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Aladdin, since 1908 CRAVE COLLECTION 4-13

LUNCH ON THE GO 14-17

HOT DRINKS ON THE GO

®

Aladdin® has been creating lifestyle products since 1908. From the character lunchbox that many carried as kids, to the sleek mug we use for the morning coffee today, Aladdin is committed to creating unique, stylish, and sustainable food and drink to-go solutions.

18-23

COLD DRINKS ON THE GO 24-27

KIDS LUNCH

Our products enable consumers across the globe to express their personal style while providing functional and unique solutions to their everyday needs.

28-29

RETAIL DISPLAY 30-31

PRODUCT OVERVIEW 32-34

Using the latest technological advances Aladdin incorporates green practices wherever possible. With our unique products made with eCycle®, we go beyond just reusability, making it easy for you to make the right choice for the environment.

Today Today Aladdin is the undisputed leader in hot and cold beverage, lunch and sustainable to-go container solutions. That means you can trust Aladdin to have the products consumers want, sometimes before they even know it. Aladdin products can be defined as:

Stylish design Award winning products that are eye catching and trendy, both on shelf and in use.

Enhancing the everyday Clever, functional objects that enrich daily experiences and enable consumers to make choices that fit their lives.

1917 1908

Aladdin begins

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Aladdin Thermalware

1919-1943

1949

1st charcter lunch kits

Aladdin Vacuum Ware

80’s-90’s

2006 Plastic lunch boxes

Recycled & recyclable mugs

Sustainable solutions

2010

Award winning design

Aladdin makes products that empower individuals to make a positive environmental impact.

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The new CRAVE collection Our new product range allows you to recreate the at-home eating and drinking experience while taking your favourite food and drinks wherever you go. Clever and convenient, they combine all the features you need to keep your food fresh and secure, together with a smart and stylish design.

The CRAVE collection supports modern lifestyle trends The traditional physical boundaries of ‘home’ are disappearing The globalization of business, technology, and connectivity is blurring the lines between work and home Office environments are increasingly incorporating the comforts of home Eating your own food on-the-go is a new healthy and money saving trend

The Aladdin Crave Collection Introducing a new way of enjoying lunch on the go; the CRAVE collection recreates the at-home eating and drinking experience, with a convenient and easy to use range of products that come with a built-in bowl, plate or cup for a great meal away from home.

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CRAVE Insulated Lunch Plate The CRAVE Insulated Lunch Plate brings an at-home feeling to your lunch. Its built-in plate, acting as a leak proof double wall container, is perfect for storing and carrying a full meal, whilst being cool to the touch straight from the microwave. A great and smart way of having lunch away from home.

New

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built in plate to recreate the at-home eating experience perfect for full meals, pasta, and rice dishes plate and base act as a double wall container that is cool to the touch right out of the microwave built in vent for microwaving 100% leakproof microwave & dishwasher safe safe for you: BPA free size: 0.85L Aladdin | 7


CRAVE Insulated Lunch Bowl Recreating the eating at-home experience, the CRAVE Insulated Lunch Bowl, with built-in bowl that acts as a double wall, is perfect for storing and carrying your favourite noodles, soups and salads in a leak proof solution that is easy to use and clean. A perfect way for having healthy meals away from home.

New built in bowl to recreate the at-home eating experience perfect for rice dishes, soups and salads bowl and base act as a double wall container that is cool to the touch right out of the microwave built in vent for microwaving 100% leakproof microwave & dishwasher safe safe for you: BPA free size: 0.85L 8 | Aladdin

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CRAVE Sandwich Box A great way to carry your favourite sandwich from home. The CRAVE Sandwich Box, with its two leak proof condiment containers and built in plate, allows you to carry and assemble fresh sandwiches as if you were at home.

