Issuu on Google+

Beverage Photography - A Cutting-edge Technique To Advertise Have you ever been exceptionally thirsty and found yourself looking at a passing billboard advertising a popular soda? All of a sudden that photograph looks so refreshing to you that the necessity for a thirst quencher becomes that much greater. You may find yourself craving that particular drink even if you weren't that thirsty in the first place. Beverage photography may be used to advertise to the consumer all the many drinks that exist. Some might ask, why photography? Why not give away samples in large retail shops instead? Photography is among the most effective and innovative advertising techniques you can use in any business. The crisp clarity of professional photos can attract a substantial consumer base. Listed are a handful of the reasons that people decide to use this advertising tool for products. To sell a product, your business needs to be credible and your product has to appear appealing. Simply slapping a verbose paragraph across your restaurant menu advertising a new drink is simply not going to do. Let's say your restaurant has just begun serving a new and expensive wine? To effectively market this new beverage you will first need to determine who your consumer base is going to be. What kind of people may wish to purchase this type of product? From here, you are able to work with a photographer to create an appetizing photo that appeals on an emotional level to wine tasters of many backgrounds. What have you achieved when you hire a professional photographer? The answer is: professionalism. A crisp photograph is much more likely to appear professional than a cheap photo depicting an unopened bottle of wine. You must have some "Wow" factor for the newest beverage to stand out above all the others to your customers. A photographer will be much more successful in accomplishing this WOW factor. He can produce a setting for the product that enhances the exciting qualities and colors of the new drink. Instead of checking out your newest and greatest achievements quickly, your clients will be more drawn to the newest product and consider trying it. The WOW factor is crucial to attracting customers and motivating them to try the product. You will find definite connections between a good photograph and a person’s decision to purchase something. Deciding to use an expert photographer for promoting your products can make a huge difference in how much of that product you sell. It may be the deciding factor for your customers, if your product looks exciting and credible. You may find that you're selling a large amount of the product as a result of quality images that were used to bring in the big consumer base. One more reason to work with a photographer when you are marketing a new drink is simply because your product may appear more realistic. Words alone are only able to do so much. You may choose to add a picture to your description of the new beverage, and all of a sudden your product comes to life. Since an attractive photo is pictured right in front of the customer, giving it a realistic look, the customer won't have to try and imagine what the new drink looks like. There are many explanations why choosing beverage photography is an innovative way to market your new drink. A few of the reasons are: improving your level of professionalism, getting that WOW factor and the potential for a boost in sales. Plus, your potential clients may find your product that much more realistic.

Jeremy Merriam Photography

Page 1

Beverage Photography - A Cutting-edge Technique To Advertise Draw your customers into your menu using the brilliant photos brought to life by Jeremy Merriam, your trusted culinary, portrait and beverage photographer. For more info on Jeremy Merriam Food Photography, see them at their webpage,

Document Tags: beverage photographer, beverage photography

Jeremy Merriam Photography

Page 2

Beverage Photography - A Cutting-edge Technique To Advertise