario Gallery Eko NUGROHO Eko Nugroho recently participated in the Venice Biennale. One of Indonesia’s hottest stars, he featured in Art Review’s Power100 of 2013.

LIN & LIN gallery Liu wei

Liu Wei was one of the first Chinese artists to participate in the Venice Biennale and is now one of the most sought-after artists by Chinese collectors. Tang Contemporary ART Chusak Srikwan Chusak Srikwan is an important young Thai artist who is becoming known for the creating works inspired by traditional shadow puppets.

PIFO LIANG QUAN Liang Quan is in collections at the British Musuem and the Frank-Suss Collection. His use of ink and rice paper produces subtle, haunting works. PEarl Lam Galleries Michael Chow aka Zhou Yinghua ~O-O~

This is one of the hottest scenes in contemporary art right now with unrivalled creativity everywhere

The past few years have witnessed an astonishing transformation in the Asian contemporary art market. The inventiveness, creativity and boldness of both technique and sentiment have helped turn a movement that was once little known into one of the art world’s most inspiring stories. For art has helped to shed a positive light on nations that have, for too long, been misunderstood and perhaps even ignored.

such as Zeng Fanzhi and Ai Wei Wei. Prices for Fanzhi reached £15 million at auction last year, for a painting called ‘The Last Supper’. Without doubt, Asia represents one of the hottest scenes in art and visitors to Art14 London will be well catered for with works such as Liang Quan’s rice paper collages (which are priced at around £50,000 with Pifo) and the paintings of Liu Wei, who was one of the first Chinese artists at the Venice Biennale.

China, Vietnam, Taiwan, South Korea have seen their contemporary art scenes flourish with artists such as Gu Wenda and Xu Bing achieving international fame. That continued through the 2000s with Chinese artists

Photography is also vibrant – for instance, Shen Xuezhe’s eerily beautiful photographs of the killing fields between North Korea and China. Collectors are looking further

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Michael Chow aka Zhou Yinghua exhibited widely in the 1950s before taking a hiatus from the art world for almost 50 years.

afield to countries such as Taiwan, which is again well represented at Art14 London. In particular, hunt down the work of artists such as photographer Chao-Liang Sheng (who shows with Aki Gallery). There’s also interest in Thailand and Indonesia. A talented new generation of Thai artist include Chusak Srikwan, who shows with Tang Contemporary, and his carvings are priced around £10,000. Meanwhile, the Indonesian artist Eko Nugroho, who was elevated into Art Review’s Power 100 list this year, has works with Arario Gallery, including a fibre resin figure entitled ‘Let Me Thinking Of You’.


‘It is more interesting when celebrities find their own niche’

POP ART

One Direction’s Harry Styles bought works from last years Art13 London to begin his own collection of contemporary art

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Harry’s Game

For some, it’s not just about what you come to look at but what you look like. We asked some top style journalists to share their Art14 London tips

The art fair style secrets you must know

Fast cars, private islands and priceless trinkets can’t buy celebrities the kind of kudos that an art collection brings

“I just want a Picasso, in my casa. No, my castle, I’m a hassa…” raps Jay-Z on his recent song ‘Picasso Baby’. And he knows what he’s talking about. His extraordinary collection is worth around £300 million and includes pieces by Damien Hirst, JeanMichel Basquiat and Andy Warhol. Those three renowned artists, whose works have escalated in value each year, are all darlings of the high-end of the market and so it’s not surprising that other celebrities like Elton John and Madonna are avid collectors of their work.

‘Some get so carried away that they make their own art’

However, it’s arguable that being a celebrity and shelling out a fortune for a Hirst or Warhol is pretty unoriginal – and this isn’t surprising given that most stars are just following the advice of their art advisors. More interesting, are those celebrities who’ve found a particular (and something surprising) niche - for instance, Elton John’s collection of mid-20th century photography, Madonna’s penchant for Surrealist works or David Bowie’s love of renaissance masterpieces. A new generation including Daniel Radcliffe and Adele are growing their own collections, too.

