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in this issue to a child

this is a lethal

injection.

End Malaria

Spurring action against the deadliest predator in Africa.

view full project »

Client: Mike Yoder/Kelli Day

World Vision Micro Website (alpha)

Every day, malaria kills more than 2,000 children.

No one should die from a mosquito bite.

view full project »

Connecting individual donors to hardworking entrepreneurs in developing countries.

SOURCE CODE: 1138132

endmalaria.org

Client: Tim Sawer/Karen Larsen

Human Wrong Initiative

Exposing wrongs done to innocent children worldwide.

view full project »

Client: Advocacy team

P.O. Box 9716 Federal Way, WA 98063-9716

World Vision’s 30 Hour Famine

2010 30 Hour Famine Campaign

Now that I’ve been in youth ministry for a while, people ask me for ideas for their youth groups. The first thing I suggest is 30 Hour Famine. I haven’t found anything else that does so much. Youth learn about compassion, how they can change things one child at a time, and how to be more like Jesus.

– Danielle, youth leader

AI091802 ChldSlvPC_F.indd 1

11/24/09 10:51:19 AM

view full project »

Motivating youth leaders and students to get involved and raise funds to fight hunger.

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

you’re trying to

Client: 30 Hour Famine Team

change your students.

we want to help.

2010 Famine theme: (as selected by youth leaders like you!)

“on an empty stomach”

Gift Planning Legacy Campaign

How to make a difference that lasts beyond your lifetime

We’re doing something that will last beyond ourselves. We want to be sure that when we leave this earth, the things we’ve accumulated and accomplished have an ongoing impact. World Vision is helping us to leave a legacy.

Encouraging planned gifts through first-person stories from donors.

view full project »

Client: Jim Bakke/Vicki Brummond

—Pat and Donald Erickson, Washington, part of the World Vision family since 2000

World AIDS Day

Raising awareness of mother-to-child transmission of AIDS.

view full project »

Client: Kristie Urich

CreativeSolutions Folio | Winter 2010

All rights reserved. © 2010 World Vision, Inc.

1


End Malaria

Client: Mike Yoder/Kelli Day | Release date: Summer 2009

to a child

this is a lethal

DEADLIEST PREDATOR

injection. WEAPON OF MASS

in Africa

DESTRUCTION Transmitted by mosquitoes, malaria kills more than 2,000 children daily.

WORLD MALARIA DAY 4.25.09

Transmitted by mosquitoes, malaria kills more than 2,000 children every day.

Act now!

endmalaria.org

endmalaria.org

Every day, malaria kills more than 2,000 children.

No one should die from a mosquito bite.

end malaria

SOURCE CODE: 1138132

.org

endmalaria.org

Objective and strategy: The goal of the End Malaria campaign is to help readers recognize the serious global health threat perpetuated by an insect that is merely a nuisance in developed countries. Edgy, in-your-face visuals catch the reader’s attention; straightforward, fact-based copy communicates the truth about the problem and prompts readers to respond.

CreativeSolutions Folio | Winter 2010

Creative Solutions Team Account Management: Lisa Myers Traffic Coordination: Ashley Wilson, Rae Kelly Creative Direction: Arlene Mitsui Design and Production: Selena Koosmann, Melissa Chow  Writing: Brian Sytsma, Ben Irwin Editing and Proofreading: Sandra Boedecker

All rights reserved. Š 2010 World Vision, Inc.

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World Vision Micro Website (alpha) Client: Tim Sawyer/Karen Larsen | Launch: September 2009

Objective and strategy: Micro is an evolution of World Vision’s microfinance work (till now funded predominantly through major donors) that reaps the benefits of Web-based mass marketing. Creative Solutions worked rapidly with a broad spectrum of stakeholders to develop a site that allows individual donors to connect one-toone with hardworking but poor entrepreneurs: after selecting a loan to fund, the donor receives online updates on the loan repayment and their entrepreneur’s success. The Micro site is search-engine optimized and designed in a modular method to allow for the testing of offers and content and to facilitate the purchase path.

CreativeSolutions Folio | Winter 2010

Creative Solutions Team Account Management: Steve Manjarrez Traffic Coordination: Ashley Wilson Creative Direction: Arlene Mitsui Design and Production: Roberto Diaz  Writing: Shaun Kempston Editing and Proofreading: Sandra Boedecker

All rights reserved. © 2010 World Vision, Inc.

