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Armon Mayo

Design Portfolio ACEL

I am an industrial design student who enjoys communicating ideas, and creating functional products.


Packaging Healthy fun, Better snacks meet:

Gully

Ona

Alf

Kit

Clyde Sully


problem/issue: How can packaging help encourage healthy eating habits amongst children (ages 6-10)?


kid friendly packaging -transparent -unique shape -character/mascot -vibrant colors -simple to read -pictures


Gam

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ac ppy

ay

from a child’s perspective!

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te h g Lau

Fun!

e x c i ting

Y L B B u B

CH

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Lively

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S R LO

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healthy

Inter

Nutrition

actio n

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Sliced Kiwi (full serving of 2 whole kiwis) Moniter Portions: Kiwi is a laxative.

Bar-lock lid Focused on preserving freshness of products. .


Gully

Ona

Alf

Clyde

Sully


ACEL

ABOVE THE REST.


ACEL

Renderings

Aguinaldo.Mayo.Siska

+ SINGLE SPEED GEAR WITH CARBON FIBER FRONT FORK.

+ CARBON FIBER RIMS AND ALLOY FRAME.

+ ADJUSTABLE LEATHER SEAT AND SINGLE BRAKE SYSTEM.


ACEL

Exploded View

Aguinaldo.Mayo.Siska


8.81

4.79

4.43 3.15

1.89

21.25 18.5

.23

1

20

6.56

1.31

16.81

9.2

6

6.47

24.34

1

.3

24

3.43

3.91

3.72


AD 321 Armon Mayo, Byron Johnson, Chris Siska & Danyah Subei


+ PROBLEM STATEMENT:

How can Puma and Canon capitalize on the popularity of smartphone photography ?

Creating a collaborative product that is: THE REAL ISSUE

Lighter Compact Versatile Affordable portable Easy to use

Stylish High quality


+ Final sketches: Canon + Puma case and lens


+ Form development: Lens and iPhone case

FORM DEVELOPMENT Reducing lens scale Creating compact case Preserving brand language

Ergonomic

+ iPhone Case

+ Canon Lens

+ PUMA Form Stripe

Camera inspired forms


S: (YOLO) You Only Live Once S: (YOLO) You Only Live Once + Final Concept: Form and materials

Made from coated, optical quality glass, Solid aluminum and rubber construction. This Canon crafted lens works great with the iPhone. Lightweight and pocket-sized, it attaches by a hidden strong magnetic ring built in the Puma iPhone case.

Solid rubber rim

Silver stitching pattern

PUMA form stripe

+ V

I

S

I

N

LENS

Embossed shiny details


+ Final Concept: Introducing the vision lens and case collections

PUMA Sports

PUMA Classics

PUMA Lifestyle

+ V

I

S

I

Special

N LENS

Collection

Vision Canon lenses


S: (YOLO) You Only Live Once S: (YOLO) You Only Live Once

Photo Guide Photography Interface

Navigation Menu Settings interface

APP HOME INTERFACE +

+

Photography Basics The brightness of the photo.

Exposure

+

The shutter speed is the speed the shutter opens and closes when taking a photograph. Shutter Speed

Allows light to enter through the lens onto the camera sensor Aperture

+

The DoF is the width of the focal plane, or “how much is in focus� in the picture.

V I S I

N

Benefits

Learn more through photography tips, and settings using the Canon + Puma app.

An entry level or gateway product that teaches users to control settings similar to DSLR cameras. It provides Canon with an entry level device for potential Canon DSLR camera consumers.

+

Canon+puma app allows full control over your photo experience. Apply filters, edit, post.


+ Packaging Concept: Product consumer display

design language + T

1

1x

V I S I

N LENS

V

I

S

I

N

LENS

Experience DSLR in the palm of your hand

Q& A

What is this? Who is this for?

Ok, so how big are the vision lenses? What’s the magnification on these bad boys?

Where was this product made? Who designed it? Why? Warranty? Anything else?

Fish Eye

Telephoto

Vision Lens. You and just you.

The lenses range between 16mm to 25mm in diameter and are from 6.5mm to 10mm tall. The wide angle lens is 0.67x, the fisheye lens is 0.28x, and the telephoto lens is 2x

China! Our developed PUMA Design Team in Chicago. Because we love photos and cats. Of course! Visit puma-accessory.com/warranty Sure visit. www.puma.com

Macro

This packaging includes the following: iPhone case and 3 vision lenses

BACK VIEW

FRONT VIEW

+


Creativity Starts with Vision

+

V I S I

N LENS

Introducing VISION Lens & Case.

Interchangeable lenses for dramatic photos (iPhone case and 3 vision lenses)

Fish Eye

Telephoto

Macro

Experience DLSR in the palm of your hand.

+

+ T

1x

1

Canon+Puma apps allows full control over your photo experience.

Canon+Puma iphone case


thank you


Armon Mayo MAIP Design Portfolio