The Observer’s Alice Fisher

British celebrities tend to be a bit more low-key and quirky in their collecting. Harry Styles, One Direction’s pin-up and a newcomer to the market, was featured in many newspapers last year buying work at the first edition of Art14 London. And, by all accounts, he was very much his own master at the show – admiring and buying based on his gut instincts rather than listening to an adviser.

“I would say the surprise accessory for most art fairs I’ve been to is a baby. I’m always amazed by how many use an art fair as a family outing. But now I’ve got my own daughter I can completely see the logic – nothing softens up an austere collector or exhibitor than the sight of a gurgling baby. And there are two main buggies of choice for the art crowd - the Quinny and the Stokke.”

Of course some celebrities get so carried away with their love of art that they move on from collecting to actually making art. This is usually a bad idea as a quick internet trawl of Sir Anthony Hopkins’s elephant paintings or George W. Bush’s watercolours of dogs glaringly reveals. The best art advice to celebrities is to avoid making paintings yourself, avoid buying the obvious and, unless you’re Jay-Z, avoid rapping about your latest acquisition.

Need image

GQ magazine’s Jonathan Heaf “I’d bring a Leica V-Lux 40. Take every art work home in your pocket. Oh, and get a selfie Esquire magazine’s with Harry Styles or whichever Johnny Davis celebrity uses Art14 London “I’d take a Smythson notebook and to tell the world of his or her sophisticated cultural tastes.’’ a Pentel twist/erase mechanical pencils for notes. I have a small pile of these notebooks going back years and often refer back to them when I’m trying to make sense of the art market.”

POP ART Adele has begun to build her own collection

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African Art Omenka Gallery ’Okhai Ojeikere The photographer ’Okhai Ojeikere is known for his quirky yet beautifully composed photographs of elaborate hairstyles of Nigerian women from the late 1960s.

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Tiwani Contemporary ABRAHAM OGHOBASE

Jack Bell Gallery Aboudia

OCTOBER GALLERY Romauld HazoumÈ

The Nigerian photographer and performance artist Abraham Oghobase was recently shortlisted for the prestigious Prix Pictet Prize and will show at London’s V&A in May.

Collectors like Charles Saatchi and the baseball star Alex Rodriguez love Aboudia’s work. The Ivory Coast artist has been compared to art star Jean-Michel Basquiat.

Benin-born Romuald Hazoumè is one of Africa’s most celebrated contemporary artists, having shows in the British Museum, the Guggenheim Bilbao and the Centre Georges Pompidou.

From extraordinary photographs to large installations, this is art with vibrancy and a strong message

ARTHOUSE - The SPACE Victor ekpuk

Two years ago, builder Brian McDowell was renovating Ronnie and Reggie Kray’s old school in Bethnal Green when he found seven life-sized sculptures. The school said he could keep them, his wife hated them so McDowell took them to an auction house. The works turned out to be sculptures by the African artist Ben Enwonwu that were commissioned in the early 1960s – and when the hammer came down in the Bonham’s auction of African art last May, McDowell was £300,000 richer.

there’s a continent’s worth of contemporary art that are not just astonishingly creative and daring but a good investment, too. One artist who has caught the attention of collectors and critics is Aboudia Abdoulaye Diarrassouba who shows with London dealer Jack Bell Gallery. Born in 1983 in the Ivory Coast, Aboudia as he is known, has become well-known for his large, heavily layered and energetic paintings, that mix portraits of figures from the Ivorian Civil War with imagery from comic strips and advertising. Major collectors like Charles Saatchi, Jean Pigozzi and Frank Cohen are fans. Even though prices have

McDowell was not just lucky to find the works, he was lucky with his timing. Collectors are waking up to the fact that

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Victor Ekpuk is a Nigerian-born contemporary artist whose work draws on memory and a secretive, traditional written language

doubled in the past couple of years, the fact that it is still possible to pick up a painting from £5,000 is a good indicator that even the most exciting African contemporary art is still relatively affordable. It’s also worth looking out for another of Africa’s most exciting artists, Ghanaian sculptor El Anatsui, who shows with October Gallery. As well as Benin-born Romuald Hazoumè, who could well be the next major star. He will have a major installation at Art14 London which includes his trademark use of discarded petrol cans re-arranged to look like African masks.


