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DIVISION OF STATE PARKS ARKANSAS DEPARTMENT OF PARKS AND TOURISM

ENHANCED REPORT Web Analytics October 2010


Web Analytics

ArkansasStateParks.com October 2010

TABLE OF CONTENTS Key Performance Indicators .................................................................................................... 3 Other Indicators ...................................................................................................................... 4 Hitwise Rankings .................................................................................................................... 5 Hitwise – Arkansas State Parks vs. Contiguous State Parks................................................... 6 Comments .............................................................................................................................. 7 Mobile Devices – www.ArkansasStateParks.com ................................................................... 8 Pay-Per-Click .......................................................................................................................... 9-10 Traffic ..................................................................................................................................... 11 Top Content ............................................................................................................................ 12 Top Referrers ......................................................................................................................... 13 Top Entry Pages ..................................................................................................................... 14 Demographics ........................................................................................................................ 15 Demographics: City Drilldown – Texas ................................................................................... 16 Top User Keywords ................................................................................................................ 17-18 Media Downloads ................................................................................................................... 19 Streaming Video ..................................................................................................................... 20-21 E-Newsletter Signups – General ............................................................................................. 22 Monthly E-Newsletter Open Rates .......................................................................................... 23 Interactive State Park Guide ................................................................................................... 24 Bookmark and Share Toolbar ................................................................................................. 25-26 Monthly Traffic to Individual Arkansas State Parks Websites .................................................. 27 LODGE STATE PARKS Degray .............................................................................................................................. 28 Mount Magazine State Park .............................................................................................. 29 Ozark Folk Center ............................................................................................................. 30 Petit Jean State Park ........................................................................................................ 31 Queen Wilhelmina State Park ........................................................................................... 32 SPECIALTY STATE PARKS Crater of Diamonds State Park ......................................................................................... 33 Historic Washington State Park ......................................................................................... 34 NICHE STATE PARKS Adventure State Parks ...................................................................................................... 35 History State Parks ........................................................................................................... 36 Mountain State Parks ........................................................................................................ 37 Lake and River State Parks............................................................................................... 38 Hitwise Rankings .................................................................................................................... 39 Hitwise Clickstream - 2010 ..................................................................................................... 40 Hitwise Clickstream - 2009 ..................................................................................................... 41

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ArkansasStateParks.com October 2010

Web Analytics

KEY PERFORMANCE INDICATORS TRAFFIC – Urchin Year-Over-Year Visits

Oct ‟09 114,890

Oct ‟10 116,052

% Change 1.0%

Source: Urchin – filtering known robots

DAILY TRAFFIC October 2009 vs. October 2010

SEARCH ENGINE TRAFFIC Total Search Engine Traffic - % of all traffic to site Visits Oct ‟09 Oct ‟10 52,098 (45.3%) 58,125 (50.1%) Source: Urchin – filtering known robots

Google Search Engine Traffic - % of all traffic to site Visits Oct ‟09 Oct ‟10 40,899 (35.6%) 42,621 (36.7%) Source: Urchin – filtering known robots

Page 3


ArkansasStateParks.com October 2010

Web Analytics

OTHER INDICATORS Where Is Traffic Coming From? % Based on Total Traffic to Website

2009

2010 25%

30% 43%

25%

25% SE-Organic

47%

2%

SE-Paid

Direct

3% Referral

SE-Organic

SE-Paid

Direct

Referral

Search Engines Organic – Google, Yahoo!, Bing, AOL, etc. Search Engines Paid – Google Direct – URL typed directly, Page bookmarked, URL sent via email, Referrer hidden by browser setting Referral – Referrals from other websites, Banner ads, etc., Urchin unable to determine source

Source: Urchin6

SOCIAL NETWORKING REFERRALS MONTH Oct „10 Sep „10 Aug „10 Jul „10 Jun „10 May „10 Apr „10 Mar „10 Feb „10 Jan „10 Dec „09 Nov „09 Oct „09

Facebook

Twitter

You Tube

1,859 1,963 2,514 2,397 1,514 926 441 1,236 915 491 473 512 1,163

9 12 7 27 6 18 9 15 6 18 10 39 137

9 0 0 2 0 0 0 0 0 0 0 0 0

Source: Urchin6

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ArkansasStateParks.com October 2010

Web Analytics

HITWISE RANKING HIGHLIGHTS ArkansasStateParks.com ranked # 412 in the “Travel-Destinations and Accommodation” category. This was an increase of 82 positions compared to October ‟09 (494). ArkansasStateParks.com ranked # 798 in the “Travel” category. This was an increase of 157 positions compared to October ‟09 (955). ArkansasStateParks.com was the 44,213th most visited site on the Internet for the month. This was an increase of 12,439 positions compared to October ‟09 (56,652). The chart below shows Arkansas State Parks ranking in the “Travel – Destinations and Accommodation” category for October 2009 thru 2010.

412 494

Page 5


Web Analytics

ArkansasStateParks.com October 2010

HITWISE– ARKANSAS STATE PARKS vs. CONTIGUOUS STATE PARKS Not all State Tourism Departments have separate websites for their State Parks. Below is a chart of several contiguous states that have their own site: Arkansas, Missouri, and Oklahoma. Aristotle has included all the individual Arkansas State Parks sites in this custom category.

(History State Parks) (Lake and River)

DNR = did not rank / there was not enough traffic for Hitwise to measure with any accuracy

Arkansas State Parks total % of visits...................... 64.05% Missouri State Parks total % of visits ....................... 33.47% Oklahoma State Parks total % of visits .................... 2.48% Also the Tennessee State Parks site has been removed as it was redirecting to a directory on the State website and canâ€&#x;t be measured in Hitwise.

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ArkansasStateParks.com October 2010

Web Analytics

OVERVIEW 1. Visitor sessions for ArkansasStateParks.com increased 1.0% comparing Oct „09 to Oct „10. Total traffic originating from Arkansas accounted for 31.2% with traffic from Texas accounting for 16.6% of all U.S. traffic. Source: Urchin6 2. There were 2,424 unique users accessing streaming video this month. 3. Facebook referrals dropped slightly from last month (1,859 visits in October vs. 1,963 visits in September) but are still higher than Oct ‟09 (1,163 referrals). 4. In October, 6,348 visits or 6.3% of all traffic arrived via smart phone or PDA. Source: Google Analytics 5. The October pay-per-click (PPC) cost-per-click was $0.32, down from $0.33 last month. PPC drove 3,734 clicks to ArkansasStateParks.com and other State Park websites. There were 194 total conversions with a conversion being either a visit to the Book Online page or a successful booking. 6. Traffic from several keyword phrases increased in October ‟10 compared to „09: devils den state park / 211%  October „09 ............. 629 visits October „10 ............. 1,959 visits devil‟s den state park / 74%  (note - with apostrophe) October „09 ............. 750 visits October „10 ............. 1,303 visits 7. Subscribers for the Arkansas State Parks general e-newsletter increased to 28,649 this month. This represents an increase of 50% compared to subscribers (19,090) in Oct ‟09. A general e-newsletter was not sent this month. 8. Last October, the Print button was the most popular selection on your Share toolbar. This month, content on the site is shared most often via Facebook with print second. Facebook also referred 1,859 visits to the site compared to 1,163 visits in Oct ‟09. 9.

