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Entries invited for annual APA Media Directory Photo Contest Industry honors carriers for Newspaper Carrier Day


Ar kansas


Publisher Weekly

Vol. 13 | No. 39 | Thursday, September 27, 2018


Serving Press and State Since 1873

El Latino’s Garcia-Rossi meets challenges with tenacity If Luis Garcia-Rossi fails to land an advertiser for one of Arkansas’s few Spanish-langage publications, it’s not for lack of trying.

Garcia-Rossi, director of advertising and sales manager for Little Rock-based El Latino, said he’s called on potential advertisers for months and sometimes years in order to convince them to place ads in the weekly newspaper that serves the Hispanic community in central Arkansas. He faces challenges that he says other newspapers do not face, but those challenges don’t deter him. “In my mind, sooner or later, everybody will do business with us,” said GarciaRossi, who added that it had taken him three years to convince a local bank to spend money on advertising in El Latino. “It’s about trying to educate them.” As the United States recognizes National Hispanic Heritage Month, observed each

year from Sept. 15 to Oct. 15, GarciRossi said it’s misconceptions about the Latino community that make businesses reluctant to advertise in Spanish-language publications. He believes it’s his duty to combat those misconceptions. “I don’t want to be negative, but it is a big challenge trying to educate the AngloSaxon community,” he said. “Customers are afraid to do business with Latinos because they believe they will not understand the language, or there may be personal reasons for the customer, they don’t want to do business with Latinos.” Garcia-Rossi said the reluctance for some advertisers to seek out business from the Latino community may be because they incorrectly believe many Hispanic immigrants are here illegally. He said the percentage of illegal immigrants is low, but that advertisers should recognize that even that segment of the community must interact in the marketplace.

Garcia-Rossi with his wife, Karla Contreras.

“There’s a percentage that does not have documents, but they do business like everybody else and are willing to spend,” he said. Continued on Page 2

Foundation offers grants for ArkLaMiss Conference With the annual ArkLaMiss Hotel and Casino in Vicksburg, Circulation, Marketing and Miss. The $200 grants will be Audience Development awarded to eligible Conference just six weeks attendees, with away, newspapers may apply priority given to firstfor grants from the Arkansas time participants. Newspaper Foundation (ANF) An organization is to help cover registration and Circulation & Marketing Conference eligible for only one hotel costs for the conference. grant. If all grants have not been awarded This year, ANF is offering four based on those criteria, Continuing Education Grants for awards will be offered the annual event scheduled for based on the order Nov. 8 and 9 at the Ameristar


the applications were received. To apply, visit ArkansasPress.org. Applications should be emailed to Terri Cobb at terri@ arkansaspress.org no later than Oct. 25. For more information about the grant application, email Terri or call her at (501) 374-1500. The annual ArkLaMiss conference will feature noted speaker and expert on newspaper and promotions Peter Wagner of Creative House Print Consultants. He is the publisher and founder of the N’West Continued on Page 2


Luis Garcia-Rossi

Iowa REVIEW and he will offer practical tips on building circulation, revenue growth and leveraging a newspaper’s public image and its community relationships. The popular “Hot Ideas” Breakfast will be moderated by Dennis Dunn, circulation director for the Anniston (Ala.) Star. Breakfast attendees will share their best revenue-generating and cost-saving tips.

El Latino was launched in 2001 by the Arkansas Times and publisher Alan Leveritt. According to the publication’s website, ellatinoarkansas.com, the newspaper seeks to educate and inform the people of central Arkansas who couldn’t otherwise understand news released only in English. El Latino also has broadcasts on AETN and on KABF radio.

Continued from page 1

The conference opens at 9 a.m. on Thursday, Nov. 8, with a roundtable for publishers, editors and key newspaper personnel to discuss revenue, expenses, special promotions and management tips. The conference is designed to help publishers, general managers, circulation directors and audience development professionals learn great ideas for generating new readership and revenue. To register for the conference, visit ArkLaMissConference.wordpress.com. Registration is $109. To book a hotel room, call (601) 638-1000 and use the group code SARKLA8. Book by Oct. 24 to reserve the $74-per-night conference rate.

