Registration for annual APA convention now open Guest Column:
Print advertising salespeople need to “tell their story” By Peter Wagner
Vol. 14 | No. 20 | Thursday, May 16, 2019
Serving Press and State Since 1873
Pieper views photography as storytelling tool About 25 years ago, the only other person with a camera at Kevin Pieper’s photography presentations was the man or woman tasked with taking photos for the club or organization’s newsletter.
Now, everyone’s got a camera and “everybody is a photographer,” and that’s one of the best things that’s happened in this digital revolution, Pieper said. Pieper, an award-winning photojournalist from north-central Arkansas, said compelling visual images make a difference on websites and newspapers in an age of fragmented news consumption. He will share tips about storytelling through photography at this year’s Arkansas Press Association annual convention. “I think everybody is a photographer, quite frankly,” Pieper said. “The level of proficiency, the level of ability to see, in an artistic sense, is a little different, and that may be what separates what you call a professional, but everybody’s a photographer.”
Pieper’s session on news photography is Friday, June 28 at 2 p.m. at the convention
at the Hotel Hot Springs in Hot Springs. The annual convention runs from June 2629. Pieper said he will focus on more than just photography basics like lighting and composition. He plans to provide advice on the elements of compelling photography and the importance of thinking like a visual storyteller. “If someone is looking at my photography, they’re not looking at your newspaper or at CNBC or another network,” Pieper said. “So, what’s more important for traditional media outlets like newspapers is to do their best to engage their readers. Photography can do that.” Pieper cultivated his passion for photography partly because of his surroundings in the Arkansas Ozarks. Photography is also a means to demonstrate human connections and Continued on Page 2
Annual APA election ballots due by Friday, May 24th Arkansas Press Association members are encouraged to cast their ballots in the 2019 annual election by the Friday, May 24, deadline. Ballots were mailed to voting members last week. Please return the ballot in the envelope provided and be sure to sign the outside of the return envelope provided to voters. The place for a signature is clearly marked on the outside of the envelope.
envelope. The envelope must be signed for the ballot inside to be counted. Wimberley asks APA members who have submitted their ballots but failed to sign the envelope to contact the APA office at (501) 3741500.
According to APA Executive Director Ashley Wimberley, a few ballots have been returned without a signature on the
Wimberley urges all APA voting members to return their ballots, especially
since this year’s election includes a change to APA bylaws to create a new classification of “media affiliate” members. This membership group would include specialty media outlets and digital news publications. Adding the membership category will enhance opportunities for all APA members, Wimberley said, as the organization furthers its mission to strengthen the newspaper industry. Continued on Page 2
Pieper views photography as storytelling tool
Continued from Page 1
shared interests. “Photojournalism can help us share a part of our lives with each other,” he said. “We are much more connected than we are not, and photography shows that. Everybody can relate to a beautiful sunset or a photo of a little baby. That reaches people’s hearts.”
A good photograph, he added, might make the difference between someone continuing to read a newspaper or news
He encouraged newspaper reporters and editors to change their perspectives about photography, especially now since more and more photographer duties are relegated to reporters on assignment. Rather than seeing a photograph to accompany an article as an afterthought, he said reporters should view photographs on their own as storytelling devices.
website rather than moving to another easily accessible medium. “Even if someone stays just an extra two seconds with your photograph, that means they may read the headline, and when they do that, they may get into the story,” Pieper said. “Then, there’s an ad right next to it. If I’m a business that advertises in your newspaper, I want a compelling photograph on that page.” Pieper is a professional photography, writer, speaker and biologist who does freelance photography for the Baxter Bulletin in Mountain Home and is the primary photographer for the local lifestyle magazine Living Well. He also sells fine art photography. An Iowa native, he is a graduate of Arkansas State University.
“Photography is, in and of itself, a storytelling tool,” Pieper said. “That makes it so much more important as a newspaper (reporter) to try to think visually when you’re out in the field.”
Pieper’s website is pieperphoto. com.