New built in plate to recreate the at-home eating experience two leak proof condiment containers and bread storage to assemble fresh sandwiches on the go microwave & dishwasher safe safe for you: BPA free size: 1 x 1L + 2 x 0.4L

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CRAVE Double Wall Carafe and Water Bottle The elegant CRAVE Double Wall Carafe and CRAVE Water Bottle have stylish built-in cups to enjoy water or cold beverages recreating the at-home experience. They are leak proof even with carbonated drinks so you can enjoy your favourite cold beverage in a smart way at your desk or on the go.

New CRAVE Water Bottle

New CRAVE Double Wall Carafe

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built-in cups to recreate the at-home drinking experience at your desk or on the go two cups act as one double-wall cup or two separate cups for sharing double wall body keeps drinks cold and keeps hands and table dry removable spout to allow easy filling and cleaning leak proof even with carbonated drinks 100% leakproof dishwasher safe safe for you: BPA free size: 0.75L

built in cup to recreate the at-home drinking experience at your desk or on the go leak proof even with carbonated drinks 100% leakproof compact and packable dishwasher safe safe for you: BPA free size: 0.5L

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- THE -

Lunch On The Go SELECTION

Papillon Cutlery Set A durable knife, fork and spoon set which is comfortable to use. It comes in a beautiful and convenient carry case designed to match many other Aladdin products. Made with eCycle, so it’s safe for the environment too.

supplied in an attractive counter display unit (4 x blue, 4 x purple, 4 x green) dishwasher safe: top rack safe for you: BPA free safe for the environment: made with eCycle®

Papillon Salad Set Keeps salad crisp and fresh, by storing the dressing or topping in an attached yet separate compartment until needed. All in the stylish design Aladdin is known for. Made with eCycle, so it’s safe for the environment too.

detachable container for dressing or extras 100% leakproof dishwasher safe: top rack safe for you: BPA free safe for the environment: made with eCycle® sizes: 1.0L + 0.125L

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Take away Lunch Box Make your own take away. A reusable to-go container that gives homemade lunches deli-fresh style. This smart look-alike can go straight from the fridge to the microwave, and features snap-shut, leak-proof latches.

double wall insulated base cool-touch microwave safe base – not too hot to hold, even right out of the microwave 100% leakproof dishwasher safe safe for you: BPA free 0.7L size comes with internal divider sizes: available in 0.35 and 0.7L Aladdin | 15


Lunch On The Go

Artist Series Bowl

Amy Ruppel

Jon Burgerman

Catalina Estrada

Emily Martin

Matte Stephens

An art gallery that you can carry with you, these insulated bowls are only available as limited editions. The lids feature exclusive artwork by up and coming artists from around the world, for a sophisticated take on the lunchbox. On the go art enriching the everyday.

double wall insulation 100% leakproof dishwasher safe: top rack bowl microwave safe safe for you: BPA free size: 0.6L

Bento Lunch Box Inspired by Japanese bento boxes, our BENTO Lunch Box takes packed lunch to a new level. Stack as many of these containers as you need using the connector lid. This suits any recipe, storing food at just the right temperature, hot or cold. Heading out with home-prepared food has never been easier, or more stylish.

0.95L

0.6L

Connector Lid

contents stay hot or cold for up to 5 hours* double wall foam insulation stack as many as you want 100% leakproof, sealing lid microwave safe safe for you: BPA free sizes: 0.95L, 0.6L

Papillon Lunch Set

Salad Shaker

This versatile set of different sized boxes gives flexibility to carrying food. Clever proportions and design make stacking and combining simple. Made with eCycle, so it’s safe for the environment too.

Take your favourite salad with the dressing in a separate built-in compartment, and once you are ready, just mix and shake it for a crisp, fresh, perfectly dressed salad.

100% leakproof dishwasher safe: top rack microwave safe safe for you: BPA free safe for the environment: made with eCycleÂŽ box sizes: 1 x 0.68L, 1 x 0.28L, 2 x 0.11L

double wall insulation easy grab and go grip safe for you: BPA free perfect for salads, fruits and more 0.1L StorTop holds dressing, dips and more size: 0.75L

Separately available connector lid to combine containers

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New Flip, Press, Sip Flip lever over. Press to drink. Release to close.

