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Copyright C 2012 Designed by Nur Anisah Bte Mahmod All Rights Reserved. No part of this publication may be reproduced or transmitted in any electronic or physical form without the sole permission of the publisher Published by Nur Anisah Bte Mahmod Graphic Design 4 Astrid Al Mkhlaafy School of Art, Design and Media Nanyang Technological University Singapore Printed in Singapore Giacomo TFForever Meta Pro Univers


TA S T E T E S T : K I M C H I & R O S E SINGAPURE WIND : WIND CALENDAR RENEGADE DICTIONARY : 50 DESIGNER TRAITS

T h i s i s a process book. The above are o p e n i n g ti tl e s fo r th e fo l l o w i n g co n te n t.


TASTE TEST


KIMCHI

KIMCHI


THE KIMCHI FLOWER

THE 1st ENCOUNTER. Vibrant, grating of crayons on graph paper. Gnashing orange, yellow and green. Unfolding layers of taste,

The Colours represent: Intense, Fiery, Crunchy, Exciting, Explosion.

TASTE IN WORDS The first encounter was confrontation. The taste hits you like a smack to the back of the head. Sweetness, spiciness and saltiness fuse into a whirling rollercoaster. Much as you think the first encounter is the climax of the taste, the second bout of intensity comes like a gnashing wrestling match. This is coupled with a dashing of some texture from the cabbage and chilli pieces. The end leaves one with a lingering spicy flavour and smell that is almost nostalgic and wanting yet refreshing to the senses.

like a kimchi flower.


THE 2nd ENCOUNTER.

The second encounter was an idea to digitise the crayon image into a more polished symbol of kimchi. Here are 3 explorations.

Bursting chaos of flavour. A direct rendition of the crayon drawing.

Exploration 1

Side profile of a cabbage with different layers of intensity.

Exploration 2

Unfolding layers of flavour like a budding flower.

Exploration 3


THE 3rd ENCOUNTER.

This is kimchi now. A further exploration has turned kimchi into a spiky molecule of intense, climaxing of tastes. From here, I conceived the idea of a wire maze installation below.

THE INSTALLATION IDEA

In the initial sketch, I wanted to incorporate the opposing elements of danger(spiciness) and a fun(delicious) rollercoaster ride the viewer would experience in tasting kimchi. The installation would transform the taste of kimchi into another level of interaction with the viewer and immerse the viewer physically into a kimchi environment. The steel wires would be a maze for viewers to manouever and get lost in. They could interact with the maze by sitting or cllimbing them.

sketch of installation


The Installation: “LIKE KIMCHI IN MY MOUTH”


The installation space was conceived as a safe environment with a dangerous atmosphere, much like the first time one sets eyes on kimchi. The kimchi looks hot and unappealing but the taste is sensational and refreshing. I added in orange and red sponge cones on the floor to emulate the spiciness dancing on one’s tongue when eating kimchi. The wire maze would be wrapped with green nylon rope to give it more tactitlity, same as the textures from the cabbage and chilli. The disruptive wire obstacles and the protruding sponge cones from the floor would emulate the complexity of the taste I felt. Overall, I wanted an immersive engagement with audience, making it seem as though they were on the same journey of experiencing taste with me.


ROSE JAM subtle, growing fondness that s p r e a d s from my

belly to

my heart.


THE AUREOLE OF PLEASURE

THE 1st ENCOUNTER. Vibrant,looping sensuous crayon pinks and reds, melding into an infinite cycle like an aureole of

pleasure. The Colours represent: Sensual, Sweet, Subtle, Yearning, Pulsations.

TASTE IN WORDS The first encounter is a tingling subtle sweetness that seems to grow with maturing intensity, suddenly, punctuated by bouts of petal texture. Just as you think the taste has reached its maximum potential, one last push of intense sweetness dances on your tongue before petering out into the last lyric of a passionate love song. The lingering fullness of the experience leaves a residue of a fragrant memory.


THE 2nd ENCOUNTER.

The second encounter was an idea to digitise the crayon image into a more polished symbol of rose petals.

Oozing liquid from a jam.

