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• IRT (the Institute for Responsible Technology) is a! 501c3 non-profit founded in 2003 by Jeffrey Smith! • We have produced the film Genetic Roulette – The Gamble of Our Lives, which will now be available in Whole Foods Markets across the US! • Our website ( provides the most comprehensive source of GMO health risk information on the web! • Our purpose is to educate the Consumer about the health risks of dangerous Genetically Modified Foods!

1,001,200 !

Visitors in 2013 !


Unique Visitors in 2013!

10,000+ !

Tipping Point Network members! Including speakers trained on the health risks of GMOs!

203,000+! Subscribers!

Consumers who Receive regular email updates!


Social Media Followers!

69% !

48% !

Women! Age 35-65!

Social Media Reach !

Average Weekly Reach


500,000+ (Facebook & Twitter analytics)!

Event Promotion Reach

Breaking News Reach


(Cheerios Post)



Genetic Roulette—The Gamble of Our Lives This award-winning documentary is based on the best-selling book Seeds of Deception, by author and leading non-GMO spokesperson Jeffrey M. Smith. Genetic Roulette takes us through the history of GMOs, defines what they are, as well as going into great detail about why and how to avoid them. Experts share compelling evidence of the havoc that genetically modified foods wreak on our bodies. This evidence is presented in a clear and concise way and the film has been shown to be the most effective way to convert people to a non-GMO diet.!

Why market Genetic Roulette - The Gamble of Our Lives to Whole Foods shoppers? ! •  Genetic Roulette - The Gamble of Our Lives helps to educate consumers in support of the Whole Foods GMO-labeling transparency initiative ! •  Sales of the film help us to continue to spread the word about the dangers of GMO foods!

The following are three suggestions of how we can help you market Genetic Roulette -The Gamble of Our Lives to your customers!

We will exploit our vast network of primed demographics, maximizing efforts to advertise the availability of Genetic Roulette’s new 1-hr version in select Whole Foods Markets!

IRT has a nationwide network of trained speakers available to:! •  Speak on the documented health risks of GMOs! •  Hold a Q&A after a screening of the film! •  Conduct a non-GMO cooking class! •  Your fabulous marketing idea here!

Jeffrey Smith is available for speaking engagements, Q&A’s, DVD signings, etc.!

Let us know how we can help!! Please contact Ariane Glazer to coordinate your marketing support:! Email:! Mobile: 408-255-0604! Office: 408-585-2162 !

Jeffrey Smith! International best-selling author, film maker, and leading consumer advocate for non-GMO education. An admired keynote speaker, Jeffrey Smith has lectured in 37 countries, counseled leaders from every continent, and has been quoted by hundreds of media outlets including: The New York Times, Washington Post, BBC World Service, and is a popular guest on influential radio shows and television programs, such as the BBC, NPR, and the Dr. Oz Show.! His books include: Seeds of Deception: Exposing Industry and Government Lies about the Safety of the Genetically Engineered Foods You're Eating, which is the world’s bestseller on GMOs; and Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods, which is the authoritative work on GMO health dangers.! The documentary: Genetic Roulette, The Gamble of Our Lives was awarded the 2012 Movie of the Year (Solari Report) and the Transformational Film of the Year (AwareGuide)! Photo: Mark Seliger!

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