Annual APA election ballots due by Friday, May 24th Continued from Page 1
“Across the country, associations have changed as our industry has changed to be inclusive of specialty publications and online news platforms,” Wimberley said. “The creation of a new membership classification for these entities will help APA continue to provide exemplary service and support to our members. I ask our members to be sure to make their voice heard on this important bylaws change and submit their ballots by the May 24 deadline.” Under the new bylaws, specialty news publications eligible for membership will be monthly, quarterly or annual magazines and college newspapers in Arkansas. The publications must be continuously published for at least six months and may not contain more than 75 percent advertising. Websites that feature local news, editorial comment or other content that has the Arkansas Publisher Weekly
primary function of informing, instructing, enlightening and entertaining readers would also be eligible for media affiliate membership. Content must be regularly revised and it may not serve as a specialinterest platform. The website must have a known physical address in Arkansas. The annual election ballot includes the names of APA board members for election. Seven candidates appear on the ballot, including one new nominee, Jennifer Allen of the Pine Bluff Commercial. Also on the ballot will be APA board members continuing in their roles: • Kelly Freudensprung of The Saline Courier in Benton • Crystal Costa of GateHouse Media in Fort Smith • John Robert Schirmer of the Nashville News-Leader 2
• Lori Freeze of the Stone County Leader in Mountain View • Eliza Gaines of the Arkansas DemocratGazette in Little Rock • Sue Silliman of the Camden News The APA executive board does not appear on the ballot. It is: • President: John Bland of The Times Dispatch in Walnut Ridge • Vice-President: Rusty Turner of the Northwest Arkansas Democrat-Gazette in Fayetteville • Second Vice-President: Ellen Kreth of the Madison County Record in Huntsville • Immediate Past President: Tom White of the Advance-Monticellonian in Monticello. For questions about the voting process or more information, email info@ arkansaspress.org or call (501) 374-1500. May 16, 2019
Industry Quote of the Week Hand in hand with freedom of speech goes the power to be heard, to share in the decisions of government which shape men’s lives.
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APA trade show booths available
Vendors who want to participate in the Arkansas Press Association’s annual Trade Show should act now to reserve booth space. Only four spaces are remaining for the show to be held in conjunction with the APA convention in Hot Springs. Since vendor space is limited for the trade show, booths are reserved on a first-come, first-served basis. Vendors are encouraged to make sure they have a presence at the annual convention of the state’s newspaper industry.
Harrison newspaper moves more online articles behind paywall The Harrison Daily Times announced last month that it has moved most of its digital content behind a paywall, encouraging its readers to subscribe to its print or digital products. The newspaper said in a notice to readers that: “While providing a quality news product continues to be a top priority for the Harrison Daily Times, offering unlimited access to articles on the website has presented obstacles to the commitment of supporting the local journalism that is so essential to the success of the community newspapers.”
Previously, nonsubscribers to the newspaper were able to access a certain number of Daily Times articles for free every month. Now, many articles will be behind a paywall with no set number of free views. The newspaper encouraged readers to pay for print or digital subscriptions. A digital subscription is available per week, month or year. Print subscribers have unlimited access to the digital edition as well. The newspaper’s website is harrisondaily. com.
Registration for APA annual convention now open Arkansas Press Association members may now register for the 2019 APA Convention, scheduled for June 26-29 at the Hotel Hot Springs, 305 Malvern Avenue, in Hot Springs. Convention materials are included in this week’s edition of the Arkansas Publisher Weekly and are also available on the APA’s website, arkansaspress.org. The convention begins Wednesday, June 26, with a luncheon and golf tournament. Following Thursday’s sessions is a dinner and behind-the-scenes tour of Oaklawn Racing Casino Resort. Friday features more informative sessions, plus a luncheon honoring the APA’s Headliner of the Year, Louis Cella of Oaklawn and
installing new APA President John Bland of Walnut Ridge. Friday is also the day of the annual Trade Show. The annual APA Honors Banquet will be held Friday evening. The event concludes Saturday with the final two sessions in the morning and the APA Better Newspaper Editorial Awards luncheon at noon. Hotel room reservations must be made separately from convention registration. To make your room reservation call the hotel toll-free at 1-877-623-6697 and use group code APA2019 by Friday, June 7. The convention hotel rate is $124 for single and $134 for double.
The Trade Show is scheduled from 8:30 a.m. to 4:30 p.m. on Friday, June 28 at the Hotel Hot Springs, 305 Malvern Ave., in Hot Springs. Trade Show booths are $400, which includes one registration for the convention. The convention itself runs June 26-29. Visit arkansaspress.org for details and a registration form.