Exploration 1

Swirling and melding spiral.

Exploration 2

Layers of intense rose petals.

Exploration 3


THE 3rd ENCOUNTER. I decided to distill the taste back into its original circular form which best represented the pure and organic essence of the rose jam. This circle was then used as a motif and inspiration for the installation ideas I had.

INSTALLATION IDEA 1 sketch of installation

The idea behind it was to allow viewers to feel a delightful sense of the unravelling taste of rose jam descending onto their being.

I used pink crepe paper to simulate the swriling circles on the ceiling of the gallery. The end of this string of paper would dangle suggestively and the viewer would be able to pull and unravel the spirals which would lightly fall over them.

The fleeting experience of the lightly falling crepe paper represents the subtle and surprising taste of rose jam.


INSTALLATION IDEA 2

The second idea was based on the idea of doing a projection mapping on the ceiling and floor of the gallery space. The gently undulating spirals of the corollas coupled with the ambient sounds of toned down pulses would emulate the feeling of being immersed in the sweetness of rose jam. The viewer would be mesmerised by the immersive sights and sounds of the installation and would be invited to bask in the glory of rose jam.


The Installation: “COROLLA VORTEX�

After much feedback regarding enforcing the interactive element even more, I decided to invent the ENKOMPAS V1.0, a machine that could engulf the viewer in a holistic experience of the senses and emulate the sensation of experiencing rose jam.


CA L E NDA R PROJE CT: WIND


INITIAL IDEAS

Flowering Trees Biological Clocks Fingernails Shadows Plant Growth Crowd Movement Laundry Wind


SINGAPORE WIND & IDEA OF TIME

visi t my bl og a t www.ta ket hi s b r e e z y. wo


ordp ress . c om


DELIVERABLE 1 : WIND INSTALLATION

holographic wind calendar installation

wind abacus

wind instruments for measuring the wind speed and the types of wind passing through Singapore

feedback from Astrid


DELIVERABLE 2 : INFOGRAPHICS POSTER

Experimenting with different elements and layouts. I must admit that condensing a whole bunch of information into simple and understandable graphics is difficult.


DELIVERABLE 3 : WIND BOOKS

THINKING OF CONTENTS FOR THE BOOK GAH.


DELIVERABLE 4 : ANEMOTION SCULPTURE

1 THIS IS A

SCRAPPED EXPERIMENT.

2 3 1. A sample image of the ANEMOTION sculpture. 2. Materials used for making the sculpture. 3. Wire skeletons used to support the clay pieces from breaking apart when dry.


DELIVERABLE 4 : ANEMOTION SCULPTURE (VIDEO)


I LOVE GOOGLESKETCH. EVEN THOUGH IT WAS HARD TO MASTER.


FINAL PRODUCT.


DICTIONARY 50 DESIGNER TRAITS


50 WORDS ABOUT ME. NEVER THOUGHT OF MYSELF SO INTENTLY BEFORE.


THESE WORDS REPRESENT ME AS AN INDIVIDUAL.

THESE WORDS REPRESENT ME AS A DESIGNER.


DIALOGUE WITH MY MOTHER. BEST WAY TO GET THE MEANING OF EACH WORD. (MA KNOWS BEST)

BEST WAY TO CREATE DEFENSIVE CONFLICT.


COLLAGE. This project started from a single surviving collage and many more which didn’t survive the years from my childhood. I really liked finding random stuff and pasting it together to see what textures I would get and what else I could possible do. Part of this collage was cut off some years ago for another collage I did in junior college. In a way, it felt like I was recycling old memories.


The reason why I like collage is something innate to me. I just find it mindlessly joyful to bring together so many random elements to create something new and textural. This collage was one out of a few draft experiments I did for my final project in junior college based on the Singapore skyline.


WRITINGS. This diary(a gift from a cousin) on the left was the common companion in primary school when family couldn’t be a support system at times. When it was so hard to tell them embarrassing things. I liked to write when I was young, anything that I felt under the sun, I felt comfortable telling it to a blank piece of paper than to anyone. Writing was naturally a way to express myself and defined who I was as a person. I loved to write stories and I excelled at it. I loved to read books, collect notebooks. I loved the blank pages staring back at me because they meant so much possibilities. So pristine and full of hope.