- THE -

Hot Drinks On The Go

Flip & Sip Vacuum Stainless Steel Mug One hand open and close, a practical and clever Stainless Steel vacuum insulated tumbler.

open, drink and close with one hand vacuum insulated stainless steel leak-proof, flip-lever lid keeps drinks hot for upto 4 hours and cold for upto 20 hours* lid disassembles for easy cleaning in the dishwasher 100% leakproof safe for you: BPA free size: 0.35L

SELECTION

How to disassemble the lid for easy cleaning: twist out screw remove inner piece clean all 3 pieces in the dishwasher

New

Flip, Press, Sip Flip lever over. Press to drink. Release to close.

Flip & Sip Insulated Plastic Mug Smart insulated tumbler that just needs one hand to enjoy your favourite beverage on the go.

open, drink and close with one hand leak-proof, flip-lever lid double wall insulated lid disassembles for easy cleaning in the dishwasher dishwasher safe 100% leakproof safe for you: BPA free size: 0.35L How to disassemble the lid for easy cleaning: twist out screw remove inner piece clean all 3 pieces in the dishwasher

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Hot Drinks On The Go Papillon Tumbler

Aveo Vacuum Flasks

The double wall insulated design makes this classic tumbler highly efficient at keeping drinks hot. Made with eCycle, so it’s safe for the environment too.

A double wall vacuum insulated flask, made from high quality stainless steel. A high performance solution, that keeps drinks hot for up to 23 hours or cold for up to 29 hours.

trendy, eco-conscious messaging closing flip lid double wall insulation fits in standard car cup-holder dishwasher safe: top rack safe for you: BPA free safe for the environment: made with eCycle® size: 0.35L

0.3L: keeps hot for up to 11 hours, cold for up to 14 hours* 0.47L: keeps hot or cold for up to 15 hours* 0.7L and 1.0L: keeps hot for up to 23 hours, cold for up to 29 hours* stainless steel vacuum insulation built-in cup 100% leakproof safe for you: BPA free sizes: 0.3L, 0.47L, 0.7L, 1.0L

Papillon Traveler The same heat retention and green credentials as the tumbler, but with an ergonomically designed handle. Made with eCycle, so it’s safe for the environment too.

double wall insulation closing flip lid, adjustable for left- or right-handed use fits in standard car cup-holder dishwasher safe: top rack microwave safe safe for you: BPA free safe for the environment: made with eCycle® size: 0.35L

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Aveo Desktop Mug

aveo Traveler

A high quality stainless steel mug with double wall insulation. The clever splash resistant lid can also be used as a non-slip coaster.

A double wall foam insulated travel mug made from high quality stainless steel and designed with an ergonomic handle.

stainless steel double wall insulation safe for you: BPA free lid becomes coaster size: 0.35L

stainless steel exterior double wall foam insulation closing flip lid, adjustable for left- or right-handed use fits in standard car cup-holder safe for you: BPA free size: 0.47L Aladdin | 21


Hot Drinks On The Go AVEO Travel Press For anyone who loves the taste of freshly-brewed coffee, this travel press flask is the perfect on the go design. It keeps the coffee hot for longer and can brew tea as well.

brews coarse ground coffee and loose leaf tea stainless steel vacuum insulation keeps contents hot for up to 6 hours* 100% leakproof safe for you: BPA free size: 0.3L

Artist Series Tumbler An art gallery that you can carry with you, these limited edition mugs feature exclusive artwork by up and coming global artists. The eye-catching design is also highly practical: it fits standard car cup holders, and has a closing flip lid and double-wall insulation for super efficiency.

Jon Burgerman

Amy Ruppel

Catalina Estrada

Emily Martin

Create Your Own Tumbler

Green & Clever Tumbler

Tea Infuser

Specially designed to display templates or self-created artwork, even with your own images, this tumbler can be personalised in any way and changed as often as you like. Visiting aladdin-pmi.com/diy-inserts gets the process going.