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Child Slavery Campaign Materials

abducted, exploited, forced, capt ive, abandoned, scared, war, dehumanize make it right. stop child slavery. Human trafficking is making modern-day slaves out of millions of vulnerable children. Find out how YOU can help right this human wrong.

Visit humanwrong.org now!

AI091796_1109 © 2009 World Vision, Inc.

Client: Advocacy Team | Release date: October 2009

World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

make it right. stop child slavery.

Human trafficking is making modern-day slaves out of millions of vulnerable children. Find out how YOU can help right this human wrong.

Visit humanwrong.org now!

11/11/09 2:31:27 PM

forced, threate ned capt ive, sold, slave indebted

make it right. stop child slavery. Human trafficking is making modern-day slaves out of millions of vulnerable children.

World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

Find out how YOU can help right this human wrong.

Visit humanwrong.org now!

AI091796_1109 © 2009 World Vision, Inc.

exploitat ion, sex trafficking, seduced, capt ive, ashamed, deceived, trapped, submit

AI091796_1109 © 2009 World Vision, Inc.

AI091796 Posters Sm v2.indd 3

World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

AI091796 Posters Sm v2.indd 2

AI091796 Posters Sm v2.indd 1

Objective and strategy: This campaign exposes child slavery for what it is: a violation of human rights and therefore a “human wrong.” The power of the creative comes from punchy, direct copy and a clear call to action coupled with striking images of the specific types of injustices perpetrated upon children.

CreativeSolutions Folio | Winter 2010

11/11/09 2:31:18 PM

11/11/09 2:31:08 PM

Creative Solutions Team Account Management: Lisa Myers Traffic Coordination: Ashley Wilson, Rae Kelly Creative Direction: Arlene Mitsui Design and Production: Selena Koosmann, Melissa Chow  Writing: Shaun Kempston Editing and Proofreading: Sandra Boedecker

All rights reserved. © 2010 World Vision, Inc.

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2010 30 Hour Famine

Client: 30 Hour Famine Team | Release date: Fall 2009

today!

This experience for me was a lifechanging event. I got to know some of the other members of my youth group that I didn’t talk to as much before. I got closer to God, and felt His presence there with me that whole time . . . I cannot wait to do it again next year. – Alicia, participant

call 1.800.7.FAMINE (1.800.732.6463) in Canada, call 1.800.387.8080 visit www.30hourfamine.org or mail back this card! Sign me up now! We’re going to do the 30 Hour Famine on: February 26-27, 2010 Alternate date:

April 23-24, 2010

The 30 Hour Famine has been life-changing for so many of our students and has directly resulted in more and more students (and adults) signing on for mission trips and service projects. I once read that in order for students to see themselves as disciples of Jesus, we need to give them opportunities to BE disciples. The 30HF provides that opportunity—they see they CAN make a difference!

Please send me FREE program materials for Famine participants.

Send me more FREE, no-obligation information on the 30 Hour Famine. Name I am a

Group leader

Group member

Other

Church/org. name Address (If possible, we’d prefer to have your organization’s address.) City

State

This address is my

Church

ZIP School

All I can say is that we encountered God in a whole new way. We know the funds raised will help save lives— but during our Famine, some of our young people were saved, too. We can’t wait till next year! – Matt, youth leader

Home

Day phone

about World Vision World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. Motivated by our faith in Jesus Christ, we serve alongside the poor and oppressed as a demonstration of God’s unconditional love for all people. In 2008, 87 percent of World Vision’s total revenue was used for programs that benefit children, families, and communities in need. The 30 Hour Famine is just one way World Vision fulfills its commitment to change lives and seek justice in the name of Christ.

– Marlene, youth leader

E-mail

30 Hour Famine A few empty stomachs can change your students. A few empty stomachs can change the world.

Today, close to a billion people won’t get enough to eat. And for more than 13,000 kids, there will be no tomorrow because of something completely preventable: HUNGER. But it doesn’t have to be this way. You and your group can do something about it. World Vision’s 30 Hour Famine is a worldwide movement of students who are serious about serving God and fighting hunger—all on an empty stomach. And when they take on this challenge together, you’ll see them grow closer to Christ and each other.

