Design Portfolio ACEL
I am an industrial design student who enjoys communicating ideas, and creating functional products.
Packaging Healthy fun, Better snacks meet:
problem/issue: How can packaging help encourage healthy eating habits amongst children (ages 6-10)?
kid friendly packaging -transparent -unique shape -character/mascot -vibrant colors -simple to read -pictures
from a childâ€™s perspective!
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e x c i ting
Y L B B u B
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Sliced Kiwi (full serving of 2 whole kiwis) Moniter Portions: Kiwi is a laxative.
Bar-lock lid Focused on preserving freshness of products. .
ABOVE THE REST.
+ SINGLE SPEED GEAR WITH CARBON FIBER FRONT FORK.
+ CARBON FIBER RIMS AND ALLOY FRAME.
+ ADJUSTABLE LEATHER SEAT AND SINGLE BRAKE SYSTEM.
AD 321 Armon Mayo, Byron Johnson, Chris Siska & Danyah Subei
+ PROBLEM STATEMENT:
How can Puma and Canon capitalize on the popularity of smartphone photography ?
Creating a collaborative product that is: THE REAL ISSUE
Lighter Compact Versatile Affordable portable Easy to use
Stylish High quality
+ Final sketches: Canon + Puma case and lens
+ Form development: Lens and iPhone case
FORM DEVELOPMENT Reducing lens scale Creating compact case Preserving brand language
+ iPhone Case
+ Canon Lens
+ PUMA Form Stripe
Camera inspired forms
S: (YOLO) You Only Live Once S: (YOLO) You Only Live Once + Final Concept: Form and materials
Made from coated, optical quality glass, Solid aluminum and rubber construction. This Canon crafted lens works great with the iPhone. Lightweight and pocket-sized, it attaches by a hidden strong magnetic ring built in the Puma iPhone case.
Solid rubber rim
Silver stitching pattern
PUMA form stripe
Embossed shiny details
+ Final Concept: Introducing the vision lens and case collections
Vision Canon lenses
S: (YOLO) You Only Live Once S: (YOLO) You Only Live Once
Photo Guide Photography Interface
Navigation Menu Settings interface
APP HOME INTERFACE +
Photography Basics The brightness of the photo.
The shutter speed is the speed the shutter opens and closes when taking a photograph. Shutter Speed
Allows light to enter through the lens onto the camera sensor Aperture
The DoF is the width of the focal plane, or â€œhow much is in focusâ€? in the picture.
V I S I
Learn more through photography tips, and settings using the Canon + Puma app.
An entry level or gateway product that teaches users to control settings similar to DSLR cameras. It provides Canon with an entry level device for potential Canon DSLR camera consumers.
Canon+puma app allows full control over your photo experience. Apply filters, edit, post.
+ Packaging Concept: Product consumer display
design language + T
V I S I
Experience DSLR in the palm of your hand
What is this? Who is this for?
Ok, so how big are the vision lenses? Whatâ€™s the magnification on these bad boys?
Where was this product made? Who designed it? Why? Warranty? Anything else?
Vision Lens. You and just you.
The lenses range between 16mm to 25mm in diameter and are from 6.5mm to 10mm tall. The wide angle lens is 0.67x, the fisheye lens is 0.28x, and the telephoto lens is 2x
China! Our developed PUMA Design Team in Chicago. Because we love photos and cats. Of course! Visit puma-accessory.com/warranty Sure visit. www.puma.com
This packaging includes the following: iPhone case and 3 vision lenses
Creativity Starts with Vision
V I S I
Introducing VISION Lens & Case.
Interchangeable lenses for dramatic photos (iPhone case and 3 vision lenses)
Experience DLSR in the palm of your hand.
Canon+Puma apps allows full control over your photo experience.
Canon+Puma iphone case