A weekend full of art, food and entertainment

Talks, performances and the capital’s best chefs will make Art14 London even more exciting

Food 4 Art

For the four days of the fair four different London chefs who each exhibit and represent an aspect of London’s exhilarating restaurant world – Venetian cicheti, Asian synthesis, seductive evolved classicism, proud British – will be inspiring the food on offer. Curated by London Evening Standard restaurant critic Fay Maschler, these Mayfly restaurants (lasting a day) will supply delectable evidence of London as a serious gastronomic contender. The chefs are: First Night Thursday 27 February

Art14 London Talks

Florence Knight Polpetto

Learn about global art from London’s leading curators and expert panels featuring some of the world’s biggest collectors. Talks will include: MUSEUM ERA: THE RISE OF ASIA Friday 28 February 2014, 4pm

This talk will examine the impact that the private museum has on contemporary culture.

Friday 28 February Rainer becker Zuma

DR OEI HONG DJIEN (Indonesia) Owner of OHD Museum in Java, a private museum that specialises in modern and contemporary Indonesian art WANG WEI (China) Established the Long Museum in Shanghai, with a second space opening in February 2014 BUDI TEK (China) Opened the Yuz Museum in Shanghai with plans to open a space in Jakarta SUNHEE KIM (Korea) Director of the Daegu Art Museum and former senior curator of Tokyo’s Mori Art Museum ART & THE CITY Saturday 1 March 2014, 2.30pm

Each of the speakers in this talk has helped to drive developments in cities. Here, they discuss the cultural, social and economic impact of art. KATE ROTHKO (USA) Daughter of the late painter Mark Rothko

JaSON ATHERTON

from 12.30pm on Friday 28 February,

Pollen Street Social

Saturday 1 March and Sunday 2 March

This series of short and sharp 20-minute bites will explore contemporary art across the globe and offer the expertise of speakers who specialise in specific fields. GLOBAL ART Hans-Ulrich Obrist, Co-Director, Exhibitions and Programmes and Director of International Projects, Serpentine Gallery

DAI ZHIKANG (China) Founder and Chairman of the Zendai Group which has major commercial/cultural developments across China and has now acquired a property development project in South Africa

INDONESIAN ART Dr Oei Hong Djien, Owner of OHD Museum in Java

GIOVANNA MELANDRI (Italy) President of MAXXI, National Museum of the 21st Century Arts of Rome

CHINESE ART Philip Dodd, Chairman of Made in China UK and Chairman of Art14 London International Advisory Board

Don and Mera Rubell (USA) The owners of Rubell Family Collection in Miami are working on a new cultural development in Washington, including a museum, which will help regenerate part of the city.

Saturday 1 March

10 THINGS YOU DIDN’T KNOW ABOUT…

Sunday 2 March richard corrigan Bentleys and Corrigans

PHOTOGRAPHY Brett Rogers, Director, Photographer’s Gallery, London

EDITIONS Iwona Blazwick, Director, Whitechapel Gallery, London MIDDLE EASTERN ART Ramin Salsali, Owner of Salsali Private Museum • Plus more to be announced

Whether you require something small and speedy, a three-course lunch or just a glass or two of Ruinart Champagne, at Art14 London you can extend your horizons in the art of food. Booking strongly recommended. Please email art14restaurant@absolutetaste.com or call +44 (0) 20 8870 5151. In partnership with Absolute Taste

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All images of works from Art13 London

