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Arneza Alfas CURRICULUM VITAE & DESIGN PORTFOLIO 2013


Curriculum Vitae


Curriculum Vitae PERSONAL

Name: Arneza Alfas

Bio

Mobile: +62 856 9226 2560

He strive to expand his personal knowledge and skill through experience and exploration, both in design and in life. He is highly motivated by a passion for creative problem solving fueled by concept and innovative design solutions specific to each project.

Phone: +62 21 740 7302 Email: arneza.alfas@gmail.com arneza_alfas@hotmail.com

He is extremely eager to learn and has great interest in communication, with experience working successfully both in groups and alone.

EDUCATION

Formal Education B. A. (Hons.), Graphic Design Branding streaming Northumbria University Newcastle, UK 2012 - 2013 Sarjana Seni (S. Sn.) Bina Nusantara International University Jakarta, Indonesia 2009 - 2012 Senior High SMA Negeri 87 Jakarta, Indonesia 2006 - 2009

ACADEMIC AWARDS

Junior High SMP Negeri 87 Jakarta, Indonesia 2003 - 2006 Elementary Madrasah Pembangunan UIN Jakarta Tangerang Selatan, Indonesia 1997 - 2002 Informal Education English Course International Language Program (ILP) Jakarta, Indonesia 2006 - 2007

Dean’s List Bina Nusantara University International 2010 Binus International Award 2010 Best GPA Achiever for School of Art & Design 2011 LANGUAGE PROFICIENCY

Indonesian Native English Fluent


Curriculum Vitae WORK EXPERIENCE

ORGANIZATIONAL EXPERIENCE

Environmental & Signage Designer Bentuk (P. T. Bentuk Metakreasi) Jakarta, Indonesia August 2013 - present

Head of Design Division Digital Artvolution 2011 Bina Nusantara International University September - October 2011

Member of Design Division Creative-preneurs Showcase and Seminar (CSC) 2010 Bina Nusantara International University May 2010

Member of Design Division English Competition (e.Com) 2011 Bina Nusantara International University August 2011

Member of Design Division English Competition (e.Com) 2010 Bina Nusantara International University September 2010

Responsible for interior graphics, signage, pictogram and wayfinding. Freelance Branding, Identity, Print, Editorial 2010 - present PT. Green Planet Abadi Brand Identity 2012 RĂŠve Photography Brand Identity 2011 Internship Mindefx Studio (P. T. Eureka Imaji Pratama) Jakarta, Indonesia March 2012 - June 2012 Responsible for brand development, visual graphic, print and conceptual. Teaching Assistant Bina Nusantara Internationa University Jakarta, Indonesia February 2011 - June 2012 Responsible for assisting Typography class I-III and Graphic Design class I-II

Member of Design Division International Photo Competition (IPC) 2011 Bina Nusantara International University May 2011 Member of Design Division International Youth Summit 2010 Bina Nusantara International University December 2010


Curriculum Vitae SOFTWARES

CAPABILITIES


Projects Br

Branding

Ty

Typography

Ed

Editorial design

Pt Wd

Print Website design


Br

Pt

Utopia Design year

2010

tools

Adobe Illustrator

An architecture and design firm of contemporary style. The concept of the logo came from the orthogonal cube. The cube is choosen to represent a simple structure of a room. It is formed by six equal triangle with 3 different colours to give the feel of space in that 2 dimensional shape. Then the cube is arranged to make the initial of letter ‘U’, represent the word of Utopia. From this arrangement, it can be noticed that the ‘U’ shape potrayed a building with several rooms inside.