This heat-efficient tumbler has double wall insulation and is highly eco-conscious.

This innovative design enables fresh tea to be brewed on the go: perfect for anyone who truly appreciates their tea.

customisable insert closing flip lid two patterned inserts supplied safe for you: BPA free supplied with gift box sizes: 0.35L

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Matte Stephens

closing flip lid double wall insulation fits in standard car cup-holder dishwasher safe: top rack safe for you: BPA free size: 0.35L

trendy, eco-conscious messaging double wall insulation closing flip lid dishwasher safe: top rack safe for you: BPA free size: 0.35L

brews loose leaf tea, tea bags and coarse ground coffee fits in standard car cup-holder dishwasher safe: top rack microwave safe: cup only, up to 3 minutes safe for you: internal components BPA free size: 0.35L

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- THE -

Cold Drinks On The Go SELECTION

New Classic Insulated Mason Travel Tumbler

Glace Cold To-Go Tumbler

Introducing the newest silhouette in our cold drinks on the go selection (that’s not new at all) – a double wall drinking jar that is as nostalgia-inducing as our vintage lunch boxes.

It looks like your favourite water glass, but this trendy to-go tumbler isn’t bound to the kitchen. It can go wherever you go, keeping hands dry and your drink cold for longer – iced water, iced tea or coffee, juice, smoothies – whatever you love to drink.

condensation-proof double wall insulated tumbler smoothie-sized straw dishwasher safe: top rack size: 0.47L

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double wall keeps your hands dry reusable straw included dishwasher safe: top rack safe for you: BPA free size: 0.35L

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Cold Drinks On The Go Papillon Water Bottle Makes staying hydrated stylish as well as sustainable. It comes with a closing flip lid for easy use on the move. Made with eCycle, so it’s safe for the environment too.

closing flip lid fits in standard car cup-holder dishwasher safe: top rack safe for you: BPA free safe for the environment: made with eCycle® size: 0.47L

Aveo Water Bottle A stylish and unique water bottle, with an easy drink spout for simple and trendy hydration on the go.

easy drink spout easy to fill with removable spout (wide-mouth opening) stain, smell and shatter resistant carry strap 100% leakproof dishwasher safe: top rack safe for you: BPA free (made with Eastman TritanTM copolyester) sizes: 0.35L, 0.6L

Clean & Clever Water Bottle

CHI Stainless Steel Water Bottle

This practical but stylish bottle with its closing flip lid makes hydration on the go easy.

Made from stainless steel, these bottles are designed to last and last, no matter how often they’re used.

trendy, eco-conscious messaging stain, smell and shatter resistant closing flip lid dishwasher safe: top rack safe for you: BPA free (made with EastmanTritanTM copolyester) size: 0.7L 26 | Aladdin

stainless steel body built-in straw (flip & sip) handle for easy carrying fits in standard car cup-holder safe for you: BPA free 100% leakproof size: 0.7L Aladdin | 27


- THE -

Kids Lunch SELECTION

Bento Lunch Box Kids Inspired by Japanese bento boxes, our BENTO Lunch Box takes packed lunch to a new level. Stack as many of these containers as you need using the connector lid. This suits any recipe, storing food at just the right temperature, hot or cold. Heading out with home-prepared food has never been easier.

contents stay hot or cold for up to 5 hours* double wall foam insulation stack as many as you want with Connector Lid combines with adult BENTO boxes as well 100% leakproof, sealing lid microwave safe safe for you: BPA free size: 0.6L Separately available connector lid to combine containers

Connector Lid

Aveo Water Bottle Kids These fun bottles come with a removable easy drink spout, and are also leakproof to keep kids happy and hydrated.

