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The REPR Press Limited 2011

All Rights Reserved, No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any other information storage retrieval system, without prior permission in writing from the publisher. This body text was set in Syntax in 10 pt. The title was set in Syntax in 20 pt. The captions were set in Korean Calligraphy in 36 pt.


korean wave Gelombang Hallyu

by Nur Anisah Bte Mahmod


contents kandungan

pg 1 Korean/Hallyu Wave Gelombang Hallyu pg 7 Korean Dramas Drama Korea pg 13 Korean Pop Muzik Korea pg 19 Korean Idols : DBSK / Bi Rain / Wonder Girls Idola Korean pg 27 Korean Influences Pengaruhan dari Korea pg 33 Bibliography Bibliografi


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korean wave


From the wave of American pop culture , there emerges a derivative of cultural regionalisation: the Hallyu (Korean Wave. The term Hallyu literally denotes “Korean (Cultural) Wave/Current�, and was first used by the Chinese media in the late 1990s. This wave connects the Asian sentiments in an incresaingly contemporary Asian culture. Dari gelombang globalisasi budaya muncul sebuah derivatif budaya regionalisasi: yang diketahui sebagai Hallyu (Korean Wave). Istilah ini Hallyu harfiah menunjukkan "Korea (Budaya) Wave / Lancar," dan pertama kali digunakan oleh media Cina di akhir 1990-an. Gelombang ini menyambung sentimen Asia di persekitaran yang semakin kontemporari.

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korean wave Gelombang Hallyu

The Korean Wave refers to a sweeping phenomenon in which Korean cultural/media products are enthusiastically hailed and consumed by adjacent countries in East and South East Asia: namely, Japan, China (including Hong Kong), Taiwan, Singapore, Thailand, Vietnam and Malaysia. This unprecedented craze for Korean culture is spreading at an astonishing pace, stretching from content-based products like movies, popular songs, and television dramas to such cultural hardware as food, clothing, accessories, mobile phones, and the likes.

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Hal ini merujuk pada fenomena di mana produk Korea budaya dipuji oleh negara-negara yang berdekatan di Asia Timur dan Asia Tenggara: iaitu, Jepun, China (termasuk Hong Kong), Taiwan, Singapura, Thailand, Vietnam dan Malaysia. Kegemaran ini belum pernah terjadi sebelumnya untuk budaya Korea yang menyebar dengan kecepatan yang menakjubkan, mulai dari produk berasaskan kandungan seperti filem, lagu-lagu popular, dan drama televisyen untuk hardware budaya seperti makanan, pakaian, aksesoris, telefon, dan sejenisnya.


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The first hints of hallyu came just as South Korea’s economy collapsed during the 1998 financial crisis in Asia, when GDP plunged by 7%. In the stagnant decade that followed, three administrations looked to hallyu as a tool of soft power, hoping to expand South Korea’s profile abroad along with demand for its cultural exports and tourism. Since 2005, the government has given millions of dollars in grants to organisations that introduce the Korean culture overseas.

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Manual pertama Hallyu datang hanya sebagai ekonomi Korea Selatan runtuh semasa krisis kewangan 1998 di Asia, ketika GDP jatuh 7%. Pada dekad yang diikuti, tiga kerajaan memandang Hallyu sebagai alat ‘kuasa lembut’, dan berharap untuk memperluaskan imej Korea Selatan di luar negeri seiring dengan permintaan eksport budaya dan pelancongan. Sejak 2005, kerajaan telah memberi jutaan dolar kepada organisasi yang memperkenalkan budaya Korea di luar negeri.


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korean dramas M


The advent of the Hallyu Wave would not be complete without the first wave of dramas that kicked off the regional hunger for all things Korean. Gelombang Hallyu ini tidak akan lengkap tanpa wwgelombang pertama drama yang dikeluarkan dari kelaparan serantau untuk segala sesuatu yang terdapat di Korea.

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korean draMas M

Drama Korea

These South Korean dramas reflect all things to be desired in the idealism of relationships and Confucian family values mixed with the necessary good looks of its cast that appeals to all its avid fans. Nevertheless, these dramas are also a self-reflection of Asian dreams. Drama Korea Selatan mencerminkan semua hal yang diinginkan dalam hubungan idealisme dan nilai-nilai Konfusianisme keluarga. Bersama dengan pelakon yang rupawan dan kacak drama Korea merupakan refleksi mimpimimpi individu di Asia.

