Venice Vending Machine Edition 8

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Marina Moreno, Artemotion and the Venice Vending Machine are very proud to take a new step forward in our direction and be included as part of the “Seeding Art Currency� project curated by Janine Sykes in collaboration with East Street Arts at the Art Hostel in Leeds. The ethos and the driving concept of the Art Hostel perfectly merges with our own philosophy at Artemotion, that of artist led projects. As you all know, I am an interdisciplinary artist whose ambition is to reach out and connect artists from different media and cultural backgrounds. This is the eighth year of our VVM project, we began in Venice, three biennales; 2011 2015 and 2017, Hamburg, two Altonales; 2014 and 2016, one in Beijing, China in May of this year, and this is our second event held in the UK. ARTEMOTION have chosen for this edition some of the best works offered by our members who also presented with us at our project July 31 through August 5 2018, during our Venice Vending Machine edition 7 with the Tate Exchange Liverpool. We are ready for new encounters, ready for people that want to work collaboratively together and sincerely embrace our philosophy. To all the artists that have been part of our ongoing work, those who have participated and acquired some of the pieces and given feedback to us, as well as to the artists offering their imagination and creations, Artemotion and I extend our sincere thanks for your support and involvement.

Thank you one and all, Marina Moreno

The Venice Vending Machine project is a conceptual live-art installation originally conceived and created by Venetian artist Marina Moreno in the summer of 2010. It seeks to present and promote emerging and already established artists during prestigious art events, whilst reflecting and opening a dialogue with the audience about the value of art in our society. The Venice Vending Machine is a project that travels to prominent artistic sites worldwide responding each time to a different theme, determined by the place where it exhibits whilst growing as an international union of artists and reputation. A large part of the work is to instigate, cultivate and promote an exchange amongst artists, cultural associations and art professionals internationally, always encouraging active and direct participation with the public. The live art process, essential to the installation is public, performative, inclusive participatory, interactive, educational and collectively aimed at empowering artists internationally and promoting future collaborations. Drawing from her live art background, Marina opens the dialogue to the audience by posing the question: “How do you value art?” Here all the art works become equal and the “buyer” decides a value by offering a symbolic offer in exchange for a token without knowing which art piece he/she will receive following an exchange examining art and why we need art in our society. From here an ongoing dialogue is spurred depicting many facets of the relationship that the public and the art professional have with art amongst which are: Individual views about how art promotes intrinsic values in our life and society. How does art influence our ideas about our past, our historical values and how it informs our present and our future?

Playfulness is essential to creativity and quintessential to art. Through the game of interaction and the inherent chance of the machine, an mechanical rotary distributor, an exchange takes place for both the artists and the receiver of the art work. The Venice Vending machine is a serious reflection on the dynamics of the market and the function of the gallery, whilst reestablishing for a moment the freedom of the use of art in its function of displacement, surprise and subversion of pre-established rules. The diverse and high quality art, some unique and limited pieces produced by both emerging and established artists are placed within a sphere with the relevant contact, web site and short descriptions of their art work. From here chance will provide the future and direct connection between the artist and the recipient who are actively invited by Marina to communicate with each artist further. The installation attracts art professionals, curators, collectors and people that would otherwise never enter a gallery. The call out is purposely directed to artists coming from different disciplines as it is intriguing and enriching to have the different media within the bubbles, all having views outward from different vectors in the sphere. All of the monies we have collected during past shows have been used for the expenses of building the VVM website, advertisements, transport, along with the cost of web presence and web maintenance. Our motive is to help artists get a chance to be seen by an audience that is visiting high value, high profile art shows. We as well are artists, and believe that the way to move forward is through collective effort, strength in numbers, and a dedication to making the world more inclusive. The Venice Vending Machine is an ongoing project that invites future collaboration around our world.

IS An artistic cultural association that promotes Contemporary Art Practice through International exchange amongst professional artists, associations, galleries and educational programs. We strive to provide international opportunities, promote new and emerging artists and present high quality art work. Run by volunteers and was founded by Michael Meldru and Marina Moreno. Art and movement, art and emotion, be it visual art, dance, performance, film or music. Art and artists on the move to international recognition. We believe that art can improve understanding and dialogue among people and better our local and global society through exchange and education Focusing on opening dialogue with all art forms by promoting exchange and collaboration between artists of different disciplines.


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