Go ahead. Challenge your group. Discover the difference 30 hours can make.

do the Famine? why should I? Every year, roughly half a million students raise their voices—and raise funds—to fight hunger. Thousands of children around the world are fed and cared for. But while you probably know that’s important, it’s not why you should do the Famine. We know that budgets are tight, and that the number of youth programs competing for your attention is large. What World Vision offers you is a partnership with your ministry. We’ll provide you with a life-changing event that will bring your students closer to Christ and each other—while they raise funds to help feed hungry children through World Vision.

here’s how it works . . . We provide everything you need—FREE. Thus, no hit to your budget. All the tools you need are there. When you’ve done the Famine, you’ll see an impact on your students that almost no other event can accomplish. And as your group raises funds to help provide food and care for children around the world, you’re supporting our ministry in return.

www.30hourfamine.org

Famine works Every $30 your students raise through 30 Hour Famine can help feed and care for a hungry child for a month. Love God. Raise funds. Feed the world. (It really is that simple.)

in five simple steps . . . 1. Sign up. Visit www.30hourfamine.org or call 1.800.7.FAMINE. We’ll send everything your group needs. FREE.

2. Raise funds. Before your Famine event, group members find Famine donors and collect funds to help feed hungry kids.

3. Get hungry. Your group will experience the reality of hunger by going without food for 30 hours. Activities like this year’s all-new TRIBE game will open eyes (and hearts) to the needs of those affected by poverty and hunger.

4. Send help. After your Famine, send the money you’ve raised to World Vision—and start changing lives right away.

5. Celebrate change. Your students will grow closer to Christ and each other as they help save lives. Get ready to see new levels of compassion, caring, and commitment—change that will last long after this year’s Famine is over. Did you know the average Famine group raises enough to help feed and care for 60 kids for a month? What will your group’s goal be?

get everything you need FREE We’ll provide all you need to put on a great event, including:

• Leader’s guide (packed with ideas

and activities for an unforgettable Famine)

• Student guides (one for every participant in your group)

• Program DVD (videos, helpful suggestions, and resources)

• Activities and fundraising ideas (dozens of tips to customize your Famine)

• Posters (plus all the other promotional materials you’ll need)

• TRIBE (take your group on a virtual journey to Ethiopia in the 2010 edition of our popular interactive game)

Plus, loads of resources, ideas, and activities on the official Famine Web site:

www.30hourfamine.org

national Famine dates: february 26-27, 2010 and april 23-24, 2010 (or choose your own date)

questions? e-mail 30hfsupport@worldvision.org or call 1.800.7.FAMINE (1.800.732.6463)

P.O. Box 9716 34834 Weyerhaeuser Way S. Federal Way, WA 98063-9716 1.800.7.FAMINE (1.800.732.6463) www.30hourfamine.org

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. 30 Hour Famine is an international movement to fight hunger and poverty. It will bring your group closer together, feed hungry children, and change our world forever. The 30 Hour Famine Leader’s Guide, along with all other Famine materials, is created for the purpose of World Vision’s 30 Hour Famine fundraising and marketing efforts only. Use for any other purpose is prohibited.

you’re helping save kids’ lives.

thank you!

In part because of efforts like the 30 Hour Famine, since 1992 the total number of kids who die each day—most of them from preventable causes like hunger, poverty, and disease—has dropped by more than 10,000.

in other words . . . you’re making a huge difference!

30HF091108_0609 © 2009 World Vision. Inc.

30HF091108 LdrGd_F.indd 1-1

30hourfamine.org

P.O. Box 9716 34834 Weyerhaeuser Way S. Federal Way, WA 98063-9716

our dates:

1.800.7.FAMINE (1.800.732.6463) www.30hourfamine.org 30HF091064_0609 © 2009 World Vision, Inc.

1.800.7.FAMINE

6/19/09 10:29:04 AM

contact:

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

30HF091064 2010 Poster_F.indd 1

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. 30 Hour Famine is an international movement to fight hunger and poverty. It will bring your group closer together, feed hungry children, and change our world forever. The 30 Hour Famine Student Guide, along with all other Famine materials, is created for the purpose of World Vision’s 30 Hour Famine fundraising and marketing efforts only. Use for any other purpose is prohibited.