EasyDrink spout makes drinking comfortable easy to fill with removable spout (wide mouth opening) 100% leakproof stain, smell and shatter resistant dishwasher safe: top rack safe for you: BPA free (made with Eastman TritanTM copolyester) size: 0.35L

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Retail Display An appealing and well executed retail display will attract the attention of consumers and maximise retail sales potential. This can be further enhanced when a captivating display supports a brand message and values. Reflecting Aladdin’s commitment to the environment and helping retailers drive sustainable business, we have made available a unique recycled and recyclable retail display to enhance the products.

Suggested visual display featuring Aladdin range on branded and non-branded retail displays.

The benefits of using this retail display in conjunction with complete Aladdin product assortment are:

Locating and choosing the right product is made easier and more natural for the consumer. It also supports impulse purchase decisions. Co-ordinating and accessorising is made possible for the shopper. Helps to feature, recommend and demonstrate products at strategic locations. Uniquely made of recycled and recyclable materials. Best placement and assortment can be achieved thanks to its availability in two different widths that can be used in combination to create a larger display. Features: Available in two widths: Wide: 800x500x1600mm Narrow: 400x500x1600mm Made from OSB board with structural translucent paint Logo is acrylic glass and cut out in 3D 4 shelves: 1 fixed and 3 adjustable 4 wheels to ensure easy handling Assembly possible without using tools Easy to maintain appearance Eco-friendly

Wide

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Narrow

Featuring PAPILLON

Featuring CRAVE

Featuring new products

Featuring CRAVE

Featuring water bottles

Featuring BENTO

Featuring other products

Featuring colour scheme Aladdin | 31


Crave Collection

Aveo Collection

name and size

colour

product code

page

name and size

colour

product code

page

name and size

CRAVE Insulated Lunch Bowl 0.85L

Tomato Lettuce

10-01545-001 10-01545-002

7

PAPILLON Cutlery Set

Green Blue Purple

10-01374-005 CDU with 4 each of 3 colours

15

Aveo Vacuum Flask 0.3L

CRAVE Insulated Lunch Plate 0.85L

Tomato Lettuce

10-01546-001 10-01546-002

9

PAPILLON Lunch Set 1x 0.68L, 1x 0.28L 2x 0.11L

Green

10-01023-010

17

Aveo Vacuum Flask 0.47L

CRAVE Sandwich Box 1 x 1L + 2 x .4L

Tomato Lettuce

10-01547-001 10-01547-002

11

PAPILLON Tumbler 0.35L

Green Blue Grey Purple

10-01117-024 10-01117-025 10-01117-026 10-01117-027

20

Aveo Vacuum Flask 0.7L

CRAVE Water Bottle 0.5L

Tomato Lettuce Berry

10-01549-001 10-01549-002 10-01549-003

13

PAPILLON Traveler 0.35L

Green Blue Grey

10-01091-011 10-01091-012 10-01091-013

20

Aveo Vacuum Flask 1.0L

CRAVE Double Wall Carafe 0.75L

Tomato Lettuce Berry

10-01550-001 10-01550-002 10-01550-004

13

PAPILLON Water Bottle 0.47L

Green Blue Grey

10-01000-023 10-01000-024 10-01000-025

27

Aveo Desktop mug 0.35L

name and size

colour

product code

page

FLIP & SIP Stainless Steel Mug 0.35L

Black Berry

10-01475-011 10-01475-012

19

FLIP & SIP Plastic Mug 0.35L

Tomato Berry Lime

10-01503-009 10-01503-010 10-01503-011

19

PApillon Collection name and size

colour

product code

page

PAPILLON Salad Set 1.0L + 0.125L

Green

10-01327-002

15

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Clarity Collection

colour

product code

page

Stainless steel

10-00679-029

21

Stainless steel

10-00692-018

21

Stainless steel

10-00683-002

21

Stainless steel

10-00696-001

21

Stainless steel

10-00689-025

21

Stainless steel Black White Green Blue Orange

10-00691-022 10-00691-021 10-00691-017 10-00691-018 10-00691-019 10-00691-020

??