Arneza Alfas Graphic Designer Ellison Place Newcastle Upon Tyne NE1 8ST UK

Ellison Place Newcastle Upon Tyne NE1 8ST UK

Tel : +44 (0) 191 232 6002 Fax : +44 (0) 191 227 3903

www.utopiadesign.co.uk arneza@utopiadesign.co.uk

Tel : +44 (0) 191 232 6002 Fax : +44 (0) 191 227 3903 www.utopiadesign.co.uk arneza@utopiadesign.co.uk

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Ty

Pt

Roja year

2011

tools

Adobe Illustrator, Adobe Photoshop

Roja is a typeface modification based from Rockwell typeface. It is inspired by one of traditional Torajan wood carving pattern called ‘Pa’kadang Pao’, which means the mango hook. Torajan wood carving is called ‘Pa’assura’ or ‘the writing’ and commonly used to express social and religious concepts. Thus, it become Torajan cultural manifestation. The pattern has been simplified and the serif part has been changed to adjust with the shape of the letters. Roja is a portmanteau of the original typeface “Rockwell” and the ethnic group in Indonesia “Toraja”.


SUMMER MOVIE PREVIEW

P

1

A WONDERFUL ACTOR . HE’S I’VE BEEN WATCHING FOR A LONG TIM E AND SOMEBODY I’VE ALWAYS WANTED TO WORK WITH” “JAKE IS

SOMEONE

SAYS BRUCKHEIMER, PRODUCER OF THE PRINCE OF PERSIA.

RELEASING THE SAND. TURNS BACK TIME. EM VOLUPTA TIONSED PRINCE OF PERSIA VELIT VER AT. LORPER IRIUSCIL DOLOR AD ENT LA FEUGAIT AUGIAT. UT ADIO DO DUNT VEL ERO CORE EX ENIT, VERAT, CONULLA FEUM LORE MAGNMET . BY GREG MORRES

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3

2

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3

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Ed

Magazine Spread year

2010

tools

Adobe InDesign

An alternative spread layout for film magazine. The idea came from using a bold opening on the article that could attract the readers and making them easier to read the flow of the article. The massive shape of ‘P’ is used to utilize the idea of type as image.


Br

Ty

Pt

Olivia Lazuardy year

2011

tools

Adobe Illustrator, Adobe Photoshop, Adobe InDesign

The logo has been designed based on the client’s personality. The idea of using handwriting logotype is to give a more personal approach on the logo that could represent soft, feminine and fashionable looks.


Olivia Lazuardi Freela nce Model Gra phic Designer

Ja la n Ra ja wa li Sela t a n XI No. 19 Cent ra l Ja k a rt a 107 2 0 twitter @olivialazuardy email olivia.lazuardi@hotmail.com olivia lazuardy

Jalan Rajawali Selatan XI No. 19 Central Jakarta 10720

Tel +64 647 102 1 0 Fax +64 647 110 21

Kepada Yang Terhormat Bapak Lorem Ipsum Jalan Dolor Sit Emit Kemanggisan/Palmerah Jakarta Barat