6/5/09 2:56:24 PM

30HF091143_0609 © 2009 World Vision. Inc.

30HF091143_StGuide_F.indd 1-2

Objective and strategy: This year’s theme, “On an Empty Stomach,” encourages youth to defy the conventional wisdom that running on empty means you can’t make an impact. In fact, through the 30 Hour Famine, teens can love God, raise funds, and feed the world—a simple idea with a life-changing impact. The design and messaging for this campaign is fun, bold, and empowering. The theme was integrated into over 60 print, video, and co-branded pieces, including preview materials that build excitement, event materials that keep the momentum going, and fulfillment materials that close the loop and set the stage for 2010.

CreativeSolutions Folio | Winter 2010

6/11/09 2:08:05 PM

Creative Solutions Team Account Management: Lisa Myers Traffic Coordination: Ashley Wilson, Rae Kelly Creative Direction: Arlene Mitsui Design: Selena Koosmann Production: Melissa Chow, Matthew Ip  Writing: Ben Irwin, Shaun Kempston Editing and Proofreading: Sandra Boedecker

All rights reserved. © 2010 World Vision, Inc.

5


My Legacy Campaign

Client: Jim Bakke/Vicki Brummond | Release date: Fall 2009 * There are three versions of this document on three different layers: 1. Sponsorship (SOURCE: 13160592/Stop 342/866.268.9350) 2. Single Gift (SOURCE: 13160593/Stop 342/866.268.9324) 3. Middle/Major Donor (SOURCE: 13160594/Stop 342/800.426.5753) See quotes for quantities of each version.

“I always felt there was more I could do,” Beth says. That’s why she decided to add a bequest to

gift planning | spring 2009

World Vision in her will. “I have been blessed through the years and just decided to,” that World Vision is the charity to leave my money then she adds. “As long as there is one person in need, to we are all in need. This gave me the opportunity contribute in ways I couldn’t otherwise.”

FROM THE PRESIDENT’S DESK

Estate tax laws are changing in 2009

Dear Friend, fold

As a long-time World Vision supporter, Beth knows that anyone can have a lasting impact.

I love a good story. Whether it’s a child

Are your plans up to date?

“Listen to your heart,” she encourages. “What we in life has a far greater impact than we realize.”

rescued from hunger

A new tax law went into effect on January 1, eliminating the federal estate tax for most people. As a result, many Americans stand to benefit from immediately updating their plans.

or the testimony of

do

will, call 1.800.426.5753, To learn how you can include World Vision in your or return the reply card on the back.

someone like Pat (see below), who’s been helping children in need for well over 40 years, stories have the power to change lives.

Read more stories like Beth’s at www.worldvision.org/mylegacy.

Maybe that’s why Jesus told so many

New tax laws are one of many reasons to review your estate plan regularly. It may be time for an update if you’ve experienced changes to any of the following:

parables. His stories lingered in people’s

You, too, can help children for generations to come. (see back)

hearts, never to be forgotten. What will your story be? Whether you’ve been blessed with a prosperous estate or

• Your financial situation

We’re here to help you plan your legacy.

feel more like the woman who put her

• Your loved ones’ needs

two small coins into the temple treasury

• Your charitable interests

(Mark 12), you have a legacy to leave.

• Your beneficiary choices

You have a story worth telling.

World Vision Gift Planning

“I just want to thank Him by helping His little ones.”

At World Vision, we are honored to be

To learn how new tax laws or other life changes may affect your estate plan, call one of our gift planning staff today at 1.888.511.6441.

Tell us yours . . .

part of your story.

leave. You You have a legacy to telling. At Blessing. Gratitude. Generosity. These are the defining marks of Pat’s life. have a stor y wor th “God has always given me plenty so I can be a blessing to others,” she says. honored World Vision, we are Having been a child sponsor for the best part of five decades, Pat recently decided to y. to be part of your stor

Sincerely,

add World Vision to her estate plan, too: “You’re the beneficiary on my IRAs, CDs, and even my house when my husband and I no longer need it.”

Rich Stearns President, World Vision U.S.

Now, she says, “I can have the satisfaction of knowing that the money I don’t need will be put to good use. Supporting children through World Vision is by far the most rewarding and secure investment I have ever made.”

