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Diane Ciotta to host webinar next week

Diane Ciotta

Diane Ciotta, the featured speaker at this year’s Arkansas Press Association A d v e r t i s i n g Conference, will host a webinar next week to help advertising professionals in creating budgets.

The 50-minute webinar is scheduled for Wednesday, July 24, at 1 p.m. The training will teach salespeople how to help advertisers set their advertising budgets to achieve maximum return. Ciotta will discuss “powerful principles that impact ultimate results.” According to the webinar organizer, she will share “proven successful techniques” for consulting with clients, establishing reasonable and comfortable investment amounts and making the right recommendations for a propect’s business needs vs. their advertising wants.

The cost is $49. Register at https:// newspaperacademy.com/webinar/dianeciotta-helping-advertisers-developappropriate-budgets/

Northwest Arkansas Democrat-Gazette promotes Johnson to advertising director position The Northwest Arkansas DemocratGazette has named Beth Johnson its director of advertising and marketing. Johnson replaces Brent Powers, who was named president of the Northwest Arkansas Democrat-Gazette earlier this year. According to an announcement in the newspaper, Johnson had been real-estate specialist for the publication, a position she had held since April 2017. As realestate specialist, she gained familiarity with the Democrat-Gazette’s service area in Northwest Arkansas and portions of Oklahoma and Missouri. “We have the right people on the bus,” Johnson was quoted as saying, adding that it would be her responsibility to “grow our team and come up with new solutions to help grow our local businesses.” Before joining the Northwest Arkansas Democrat-Gazette, Johnson was display advertising manager at The Joplin Globe in Joplin, Mo.

Beth Johnson

She and her family live in Neosho, Mo., but are relocating to Northwest Arkansas next month, the newspaper said.

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July 18, 2019

Profile for Arkansas Press Association

Arkansas Publisher Weekly: July 18, 2019  

The Arkansas Publisher Weekly is the only direct source for late-breaking news regarding Arkansas' newspapers and related industries. Publis...

Arkansas Publisher Weekly: July 18, 2019  

The Arkansas Publisher Weekly is the only direct source for late-breaking news regarding Arkansas' newspapers and related industries. Publis...