Trip Advisor Banners / Entered Site on Page w/ Tracking URL Banner

Mar „10

Apr „10

May „10

Jun „10

Jul „10

Aug „10

Sep „10

Oct „10

Tripadvisor=1

37

49

37

39

33

43

27

10

Tripadvisor=2

17

10

10

6

7

6

12

2

Tripadvisor=3

16

8

13

12

11

9

6

4

Tripadvisor=4

98

58

55

52

56

38

38

23

Tripadvisor=5

108

87

104

65

71

29

70

37

Source: Google Analytics

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ArkansasStateParks.com October 2010

Web Analytics

MOBILE DEVICES – www.ArkansasStateParks.com Google Analytics – javascript page tagging

Visits Referred per Month Month Jan „10 Feb „10 Mar „10 Apr „10 May „10 Jun „10

Total Visits

Month Jul „10 Aug „10 Sep „10 Oct „10 Nov „10 Dec „10

n/a n/a n/a 3,686 5,399 5,662

Total Visits 6,615 5,196 5,674 6,348

Visits Referred per Month per Top Devices 2010

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

iPhone

n/a n/a n/a n/a

n/a n/a n/a n/a

n/a n/a n/a n/a

2,962 278 88 200

4,222 439 299 210

4,344 464 406 236

4,917 653 600 221

3,765 567 566 147

4,018 765 619 146

4,330 958 776 175

Android iPad iPod

Nov

Dec

Page 8


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: PAY-PER-CLICK Google AdWords

Campaign ------------------------ July 2010 – June 2011 Budget for FY2011: ------------ $ 16,181.65 Monthly Expenditure: ---------- $ 1,212.53 Budget Balance: ---------------- $ 10,855.97 GOOGLE – Monthly Breakdown Impressions Oct-10 Sep-10 Aug-10 Jul-10 Jun-10 May-10 Apr-10 Mar-10 Feb-10 Jan-10 Dec-09 Nov-09 Oct-09

694,825 557,434 539,066 588,026 332,159 367,564 433,986 273,610 166,458 165,407 104,463 91,421 80,431

Clicks 3,734 3,844 4,236 4,586 4,315 3,973 3,389 2,916 2,091 2,318 2,163 2,405 2,469

CTR 0.54% 0.69% 0.79% 0.78% 0.013% 1.08% 0.78% 1.07% 1.26% 1.40% 2.07% 2.63% 3.07%

CPC $0.32 $0.33 $0.34 $0.31 $0.30 $0.30 $0.37 $0.43 $0.47 $0.47 $0.56 $0.49 $0.50

Cost $1,212.53 $1,260.19 $1,425.97 $1,426.99 $1,289.86 $1,205.57 $1,254.39 $1,256.02 $979.17 $1,085.51 $1,215.47 $1,185.00 $1,224.50

Avg. Pos 3.6 3.4 3.0 2.9 3.1 3.1 3.3 2.8 2.3 3.0 3.0 3.3 3.2

Conv. 1 183 161 186 210 204 166 133 144 3

Conv. 2 11 2 8 3 7 6 2 12

Conv. 1 – clicked Book Online button Conv. 2 – Successfully Booked Online

Page 9


Web Analytics

ArkansasStateParks.com October 2010

ARKANSASSTATEPARKS.COM: PAY-PER-CLICK Google AdWords

COMMENTS:

Page 10


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: VISITS Urchin6 – log file analysis – filtering known robots

URCHIN VISITS

2009

PAGE VIEWS October CYTD

2010 114,890 1,184,629

October CYTD

2009

116,052 1,331,840

% of Change 1.0% 12.4%

664,353 7,724,537

% of Change -2.2% 1.6%

2010 679,407 7,601,383

VISITS: filtering known robots 200,000 175,000 150,000 125,000 100,000 75,000 50,000 25,000 0

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2010 87,502

91,899 151,727 130,613 174,774 176,588 158,102 125,957 118,626 116,052

2009 76,068

87,062 123,684 110,852 138,941 150,557 146,024 124,538 111,473 114,890 81,642

62,113

2008 76,195

80,238 110,249 102,128 126,464 133,565 124,583 113,675 96,207 101,089 69,045

53,257

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ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: TOP CONTENT Urchin6 – filtering known robots

TOP PAGES WITH MOST VISITORS OCTOBER 2010

Visits

Page Views

Avg. Time on Page

/park-finder/default.aspx

24,942

40,915

00:01:25

/default.aspx

24,408

32,964

00:01:07

/camping-cabins-lodging/cabins/default.aspx

11,358

19,578

00:01:28

/devilsden/default.aspx

11,319

15,327

00:01:24

/camping-cabins-lodging/camping/default.aspx

9,414

14,115

00:01:32

/things-to-do/calendar-events/default.aspx

7,391

21,642

00:00:45

/camping-cabins-lodging/default.aspx

7,192

8,737

00:00:38

/pinnaclemountain/default.aspx

5,956

7,814

00:01:18

/lakecatherine/default.aspx

5,491

7,329

00:01:14

/mountnebo/default.aspx

5,464

7,368

00:01:18

/lakeouachita/default.aspx

5,175

6,839

00:01:17

/park-announcement/default.aspx

4,966

5,512

00:01:34

/park-finder/park-events.aspx

4,897

13,011

00:00:30

/devilsden/cabins/default.aspx

4,308

7,724

00:00:56

/things-to-do/trails/default.aspx

3,786

9,098

00:00:33

TOP PAGES WITH MOST VISITORS OCTOBER 2009

Visits

Page Views

Avg. Time on Page

/park-finder/default.aspx

29,496

48,128

00:01:31

/default.aspx

25,848

36,061

00:01:08

/park-finder/parks.aspx

15,368

37,371

00:01:05

/park-finder/photo-tours.aspx

15,153

23,938

00:00:05

/park-finder/photo-tour-xml.aspx

14,635

24,598

00:01:15

/park-finder/cabins.aspx

13,492

31,228

00:00:55

/devilsden/default.aspx

11,642

16,118

00:01:26

/camping-cabins-lodging/cabins/default.aspx

11,642

21,019

00:01:26

/park-finder/camping.aspx

9,934

16,539

00:01:20

/park-finder/cabin-photos.aspx

9,509

34,041

00:00:48

/park-finder/park-brochures.aspx

8,802

12,444

00:02:37

/park-finder/park-events.aspx

7,884

21,935

00:00:38

/park-announcement/default.aspx

7,876

9,021

00:01:48

/park-finder/hiking-detail.aspx

7,761

11,239

00:01:47

/camping-cabins-lodging/camping/default.aspx

7,710

11,812

00:01:34

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ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: TOP REFERRERS Urchin6 – filtering known robots