Respondents Sought for Audience Engagement Survey

The Hubbard School of Journalism and Mass Communication at the University of Minnesota is asking newspaper professionals across the country to participate in a research project. The online survey examines the ways in which journalists working in small- and mediumsized towns work to engage with their audiences, and to understand the needs of their audiences.

Continued from page 1

Garcia-Rossi said the publication covers breaking news in the Hispanic community and timely topics like immigration, and other media outlets often follow up on El Latino’s major reporting. “We write about the things that probably no one wants to see or talk about,” he said. El Latino serves a community that has not seen significant growth in several years, Garci-Rossi said. Before three or four years ago, he said the Hispanic population in central Arkansas was growing by as much as 200 percent a year. Now, the community’s growth in

Garcia-Rossi is a native of Santa Ana, El Salvador. He immigrated with his family to Santa Cruz, California, while he was young. He relocated to Arkansas after his in-laws retired to Beebe. “Oh my gosh, it was going from San Francisco to Beebe and I was shocked, literally,” Garcia-Rossi said. “I lived in Miami, San Francisco and Mobile, but let me tell you, the best place to raise kids is here. I am so happy. I am so comfortable.” Garcia-Rossi, who majored in marketing and general business in college, was working for a downtown Little Rock law firm when a friend in 2004 asked if he would be interested in a sales job at the Arkansas Times. He has been with the company ever since. He and his family live in Sherwood. Garcia-Rossi and his wife, Karla, have a 21-year-old daughter and 13-year-old twin girls.

Entries invited for annual APA Media Directory Photo Contest Arkansas Press Association (APA) members and associate members with an eye for Arkansas’s beauty are invited to


Media Directory s Ass o c i a t i o n Arkansas Pres

The questions in the survey ask about technology use, how audiences are perceived and the ways in which technology is used to engage with an audience. Participation is voluntary and a participant’s identity will not be connected to his or her survey responses.

submit entries in the APA’s annual photo contest. The winning photo appears on the cover of the 2019 Arkansas Media Directory. The deadline for submitting a photo in the contest is Thursday, Nov. 1. “Over the years, we’ve have some magnificent representations of our state and its people featured on the cover of the media directory,” said Ashley Wimberley, APA executive director. “We have talented photographers across our state and working in our member newspapers and organizations, and we hope they all participate in this contest.” The photographs will be judged by a panel to determine the winners. The top entry receives $100 prize. Second place gets $50 and third place $25.

Participants’ names will be entered into a drawing for two $100 gift cards.

The photos should be high resolution to reproduce better on the Directory cover. No cell phone photos please. Submit photos to info@arkansaspress.org.

To take the survey, visit https:// umn.qualtrics.com/jfe/form/SV_ eQhW8kyXG8vCOBT. The deadline to respond is Oct. 10. Arkansas Publisher Weekly

Arkansas is in the northwest corner of the state, he said, where there may be better job opportunities.


September 20, 2018

John Fooks, former Texarkana Gazette feature writer, dies at 75 John Fooks, a former writer for the Texarkana Gazette and a U.S. Marine Corps veteran, died Thursday, Sept. 20. He wrote features and columns for 27 years at John Fooks the Gazette. His columns, “Days Gone By,” profiled senior citizens in the community and “Here’s Looking at You” discussed interesting people he would meet. Fooks was a veteran of the Vietnam War, a Mason and a past district governor of Toastmasters International. He focused on veterans issues and was instrumental in raising awareness of the needs of former service members and their families. As a columnist who wrote about senior citizens, he was encouraged by the seniors he profiled to begin a memoir writing seminar. He did so in 1989. He is survived by his wife, Roberta and one brother, Mike Fooks. His funeral was Monday, Sept. 24, at First Lutheran Church in Texarkana.