Everything You Need To Know Ticket Prices Thursday 27 February First Night

Advance Only

£25

Ticket includes entry, a glass of wine and an Art14 London fair catalogue

Friday 28 February – Sunday 2 March

Standard Ticket Double Ticket

Advance On-the-door

£12 £18 £18 £27

The price of two Standard Tickets with a 25% saving

Concessions/Groups £8

£12

Under 16s free when accompanied by an adult Visit artfairslondon.com to save up to £9 by booking tickets in advance

Opening Times

First Night Thursday 27 February 6pm – 9pm General Opening Hours Friday 28 February 11am – 7pm Saturday 1 March 11am – 7pm Sunday 2 March 11am – 5pm

Location

Olympia Grand, Hammersmith Road Kensington, London W14 8UX

Open Art

For the very first time, a series of London’s finest private collections will open to the public over the weekend of Art14 London as part of the Art & The City programme. – The Government Art Collection – Royal College of Art – Maggie’s Centre in Hammersmith – Wellcome Trust – Dover Street Arts Club – Caprice Holdings – Sketch – The House of St Barnabas Advanced booking is essential. To book your tickets and for more information, please visit artfairslondon.com/events/openart

Art14 London Tours Sotheby’s Institute of Art will run specialist and public tours of the fair. If you would like to book your place, please visit artfairslondon. com/visit/tours for more information.

First Night

Stay one step ahead of the rest of London and don’t miss Art14 London’s exclusive First Night. Rub shoulders with artworld glitterati and celebrities at the opening of London’s global art fair. Book early as tickets are limited

Art14 London Performances

Catch established and emerging performance artists engaging in the art world’s most dynamic format at Art14 London’s dedicated Performance Space. Many of these are exclusive perfomances and destined to entertain and provoke. Full details on each day’s performances will be avaliable at the front desk.

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14 not to miss at Art14 London

Mummery + Schnelle marek piasecki The Polish photographer, Marek Piasecki made works from the late 1950s, and has pieces in the collection of MoMA (New York).

Contemporary Indonesian Art Ronald Manullang

ZIPPER Galeria Adriana Duque

Indonesian artist Ronald Manullang’s controversial paintings include this one of the former Indonesian leader posing with a naked lady who is his fifth wife Dewi.

Adriana Duque’s work combines the imagery of European fairy-tales with contemporary depictions of Colombia.

Delhi Art Gallery TYEB MEHTA Tyeb Mehta is one of India’s most well-known painters. His signature paintings of the human form in irregular shapes of solid colour are now widely celebrated internationally.

Kashya Hildebrand Gallery Khalid Al Banna

JACK BELL GALLERY Cameron Platter

South African artist Cameron Platter has exhibited at MoMA (New York), Centre Georges Pompidou (Paris) and Haus Der Kultur (Berlin).

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Emirati artist Khalid Al Banna combines the visual heritage of the Middle East with contemporary collage and sculpture.


ARARIO GALLERY

Vanguard Gallery

Eko Nugroho

Zhang Lehua

The Indonesian artist Eki Nugroho merges high art and street art together in humorous works which are deliberately cartoonish.

Galerie Du Monde QIN FENG

Qin Feng makes works that draw on the legacy of Chinese ink painting but are conceptually orientated.

Habana

Hakgojae Gallery

Los Carpinteros

Kyoung Tack Hong South Korean artist Kyoung Tack Hong’s paintings look abstract on first sight but are made up of objects like pens, pencils and books.

Galerie Grand Siècle Ding Chien-Chung

Shanghai-born rising star Zhang Lehua makes works which are deliberately ambiguous and witty in order to portray the complexities of Chinese culture.

Los Carpinteros are a Cuban duo who make installations and sculptures which are deliberately non-functional despite their utilitarian first impressions.

Ding Chien-Chung’s work is in the collection of National Taiwan Museum of Fine Arts.

Other Criteria

Edel Assanti

DAMIEN HIRST

Gordon Cheung

Damien Hirst was at the forefront of young British art. Butterflies and pickled cows helped make him one of the world’s most recognisable artists.