TOP REFERRERS OCTOBER 2010

Visits

P/Visit

Google

42,621

1.41

(direct)[(none)]

28,574

3.16

yahoo

7,902

1.3

Bing

5,980

1.32

arkansas.com

3,558

2.28

queenwilhelmina.com

2,329

3.06

facebook.com

1,809

1.21

googleads.g.doubleclick.net

1,654

1.08

google.com

1,455

1.49

ozarkfolkcenter.com

810

1.28

mountainstateparks.com

754

4.13

search

669

1.29

ask

638

1.32

petitjeanstatepark.com

443

1.86

portal.arkansas.gov

421

1.26

Visits

P/Visit

Google

40,899

1.42

(direct)[(none)]

28,727

3.54

yahoo

9,141

1.49

bing.com

5,066

1.56

craterofdiamondsstatepark.com

2,906

1.24

arkansas.com

2,779

2.39

queenwilhelmina.com

2,398

3.09

images.google.com

1,156

1.63

facebook.com

1,143

1.15

aol

897

1.28

mountainstateparks.com

764

4.78

adventurestateparks.com

734

6.15

ozarkfolkcenter.com

703

1.32

search

677

1.28

petitjeanstatepark.com

552

2.08

TOP REFERRERS OCTOBER 2009

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ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: TOP ENTRY PAGES Urchin6 – filtering known robots

TOP ENTRY PAGES OCTOBER 2010 /default.aspx

Visits

Bounce

Bounce Rate

21,479

5,576

25.96%

/park-finder/default.aspx

8,418

3,412

40.53%

/devilsden/default.aspx

7,650

1,950

25.49%

/camping-cabins-lodging/default.aspx

3,212

1,598

49.75%

/pinnaclemountain/default.aspx

3,170

941

29.68%

/mountnebo/default.aspx

2,865

772

26.95%

/camping-cabins-lodging/camping/default.aspx

2,614

903

34.54%

/camping-cabins-lodging/cabins/default.aspx

2,543

688

27.05%

/lakeouachita/default.aspx

2,422

714

29.48%

/lakecatherine/default.aspx

2,416

571

23.63%

/bullshoalswhiteriver/default.aspx

1,754

604

34.44%

/hobbsstateparkconservationarea/default.aspx

1,689

506

29.96%

/lakefortsmith/default.aspx

1,635

407

24.89%

/things-to-do/calendar-events/default.aspx

1,444

502

34.76%

/things-to-do/trails/default.aspx

1,175

306

26.04%

TOP ENTRY PAGES OCTOBER 2009

Visits

Bounce

Bounce Rate

/default.aspx

22,921

5,378

23.46%

/park-finder/default.aspx

11,250

4,983

44.29%

/devilsden/default.aspx

7,003

1,829

26.12%

/park-announcement/default.aspx

2,850

1,909

66.98%

/mountnebo/default.aspx

2,613

676

25.87%

/camping-cabins-lodging/cabins/default.aspx

2,375

658

27.71%

/park-finder/parks.aspx

2,373

1,015

42.77%

/lakeouachita/default.aspx

2,019

585

28.97%

/camping-cabins-lodging/camping/default.aspx

1,893

562

29.69%

/camping-cabins-lodging/default.aspx

1,854

526

28.37%

/lakecatherine/default.aspx

1,822

383

21.02%

/park-finder/park.asp

1,688

14

0.83%

/park-finder/cabins.aspx

1,537

426

27.72%

/park-finder/park-events.aspx

1,338

447

33.41%

/things-to-do/calendar-events/default.aspx

1,318

522

39.61%

Page 14


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: DEMOGRAPHICS Urchin6 – filtering known robots Countries – Most Visitors

#

P/Visit

102,570

5.82

Spain

2,058

France United Kingdom

US – Most Visitors

#

P/Visit

Arkansas

31,961

6.44

5.91

Texas

17,040

6.6

2,056

6.19

Oklahoma

5,226

6.38

1,611

5.55

Louisiana

4,731

7.59

China

622

1.71

Missouri

4,707

6.33

Canada

548

4.77

California

4,134

3.7

Germany

516

10.94

Tennessee

4,015

7.42

Italy

434

1.41

New York

2,672

4.19

India

238

1.82

Virginia

2,155

3.39

Japan

206

4.38

Washington

1,730

2.01

Russian Federation

151

2.26

Florida

1,685

4.38

Philippines

138

1.46

Kansas

1,680

6.26

Taiwan

117

1.13

Georgia

1,636

5.7

Australia

92

2.21

Illinois

1,518

5.14

Israel

80

1.59

Mississippi

1,470

7.33

United States

TOP 10 US REGIONS SENDING MOST VISITS OCTOBER 2010

OCTOBER 2009

Page 15


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: CITY DRILLDOWN – TEXAS Urchin6 – log file analysis – filtering known robots

Visits are the number of visits to your site from the country/region/city. Country/Region/City TOTAL

Visits Oct 2010

Country/Region/City

17,040

TOTAL

Visits Oct 2009 20,261

Dallas

3,139

Dallas

3,591

Houston

1,664

Houston

2,154

Plano

815

Plano

936

Austin

579

Addison

874

Texarkana

554

Austin

776

Irving

450

Texarkana

629

San Antonio

412

Irving

609

Longview

377

San Antonio

445

Tyler

347

Longview

403

Addison

332

Tyler

399

Ft Worth

319

Ft Worth

318

Grand Prairie

270

Carrollton

283

Carrollton

266

Garland

273

Garland

252

Humble

267

Coppell

242

Grand Prairie

259

Humble

215

Euless

205

Haltom City

202

Coppell

204

Denton

176

Keller

190

Bryan

174

Denton

182

Euless

172

Beaumont

181

Granbury

160

Arlington

178

Bedford

160

Bedford

174

Arlington

158

Bryan

144

Frisco

143

Mc Neil

142

Mc Kinney

140

Haltom City

140

Beaumont

128

Frisco

140

Allen

119

Waco

135

Alief

111

Mc Kinney

134

Keller

110

Webster

124

Conroe

107

Grapevine

124

Page 16


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: TOP USER KEYWORDS – Page 1 Urchin6 – filtering known robots

OCTOBER 2010 arkansas state parks devils den state park devil's den state park pinnacle mountain state park lake catherine state park devils den hobbs state park arkansas lake ouachita state park ar state parks mt nebo state park bull shoals state park arkansas state park arkansas parks village creek state park mt nebo lake fort smith state park pinnacle mountain mount nebo state park devils den arkansas state parks in arkansas devil's den mount nebo village creek state park arkansas mammoth springs arkansas camping in arkansas lake dardanelle state park arkansas map prairie grove battlefield toltec mounds lake fort smith pinnacle mountain rendezvous arkansas state parks camping crowley's ridge state park withrow springs state park lake ouachita cabins in arkansas daisy state park state parks arkansas devils den camping arkansas state parks cabins lake catherine lake chicot state park map of arkansas