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Winter Sonata “ “ The first Korean drama to gain widespread popularity in Japan was Winter Sonata which was broadcast on the NHK satellite channel NHK BS2 in 2003. The program was aired twice in the same year due to high demand from viewers. NHK even hosted a classical concert featuring Winter Sonata’s melodic tunes performed by Korean musicians. Actor Bae Yong Joon who played the male lead in Winter Sonata is known as “Yonsama”.

top left clockwise / atas kiri ke bawah : Coffee Prince, Stairway to Heaven, Hwang Jin Yi

Drama Korea pertama untuk mendapatkan populariti yang luas di Jepun adalah Winter Sonata yang disiarkan pada saluran satelit bs2 NHK pada tahun 2003. Program ini ditayangkan dua kali pada tahun yang sama kerana permintaan yang tinggi dari ramai penonton. NHK bahkan menyelenggarakan konsert klasik yang menampilkan lagulagu melodi Winter Sonata yang dilakukan oleh musisi Korea. Pelakon Bae Yong Joon yang memainkan utama lelaki dalam Winter Sonata dikenali sebagai “Yonsama”.

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The biggest factor to the huge Korean wave is the celebrity power. Actors, singers, TV personalities and announcers have all made it possible for the progress of the Korean Wave. These entertainers appear to be very modest and good-looking and it is evident that they are passionate about their work. Their biggest attribute is the amount of time spent on managing their global fan base. In recent years, the number of Korean singers doubling their careers with acting roles under their belts have increased. Singers latch onto the widespread popularity of Korean dramas to increase their fan base and catapult them into regional fame, especially for young idols breaking into the entertainment scene. An example here is “Boys Over Flowers”. These dramas help to promote the stars and their music.

Faktor terbesar pada gelombang Korea adalah kekuatan imej selebriti. Pelakon, penyanyi dan penyiar mempunyai kebolehan untuk menguatkan Hallyu Korea. Penghibur ini bersemangat tentang pekerjaan dan peminat mereka. Dalam tahun berlalu, jumlah penyanyi Korea yang membuat seni lakonan kerjaya kedua mereka telah meningkat. Ini disebabkan oleh penyanyi yang bergantung kepada populariti drama Korea untuk meningkatkan pangkalan peminat mereka dan melontarkan mereka ke dalam kemasyhuran. Dramadrama ini juga mempamerkan muzik penyanyi kini seperti ditunjukkan dalam drama “Boys Over Flowers”.

‘Boys Over Flowers’ Cast Idola-idola ‘Boys Over Flowers’ 12


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korean pop


K-pop has grown into a popular subculture among teenagers and young adults throughout Asia, resulting in widespread interest in the fashion and style of Korean idol groups and singers. K-pop telah berkembang menjadi sebuah subkultur popular di kalangan remaja dan dewasa muda di seluruh Asia, sehingga kepemilikannya luas dalam fashion dan gaya kumpulan idola Korea dan penyanyi.

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korean pop Muzik Korea K-pop (an abbreviation of Korean pop or Korean popular music) is a musical genre consisting of electronic, hip hop, pop, rock, and R&B music originating in South Korea. The founding of South Korea’s largest talent agency, S.M. Entertainment, in 1995 by Korean entrepreneur Lee Soo Man led to the first K-pop girl groups and boy bands. By the late 1990s, YG Entertainment, DSP Entertainment, and JYP Entertainment had burst onto the scene and were producing talent as quickly as the public could consume it.

The universal strategy for nurturing girl groups, boy bands, and solo artists in the K-pop industry is through apprenticeship. To guarantee the high probability of success of new talent, talent agencies fully subsidize and oversee the professional lives and careers of trainees.

2ne1

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Super Junior


K-pop (singkatan dari pop Korea atau muzik popular Korea) adalah genre muzik yang terdiri daripada elektronik, hip hop, pop, rock, dan muzik R & B yang berasal di Korea Selatan.

Kumpulan-kumpulan wanita, boy band, dan artis solo dalam industri K-pop dilatih melalui magang. Untuk memastikan kemungkinan kejayaan yang tinggi bakat baru, lembaga bakat sepenuhnya subsidi dan mengawasi kehidupan profesional dan kerjaya para trainee.