The deadline to register for a booth is Friday, June 7. Arkansas Publisher Weekly
Mark Your Calendar 2019 APA Convention June 26-29, Hotel Hot Springs 3
May 16, 2019
Print advertising salespeople need to “tell their story” By Peter Wagner Many of today’s print advertising salespeople aren’t selling. They’re not getting face-to-face with potential customers and they are not “telling their story.” Too many print advertising professionals are simply getting by, slowing losing their customer base, soliciting new and repeat advertising by email. You and I know how that works. We all get dozens of sales proposals by email every day. My usual response is a quick push of the delete key. I don’t even take time to respond with a “No, thank you.” Newspaper and shopper sales representatives have to put much of the blame on themselves for the “newspapers are dying” statements echoed by the various electronic and digital media companies. We are not putting up any defense. We are not “telling our story!” History has proven the printed record is the one society depends upon to recall past facts and interpret the present. Digital files can be fleeting, are mostly undocumented and often are nothing more than personal opinion or harmful propaganda. Here are some reasons your community needs and should support their local paper. More important, here is why local advertisers will still reach the greatest number of committed, local buyers through printed publications. These are key points you can include in your valuable, important “story.” 1. OUTREACH. Social media and locally produced websites, postings and blogs only reach select groups of like-minded followers. They only confirm the thoughts of a minority and split the community. Community papers reach deep into all the various social and economic levels to create consensus and positive action.
Arkansas Publisher Weekly
Printed publications have a long shelf life. Printed papers are credible and are often referred to for everything from the high school basketball team’s conference record to which councilman voted what way during the latest tax issue. 2. READERSHIP. Contrary to populist edicts, the local paper still reaches readers of all age groups and all interests. That’s why papers put so much emphasis on publishing a well edited, extensive mix of local news, scholastic and recreational sports, previews and coverage of local entertainment and family-fun activities as well as both opinion and commentary pieces. Even the local papers’ ads help guarantee cross-culture readership with information on everything from that week’s grocery specials to the “specially priced spring tune-ups at the local bike shop.” 3. PROFESSIONALISM. No one business is so well prepared to offer readers and advertisers a more professional mix of news and advertising services. The local paper can provide everything from quality writing and editing to fresh and effective design at one quick stop. Publication readers can be sure they will get a great, hometown publication complete with the latest details on everything they want to know. Advertisers can be equally sure their message will be perfectly presented to the exact audience they want to reach. 4. LOCAL EXPERTS. The local paper shares the ideas and opinions of local experts from the clergy to the local historian to hometown chefs in columns that both enlighten and cause readers to dig deeper and get more involved in the community. Those same columnists each have a local following who are potential customers at local stores. 5. A CONNECTION WITH THE FAMOUS. The local newspaper is often the first, and
sometime only, local stop for any politician, actor or artist, activists of other nationally or regionally known individuals visiting the community. Through their articles and photographs the paper shares the excitement and purpose of the visit with the community. 6. THE PAPER IS NON-INTRUSIVE. Unlike Facebook and other social media sites the newspaper keeps the readers names, addresses, views and interests private. The hometown paper does not collect and sell their reader’s comments, interests or secrets that are gleaned by reading the electronic exchanges between paying users of some international nontraditional information service. 7. PAPERS ARE ESSENTIAL. Newspaper reporters are everywhere that most citizens don’t have the time or opportunity to be. They attend meetings, interview sources, research facts, ask questions and create stories that keep voters, taxpayers and all interested citizens informed and involved. Hometown papers assure the future of their community by being a relentless watchdog of all that goes on around them. Without the local paper the community would just be a group of individuals passing through the same geographic area. Without community papers, local businesses would have no customer base to whom to sell their goods. But nobody is going to know that truth unless local papers begin to “tell their story.” Peter W. Wagner is longtime newspaper and shopper publisher and an internationally recognized print advertising sales trainer. You can contact him on the internet at firstname.lastname@example.org or on his cell at (712) 348-3550.