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum malesuada consectetur libero eu mollis. Donec vulputate velit nec erat bibendum malesuada. Quisque mollis mi non arcu ultrices porttitor. Duis augue felis, cursus at consectetur eget, aliquam et magna. Aliquam volutpat fringilla pellentesque. Curabitur pharetra eros porta turpis imperdiet at eleifend dolor posuere. Vivamus urna sem, condimentum in auctor eget, elementum semper lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Mauris ullamcorper auctor arcu, vel pulvinar quam gravida eget. Quisque at imperdiet est. Pellentesque viverra turpis at ligula eleifend facilisis. Donec non lacus sit amet ipsum tincidunt scelerisque eget a orci. In quis nibh nibh, id viverra nisl. In placerat sagittis condimentum. Donec eget leo et lacus hendrerit iaculis. Pellentesque tristique pulvinar massa, eget tincidunt ante volutpat eu. Vestibulum auctor porta orci ut suscipit. Phasellus blandit, ipsum sagittis ornare tempor, mi turpis consequat massa, at tristique nulla odio et nulla. Donec molestie rhoncus dolor sit amet faucibus. Nullam felis dui, accumsan nec auctor a, eleifend nec ligula. In id sollicitudin est. Donec at tincidunt magna. Suspendisse lorem odio, luctus sed cursus id, tempus sit amet orci. Vivamus vitae neque eros. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nullam eu malesuada purus. Integer commodo est sed quam tincidunt elementum. Cras quis dictum eros. Suspendisse potenti. Ut non ante non orci feugiat varius vel eget dolor. Pellentesque accumsan, ipsum vel pharetra sollicitudin, elit nibh aliquam sem, et suscipit orci lectus sit amet velit. Integer viverra porta purus. Morbi porttitor porta felis. Nunc fermentum sem sed magna volutpat porta. Fusce venenatis feugiat dolor, eget imperdiet eros vulputate ac. Nunc adipiscing, magna eu dictum scelerisque, erat urna placerat neque, non hendrerit tortor purus sit amet magna. Maecenas euismod libero nec felis ultricies venenatis. Nullam mattis lorem a ante vestibulum in egestas nibh pulvinar. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nunc lacinia sodales cursus. Nulla et neque leo. Aenean scelerisque dui nec dolor imperdiet in consequat eros lobortis. Curabitur pellentesque tellus ac nulla sollicitudin eget cursus urna varius. Donec tristique vestibulum ante in egestas. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla id sapien tortor, ac euismod magna. Praesent sed magna ipsum, at pulvinar justo.

Jalan Rajawali Selatan XI No. 19 Central Jakarta 10720

Tel +64 647 102 10 Fax +64 647 110 21

www.olivialazuardy.com olivia.lazuardi@hotmail.com


OLIVIA LAZUARDY A GRAPHIC STANDARD MANUAL

1. 2.


Wd

Wildlife of Indonesia year

2010

tools

Adobe Illustrator, Adobe Photoshop Adobe Dreamweaver

Website interface for non-profit organization of endangered species in Indonesia. The idea was to display the exquisiteness and uniqueness of Indonesian natural habitat and its fauna. The interface has been designed to accomodate user-friendly approach for the audience.


MONTHLY NEWSLETTER OF SQUARE ENIX

letter box NIER

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advance

event

Here It Comes

TOKYO GAME SHOW 2010

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Headquarter : Shinjuku Bunka Quint Bldg. 3-22-7 Yoyogi, Shibuya-ku Tokyo 151-8544, Japan +81-3-5333-1555 Phone +81-3-5333-1554 Fax

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Ed

Come and Try!Odiamet nim quam vel iriuscin ut iriuscil.

Pt

Newsletter year

2010

tools

Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Two spreads newletter for a game developer company. The concept is to create contemporary looks for a newsletter in a limited space while maintaining its connection to the theme and appealing to the spesific target audiences.


SUMMER MOVIE PREVIEW

RELEASING THE SAND. TURNS BACK TIME. EM VOLUPTA TIONSED PRINCE OF PERSIA VELIT VER AT. LORPER IRIUSCIL DOLOR AD ENT LA FEUGAIT AUGIAT. UT ADIO DO DUNT VEL ERO CORE EX ENIT, VERAT, CONULLA FEUM LORE MAGNMET. BY GREG MORRES

LESS HEFT

Ucont. Poptiss impliemque oca nostemoltius ilicauc.


Ty

Pt

Digital Artvolution 2011 year

2011

tools

Adobe Illustrator

Visual identity for art and design event. The idea was using typography as image instead of the more common illustrative style as well as introduce it as the contemporary approach.