Visits TOTAL 62,707 9,068 1,959 1,303 1,213 1,017 947 644 579 577 534 510 457 444 433 420 407 407 367 350 344 296 280 267 255 250 238 229 225 212 208 193 192 191 184 179 178 178 178 173 169 161 151 150 147

OCTOBER 2009

Visits TOTAL

arkansas state parks arkansas devils den arkansas devil's den state park pinnacle mountain state park devils den lake catherine state park devils den state park devil's den devils den state park arkansas lake ouachita state park arkansas state park ar state parks hobbs state park mt nebo state park devil's den arkansas mount nebo state park arkansas parks bull shoals state park mt nebo pinnacle mountain lake ouachita lake fort smith state park village creek state park map of arkansas mount nebo mt. nebo state park arkansas state parks cabins camping in arkansas prairie grove battlefield arkansas state parks camping state parks arkansas arkansas camping cossatot river lake dardanelle daisy state park state parks in arkansas pinnacle mountain rendezvous crowley's ridge state park arkansas map lake dardanelle state park village creek state park arkansas cabins in arkansas lake catherine

56,251 9,543 1,446 937 750 747 701 649 629 584 503 471 450 441 412 394 383 347 324 307 297 291 264 263 258 217 216 213 206 203 193 188 186 184 181 181 171 162 160 158 155 154 152 151 150 Page 17


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: TOP USER KEYWORDS – Page 2 Urchin6 – filtering known robots

OCTOBER 2010 mt. nebo mt. nebo state park cane creek state park lake catherine state park cabins arkansas camping lake dardanelle woolly hollow state park cossatot river lake catherine arkansas crowley's ridge arkansas cabins things to do in arkansas pinnacle mountain arkansas arkansasstateparks ark state parks devil's den arkansas wooly hollow state park devil's den state park cabins devil's den state park arkansas ouachita state park hobbs state park arkansas mammoth springs cossatot river state park mt nebo cabins devils den hiking trails parkin archeological state park louisiana purchase lake ouachita cabins camping arkansas devils den ar white oak lake state park lake charles state park bull shoals white river state park mt nebo arkansas www.arkansasstateparks.com arkansas tourism arkansa state parks arkansasstateparks.com arkansas state parks map mount nebo arkansas devils den cabins arkansas state map arkansas state parks with cabins petit jean state park

Visits 144 144 133 132 129 125 125 125 120 119 117 115 106 106 100 99 97 96 96 95 93 89 89 88 82 78 77 77 76 75 75 75 74 74 72 70 68 68 67 67 66 66 66 63

OCTOBER 2009 mt. nebo lake fort smith arkansas cabins mammoth springs arkansas jacksonport state park toltec mounds queen wilhelmina state park withrow springs state park mammoth springs elderhostel arkansas state parks guide devil's den state park arkansas ark state parks louisiana purchase lake chicot state park camping arkansas hobbs state park arkansas arkansasstateparks.com cossatot river state park crowley's ridge highest point in arkansas daisy state park arkansas ouachita state park lake catherine arkansas cabins devil den state park pinnacle mountain arkansas crater of diamonds state park arkansasstateparks lake catherine state park arkansas arkansas parks and recreation arkansas tourism www.arkansasstateparks.com arkansa state parks cossatot wooly hollow state park lake catherine arkansas arkansas state park cabins toltec mounds state park cane creek state park arkansas diamond mine white river state park millwood state park dardanelle state park petit jean state park

Visits 143 141 138 132 131 130 129 128 119 119 116 112 102 102 100 99 98 95 91 89 88 86 84 82 80 79 73 72 72 71 71 69 68 65 64 64 62 62 62 61 61 60 59 58 Page 18


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: MEDIA DOWNLOADS Urchin6 – log file analysis – filtering known robots MEDIA DOWNLOADS: TOP FIVE (Urchin) Media & Downloads - Top 5

Downloads

/!userfiles/hours/devils_den_hr.pdf

700

/video-tours/video/queen_wilhemina.flv

650

/video-tours/video/devils_den.flv

600

/skin/arkansas_state_parks_overview_video640x440.flv

539

/accessibility/02_ada_brochure_web.pdf

443

Total Media & Downloads

2009

2010

January

n/a

7,009

February

n/a

7,954

March

16,274

14,094

April

13,545

10,774

May

15,486

13,920

June

17,877

14,515

July

17,368

14,668

August

14,553

12,480

September

12,204

12,079

October

11,303

11,264

November

7,597

December

4,697

Page 19


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: STREAMING VIDEO Akamai Stream Hits: A stream hit is a request from a media player to the server housing the on-demand streaming media. Unique Sites: Total number of unique IP addresses that accessed on-demand streaming media content. If multiple users exist behind a firewall, only one unique IP address will be recognized. Important: Accumulaton of stream hits may occur due to more that just the playing of the file. Actions such as pausing and stopping files may generate additional stream hits. 2010 January February March April May June July August September October November December

Stream Hits

Unique Sites

264 228 280 241 192 313 115 145 1,427 2,721

112 90 127 100 141 170 101 118 1,282 2,424

2009 January February March April May June July August September October November December

Stream Hits

Unique Sites

658 749 986 1,008 1,134 1,250 1,196 986 332 273 173 180

308 348 437 460 521 582 554 444 151 116 71 69

Page 20


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: STREAMING VIDEO Akamai Stream Hits: A stream hit is a request from a media player to the server housing the on-demand streaming media. Unique Sites: Total number of unique IP addresses that accessed on-demand streaming media content. If multiple users exist behind a firewall, only one unique IP address will be recognized. Important: Accumulaton of stream hits may occur due to more that just the playing of the file. Actions such as pausing and stopping files may generate additional stream hits. All Video /2608/asp_xl_overview.flv /2608/asp_xl_devils_den.flv /2608/asp_xl_mt_nebo.flv /2608/asp_xl_petit_jean.flv /2608/asp_xl_lake_ouachita.flv /2608/asp_xl_crater_of_diamonds.flv /2608/asp_xl_degray_lake.flv /2608/asp_xl_village_creek.flv /2608/asp_xl_mt_magazine.flv /2608/asp_xl_devils_den2.flv /2608/asp_xl_lake_dardanelle.flv /2608/asp_xl_lake_ouachita2.flv /2608/asp_xl_ozark_fok_center_ofc.flv /2608/asp_xl_queen_wilhemina.flv /2608/asp_xl_degray_lake_1b.flv /2608/asp_xl_lake_chicot.flv /2608/asp_xl_75th.flv /2608/asp_xl_lake_chicot2b.flv /2608/ar_state_parks_75th_large.flv

Stream Hits 425 281 227 195 171 170 159 152 137 135 127 116 78 77 69 68 61 42 31

Unique Sites 378 254 194 179 155 139 140 139 120 126 114 111 75 70 61 62 47 38 22

