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BKSTG #JETWITHTHECHAINSMOKERS

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ARSENIC


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i With 4 Days Left

{ Only 33 Submissions

#

9

A Private Jet

World-Renown DJ Duo, The Chainsmokers

How did Arsenic Get Bkstg to 1.95MM views on Snapchat and thousands

of submissions?


Bkstg, a Live Nation-backed startup with investments from Scooter Braun and Mark Cuban, is a digital portal for musicians to build true engagement with their fans.

THE OPPORTUNITY Bkstg created a monster contest for fans to win a trip

to Las Vegas and free access to the grand opening of the new Hakassan Group nightclub, Jewel Nightclub. The winners would take a private jet from the Preakness horse races with The Chainsmokers to Las Vegas for one of the biggest fan experiences for Bkstg.


As the most powerful driver of viewership on Snapchat and a leading influencer on Instagram, Arsenic is a community of influencers (“influencer of influencers�), and Snapchat is the top social media app for 18-34 year olds. As compared to cable tv stations, Arsenic is the #11 station. With over 1 million followers on Instagram and 16.5 million monthly viewers on Snapchat, Arsenic is 2X the size of MTV, Maxim and others delivering content to Millennials and Gen Z audiences worldwide.

THE ASK The Chainsmokers Contest were only at 33. Bkstg engaged Arsenic to use its super Snapchat powers and massive community efforts to drive downloads and additional submissions using #JetWithTheChainsmokers #Arsenic within the Bkstg app.


THE EXECUTION • A touring comedian • 10 Arsenic micro-influencer campaigns • 4 ArsenicTV Snapchat Photoshoots • Arsenic Community Email • A Little Bkstg Love


THE MONEY SLIDE

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$

+4445% Increase in Bkstg submissions

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+506% Increase in Bkstg submissions with #Arsenic

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1,950,000

$

Views via Snapchat

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1,100,000 Reached on Instagram

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$

6200 Generated Likes on Instagram

!


WHO’S NEXT?

Arsenic Bkstg Case Study  
Arsenic Bkstg Case Study  

Arsenic becomes number one driver of downloads for Bkstg App.

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