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London-based Gordon Cheung’s is in collections that include the Hirschhorn Museum (Washington DC), the Hiscox Collection and the UBS Collection.


Middle Eastern Art Jamm Ibi Ibrahim

Ibi Ibrahim is a Yemeni artist and film director whose work challenges conservative notions of sexuality and identity.

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MESHKATI MODERN & CONTEMPORARY | AUSTIN / DESMOND FINE ART Parviz Tanavoli

Galerie Janine Rubeiz Hanibal SROUJI

Lebanese artist Hanibal Srouji has exhibited widely internationally. His abstract works often subtly reference the political situation of Lebanon.

Shirin Art Gallery Shadi Yousefian

The Park Gallery Georges Cyr

These artists reflect social hardships but with a unique twist full of insight and humour

Parviz Tanavoli is considered to by one of the most influential Middle Eastern artists with works in The British Museum and Tate Modern.

Iranian-born Shadi Yousefian makes works about cultural identity and her life as an Iranian immigrant in the United States

Georges Cyr was a French artist who moved to Beirut in 1934. The work he made there was a fusion of modernist painting with a Lebanese sensibility.

An armoured car is not usually the form of transport that museum curators use when they’re trying to uncover the new stars. But Jonathan Watkins, director of Birmingham’s Ikon Gallery, needed the help when he was scouting for Iraqi artists to present at the 2013 Venice Biennale. After 100 visits to artists studios accompanied by heavilyarmed soldiers, Watkins presented ‘Welcome to Iraq’, a group show of 11 artists to critical acclaim last summer. Watkins’ success at ‘making sense’ of that country’s work is what Art14 London aims to do – but for the entire region. The turbulence experienced by generations, especially

in countries such as Israel, Palestine and Syria, has inspired an outpouring of art from socially informed practice and documentary photography through to street art. Many of these artists reflect social realities but with a twist, so the Palestinian Larissa Sansour (who shows with Art14 London exhibitor Sabrina Amrani) combines references to spaghetti westerns with contemporary Middle Eastern politics. Similarly, the Iranian artist Shadi Ghadirian shot to fame with seemingly traditional portraits of Iranian women but with surprising details, like having them hold cans of Pepsi or shouldering ghetto blasters. Ghadirian will be with

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Mark Hatchem Gallery at Art14 London Women artists like Sansour and Ghadirian are driving this region’s burst of creativity. Others include the Iraqi artist Hanaa Malallah who will present a project at Art14 London as well as showing with The Park Gallery. This is mirrored in the rise of Sheikha Al Mayassa Bint Hamad bin Khalifa Al-Thani to becoming the world’s most important collector of art. The region has emerged as one of the most interesting in contemporary art, the seriousness of subject matter matched by the seriousness with which collectors now view it.


Picture Perfect The rise of photography has a tremendous effect on art production, particularly beyond the usual circuits of the museums and markets in the west. In the absence of art schools in places such as Africa and India, it often seemed easier to pick up a camera rather than learn how to paint. Furthermore, as the world changed rapidly at the end of the 20th century, photography and film seemed the most immediate media to witness those changes. And at Art14 London there are a host of wonderful images from around the world designed to stimulate, amuse and provoke - and they're often extremely affordable.

Hakgojae Gallery BOO MOON

Boo Moon is a photographer, born in Daegu, South Korea, who has been making works from the mid 1970s. He is regarded as one of the region’s key artists.

Richard Saltoun Valie Export

Austrian artist Valie Export is one of the most important feminist artists of the 1970s onwards. Her work is in Tate Modern and MoMA (New York)

GALLERY K.O.N.G Erwin Olaf Erwin Olaf is a renowned Dutch photographer whose works visualise the unspoken and the overlooked whilst often addressing social issues.

Galerie Les Filles du Calvaire Katinka Lampe

Dutch painter Katinka Lampe makes portraits which are not so much representation of people but symbolic and poetic.