Mark Your Calendar November 8 - 9

2018 ArkLaMiss Circulation & Marketing Conference, Ameristar Casino & Hotel, Vicksburg, MS

Industry Quote of the Week “He who is without a newspaper is cut off for his species.” – P.T. Barnum Arkansas Publisher Weekly

Industry honors carriers for Newspaper Carrier Day Newspaper carriers are a vital link between readers and publications, and newspapers across the country will recognize the importance of newspaper carriers on Saturday, Oct. 13, which has been designated as International Newspaper Carrier Day. The observance coincides with National Newspaper Week, scheduled for Oct. 7 through 13. The theme of this year’s week is “Journalism Matters: Now More than Ever.” Without our hard-working carriers, many people would never receive the news. To honor carriers, the News Media Alliance has produced a house ad that can be downloaded at www.newsmediaalliance. org/international-newspaper-carrier-day/. The house ad features a photo of a carrier delivering papers, and it notes that carriers “continue to play a critical role in providing Americans with the most trusted source of news coverage on the issues impacting our community and nation.” More than 120 million adults read a daily or Sunday print newspaper.

The News Media Alliance has produced the above 2018 International Newspaper Carrier Day ad for use during National Newspaper Week (Oct. 8-12) and on International Newspaper Carrier Day (Oct. 13). We encourage members to run the ad in your publications to show support.

Upcoming Webinars offer training in newspaper design, audio quality

Three upcoming webinars will help newspaper professionals design a better product and also improve audio and sound quality when recording videos or podcasts.

On Thursday, Oct. 11, from 1 p.m. to 2 p.m., the Southern Newspaper Publishers Association will host “Sound and Storytelling: Capturing Better Audio,” a webinar in which participants will learn both technical and creative best practices for capturing audio that enhances a story and engages listeners and viewers. The presenter will be Val Hoeppner, a digital journalist and training and media strategist. She has worked in digital, mobile and multiplatform journalism for more than 15 years. She travels to newsrooms, universities and media conferences to train journalists in engagement, change management and developing digital and mobile workflow. To register, visit onlinemediacampus.com. Registration is free to SNPA members. 3

Also on Thursday, Oct. 11, at the same time — 1 p.m. — Kevin Slimp will present the web-based course, “Advanced InDesign Skills for Newspaper Editors and Designers.” The course is intended for experienced InDesign users who lay out newspapers daily. Slimp is an InDesign veteran, and he will teach attendees about how to use tables, scripts, data merge, special effects, text manipulation and more. To register, visit newspaperacademy.com. Registration is $59. The design webinars continue on Thursday, Oct. 25, with an 10 a.m. webinar on the 10 most important steps for planning a newspaper redesign. Ed Henninger has been involved in thousands of redesigns. He will provide insights on layout, styles, fonts, graphics, attracting readers, ad placement and more. Register for that webinar at newspaperacademy.com. The cost is $39.

September 27, 2018

Circulation, Marketing & Audience Development Nov. 8-9, 2018 | Vicksburg, MS

Aug. 29, 2018

Dear newspaper managers, Fall is on its way and so is the 2018 ArkLaMiss Circulation, Marketing & Audience Development Conference. The event will be held Nov. 8-9 at the Ameristar Hotel and Casino in Vicksburg. The agenda includes great sessions for both daily and non-daily publications, large and small. We’re looking forward to programs by Peter Wagner of Creative House Print Media Consultants and publisher and founder of the N’West Iowa REVIEW. A veteran of the newspaper and promotions industry, Peter will share practical information and tips on circulation building, leveraging your public image and community relationships, and growing revenue. As in recent years, the meeting will be preceded by a Round Table for newspaper managers. This session will touch on a number of topics. There is no cost to attend the Round Table, which is great for a giveand-take with fellow members. And don’t forget to submit your ideas for the Hot Ideas Breakfast idea exchange. Those we get in advance will be circulated to all attendees at the conference. A submission form is included here. Our venue at the Ameristar is the longtime home of ArkLaMiss. They are providing a great room rate of $74 nightly. You can find more information on making your reservations and complete details on registration and the agenda online at arklamissconference.com. We are looking forward to hosting you in Vicksburg soon. Cordially,

Paul Keane President, Mississippi Press Association Publisher, The Wayne County News, Waynesboro, MS