Aveo Travel Press 0.3L

White Black

10-01104-008 10-01105-005

23

Aveo Traveler 0.47L

flip & Sip Collection

KIDs Lunch Selection

name and size

colour

product code

page

Green & Clever Tumbler 0.35L

Green

10-00997-012

23

Aveo Water Bottle 0.35L

White Purple Coral Grey Blue

10-01101-055 10-01101-056 10-01101-057 10-01101-058 10-01101-059

26

CHI Stainless Steel Water Bottle 0.7L

Green

10-01187-010

27

Aveo Water Bottle 0.6L

White Green Coral Grey Blue

10-01102-042 10-01102-040 10-01102-041 10-01102-039 10-01102-043

26

Clean & Clever Water Bottle 0.7L

Green

10-01114-011

27

name and size

colour

product code

page

Aveo Water bottle kids 0.35L

Pink Blue

10-01101-060 10-01101-061

29

Bento Lunch Box Kids 0.6L

Pink Blue

10-01134-026 10-01134-027

29

Bento Collection name and size

colour

product code

page

Bento Lunch Box 0.6L

Blue Green White Grey Purple

10-01134-028 10-01134-029 10-01134-030 10-01134-031 10-01134-032

16

Bento Lunch Box 0.95L

Blue Green White Grey Purple

10-01135-018 10-01135-019 10-01135-020 10-01135-021 10-01135-022

16

Bento Lunch Box Connector Lid

Grey

10-01270-003

16

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Miscellaneous name and size

colour

product code

page

name and size

colour

product code

page

Classic Insulated Clear Mason Travel Tumbler 0.47L

10-01607-008

25

Retail Display Unit Narrow 40cm width

White

10-01356-001

30

Glace Cold to-go Tumbler 0.35L

Clear

10-01323-013

25

Retail Display Unit Wide 80cm width

White

10-01458-001

30

Tea Infuser 0.35L

Green

10-00753-034

23

Take Away Lunch Box 0.35L

Green Red

10-01451-029 10-01451-030

23

Take Away Lunch Box 0.7L

Green Red

10-01452-024 10-01452-025

23

Create Your own Tumbler 0.35L

Black

10-01144-003

22

Artists Series Tumbler 0.35L

Jon Burgermann Catalina Estrada Amy Ruppel Matte Stephens Emily Martin

10-01029-047 10-01029-043 10-01029-045 10-01029-044 10-01029-046

22

Artist Series Bowl 0.6L

Jon Burgermann Catalina Estrada Amy Ruppel Matte Stephens Emily Martin

10-01030-040 10-01030-036 10-01030-038 10-01030-037 10-01030-039

17

Papillon Salad Shaker 0.75L

Green

10-00723-002

17

Doing things differently We believe business has the potential to change the world. That’s why we operate with integrity, transparency, and respect - for our customers, consumers, and the people in the communities where we live and work.

As a company, we donate 1% of our pre-tax profits, and every employee is given 1 paid volunteer day a year to use with a non-profit of their choice.

eCycle® was born from passionate Aladdin employees looking for a way to make a difference. Their dedication to living sustainably was infectious, and today we not only produce products made from recycled materials, we incorporate green practices wherever and whenever possible. eCycle® is good stuff. It is Aladdin’s proprietary mix of recycled plastics. On average it contains 95% recycled plastics including up to 25% post consumer content. All products made with eCycle® are BPA-FREE on food contact surfaces.

Our suppliers must comply with our Code of Conduct, which includes guidelines on labour, wages, working hours and conditions, health, and safety.

We emphasize ISO 14001 certification, water recycling, and reduction or recycling of all waste at the factories we do business with.

* Thermal performance: temperature of contents was measured from 95°C to 60°C for hot and 1.67°C to 10°C for cold, outside temperature was held at 23°C. 34 | Aladdin

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www.aladdin-pmi.com/eu Aladdin Europe: Herengracht 124-128, 1015 BT Amsterdam The Netherlands Phone: +31 20 794 8440 Aladdin® – a brand of PMI www.pmi-worldwide.com

10-01528-003

Aladdin 2013  
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