October Gallery George Osodi

Sabrina Amrani Gallery Larissa Sansour Palestinian artist Larissa Sansour often depicts fictionalised space scenes in order to depict current political realities in the Middle East.

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The Nigerian photographer George Osodi has made dramatic works of environmental accidents associated with oil production.


Spend for the love of it Not even a house in Knightsbridge increases in value by 30 times in a few years As an asset, contemporary art is unique there are no annual returns, for example. However, it is an asset that comes with a whole new social world attached. Buying shares might get you an annual return, but buying art gets you invites to private views, dinners, art fairs and a social scene in the company of other like-minded collectors. The best thing of all, of course, is that you can admire it every day in the comfort of your own home. If you’re lucky or clever, prices can rise too. Sometimes astronomically. In 2009, Jacob Kassay, a relatively unknown 25-year-old painter, held his first one-person show at a gallery called Eleven Rivington in New York. Curious dealers, buyers and artlovers immediately sensed they were privy to something special and his 15 abstract works, in which silver acrylic paint is carefully applied to the surfaces, sold for around £5,000 each. Two years later, in May 2011, after a meteoric rise through the auction market, a silver painting by Kassay went for £175,000 – more than 30 times what those lucky buyers had forked out. Although there are no guarantees that works will multiply in price, stories like Kassay’s are replicated all over the art world. For instance, the African artist El Anatsui, whose large-scale tapestry made of flattened bottle-tops was a highlight of last year’s inaugural Art14 London show, has

How to start a collection The essential advice to turn yourself into a mini-mogul

worked with October Gallery in London since 1995. Prices have risen 30-fold since then, and his large works now sell for between £420,000 and £1.5 million. The contemporary art market has, in the past 12 years, grown in value by 86 per cent, though returns are obviously more modest for most. Last summer’s auctions revealed that collectors and casual buyers are no longer the preserve of London and New York - Christie’s said that a third of its contemporary works were bought by Chinese and South East Asian buyers, whilst Sotheby’s said buyers from 38 different countries had registered to bid. This new internationalism seems to be a prime stimulator of price and value and perhaps explains why sales records were set for artists as diverse as the Egyptian Ghada Amer and the Romanian painter Adrian Ghenie. Most sensationally the Colombianborn artist Oscar Murillo had a work that was estimated at £20,000 which ended up selling for £254,000. There is more dramatic movement at the top end and at the £5,000-and-under market. There’s also a surge in interest in art from emerging markets like Taiwan, Eastern Europe and Asia. This is where many consider ‘bargains’ will be found but such is the swiftness of word of mouth and the power of the internet that what’s unfamiliar today could be unattainable tomorrow.

Visitors admire the work of Ghanian sculptor El Anatsui at Art13 London

DOs Always go on instinct and buy something that you genuinely like. Analysing the art market is never a perfect science and so buying on a hunch, purely for investment, is risky. Also you’re going to have to live with what you’ve bought.

DON’Ts

Be discouraged if something has sold. Artists will produce more work – give your details to the dealer and they’ll get in touch with you when more work becomes available.

Keep one eye on market trends. Emerging art was one of the key sectors of recent years and so there was a hike in the value of pieces.

Ask the price. Many dealers at fairs won’t display the prices on the walls as they think it compromises the display but they do want you to ask. So don’t be too reticent – plus, it’s a good way of opening a conversation with them.

Research Twenty years ago, you had to follow the word of art dealers. Now information is freely available on the web and, if you know the sort of thing you’re looking for and the individual artist concerned, you can do a quick bit of research easily.

Have a budget. Fairs like Art14 London will cater to budgets that vary from £500 to £500,000. So work out what you can spend and stick to it.

Try and sell a work immediately after buying it – if you do this, dealers stay clear of you. Even if you do buy with a future sale in mind, hang the work for a couple of years at least.

Follow trends blindly. Use trends as a guide but always thrust your own judgement.

Buy work that doesn’t fit on your own wall. It’s great to have ambition when buying, but remember most works need some free space around them to breathe.