Avg. Playtime 00:01:36 00:00:19 00:00:22 00:00:22 00:00:23 00:00:22 00:00:21 00:00:22 00:00:28 00:00:23 00:00:22 00:00:22 00:00:22 00:00:24 00:00:21 00:00:23 00:05:32 00:00:22 00:10:31

Page 21


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: E-NEWSLETTER SIGNUPS MailSage

®

Arkansas State Parks: General E-newsletter List (arkansas-stateparks)

Month

10 Added 10 Removed

1

10 Total

09 Added

09 Total

08 Added

08 Total

Jan

332

89

19,318

526

16,915

139

18,433

Feb

309

86

19,541

464

17,265

188

18,499

Mar

472

98

19,915

393

17,619

211

18,027

Apr

359

72

20,202

391

17,991

258

16,733

May

2,258

288

22,172

393

18,373

169

16,685

Jun

1,934

109

23,977

394

18,741

153

16,729

Jul

1,745

646

25,076

331

18,574

190

16,815

Aug

1,646

315

26,407

412

18,513

193

16,895

Sep

1,378

97

27,688

413

18,862

369

17,037

Oct

1,128

136

28,649

293

19,090

289

16,671

197 204

19,238 19,094

216

16,646

235

16,773

Nov Dec 1

Removed – includes bad address, unsubscribed, unsubscribed bounce

SOURCE FOR ADDED

Page 22


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: MONTHLY E-NEWSLETTERS OPEN RATES MailSage

Date

Message Title

Oct 27 2010 9:17AM Oct 25 2010 9:07AM Oct 19 2010 12:23PM Oct 18 2010 3:52PM Oct 12 2010 2:42PM Oct 11 2010 9:58AM Oct 4 2010 3:53PM

East Drain opens up new diamondbearing soil for Crater of D What's Happening at the Ozark Folk Center State Park October Area students enjoy Earth Science Days at Crater of Diamonds What's Happening at the Ozark Folk Center October 18 - 24, 2 Fall colors at the Crater of Diamonds What's Happening at the Ozark Folk Center October 11 - 17, 2 What's Happening at the Ozark Folk Center October 4-10, 2010

Open Rate

Total Clicks

19,004 4,124 21.7%

745

7,847 1,486 18.9%

155

18,992 3,173 16.7%

305

7,828 1,510 19.3%

268

18,942 4,295 22.7%

735

ozarkfolkcenter

7,805 1,437 18.4%

80

ozarkfolkcenter

7,791 1,552 19.9%

264

Mailing List

crater_of_diamonds ozarkfolkcenter crater_of_diamonds ozarkfolkcenter crater_of_diamonds

Total Views

Page 23


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: INTERACTIVE STATE PARK GUIDE NXT Book Media

HISTORICAL DATA Time Unit

New Visitors

2009/07 2009/08 2009/09 2009/10 2009/11 2009/12 2010/01 2010/02 2010/03 2010/04 2010/05 2010/06

Avg. Visits/Day

Visits

4,289 3,580 3,251 3,271 1,790 1,136 2,036 2,101 3,488 2,994 4,338 4,478

5,152 4,366 3,965 4,000 2,165 1,347 2,363 2,461 4,131 3,531 5,030 5,281

Avg. Visit Length

166.19 140.84 132.17 129.03 72.17 43.45 76.23 87.89 133.26 117.7 162.26 176.03

0:04:54 0:04:32 0:04:40 0:04:28 0:04:26 0:03:38 0:04:52 0:04:37 0:04:58 0:04:25 0:04:32 0:04:42

Page Views

121,289 97,167 90,893 84,430 48,894 28,374 60,543 62,078 88,623 60,362 85,944 96,372

Avg. Page Views/Day

Avg. Page Views/Visit

3,912.55 3,134.42 3,029.77 2,723.55 1,629.8 915.29 1,953 2,217.07 2,858.81 2,012.07 2,772.39 3,212.4

23.54 22.26 22.92 21.11 22.58 21.06 25.62 25.22 21.45 17.09 17.09 18.25

Page Clicks

1,366 965 927 818 415 285 1,090 1,208 2,028 1,597 2,401 2,611

Offline Version

91 80 51 66 30 29 33 23 32 42 66 54

NEW NXT BOOK TRACKING Time Unit

2010/07 2010/08 2010/09 2010/10

Visits

4,529 3,268 2,996 2,916

Unique Visits

4,214 3,095 2,823 2,747

Page Views

96,923 70,700 63,748 63,080

Avg. Page Views/Visit

22 22 21 22

Offline Version

10 56 47 51

MONTHLY EVENT SUMMARY Information

Value

Search events

12

Print events

106

Send events

8

Page 24


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: BOOKMARK & SHARE TOOLBAR / Shares Add This / Multiple Domains

What services are used the most?

TOP SERVICES Facebook Print Email Favorites Twitter Google MySpace Digg Messenger StumbleUpon Delicious Y! Mail 100zakladok LinkedIn Add.io AOL Mail Arto BiggerPockets Blogger Hotmail Email App PhoneFavs

SHARES 491 271 165 54 50 47 44 28 27 21 16 4 2 2 1 1 1 1 1 1 1 1

MONTH July „09 Aug „09 Sep „09 Oct „09 Nov „09 Dec „09 Jan „10 Feb „10 Mar „10 Apr „10 May „10 Jun „10 Jul „10 Aug „10 Sep „10 Oct „10

TOTAL SHARES 398 446 507 569 281 163 613 1,093 1,692 1,515 2,093 1,717 1,742 1,269 1,239 1,230

Page 25


Web Analytics

ArkansasStateParks.com October 2010

ARKANSASSTATEPARKS.COM: BOOKMARK & SHARE TOOLBAR – Top Content Add This / Multiple Domains To maximize performance, the report includes every URL that appears within the top 50 for each day in the selected date range.