Preliminary Agenda Thursday, November 8 9 am

Vendor setups —Bottle Neck Blues Bar (main level)

Newspaper Managers Round Table —Magnolia Room (upper level)

Registration Opens 11 am

Lunch available in Heritage Buffet restaurant

1 pm Welcome & Opening Remarks —Magnolia Room Paul Keane, president, Mississippi Press Association 1:10 General Session —Magnolia Room “Why and how newspapers will survive the digital age” —Presented by Peter Wagner, Creative House Print Media Consultants 2:10 General session —Magnolia Room “Building circulation through content, creativity and a commitment to community” —Presented by Peter Wagner 3 pm

Break with vendors —Bottle Neck Blues Bar

3:30 General session —Magnolia Room “Telling your print and digital story and selling your value to advertisers and readers” —Presented by Peter Wagner 4:30

Break for hotel check-ins


Hospitality Hour with vendors —Bottle Neck Blues Bar

Dinner on your own

Friday, November 9 8 am

Registration opens

Buffet breakfast —Magnolia Room


Hot Ideas Exchange —Magnolia Room Share your best ideas for success on revenue generation, expense controls, promotions, marketing and more —Moderated by Dennis Dunn, The Anniston (AL) Star

10 am

Break with vendors —Bottle Neck Blues Bar

10:30 General Session —Magnolia Room Questions and Answers: A time to discuss the issues on your mind —Moderated by Peter Wagner 11:45

Conference Wrap-up

Hot Ideas Breakfast Money makers & savers


Title of idea________________________________________________________________________ Submitted by_____________________________ Newspaper____________________________ Circulation________________________________ o Daily o Weekly

Phone _____________________________________ Email __________________________________ Briefly describe your idea

_____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Tell us the results of your effort

_____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ What was the revenue/benefit generated?

_____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Use the back of this page for additional comments or ideas. Please enclose samples if available. Send this form and any samples or illustrations along with your conference registration to: By Mail » ArkLaMiss, 371 Edgewood Terrace, Jackson, MS 39206. By email » mgilmer@mspress.org By fax » 601-981-3676


We will share each of the ideas submitted in a booklet to be presented at the conference.



Or register online @ arklamissconference.com November 8-9, 2018 AmeriStar Hotel & Casino | Vicksburg, MS Room rate: $74 » Call (601) 638-1000 Group code: SARKLA8 » Hotel cutoff: October 24 Newspaper/Company Name________________________________________________________________________________________

Street Address________________________________________________________________________________________________________ City/State/Zip________________________________________________________________________________________________________ Phone _________________________________________________ Fax _________________________________________________________ Check the box next to registrant’s name if attending the Nov. 8 Newspaper Managers Roundtable at 9 am. There is no added cost.

o Name ______________________________________________ Email ________________________________________________________ o Name ______________________________________________ Email ________________________________________________________ o Name ______________________________________________ Email ________________________________________________________ TOTAL REGISTRANTS ______ x $109.00 =


Total Amount Due:


Vendor sponsorship contribution:

Exhibiting during this conference? o YES o Visa

o Mastercard


$______ o NO


o Check enclosed

o Bill me

Card No: _________________________________________________________________________________ Exp. Date: ________________

CVN # ___________________ Signature ________________________________________________________________________________ REGISTRATION DEADLINE IS THURSDAY, NOV. 1, 2018

REGISTER ONLINE AT ARKLAMISSCONFERENCE.COM Or return form with payment to: ArkLaMiss, 371 Edgewood Terrace, Jackson, MS 39206 or Fax to 601-981-3676 Questions? Contact Monica Gilmer, 601-981-3060, mgilmer@mspress.org

Profile for Arkansas Press Association

Arkansas Publisher Weekly: September 27, 2018  

The Arkansas Publisher Weekly is the only direct source for late breaking news regarding Arkansas' newspapers and related industries. Publis...

Arkansas Publisher Weekly: September 27, 2018  

The Arkansas Publisher Weekly is the only direct source for late breaking news regarding Arkansas' newspapers and related industries. Publis...