Pendirian bakat agensi terbesar di Korea Selatan, SM Entertainment, pada tahun 1995 oleh pengusaha Korea Lee Soo Man mengarah pada kumpulankumpulan pertama. Pada akhir 1990-an, YG Entertainment, DSP Entertainment, dan JYP menembusi pasaran bakat hiburan dan mula menghasilkan bakat.

Big Bang Girls’ Generation SNSD

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k-pop : 1990s K-pop :1990-an The fist conceptions of the K-pop idol wave came in the forms of girl and boy groups such as Fin.K.L, g.o.d., H.O.T., Sechs Kies, S.E.S., and Shinhwa. These groups were the pioneers and were considered successful in the 1990s, paving the way for future idol models.

Konsep pertama gelombang idola K-pop datang dalam bentuk kumpulan-kumpulan perempuan dan lelaki seperti Fin.KL, g.o.d., H.O.T, sechs Kies, S.E.S, dan Shinhwa. Mereka adalah pelopor yang membuka jalan bagi modal idola masa depan.

Shinhwa 17


S.E.S fin.K.L

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korean idols


Taking the baton from Korean dramas, K-pop is leading the Hallyu Wave with its string of aspiring young idols. These idols have made breakthroughs into the global market and have spread the influence of Korean culture. Mengambil alir dari drama Korea, K-pop telah menjadi permukaan Hallyu Wave dengan calon berhalanya yang muda.Idola-idola ini telah menembusi pasaran global dan menolong menyebar budaya Korea.

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dbsk DBSK, also known as Dong Bang Shin Ki ( “The Rising Gods of the East”), are a pop quintet formed in 2003. They are widely known throughout Southeast Asia, especially Japan. Their Japanese single “Purple Line” was the first foreign male group to debut at number one in the Japanese charts. . Their fourth Korean album was the first in six years to exceed record sales of 500,000 copies. The group made more headways into Asia in their first regional concerts in Taiwan, Singapore, China and Malaysia, making them the first Korean act to hold a concert in Malaysia. DBSK, juga dikenali sebagai Dong Bang Shin Ki (“The Rising Dewa Timur”), adalah kumpulan pop dikenali pada tahun 2003. Mereka popular di seluruh Asia Tenggara, terutama Jepun. Album Jepun mereka, “Purple Line”, menjadi album pertama yang menaiki nombor satu di Jepun.Album keempat mereka juga pertama dalam enam tahun untuk melampaui rekod jualan 500,000. Mereka juga mengadakan konsert pertama mereka di Taiwan, Singapura, China dan Malaysia, membuat mereka penyanyi Korea pertama untuk mengadakan konsert di sana. 21


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wonder girls The Wonder Girls are a pop group that debuted in 2007 with three consecutive number one hit singles. Before their official debut, the girls appeared in their reality TV show titled, “MTV Wonder Girls”, and subsequently after, “ The Wonder Life”, which was aired on MTV for three seasons. In 2008, their award-winning song “Nobody”, became a viral hit and sparked a dance craze in Asia. The song became their English debut single in the USA which managed to climb onto the BillBoard Hot 100 charts, making them the first Korean artists to enter. In 2010, the group embarked on their US ‘Wonder World Tour’.

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Wonder Girls adalah kumpulan pop yang dikenali pada tahun 2007 dengan tiga lagu yang menjadi nombor satu. Sebelum debut resmi mereka, mereka bermuncul dalamprogram realiti mereka berjudul, “MTV Wonder Girls”, dan selepas itu, “The Wonder Life”, yang ditayangkan di MTV selama tiga musim. Pada tahun 2008, mereka memenangi anugerah lagu “Tidak Ada”, yang menjadi sebuah lagu hangat dan mencetuskan tariannya di seluruh Asia. Lagu ini menjadi debut single Bahasa Inggeris mereka di Amerika Syarikat dan berjaya menaik ke carta Billboard Hot 100. Ia membuat mereka para seniman Korea pertama untuk memasukinya. Pada tahun 2010, kumpulan ini memulakan pameran muzik mereka, ‘Wonder World Tour’, di Amerika Syarikat.