URL – Top 30

Total Shares

http://www.arkansasstateparks.com/lakeouachita/

97

http://www.craterofdiamondsstatepark.com/maps-directions/

43

http://www.petitjeanstatepark.com/gallery/

26

http://www.craterofdiamondsstatepark.com/

26

http://www.queenwilhelmina.com/maps/default.aspx

21

http://www.petitjeanstatepark.com/map/

21

http://www.petitjeanstatepark.com/accommodations/mather_lodge.aspx

19

http://www.craterofdiamondsstatepark.com/digging-for-diamonds/recent.aspx

19

http://www.petitjeanstatepark.com/

17

http://www.mountmagazinestatepark.com/

16

http://www.craterofdiamondsstatepark.com/photo-gallery/

16

http://www.mountmagazinestatepark.com/lodge-cabin-rest/lodge/

15

http://www.petitjeanstatepark.com/things_to_do/trails_overlooks.aspx

12

http://www.queenwilhelmina.com/lodge/rates.aspx

11

http://www.ozarkfolkcenter.com/

11

http://www.craterofdiamondsstatepark.com/digging-for-diamonds/default.aspx#Bring

10

http://www.adventurestateparks.com/

9

http://www.arkansasstateparks.com/lakecatherine/

9

http://www.historicwashingtonstatepark.com/

8

http://www.ozarkfolkcenter.com/maps_directions/default.aspx

8

http://www.craterofdiamondsstatepark.com/digging-for-diamonds/default.aspx#Mine

8

http://www.degray.com/accommodations/lodge.aspx

7

http://www.ozarkfolkcenter.com/rates/season-rates/default.aspx

7

http://www.petitjeanstatepark.com/history/history_of_petit_jean_mountain.aspx

7

http://www.degray.com/accommodations/camping_yurts.aspx

7

http://www.craterofdiamondsstatepark.com/things-to-do/brochures/

7

http://www.degray.com/

7

http://www.arkansasstateparks.com/park-finder/park-events-details.aspx?id=52090

7

http://www.craterofdiamondsstatepark.com/digging-for-diamonds/

7

http://www.petitjeanstatepark.com/accommodations/camping.aspx

6

http://www.mountmagazinestatepark.com/photo-gallery/

6

Page 26


ArkansasStateParks.com October 2010

Web Analytics

MONTHLY TRAFFIC TO INDIVIDUAL ARKANSAS STATE PARKS WEBSITES Urchin6 – log file analysis – filtering known robots

ArkansasStateParks.com October

2009 114,890

2010 116,052

% of Change 1.0%

October

2009 33,126

2010 33,287

% of Change 0.5%

October

2009 29,596

2010 28,658

% of Change -3.2%

October

2009 27,284

2010 27,833

% of Change 2.0%

October

2009 11,161

2010 11,874

% of Change 6.4%

October

2009 14,582

2010 14,876

% of Change 2.0%

October

2009 18,153

2010 16,229

% of Change -10.6%

October

2009 7,904

2010 5,314

% of Change -32.8%

October

2009 1,303

2010 2,490

% of Change 91.1%

October

2009 4,830

2010 3,484

% of Change -27.9%

October

2009 4,203

2010 3,565

% of Change -15.2%

October

2009 2,934

2010 3,064

% of Change 4.4%

CraterofDiamondsStatePark.com

PetitJeanStatePark.com

MountMagazineStatePark.com

Degray.com

OzarkFolkCenter.com

QueenWilhelmina.com

MountainStateParks.com

LakeandRiverStateParks.com

AdventureStateParks.com

HistoricWashingtonStatePark.com

HistoryStateParks.com

Page 27


ArkansasStateParks.com October 2010

Web Analytics

LODGE STATE PARKS Redesign Launch Date: 5/6/2010 DEGRAY.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009

11,874 190,409

% of Change 6.4% 14.7%

68,313 1,131,107

% of Change 51.0% 42.8%

11,161 166,004

October CYTD PAGE VIEWS October CYTD

2010

2009

2010 45,252 791,839

VISITS – filtering known robots 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Jan

Feb

Mar

Top10 Referrers - 2010 (direct)[(none)] google arkansasstateparks.com yahoo Bing arkansas.com facebook.com adpt.arkgov.net adventurestateparks.com search Social Network Referrals Facebook (all sources)

Apr

May

Jun

Jul

2010

2009

Aug

Oct

Nov

Dec

2008

Visits

P/Visit

3,623 3,485 1,734 683 501 321 96 68 67 53

2.7 1.39 1.3 1.23 1.19 1.21 1.22 1.09 1.19 1.34

Visits

P/Visit

96

Sep

1.22

Top10 Referrers - 2009 (direct)[(none)] google arkansasstateparks.com yahoo Bing arkansas.com adventurestateparks.com aol coloradoyurt.com google.com Social Network Referrals Facebook (all sources)

Visits

P/Visit

4,046 2,896 1,673 626 399 131 81 61 48 42

2.07 1.37 1.28 1.27 1.22 1.28 1.4 1.25 1.02 1.12

Visits

P/Visit

9

1.33

Page 28


ArkansasStateParks.com October 2010

Web Analytics

LODGE STATE PARKS MOUNTMAGAZINESTATEPARK.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009

2010

October CYTD PAGE VIEWS October CYTD

27,833 236,006

% of Change 2.0% 4.8%

131,307 1,200,780

% of Change -8.9% -0.8%

27,284 225,154 2009

2010 144,131 1,210,137

VISITS – filtering known robots 30,000

25,000

20,000

15,000

10,000

5,000

0 Jan

Feb

Mar

Apr

May

Jun

Jul

2010

2009

Aug

Visits

P/Visit

Google (direct)[(none)] arkansasstateparks.com yahoo Bing weather.adptonline.com arkansas.com mountainstateparks.com search ask

10,159 7,172 2,921 1,878 1,388 764 417 177 128 123

1.31 2.84 1.36 1.22 1.24 1.2 1.3 1.32 1.23 1.19

Social Network Referrals

Visits

P/Visit

110

Oct

Nov

Dec

2008

Top10 Referrers - 2010

Facebook (all sources)

Sep

1.50

Top10 Referrers - 2009

Visits

P/Visit

Google (direct)[(none)] arkansasstateparks.com yahoo bing.com arkansas.com mountainstateparks.com aol search google.com

8,995 7,964 3,240 2,186 1,270 301 279 221 154 101

1.36 2.77 1.35 1.21 1.27 1.29 1.3 1.25 1.16 1.15

Visits

P/Visit

43

1.16

Social Network Referrals Facebook (all sources)

Page 29


ArkansasStateParks.com October 2010

Web Analytics

LODGE STATE PARKS Redesign Launch Date: 8/18/2008 OZARKFOLKCENTER.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009

2010

October CYTD PAGE VIEWS October CYTD

14,876 148,171

% of Change 2.0% 9.1%

81,685 882,711

% of Change 3.0% 7.2%

Jun

Jul

Sep

2010

2009

14,582 135,837 2009

2010 79,339 823,410

VISITS – filtering known robots 25,000

20,000

15,000

10,000

5,000

0 Jan

Feb

Mar

Top10 Referrers - 2010 (direct)[(none)] Google arkansasstateparks.com ozarkgetaways.com yahoo Bing arkansas.com facebook.com backwoodshome.com ozarkmtns.com Social Network Referrals Facebook (all sources)

Apr

May

Aug

Nov

Dec

2008

Visits

P/Visit

4,599 3,252 1,245 1,155 558 454 263 156 152 132

3.11 1.46 2.15 1.49 1.38 1.32 1.6 1.17 1.23 1.34

Visits

P/Visit

161

Oct

1.18

Top10 Referrers - 2009 (direct)[(none)] Google ozarkgetaways.com arkansasstateparks.com yahoo bing.com arkansas.com ozarkmtns.com images.google.com mountainstateparks.com Social Network Referrals Facebook (all sources)