Read more stories like Pat’s—at www.worldvision.org/mylegacy

“ World Vision is by far the most rewarding and secure investment

Leave a legacy for the world’s children

I’ve ever made.” –Pat, part of the World Vision family since 1963

A bequest costs you little or nothing now—yet enables you to give more than you could have during your lifetime. When you name World Vision as a beneficiary of your will, trust, retirement assets, or life insurance policy, you can ensure that children receive the help they need for years to come.

(Read more of Pat’s story on the reverse side.)

GP091034_NwsLetter1_F.indd 1

2/9/09 2:36:02 PM

We’re here to help. Whether you’ve already decided to include World Vision

34834 Weyerhaeuser Way S. P.O. Box 9716 Federal Way, WA 98063-9716

GP091034_NwsLetter1_F.indd 2

Objective and strategy: The “My Legacy” campaign was developed to cultivate donors and establish the Gift Planning team as a resource and partner for them. The campaign comprises mobill inserts, Web testimonies, ads, and three mailings that include newsletters with information on topics like estate planning and gift annuities, plus tips such as changes to estate-tax laws and key questions to ask attorneys about planned giving. The creative strategy is based on donor testimonies told in the donors’ own words—compelling, thirdperson endorsements of the impact and lasting legacy made possible through planned giving.

CreativeSolutions Folio | Winter 2010

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. Motivated by our faith in Jesus Christ, we serve alongside the poor and oppressed as a demonstration of God’s unconditional love for all people. World Vision serves all people, regardless of religion, race, ethnicity, or gender.

GP091034_0209 © 2009 World Vision, Inc.

in your estate plan or are just considering your options, our gift planning staff is available to answer your questions. Call us today or complete and return the enclosed reply card.

1.888.511.6441 | giftplanning@worldvision.org

2/9/09 2:36:12 PM

Creative Solutions Team Account Management: Holly Cockerham Traffic Coordination: Ashley Wilson, Rae Kelly Creative Direction: Arlene Mitsui Design and Production: Selena Koosmann, Sandy Allnock Writing: Ben Irwin Editing and Proofreading: Sandra Boedecker

All rights reserved. © 2010 World Vision, Inc.

6


World AIDS Day 2009

Client: Kristie Urich | Release date: November 2009

Objective and strategy: This year’s campaign theme, “… not my HIV,” highlights the unique bond between mother and child. The tone communicates warmth and strength—calling to mind a mother’s love and quiet determination to protect her child from harm. Rather than portraying HIV-positive mothers as victims, the copy is hopeful and empowering, encouraging readers to imagine “what could be” if we join together to end mother-to-child transmission. This is not only what HIV-positive mothers hope for their children; it is a rallying cry for everyone who is determined not to allow HIV to be passed to an innocent generation.

CreativeSolutions Folio | Winter 2010

Creative Solutions Team Account Management: Lisa Myers Traffic Coordination: Ashley Wilson, Rae Kelly Creative Direction: Arlene Mitsui Design and Production: Matt Spangler, Roberto Diaz Writing: Ben Irwin Editing and Proofreading: Sandra Boedecker

All rights reserved. © 2010 World Vision, Inc.

7


words we live by:

Complex is easy. Simple is hard. Keep the main thing the main thing. Creative Solutions Creed #6

what inspires us:

in the news:

hristmas season . . . sC i h t

support local warming ate winter clothing to the don

ion Bread of Life Miss what:

donate gently used clothing for men, women, and children:

 socks  warm hats  gloves

where:

drop off items in the collection barrels in Creative Solutions

when:

by December 18

 raincoats  scarves  shoes

 pants  heavy jackets  and more

Sponsored by Ralphie and Creative Solutions.

You! We thank you so much for your generosity, benefiting the many homeless on who are living on the streets in Seattle. The bins were filled to overflowing with warm clothes you contributed! Thank you!

CreativeSolutions Folio | Winter 2010

All rights reserved. © 2010 World Vision, Inc.

World Vision/Creative Solutions was recently given the distinction of Non-Profit Merit in the 2010 In-House Design Awards edition of HOW Magazine. Featured projects were: End Malaria materials and the 2009 30 Hour Famine materials.

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CS Folio Winter 2010