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rain

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Bi, meaning “rain” in Korean, is a pop and R&B singer/dancer and actor. Although he debuted as a singer, his starring role in the Korean drama, “Full House”, alongside a famous actress, catapulted him into regional fame. He has also starred in a Korean film, “I’m a Cyborg, But That’s OK”, which won the Alfred Bauer Award at the 57th Berlin Film Festival. His third album sold over a million copies in Asia and his first solo concert in Japan was sold out within the first 30 seconds. TIME magazine’s online user poll voted Rain as the most influential person. He was also featured in People magazine as one of the most beautiful people in the world in 2007. This awareness managed to boost his popularity internationally. His first two concerts held in Las Vegas and New York was sold out within the first week of sales. However, his notable breakthrough in the US came in his acting debut in the American movies “Speed Racer” and “Ninja Assassin”.

Bi, yang bermaksud “hujan” dalam bahasa Korea, adalah penyanyi pop dan R & B, penari dan pelakon. Walaupun ia mulai debutnya sebagai penyanyi, peranannya drama Korea, “Full House”, di samping seorang pelakon terkenal, melambungkan kemasyhurannya di Asia. Dia juga berlakon dalam filem Korea, “Saya Seorang Cyborg, Tapi Tidak Apa”, yang memenangi Alfred Bauer Award pada Festival Filem Berlin ke-57. Album ketiganya terjual lebih dari satu juta di Asia dan konsert solo pertamanya di Jepun terjual habis dalam 30 saat selepas tiket boleh dijual. Jajak pendapat pengguna internet majalah TIME memilih Rain sebagai orang yang paling berpengaruh. Dia juga ditampilkan dalam majalah People sebagai salah satu orang yang paling cantik di dunia pada tahun 2007. Kesedaran ini berjaya meningkatkan populariti antarabangsanya. Dua konsert pertamanya yang diadakan di Las Vegas dan New York terjual habis dalam minggu pertama penjualannya. Namun, terobosan terkemukanya di Amerika datang dalam debut lakonannya di filem “Speed ​​Racer” dan “Ninja Assassin”. 26


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korean inflffl luences


With the onslaught of the Korean Wave, comes the increase in the awareness of Korean fashion, food and language. Many fans emulate their fashion idols and Korean culture which are thought of as desirable and cool. Dengan penyembaran gelombang Korea, datanglah peningkatan kesedaran makanan, fesyen dan bahasa Korea. Ramai peminat idola Korea ingin mengikuti budaya mereka supaya dianggap kencang oleh ramai.

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korean inflf luences : food

Pengaruhan Dari Korea : Makanan

The magnetism of the Korean Wave is in the way it blends the Confucianist values with Western industrialist culture. This has led to its popularity and thus, spread in Asia. From the cool fashion trends of Korean idols to the sumptuous- looking food consumed in Korean dramas, there lies the desire of the fan to emulate, and hopefully, achieve the same idealised results.

The spread of Korean culture has seen a rise in Korean food worldwide. The amount of Korean food exports have increased in places like Singapore. In 2009, Singapore imported 200 tonnes more Korean food products than in 2007. Mrs Mui-Kok Kah Wei, deputy director of integrated purchasing for supermarket chain FairPrice, says sales of typical Korean foods such as kimchi and ramen have increased by 10% in the period of 2009.

Korean Ramen Mee Korea 29


Korean BBQ Makanan Panggang Korea

Daya tarikan dari gelombang Korea ialah cara menggabungkan nilai-nilai Konfusianisme dengan budaya industrialis Barat. Hal ini mengakibatkan popularitinya membolehkan penyebarannya di Asia. Dari pengikutan fesyen berhala Korea ke makanan mewah yang tampak dimakan dalam drama Korea, terletak keinginan mencapai keputusan ideal yang sama.

Penyebaran budaya Korea telah melihat peningkatan dalam makanan Korea di seluruh dunia. Jumlah eksport makanan Korea telah meningkat di tempat-tempat seperti Singapura. Pada tahun 2009, Singapura import 200 tan produk lebih banyak makanan Korea berbanding tahun 2007. Puan Kok Mui-Kah Wei, wakil pengarah pembelian terintegrasi untuk rantai supermarket Fairprice, mengatakan jualan makanan khas Korea seperti Kimchi dan ramen telah meningkat sebanyak 10% pada tempoh tahun 2009. Spicy Rice Cakes Kuih Beras Pedas

Kimchi

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korean inflfluences : fashion

Pengaruhan Dari Korea : Fesyen

Entertaiment agencies in Korea strive to make their stars stand out from one another by adopting crazy to cool fashion trends. These fashion trends set by the idols are widely emulated by fans and non-fans alike. The increase in the number of Korean-inspired clothing from online blogshops to retail outlets have been steadily rising in Asia. Teens resort to other trends such as big eye contact lenses and false lashes to look as perfect as their idols.