May 16, 2019
BET ON US #ArkansasNewspapers
Arkansas Press Association
June 26 - June 29, 2019
Convention Schedule Wednesday, June 26
Friday, June 28 (cont’d)
3:00 pm 6:00 pm
APA Golf Luncheon & Tournament
Hot Springs Country Club
Registration Opens Explore Hot Springs
Dinner on your own
Thursday, June 27 8:00 am 8:30 am Noon 1:30 pm
Registration Opens APA Board of Directors Meeting Roundtable Lunch Session: Increase Sales Performance Now Presenter: Carol Grubbe
Presenter: Teri Finneman, Ph.D. University of Kansas
Session: News Photography Workshop
Session: Connecting with Readers
6:00 pm 7:00 pm
Honorees’ Reception APA Honors Banquet
Session: Legal, Libel & FOIA Panel
Panelists: John Tull, Vincent Chadick and Christoph Keller with Quattlebaum, Grooms & Tull PLLC
Dinner & Behind-the-Scenes Tour Oaklawn Racing Casino Resort
Session: 10 Tips for Increasing Your Social Media Engagement
Headliner of the Year Louis Cella, Presidents’ Gavel Passing, Golf Awards Presenter: Kevin Pieper Presenter: Jim Pumarlo
Awards Presented: Distinguished Service, Freedom of Information, Golden 50 Service Awards and Journalism Educator
Saturday, June 29 8:00 am
Friday, June 28
7:30 am 8:00 am
Breakfast & APA Member Business Meeting
Session: ABC’s of Editorial Writing
Registration Opens APA Past Presidents’ Breakfast
Trade Show & Silent Auction Opens
8:30 am4:30 pm
APA Kids’ Press Camp
with Continental Breakfast
Presenter: Jim Pumarlo
Session: Legislative Coverage 101 Panel
Moderator: Rex Nelson Panelists: Wesley Brown, Andrew DeMillo and Michael Wickline
APA Better Newspaper Editorial Awards Presentation
Emcee: Rex Nelson
Hotel Information Hotel Hot Springs
The Hotel Hot Springs & Spa at the Convention Center is Hot Springs’ newest destination hotel. This 14-story structure hosts scenic views of Historic Downtown Hot Springs and the Ouachita Mountains. The hotel is centrally located & perfect for guests looking to experience Historic Bathhouse Row, Oaklawn Racing & Gaming, Magic Springs & Crystal Falls Water and Theme Park plus the galleries and shops in the area. The Hotel Hot Springs & Spa will also live up to its namesake with a luxurious spa that features Hot Springs’ thermal healing water.
To make a room reservation, call 1-877-623-6697 305 Malvern Avenue, Hot Springs AR 71901
Reserve hotel rooms by June 7 | $124 Single and $134 Double Our group code is APA2019
APA Golf Tournament
Hot Springs Country Club
AP The Hot Springs Country Club is nestled in the Ouachita foothills and surrounded by neighboring lakes and national parks. With 36 holes of golf available, the Club offers a wide variety of golfing experiences. The Park course, where our tournament will be held, is a bit more open than the Club’s second course, the Arlington. The Park course was recently renovated by Coore and Crenshaw. It is a little longer than its sister course, and offers Bentgrass greens for year-round playability.
Guest Speakers Carol Grubbe Carol Grubbe has worked in media for more than 25 years. First in radio sales, then in newspaper as a sales person and niche publication/online sales director. She now is the Senior Regional Sales Manager with TownNews.com, a software company for all media companies, providing many digital solutions for her clients. Grubbe has received certification by Personality Insights to teach effective communication through DISC assessments.
Teri Finneman, Ph.D. Teri Finneman is a journalism professor at the University of Kansas. She worked as social media editor for The Brookings Register from 2016-2018 while a professor at South Dakota State. She previously worked as a political reporter and multimedia correspondent for The Fargo Forum and Forum Communications. She works with the North Dakota and South Dakota newspaper associations to conduct oral histories of journalists and serves as executive producer and co-host of the podcast Journalism History. In two years, Finneman grew the Facebook following for a small South Dakota daily by 3,600 and added 1,000 followers each to Instagram and Snapchat accounts started from scratch.
Kevin Pieper Kevin Pieper is a national award-winning professional photographer, writer and speaker with more than 25 years experience. He is also a biologist. His intimate knowledge of the natural world is evident in his stunning nature images, which both inspire and educate. In addition to his environmental work, Pieper produces editorial content on subjects ranging from personality profiles, human interest pieces to trending topics. His work has been published in Reader’s Digest, several National Geographic publications, Mother Earth News, the New York Times, USA Today, as well as dozens of other national publications.
Jim Pumarlo Jim Pumarlo spent 27 years working at small daily newspapers in International Falls and Red Wing, Minn. He served as editor of the Red Wing Republican Eagle for 21 years and is currently director of communications at the Minnesota Chamber of Commerce. He is the author of three books, “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in a Small-Town Newspaper,” “Votes and Quotes: A Guide to Outstanding Election Campaign Coverage,” and most recently “Journalism Primer: A Guide to Community News Coverage for Beginning and Veteran Journalists.” He has won numerous journalism awards over his career, including the Minnesota Newspaper Association Al McIntosh Distinguished Service to Journalism Award.