Feel that the only way to start a collection is to spend big immediately because you think you have to make a statement. Many great collections started off with low-budget purchases. Of course if you do want to buy big, Art14 London will have plenty to tempt.

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European Art Kleinschmidt Fine Photographs Max Baur

Max Baur, a modern master of photography from Germany, is known for his simple and elegant images of flowers and other still life subjects.

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Kálmán Makláry Fine Arts JUDIT Reigl French/Hungarian painter Judit Reigl’s works are in the Tate Collection and Guggenheim Museum. Atlas Gallery OLIVO BARBIERI

The Italian photographer Olivo Barbieri is known for his unique technique which creates surreal aerial images of landscape.

Lazarides BANKSY

Banksy is arguably the world’s most famous street artist. He successfully crossed from street art to the gallery space

Other Criteria Don Brown British artist Don Brown makes art that explores questions of representational perfection.

Richard Saltoun ph-projects MICHAEL CONRADS

HELEN CHADWICK

Michael Conrads is one of Germany’s most exciting young painters, and makes works that nod to Op Art.

This market, from Eastern Europe to London, is now more complex, creative and diverse than ever

Despite the staggering prices at the top end of the market when it comes to European art - last year’s £90m sale of Lucien Freud’s portrait of his friend and rival Francis Bacon made it the world’s most expensive painting – there are still plenty of opportunities to snap up a bargain. A good trick is to look for established dealers selling younger artists – for example, Karsten Schubert who represents the grand dame Bridget Riley, also shows young artists like AnnMarie James and Robert Holyhead. ​ lternatively, many collectors look at more A well-known artists like David Hockney and Damien Hirst but constrain their spending

by focusing on limited editions. These works are less expensive because instead of being unique they are reproduced in ranges that have strict limits on their run(called edition size). Galleries like Paul Stolper and Other Criteria specialise in editions. It’s even a way of getting hold of conceptual artists like Jospeh Beuys (at Art14 London from Richard Saltoun Gallery), whose unique works are difficult to conserve.

The late Helen Chadwick is one of our most celebrated conceptual artists known for provocative use of materials.

prices are comparably less expensive. A Hungarian artist like Judit Riegl, who came to fame in the 1950s, can be acquired for from £120k to £250k rather than millions.

I​ t’s still a complex market to fathom which is why fairs like Art14 London, which gathers galleries from disparate corners of the continent, are so crucial for collectors. And amateurs as well – after all, where else in town can you find works from an unknown But it’s not all about London, Berlin and artist possibly destined for stardom sitting Paris – this year is going to see previously next to prints from Picasso, Hirst, Hockney undiscovered markets such as those in and Grayson Perry? Even if your budget is Hungary and Eastern Europe find a captive £1,000 rather than £90 million, there’s still audience. As their art scenes are less known, plenty to look at, learn about and buy.

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What you can buy for under £5,000

GALLERY EM JIMIN CHAE

There are many works at Art14 London that won’t break the budget. Here we have chosen some of the best

The Korean artist Jimin Chae focuses on landscapes that play with flatness and depth, often including lone figures who are absorbed in their own worlds. Works are available from £600

Julian page Alexander Massouras Alexander Massouras’s satirical print about the Mayor of London has recently been acquired by the British Museum, and is available from £400.

GalerÍa EL MUSEO MAURO PIVA

Brazilian artist Mauro Piva uses masking tape to make beautiful works that reference the modernism of Piet Mondrian. Prices start at 3,000 euros from El Museo.

SIMS REED GALLERY DAVID HOCKNEY Celebrated British artist David Hockney will be showing limited edition works with Sims Reed Gallery, a few of which start at the £5,000 mark.

Black ship Cristina de Middel

London’s global art fair - artfaiRslondon.com 20

Works from Cristina de Middel’s series ‘The Afronauts’ based on Africa’s only ever space programme, are available around the £5,000 mark from Black Ship.