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Lembaga penghiburan di Korea berusaha untuk membuat bintang mereka berbeza daripada idola lain dengan memperkenalkan fesyen yang tetap ditiru oleh peminat dan orang biasa. Peningkatan jumlah pakaian fesyen Korea dari alam internet dan tempat membeli-belah telah terus meningkat di Asia. Remaja terhadap meggunakan lensa kontak mata besar dan bulu mata palsu untuk melihat sesempurna idola-idola mereka.

Wonder Girls’ So Hee Style Kumpulan Wonder Girls, Gaya So Hee


Fan (left) mimicking 2ne1’s (below) fashion Peminat (kiri) mengikuti fesyen 2ne1 (bawah)

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korean inflf luences : language Pengaruhan Dari Korea : Bahasa The influx of the Korean culture has also seen a great demand for language courses worldwide. People take the language to understand their favourite Korean dramas, get closer to their idols or to acquaint themselves with the culture. The number of French middle and high schools that teach either Korean language or culture are expected to increase to some 20 schools in Paris. Students in Camille Saint-Saens School have Koran classes targeted at language, cooking and martial arts. In the Middle East, there are annual Korean speech contests held by the second- largest university in Egypt. Many contestants were motivated to learn due to Korean dramas starring their favourite ideal stars.

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Kemasukan budaya Korea juga melihat permintaan yang besar untuk kursus bahasa di seluruh dunia. Orang mengambil bahasa untuk memahami drama Korea kegemaran mereka, lebih berdekat dengan idola mereka atau untuk memperkenalkan diri dengan budaya. Di Perancis, sekolah rendah dan menengah mengajar bahasa atau budaya Korea diharapkan meningkat menjadi sekitar 20 sekolah di Paris. Pelajar di Camille Saint-Saens School kelas Korean disasarkan dalam bahasa, memasak dan seni bela diri. Di Timur Tengah pula, terdapat pidato kontes Korea tahunan yang diadakan oleh universiti kedua terbesar di Mesir. Banyak pemain bermotivasi untuk belajar bahasa Korea kerana mereka dapat memahami drama Korea yang terdapat bintang kegemaran mereka.


Korean Vowel & Consonant Combination Chart Kombinasi Vokal & Konsonan Korea

In Singapore, many are willing to take up the language even with its tricky vowels. NUS Extension, which offers non-degree courses to the public at the National University of Singapore (NUS), has gone from two classes in late 2003 to about 60 in 2009. Di Singapura, ramai yang bersedia untuk mengambil bahasa iniwalaupun vokalnya rumit. NUS Extension, yang menawarkan kursus bahasa ini kepada awam di Universiti Nasional Singapura (NUS), telah naik daripada dua kelas pada akhir tahun 2003 ke sekitar 60 pada tahun 2009.

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BIBLIOGRAPHY Chua Beng Huat and Koichi Iwabuchi, East Asian Pop Culture: Analysing the Korean Wave (Hong Kong : Hong Kong University Press, c2008) The Korea Herald, Korean Wave ( Gyeonggi-do, Korea : Jimoondang, 2008) Sang-yeon, Sung. “AsiaMedia :: The High Tide of the Korean Wave III: Why do Asian fans prefer Korean pop culture?.” AsiaMedia Archives. “South Korea’s pop-cultural exports: Hallyu, yeah! | The Economist.” The Economist World News, Politics, Economics, Business & Finance. “The Seattle Times: Opinion: The Korean wave.” The Seattle Times | Seattle Times Newspaper. “This Century’s Review: HALLYU (THE KOREAN WAVE): A CULTURAL TEMPEST IN EAST AND SOUTH EAST ASIA.” This Century’s Review: archive. CNN, Lara Farrar for. “’Korean Wave’ of pop culture sweeps across Asia - CNN.” Featured Articles from CNN. www.asianewsnet.net/home/news.php?sec=9&id=9042 www.korea.net

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Korean Wave