John Tull Managing Member Quattlebaum, Grooms & Tull PLLC
Vincent Chadick Of Counsel Quattlebaum, Grooms & Tull PLLC
Christoph Keller Associate Quattlebaum, Grooms & Tull PLLC
Rex Nelson Senior Editor, Arkansas DemocratGazette
Wesley Brown Senior Political & Business Reporter Talk Business & Politics
Andrew DeMillo Capitol Correspondent The Associated Press
Michael Wickline State Capitol Reporter Arkansas DemocratGazette
Dinner & Behind-the-Scenes Tour at Oaklawn Racing Casino Resort THURSDAY, JUNE 27 at 6 PM
(Shuttle to will leave Hotel Hot Springs for Oaklawn at 5:30 pm)
Register to attend this fun event today!
APA Annual Trade Show June 28, 2019
Hot Springs, AR | Hotel Hot Springs
Registration Deadline: Friday, June 7, 2019 With limited space this year, booths will sell quickly and will be at a first come first served basis.
Booth Fee Includes: • Draped 6-ft. Table, 2 Chairs • Name Badges • One Free Convention Registration
(includes access to free convention sessions – please register for paid events separately)
• Electricity & Internet Access • Waste Basket
Call the APA office today for more registration information at 501-374-1500. Arkansas Press Association 411 S. Victory, Little Rock, AR, 72201
APAâ€™s 38th Annual
Benefitting the Arkansas Newspaper Foundation
Wednesday, June 26 Hot Springs Country Club, Hot Springs Noon Lunch & 1 p.m. Shotgun Start $150 Individual Entry Fee or $500 for a Team of Four Includes Two Mulligans & Lunch Tournament Sponsors: UAMS & AT&T Trophies Awarded to 1st Place Team, Longest Drive & Closest to the Pin.
Golf Tournament Entry Form Signing up as (circle one):
Individual or Team
Name ______________________________________Company ______________________________________ Mailing Address ________________________________________________________________________ City ___________________________________________________ State __________ Zip ___________ Phone _________________________ E-mail ____________________________ Golf Handicap ______________ (or) Average 18-hole Score ______________ Name(s) of those you wish to play with ______________________________ ______________________________________________________________ ________________________________________________________________
Return to the Arkansas Press Association by email to email@example.com 501-374-1500 | Fax 501-374-7509
APA 2019 Convention
Press Camp! FRIDAY, JUNE 28
Camp Includes: • A Junior Press Card • Breakfast, lunch & supplies • Sightseeing field trip around Hot Springs Photos will be displayed Friday evening at the Honorees’ Reception.
PRESS CAMP FOR KIDS REGISTRATION FORM Ages 5-12 (adult supervision and camp counselors on hand) Child’s Name
Parent(s) Newspaper / Company Total Number of Camp Registrants Please Return with Convention Registration Form to: 411 S. Victory, Little Rock, AR 72201 | Fax: (50) 374-7509
x $20 each =
Sponsored by Arkansas Children’s
casual will be appropriate for the Friday night banquet.
the amount in the square before Grand Total below.
$65 $65 $65
$85 $85 $85
Deadline to Register is June 21st
( ) Bill Us ( ) Amount Enclosed: $ ( ) Credit Card: Visa, MC, AE | Card #
or fax to APA at (501) 374-7509 Check #
Fri. / Sat.
Fri. / Sat.
Fri. / Sat.
Fri. / Sat.
Fri. / Sat.
One Day Only
Children Under 18
$20 Size _____ $20 Size _____ $20 Size _____ $20 Size _____ $20 Size _____
Round Table Lunch
Child Under 13
7. DEADLINE to register is June 21st. 48 hours in advance of event or we expect your payment. NO REFUNDS will be made June 24th.
on this form if you like. Add the page totals from those forms
Print or type FIRST & LAST NAME as it will appear on name tag.
fees for that day. For example, Saturday award winners pay PLUS $15 for the lunch. (b) A $10 (dollar) early bird discount can be taken per newspaper/company if June 14th and at least one full c) Thirteen year-olds and younger children may choose a childâ€™s plate for Friday dinner and Saturday lunch.
. NOTE: (a) One may choose to register for ONE DAY
Member or Associate
1. Each person (except for children under 18 years of age)
READ THIS BEFORE YOU BEGIN
June 26 - 29 | Hotel Hot Springs | Hot Springs
Child Under 13
Editorial Awards Lunch
See Item #5
Add Golf Page Total
Child Under 13
APA Honors Banquet
City / State / Zip
Fee & Meal(s)
The Arkansas Publisher Weekly is the only direct source for late-breaking news regarding Arkansas' newspapers and related industries. Publis...
Published on May 16, 2019
The Arkansas Publisher Weekly is the only direct source for late-breaking news regarding Arkansas' newspapers and related industries. Publis...