Br

Witnet

Wireless. Telecommunication. Network

year

2012

tools

Adobe Illustrator

A brand identity for telecommunication support and service. The idea of the identity came from the shape of parabolic antenna that symbolizes network and communication. Other than the antenna, the logo consist of another two distinctive mark, which are the initial ‘W’ from the word Witnet and the wireless symbol.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum malesuada consectetur libero eu mollis. Donec vulputate velit nec erat bibendum malesuada. Quisque mollis mi non arcu ultrices porttitor. Duis augue felis, cursus at consectetur eget, aliquam et magna. Aliquam volutpat fringilla pellentesque. Curabitur pharetra eros porta turpis imperdiet at eleifend dolor posuere. Vivamus urna sem, condimentum in auctor eget, elementum semper lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Mauris ullamcorper auctor arcu, vel pulvinar quam gravida eget. Quisque at imperdiet est. Pellentesque viverra turpis at ligula eleifend facilisis. Donec non lacus sit amet ipsum tincidunt scelerisque eget a orci. In quis nibh nibh, id viverra nisl. In placerat sagittis condimentum. Donec eget leo et lacus hendrerit iaculis. Pellentesque tristique pulvinar massa, eget tincidunt ante volutpat eu.

Syarief Syarfuan Managing Director

Tel (+6221) 7699527 Web http://witnetps.com/ email sales@witnetps.com

Vestibulum auctor porta orci ut suscipit. Phasellus blandit, ipsum sagittis ornare tempor, mi turpis consequat massa, at tristique nulla odio et nulla. Donec molestie rhoncus dolor sit amet faucibus. Nullam felis dui, accumsan nec auctor a, eleifend nec ligula. In id sollicitudin est. Donec at tincidunt magna. Suspendisse lorem odio, luctus sed cursus id, tempus sit amet orci. Vivamus vitae neque eros. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nullam eu malesuada purus. Integer commodo est sed quam tincidunt elementum. Cras quis dictum eros. Suspendisse potenti. Ut non ante non orci feugiat varius vel eget dolor. Pellentesque accumsan, ipsum vel pharetra sollicitudin, elit nibh aliquam sem, et suscipit orci lectus sit amet velit. Integer viverra porta purus. Morbi porttitor porta felis. Nunc fermentum sem sed magna volutpat porta. Fusce venenatis feugiat dolor, eget imperdiet eros vulputate ac. Nunc adipiscing, magna eu dictum scelerisque, erat urna placerat neque, non hendrerit tortor purus sit amet magna. Maecenas euismod libero nec felis ultricies venenatis. Nullam mattis lorem a ante vestibulum in egestas nibh pulvinar. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nunc lacinia sodales cursus. Nulla et neque leo. Aenean scelerisque dui nec dolor imperdiet in consequat eros lobortis. Curabitur pellentesque tellus ac nulla sollicitudin eget cursus urna varius. Donec tristique vestibulum ante in egestas. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla id sapien tortor, ac euismod magna. Praesent sed magna ipsum, at pulvinar justo.

PT. Witnet Prima Solusi Jalan Raya Pasar Jumat 46 D Lebak Bulus, Jakarta 12310 Indonesia Tel: (+6221) 7699527

Jalan Raya Pasar Jumat 46 D Lebak Bulus, Jakarta 12310 Indonesia. Phone (+62 21) 7699527. Web http://witnetps.com/ email sales@witnetps.com

Jalan Raya Pasar Jumat 46 D Lebak Bulus, Jakarta 12310 Indonesia


Ty

Remnant year

2013

tools

Adobe Illustrator, Fontographer

Remnant was designed to bring the contemporary feels that reflects some of Indonesian local culture. It was inspired by the most basic and oldest batik pattern from Indonesia, which is ‘parang rusak’ (broken dagger). The pattern itself is composed diagonally with 45º of angle, making one side higher than others. Through the process of development, the shape that resembles parallelogram was obtained but without any sharp edges. The edges were replace by slight curves producing curvy asymmetrical hexagonal shape. The combination of asymmetrical shape with thin stroke and slight cut of the serif part in the lowercase provide a subtle yet peculiar characteristic to the font

REMNANT A new typeface inspired by traditional batik pattern


abcdefghijk lmnopqrstu vwxyz Lowercase


ABCDEFGHIJ KLMNOPQRS TUVWXYZ Uppercase


The Quick Brown Fox Jumps Over The Lazy Dog Pangram


T

he woven cloth found on the East Nusa Tenggara island of Sumba is produces by women using traditional methods that have been handed down as an ancestoral heirloom. The motifs that these talented ladies weave usually allude to traditional beliefs, great events or natural landscape. The tengkorak (skull) tree motif, for example, is a symbol of a king vanquishing his enemies. Woven cloth is also often found in many cultural ceremonies. When somebody dies, dozens or even hundreds of pieces of woven cloth accompany the deceased into his or her grave. For the people of Sumba, their woven cloth is not merely a functional textile, but an important and symbolic element of life itself.

