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Andrew Schutte Monica Robison ENG 104 Project 2 February 21, 2011

Advertising Effects on American Consumers Advertising in the United States is a continuously growing field today. In my research paper, I plan to gather and write about information pertaining to the rapidly increasing strive for advertising. I will explain the purpose of advertising and how it has affected America to date. Throughout this proposal, I will discuss advertising and describe my choice of sources which I have collected to help support my facts and ideas in a persuasive manner. I will fully utilize both primary and secondary research opportunities relating to my specific topic. Through one-on-one interviews with credible, scholarly sources and the use of legitimate books and internet websites, I will conduct proper research in the field of advertising and how its relevance has benefited the United States in several areas. My overall goal for this project is to answer the following question: “Do advertisements actually persuade the consumer to purchase a particular item and, if so, in what ways?� The importance of advertising in America is, generally speaking, a method to make a product appealing to a consumer. Why is this important to us, as consumers, though? The question to whether these advertisements lead to the actual buying of a product directly is why this may be an interest for American customers. There are a few obstacles throughout the process of gathering research in which I will encounter. Situations such as finding relevant material, checking said material for credibility, and scheduling time to host an interview may become a struggle in conducting research.


Andrew Schutte Monica Robison ENG 104 Project 2 February 21, 2011

Though I will have these problems, I plan to overcome them by using good measures of time management and thoroughly checking my sources for legitimacy. To start with my source gathering, I will use the Academic Search Premier journal finder via Ball State University’s Bracken Library website. This will not only help me find sources relevant to my topic, but also will provide statistics to give my audience a better understanding of advertising’s impact on society. These resources are reliable as they are scholarly, peer reviewed articles and, since there are a handful of articles related to this theme, these journal entries will be accurate. I will be sure to include facts from each article I use to deliver my message and will check to make sure the information is interesting, yet still relevant to the general topic. Another source I plan to use is are actual, physical books. Although I am not sure which books I will be looking up information in, I will be sure that the topics of the books are of relevance to the topic of my research essay. These books will mostly be books consisting of accumulated journal articles, or books written specifically for the topic of advertising effects in the United States. Other physical sources like magazines, newspapers, and other written material will be of strong use throughout the entirety of my research paper. My final method to conduct research will be to meet with scholarly persons who can tell me more about my topic of advertising in the United States and provide me a more in-depth perspective of the functions behind the art of advertising messages. Like the books, magazines, newspapers, and other physical forms of gathering information, I am unsure of who I will interview for this project. However, I have a few different


Andrew Schutte Monica Robison ENG 104 Project 2 February 21, 2011

people in mind who may be able to supply me with proper information to accredit my statements. Some of these people are media professors at Ball State University, while others are actual companies who advertise products along with the companies who use the advertisements. By branching out of the Ball State University campus, I believe I will be able to find more sources and get an all-around better outlook of how the system of advertising truly works today. In conclusion, this is how I plan to go about both finding research for my paper, and actually writing the paper itself. Though there are several obstacles I will have to overcome throughout the process of writing this essay, I have a plan to overcome these obstacles following a few specific steps to help guide me. Also, I will utilize many various sources in the three different subfields previously mentioned for accuracy and credibility of my conveyed information. My overall goal for this project is to make sure I clearly answer my decided research question and thoroughly provide examples and other sources to help support my ideas. Thus, it is my goal to present my material in and educational and interesting manner.


ENG 104 Project 2  

Advertising in the United States is a continuously growing field today. In my affected America to date. Throughout this proposal, I will dis...

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