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2021 APA conventiongoers to reignite Guest Column: Think like a doctor By Ryan Dohrn
Arkansas Press Association
Publisher Weekly Vol. 16 | No. 26 | Thursday, July 1, 2021 | Serving Press and State Since 1873
Sales coach Dohrn takes it upon himself to teach Ryan Dohrn launched his successful sales training career from the audience of yet another unsuccessful sales training seminar.
‘I could do this a lot better and be much more relevant.’ It was much easier for me to get up on stage and talk and do it myself.”
Dohrn had sold media advertising for several years and been an attendee at several subpar workshops, so the nowpopular motivational speaker decided to do the job himself.
Since his epiphany, he has trained more than 20,000 people in seven different countries on how to improve their sales techniques and increase revenue.
“I attended so many bad sales training classes taught by people that hadn’t sold anything in 10 or 15 years,” Dohrn said in a phone interview this week. “After sitting through so many bad classes, I thought,
Dohrn will be the featured speaker on Day 1 of this year’s Arkansas Press Association annual convention. Dohrn’s seminars will emphasize advertising sales growth in a post-coronavirus world, and he kicks off the convention on Thursday,
July 22, at 10 a.m. This year’s APA convention will be hosted online via Zoom, and registration is $50. To register, visit arkansaspress.org. Though he shifted some of his focus to advertising training, Dohrn still actively sells media advertising – print, broadcast and digital – and maintains that’s what sets him apart from others in the field. Just like champion football coaches were most often players themselves first, he said effective ad sales training should come from someone who knows the game well. Continued on Page 2