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ARRIANNE O’SHEA FLATLAND STRATEGY AND SPECIFICATION

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Arrianne Oshea Flatland

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Contents page

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Strategy

Layout 2.

Open spread

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Body copy grid

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Centre grid

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Inner Centre grid

Type 8.

Main title and own opinion

10. Quotes from the book 11. Own opinion 12. Book quotes 13. Chapter title 14. Other quotes

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Strategy

This publication is about communicating messages that Flatland raises within its text. It highlights social issues and includes my personal thoughts and ideas. During the production my thought process was to reflect the feel of the time but to contrast that with a more modern approach whilst making sure that the reader is always fully engaged with its unique layout. Flatland may be a short book but every page is filled with an incredibly new way of thinking. It is a social reflection on the time it was written but it still relates to many attitudes and behaviors today. The issues which are raised in the book are utilised within my publication, expressing my own opinions to the reader. Instead of purely illustrating the book I contributed my own ideas alongside those already established. Without wanting to push my own adaptation onto the audience, I am instead allowing a more open reading of the text. I have found the most intriguing part of this brief to be the moments where I have deliberated over the book with my peers. The main purpose of this publication is to inform and encourage a broader line of thought within the book. This has been reflected in the typographic propriety of my solution. This publication should be found within or alongside a broadsheet newspaper. Each week a new chapter would be included in the Sunday edition. Aimed specifically at those socially and politically minded persons as well as those who simply hold an appreciation for design. The reader is introduced to this publication by its unusual square format, reflecting the size of an average square in Flatland. The stock, being off-white in colour adds delicacy and a sense of time, offering a gentle introduction. The off-white stock continues throughout the publication interrupted only by the soft grey, acting as backdrop for the core section. The cover design, appropriated from Da Vinci’s Vitruvian man, simply reveals the title and the author. It is subtly invites the reader to explore further. As you slide the publication out of it’s cover, you are faced with the title of the chapter, allowing a clearer insight into the forthcoming narrative. Turning the publication around, the reader begins their exciting journey into the core, where they will discover a final inspiring quote which summarises each chapter. Initially I aimed to create a simple 3D motion graphics piece though I decided against it as there seemed to be more potential for a purely typographic project. After experimenting with a few simple booklet ideas, I decided that this work would be more successful as an interactive piece. Enticing the reader to engage further with the content. The layout of the publication thus had to intrigue the reader as much as the ideas broached within each chapter.

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Open spread 200 x 400mm

Arrianne Oshea Flatland

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Arrianne Oshea Flatland

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1. Body copy Grid Layout

Baseline grid | 12pt 1. Outside margin | 15mm 2. Head margin | 15mm

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2. Centre Grid Layout

Baseline grid | 16pt 1. Outside margin | 15mm 2. Head margin | 15mm 3. Module height | 4.9mm

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Arrianne Oshea Flatland

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3. Inner Centre Grid Layout

Baseline grid | 14pt 1. Outside margin | 15mm 2. Head margin | 15mm 3. Module height | 4.9mm 4. Module width | 7.8mm

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Typeface | Garamond

Body copy Type

Size | 10pt Leading | 12pt Colour | 70% black Tracking | 10 Hyphenation | off Alignment | Fully Justified

Garamond, a beautiful yet very legible serif typeface. It has a quiet confidence that demands attention in a delicate way without seeming too forceful which makes it perfect for the tone of my publication.

Arrianne Oshea Flatland

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THE GREATEST length or breadth of a full grown inhabitant of Flatland may be estimated at about eleven of your inches. Twelve inches may be regarded as a maximum.Our Women are Straight Lines. Our Soldiers and Lowest Class of Workmen are Triangles with two equal sides, each about eleven inches long, and a base or third side so short (often not exceeding half an inch) that they form at their vertices a very sharp and formidable angle Indeed when their bases are of the most degraded type (not more than the eighth part of an inch in size), they can hardly be distinguished from Straight lines or Women; so extremely pointed are their vertices With us, as with you, these Triangles are distinguished from others by being called Isosceles; and by this name I shall refer to them in the following pages. Our Middle Class consists of Equilateral or Equal-Sided Triangles Our Professional Men and Gentlemen are Squares (to which class I myself belong) and Five-Sided Figures or Pentagons. Next above these come the Nobility, of whom there are several degrees, beginning at Six-Sided Figures, or Hexagons, and from thence rising in the number of their sides till they receive the honourable title of Polygonal, or manySided Finally when the number of the sides becomes so numerous, and the sides themselve so small, that the figure cannot be distinguished from a circle, he is included in the Circular or Priestly order; and this is the highest class of all. It is a Law of Nature with us that a male child shall have one more side than his father, so that each generation shall rise (as a rule) one step in the scale of development and nobility. Thus the son of a Square is a Pentagon; the son of a Pentagon, a Hexagon; and so on. But this rule applies not always to the Tradesman, and

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Main Title Type

Typeface | Existence Unicase Light Size | 78pt Colour | 100% black

As a contrast to the delicacy of Garamond I chose to use Existence for its sharp edges reminiscent of the shapes in flatland.

FLATLAND

Arrianne Oshea Flatland

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Own opinion Type

Typeface | Garamond Bold Size | 12pt Leading | 14pt Colour | 80% black

I continued to use Garamond when writing my own viewpoint as it followed the tone present throughout the publication. These viewpoints are Bold to accentuate my questioning of the book.

As well as forming new shapes together they could also form already existing shapes just on a larger scales. Which means that no matter how difficult it may seem to better yourself, it can always be managed with the help of others. Achieving greatness can not always be done alone.

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Book Quotes Type

Typeface | Garamond Bold Size | 73pt Leading | 80pt Colour | 70% black Tracking | 10 Hyphenation | off

These are the crucial quotes from each chapter which support my own opinions. Nothing except the point size and leading of the text was altered. Thus clarifying that the text is quoted directly from the book.

So that each generation shall rise. Arrianne Oshea Flatland

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Chapter Title Type

Typeface | Existence Unicase Light Size | 14pt Leading | 16pt Colour | 70% black

CONCERNING THE INHABITANTS OF FLATLAND CHAPTER 3

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Typeface | Existence Unicase Light

Other Quotes Type

Size | 36pt Leading | 42pt Colour | 100% black

THE GREAT MAJORITY OF US ARE FORCED TO LIVE A LIFE OF DUPLICITY Boris Pasternak

Arrianne Oshea Flatland

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Flatland Specification book