Visits

P/Visit

5,656 2,637 940 911 687 432 198 192 125 97

2.58 1.51 1.59 1.63 1.4 1.38 1.51 1.67 1.26 1.37

Visits

P/Visit

14

1.07

Page 30


ArkansasStateParks.com October 2010

Web Analytics

LODGE STATE PARKS Redesign Launch Date: 11/17/2008 PETITJEANSTATEPARK.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009

2010

October CYTD PAGE VIEWS October CYTD

28,658 270,323

% of Change -3.2% 7.1%

168,536 1,705,988

% of Change -8.0% -2.5%

29,596 252,367 2009

2010 183,119 1,749,659

VISITS – filtering known robots 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Jan

Feb

Mar

Apr 2010

Top10 Referrers - 2010 google (direct)[(none)] arkansasstateparks.com yahoo Bing arkansas.com mountainstateparks.com search facebook.com search.aol.com Social Network Referrals Facebook (all sources)

May

Jun

2009

Jul

Aug

Sep

Oct

Nov

Dec

2008

Visits

P/Visit

9,714 8,868 3,454 1,694 1,270 376 243 152 128 75

1.43 2.35 1.39 1.24 1.21 1.46 1.6 1.23 1.27 1.32

Visits

P/Visit

130

1.26

Top10 Referrers - 2009 (direct)[(none)] google arkansasstateparks.com yahoo search bing.com arkansas.com mountainstateparks.com aol google.com Social Network Referrals Facebook (all sources)

Visits

P/Visit

9,115 8,770 3,661 1,777 1,127 974 364 333 192 83

1.9 1.39 1.39 1.27 1.03 1.27 1.5 1.75 1.24 1.28

Visits

P/Visit

64

1.19

Page 31


ArkansasStateParks.com October 2010

Web Analytics

LODGE STATE PARKS Redesign Launch Date: 8/7/2009 QUEENWILHELMINA.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009

PAGE VIEWS October CYTD

2010 18,153 111,862

October CYTD 2009

16,229 115,308

% of Change -10.6% 3.1%

71,690 517,512

% of Change -16.7% -1.8%

2010 86,070 526,785

VISITS – filtering known robots 20,000

15,000

10,000

5,000

0 Jan

Feb

Mar

Top10 Referrers - 2010 Google (direct)[(none)] arkansasstateparks.com yahoo talimenascenicdrive.com Bing arkansas.com gomenaarkansas.com mountainstateparks.com visitmena.com Social Network Referrals Facebook (all sources)

Apr

May

Jun

Jul

Aug

2010

2009

Oct

Nov

Dec

2008

Visits

P/Visit

4,678 3,956 1,483 1,193 873 778 500 409 206 163

1.3 2.32 1.36 1.21 1.28 1.19 1.14 1.22 1.4 1.21

Visits

P/Visit

87

Sep

7.87

Top10 Referrers - 2009 (direct)[(none)] google arkansasstateparks.com yahoo talimenascenicdrive.com Bing mountainstateparks.com gomenaarkansas.com arkansas.com visitmena.com Social Network Referrals Facebook (all sources)

Visits

P/Visit

4,830 4,701 1,934 1,219 1,196 679 291 291 269 235

2.35 1.34 1.36 1.22 1.31 1.23 1.52 1.29 1.17 1.23

Visits

P/Visit

99

1.08 Page 32


ArkansasStateParks.com October 2010

Web Analytics

SPECIALTY STATE PARKS Redesign Launch Date: 8/18/2008 CRATEROFDIAMONDSSTATEPARK.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009

2010

PAGE VIEWS October CYTD

33,287 500,130

% of Change 0.5% -2.3%

133,970 2,095,155

% of Change 3.4% -6.4%

33,126 511,951

October CYTD 2009

2010 129,531 2,238,032

VISITS – filtering known robots 75,000

60,000

45,000

30,000

15,000

0 Jan

Feb

Mar

Apr

May

Jun

Jul

2010

2009

Aug

Visits

P/Visit

Google (direct)[(none)] yahoo Bing arkansasstateparks.com arkansas.com search ht.ly geology.com ask

11,833 8,982 2,750 1,833 1,136 1,015 246 240 222 194

1.35 2.12 1.22 1.24 1.28 1.36 1.22 1.06 1.17 1.25

Social Network Referrals

Visits

P/Visit

186

Oct

Nov

Dec

2008

Top10 Referrers - 2010

Facebook (all sources)

Sep

1.44

Top10 Referrers - 2009

Visits

P/Visit

google (direct)[(none)] yahoo Bing arkansasstateparks.com search arkansas.com aol geology.com ask

11,684 8,687 2,424 1,637 1,344 1,218 483 344 193 189

1.36 1.85 1.2 1.25 1.43 1.05 1.37 1.23 1.16 1.35

Social Network Referrals

Visits

P/Visit

59

1.14

Facebook (all sources)

Page 33


ArkansasStateParks.com October 2010

Web Analytics

SPECIALTY STATE PARKS HISTORICWASHINGTONSTATEPARK.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009

2010

17,648 145,284

% of Change 38.4% 23.9%

4,203 40,963

October CYTD PAGE VIEWS October CYTD

3,565 39,381

% of Change -15.2% -3.9%

2009

2010 12,751 117,216

VISITS – filtering known robots 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Jan

Feb

Mar

Top10 Referrers - 2010 Google (direct)[(none)] arkansasstateparks.com yahoo Bing arkansas.com historystateparks.com facebook.com adpt.arkgov.net search Social Network Referrals Facebook (all sources)

Apr

May

Jun

Jul

Aug

2010

2009

Sep

Oct

Nov

Dec

2008

Visits

P/Visit

994 936 475 235 152 113 60 52 34 23

1.27 2.61 1.14 1.2 1.2 1.2 1.23 6.8 1.06 1

Visits 53

P/Visit 6

Top10 Referrers - 2009 (direct)[(none)] google arkansasstateparks.com yahoo bing.com degray.com adpt.arkgov.net reenactmenthq.com historystateparks.com nssdc.gsfc.nasa.gov Social Network Referrals Facebook (all sources)

Visits

P/Visit

1,280 1,048 563 215 122 70 63 63 59 45

2.12 1.29 1.27 1.18 1.2 1.14 1.17 1.38 1.51 1.11

Visits 3

P/Visit 1.67

Page 34


ArkansasStateParks.com October 2010

Web Analytics

NICHE STATE PARKS Redesign Launch Date: 7-1-2010 ADVENTURESTATEPARKS.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009

2010 4,830 69,195

October CYTD PAGE VIEWS October CYTD

2009

3,484 62,783

% of Change -27.9% -9.3%

7,596 138,862

% of Change -21.2% -9.1%

2010 9,644 152,682

VISITS – filtering known robots 12,500

10,000

7,500

5,000

2,500

0 Jan

Feb

Mar

Apr

May

Jun

Jul

2010

2009

Aug

Sep

Oct

Nov

Dec

2008

Top10 Referrers - 2010

Visits

P/Visit

Top10 Referrers - 2009

Visits

P/Visit

(direct)[(none)] arkansasstateparks.com Google arkansas.com arkansaskids.com yahoo facebook.com Bing adpt.arkgov.net google.com