LOST AND TRYING TO FIND. So how did writing and collage come together? Both were intrinsic in my formation and understanding of the world. It could seem like a culmination of two things I love best and what more to put it into a project?

back seat for more important discoveries. Composition, typefaces, images. Cleaning up the layout and making it mean more sense. That’s where I think I staretd to lose the last remnant of my joyous young childhood.

However, these things are lost to me now. These things are the joy that I lost along the way as I grew up. Trying to find a way to feel the same and experience it the same way without feeling uncomfortable with the whole process as I have come to now.

On the other hand, writing was definitely more inherent in me than ever. But since the years of objective essay writings, weighing the advantages and dsiadvantages of both points of view, less of that story-telling aspect. I couldn’t write stories like I could before. Furthermore, I used to write down ideas when I first started graphic design but I became a more visual person who was less reliant on wordmaking.

Let me explain. Collage was a random and mindless manner I derived joy from all the banal moments of nothing to do. I am an introvert sometimes and I prefer to be alone. But as I grew older, collage became something that literally didn’t mean anything. And there were other more productive things to do. More things to do as one grew older. Eventually, in year 2 of my graphic design life, collage seemed to take a

This is a rediscovery. To go back to my roots and find what made me good at what I did and what gave me the most joy. I feel like I’m losing who I am becoming. Of course, I do not regret coming this far because I have learnt so much more and improved so as to be grateful for

everything. I have lost something and gained something else. It is time for a reconciliation. A reconciliation of past and present. I need to meet me in the middle. This dictionary is a rediscovery and finding that middle ground. Whether it became true after this whole process, it is still a journey. I hope things will culminate nicely during FYP. Thank you for taking the time to read this long post.


WRITINGS + COLLAGE = MEMORIES MEMORIES MEMORIES MEMORIES MEMORIES


THE IDEA WAS TO JUXTAPOSE THE DIALOGUE WITH MY MOTHER (RATIONAL MEANING) WITH COMPILATIONS OF MY WRITINGS OVER THE SPAN OF MY LIFE AND DOODLINGS WHICH WERE MORE ABSTRACT REPRESENTATIONS OF WHO I WAS. THESE COMPILATIONS WOULD NOT BE IN CHRONOLOGICAL ORDER BUT ACCORDING TO THE DEFINITION OF THE WORD. THESE WRITINGS WERE KEPT IN ORIGINAL FORMAT BECAUSE EACH YIELDED A DIFFERNT TEXTURE AND KEPT HONESTY TO THE MATERIAL.


WHY RENEGADE?

I have always considered myself as a quiet rebel. I don’t like to follow others necessarily.


M A S U B TI O


50 TITLE PAGES, 50 DIFFERENT INTERPRETATIONS


FINAL PRODUCT.


TACTILE BOOK Since I had a rational dictionary. I wanted a more abstract and tactile deliverable to represent the collage side of me. The first idea was to make a tactile book but I decided to change the idea.


SELF-IMPOSED COLLAGE Based on the 50 definitions, I summarised words that were similar into 3 categories and layered them into a subjective collage of myself.

The First Layer (The Shell) Guarded, Intense, Defiant, Strong, Sensitive, Renegade, Serious, Unforgiving Fierce, Careful The Second Layer (The Self) Thoughtful, Tactile, Passionate, Abstract, Mindless, Witty, Sentimental, Honest, Introvert, Introspective, Crafter, Unique, Imaginative, Worrywart, Wordsmith, Visualiser, Listener, Collector The Third Layer (The Design Self) Perfectionist, Detailed, Inquisitive, Simple, Observant, Relevant, Mediator Unsatisfied,Experimental, Conceptual, Ambitious, Fixated, Deliberate, Balanced, Thirsty, Reductive, Intelligent, Thinker, Practical, Interactive


The First Layer (The Shell)


The Second Layer (The Self)


The Third Layer (The Design Self)


3 Layered Self-Imposed Collage



Process-ED Book