Why should collectors buy from art fairs? For good or bad, the times when collectors spent hours every weekend in their favourite galleries looking at new works are over. The art market has not only expanded massively but, as it has done so, the whole system of buying, collecting and engaging with art has changed. This means that art fairs are now the best places to experience art – you can see a large number of galleries and many dozens of artists in one place, you can compare prices in a much simpler and open manner and it is easy to start conversations with gallerists who, whilst they were once often hidden in their offices, become incredibly approachable and friendly at a fair.

Will art fairs ever replace galleries? That’s a tricky question – art fairs generally work with galleries only, not with independent dealers or artists directly, so galleries are the main client of a fair and have traditionally only been allowed in if they have a permanent gallery space and regular exhibitions. However, the gallery model is shifting - many only operate with pop-up spaces, some try and work online only and art fairs will need to respond to these shifts eventually. However, the figure of the gallerist as an intermediary between artist and collector is more important than ever and in my opinion cannot be replaced. Apart from the art on show, what else can a visitor expect from an art fair?

As well as being able to see art from all over the world, we have an extensive talks programme, installation projects so that people can see art that doesn’t fit into stands, as well as performances which show art forms which are usually not represented What’s the benefit of galleries to show at art fairs. We also work intensively with at art fairs? public and non-profit institutions who present their programmes and remits, Nowhere does a gallery get greater exposure aiming to show the full breadth of the to thousands of people at any one time than contemporary art world. at an art fair. Everyone is there because they love and admire art and a good number of Finally, do you have your eye on them will be potential clients. Normally, anything coming up at Art14 London? it’s incredibly difficult for an individual I have my eye on various works at the fair. gallery to reach such a large and new I am addicted to small and very simple audience, so the exposure a gallerist can works, drawings and paintings, and have generate is invaluable to his or her business. already the perfect work in mind! Many galleries see their participation in But I won’t tell… art fair not only as a selling tool but also as a marketing and PR exercise, and to connect collectors, the press and curators who are increasingly using art fairs to keep themselves up-to-date on the latest developments in the art world. Art Fairs really took off in the 1950s in Europe as a way to democratise art and I think they are still a great platform in which you can connect, learn as well as buy works of art in a fairly transparent way.

An interview with Stephanie Dieckvoss, the Director of Art14 London

Fairs like this are a wonderful experience Stephanie Dieckvoss director of Art14 London

For the past 15 years, Stephanie has been working at the heart of the contemporary art world, having worked in galleries throughout Europe as well as America. She also helped launch ArtHK – The Hong Kong International Art Fair, which cemented her interest in the emerging global art markets.

Can you tell us about an artist or artwork that you’ve discovered at an art fair? I bought my first art work by the then still internationally unknown Sarah Lucas at the first Art Cologne fair I worked at for a gallery in 1998. And even before that I travelled from Hamburg to Art Basel because the work by Louise Bourgeois that I was writing my MA thesis on was exhibited there.

Books The Saatchi Bookstore will have a pop-up store at the fair. Here, Paul Foster, Head of Retail, selects his favourites

Art Cities of the Future:

Contemporary Art: The Essential

100 Works of Art That Will

21st Century Avant-GARdes

Guide to 200 Groundbreaking Artists

Define Our Age

Phaidon Press, £49.95

Goodman Books, £12.99

Thames & Hudson, £35

Proving that there are cities other than London or New York that are setting a new agenda for contemporary art, this book introduces and explores emerging art within 12 other cities around the world.

This compact volume provides an introduction to many influential and collected contemporary artists and is a perfect companion to accompany you at Art14 London.

Olympia Grand FRIDAY 28 February — SUNDAY 2 March 21

This book dares to predict which 100 works of contemporary art will be regarded in future years as defining classics.


Discover Experience Indulge Art14 London Olympia Grand 28 February – 2 March artfairslondon.com Olympia Grand FRIDAY 28 February — SUNDAY 2 March 23


Global Art 14  

Your essential guide to London's most exciting art fair - Art14 London.

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