1,254 1,032 543 169 79 57 46 37 26 13

1.38 1.16 1.1 1.18 1.1 1.07 1.11 1.05 1.04 1.15

(direct)[(none)] arkansasstateparks.com google arkansas.com yahoo images.google.com bing.com adpt.arkgov.net arkansaskids.com watersports-arkansas.com

1,548 1,230 1,065 180 146 100 79 37 32 29

1.52 1.23 1.15 1.08 1.08 1.24 1.14 1.05 1.09 1.07

Visits

P/Visit

Social Network Referrals

49

1.10

Social Network Referrals Facebook (all sources)

Facebook (all sources)

Visits

P/Visit 2

2.00

Page 35


ArkansasStateParks.com October 2010

Web Analytics

NICHE STATE PARKS HISTORYSTATEPARKS.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009

2010 2,934 37,427

October CYTD PAGE VIEWS October CYTD

2009

3,064 31,810

% of Change 4.4% -15.0%

6,268 67,020

% of Change -22.2% -21.4%

2010 8,053 85,262

VISITS – filtering known robots 6,000 5,000 4,000 3,000 2,000 1,000 0 Jan

Feb

Mar

Apr

May

Jun 2010

Top10 Referrers - 2010 google (direct)[(none)] arkansasstateparks.com google.com Bing yahoo facebook.com arkansas.com ask search Social Network Referrals Facebook (all sources)

Jul

Aug

2009

Visits

P/Visit

826 629 594 288 130 111 102 30 20 17

1.17 2.31 1.19 1.31 1.15 1.23 1.01 1.53 1.1 1.24

Visits

P/Visit

105

1.01

Sep

Oct

Nov

Dec

2008

Top10 Referrers - 2009 arkansasstateparks.com (direct)[(none)] google images.google.com Bing yahoo arkansas.com ask google.com adpt.arkgov.net Social Network Referrals Facebook (all sources)

Visits

P/Visit

728 719 663 229 133 129 25 25 15 11

2 2.57 1.18 1.25 1.22 1.19 1.12 1.28 1.07 1.18

Visits

P/Visit

3

1.00

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ArkansasStateParks.com October 2010

Web Analytics

NICHE STATE PARKS MOUNTAINSTATEPARKS.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009

2010 7,904 60,019

October CYTD PAGE VIEWS October CYTD

2009

5,314 53,826

% of Change -32.8% -10.3%

16,169 167,505

% of Change -31.0% -16.0%

2010 23,418 199,457

VISITS – filtering known robots 12,000 10,000 8,000 6,000 4,000 2,000 0 Jan

Feb

Mar

Top10 Referrers - 2010 arkansasstateparks.com google (direct)[(none)] yahoo Bing queenwilhelmina.com google.com search ask search.aol.com Social Network Referrals Facebook (all sources)

Apr

May

Jun

Jul

Aug

2010

2009

Sep

Oct

Nov

Dec

2008

Visits

P/Visit

1,816 1,379 876 425 316 72 49 36 28 13

1.21 1.13 2.65 1.12 1.12 1.21 1.24 1.33 1.14 1

Visits

P/Visit

8

1.38

Top10 Referrers - 2009 arkansasstateparks.com stumbleupon.com google (direct)[(none)] yahoo bing.com queenwilhelmina.com aol search nxtbook.com Social Network Referrals Facebook (all sources)

Visits

P/Visit

2,074 1,818 1,468 1,171 388 347 108 33 32 30

1.24 2.02 1.12 3.04 1.17 1.17 1.19 1.12 1.06 1.73

Visits

P/Visit

11

1.18

Page 37


ArkansasStateParks.com October 2010

Web Analytics

NICHE STATE PARKS LAKEANDRIVERSTATEPARKS.COM: VISITS Urchin6 – log file analysis – filtering known robots VISITS

2009 October

PAGE VIEWS October

2010 1,303

2009

2,490

% of Change 91.1%

4,434

% of Change 119.1%

2010 2,024

VISITS – filtering known robots 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Jan

Feb

Mar

Apr

May

Jun

Jul

2010

Top10 Referrers - 2010 arkansasstateparks.com (direct)[(none)] google yahoo Bing google.com adpt.arkgov.net ask facebook.com whorush.com Social Network Referrals Facebook (all sources)

Aug

Sep

Oct

Nov

Dec

2009

Visits

P/Visit

Top10 Referrers - 2009

Visits

P/Visit

1,196 592 402 67 39 38 17 11 9 7

1.14 1.87 1.07 1.12 1.08 1.24 1.12 1.27 1.11 1.14

(direct)[(none)] arkansasstateparks.com google yahoo images.google.com aol accessarkansasparks.com search.aol.com google.com bing.com

490 379 272 54 22 6 4 4 3 3

1.34 1.16 1.05 1.13 1.14 1 1 1.25 1 1.33

Visits

P/Visit

Social Network Referrals

Visits

P/Visit

9

1.11

0

0

Facebook (all sources)

Page 38


ArkansasStateParks.com October 2010

Web Analytics

ARKANSASSTATEPARKS.COM: HITWISE – RANKINGS State Parks of Arkansas: http://www.ArkansasStateParks.com Key Findings: Arkansas State Parks ranked within the top 500 'Travel - Destinations and Accommodation' websites, reaching a rank of 412 for the month. September, 2010 Rank

October , 2010 Rank

All Categories

43,796 of 892,783

44,213 of 1,357,119

Travel Category

794 of 12,743

798 of 14,021

▼4

Travel – Destinations and Accommodation

404 of 8,001

412 of 8,764

▼8

Industry Rankings for www.ArkansasStateParks.com

Change

▼ 417

Category Definitions: Travel – Lists those sites which are related to travel and the travel industry, including publications, travel agencies, transport services/people carriers, airports, destinations, resorts, travel and locality guides and accommodation. Travel – Destinations and Accommodation Category: Destinations and Accommodation is 1 of 5 subcategories of the main Travel category.

Page 39


Web Analytics

ArkansasStateParks.com October 2010

ARKANSASSTATEPARKS.COM: HITWISE – UPSTREAM / DOWNSTREAM WEBSITES Clickstream Analysis indicates which other websites or industries are visited before and after visiting the 'State Parks of Arkansas' website.

OCTOBER 2010

Page 40


Web Analytics

ArkansasStateParks.com October 2010

ARKANSASSTATEPARKS.COM: HITWISE – UPSTREAM / DOWNSTREAM WEBSITES Clickstream Analysis indicates which other websites or industries are visited before and after visiting the 'State Parks of Arkansas' website.

OCTOBER 2009

Page 41


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