1

This body copy was set in Remnant Regular 16 pt fontsize.


A Glance Back Through Time

Sidenotes: This headline was set in Remnant Regular 24 pt fontsize.

en Koninklijk Instituut voor Taal-, Land- en Volkenkunde (KITLV), a research institute that focuses its energies on former Dutch colonies, working in cooperation with Erasmus Huis, recently presented “Mapping History”, an exhibition that aimed to offer snapshots of important historical events. In order to illustrate the current state of play in Jakarta,

two Indonesian photographers, Tino Djummi and Yoppy Pieter, took photos of the location used by Woodbury & Page and gave them their own modern intrepretations. During this event, KITLV and the Habibie Centre also sign an agreement to create digital database of this amazing photographic record, which … Sidenotes: This body copy was set in Remnant Regular 15 pt fontsize.


HOTSPOT MAGAZINE Really, you can trust me on this

unquestioning

working 9 to 5

You look marvelous!

Dollywood

Elephant? What elephant?

Landslide

Polite Fiction

I Will Always Love You


Br

Pt

Cinematheque Jakarta year

2010

tools

Adobe Illustrator

A brand identity for film and cinema museum in Jakarta along with its fifteen venues. This project was to make younger audience care about the growth of national and international cinema. The main logo is inspired by the shape of film reel with its filmstrip. The six holes in the reel represent tragicomedy, the most common genre involve in theatre or drama as well as the mask that potrays tragic and comic elements. The stylized shape of the six holes illustrate film as a moving images. The idea of the fifteen sublogos came from the shape of individual filmstrip framing the simplified scene or images that represent each genres. Thus, the film reel with its filmstrip represent and established mutual connection between the venues and the museum itself.

JAKARTA


AGE DRAMA

DANCE

FICTION

DRAMA


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CINEMATHEQUE JAKARTA

CINEMATHEQUE JAKARTA

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CINEMATHEQUE JAKARTA

Ahmad Kusnandar Public Relation Jalan K. H. Dewantara no. 3 Kebayoran Baru Jakarta Selatan 13440 +62 21 7507601 www.cinemathequejakarta.co.id inquiries@cinemathequejakarta.co.id

Jakarta Barat

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Pellentesque habitant morbi tristique senectusKebayoran et netus Baruet malesuada fames ac turpis egestas. Jakarta 13440 tincidunt elementum. Cras quis Nullam eu malesuada purus. Integer commodo est Selatan sed quam dictum eros. Suspendisse potenti. Ut non ante non orci feugiat varius vel eget dolor. Pellentesque accumsan, ipsum vel pharetra sollicitudin, elit nibh +62 aliquam 21 7507601sem, et suscipit orci lectus sit amet velit.

CINEMATHEQUE JAKARTA

www.cinemathequejakarta.co.id inquiries@cinemathequejakarta.co.id

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Jalan K. H. Dewantara no. 3 Kebayoran Baru Jakarta Selatan 13440 +62 21 7507601 www.cinemathequejakarta.co.id inquiries@cinemathequejakarta.co.id


Thank you! Mobile +62 856 9226 2560 Phone +62 21 740 7302 Email arneza.alfas@gmail.com arneza_alfas@hotmail.com Address Jalan Sukasari C No. 1 Serua Indah, Ciputat Tangerang Selatan, Banten 15414 Indonesia


CV and Design Folio 2013  

A collection of my best works

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