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APA election ballots to be mailed Friday El Dorado editor recognized by firefighters’ association
ARKANSAS
Ar kansas
PRESS
Publisher Weekly
Vol. 14 | No. 19 | Thursday, May 9, 2019
ASSOCIATION
Serving Press and State Since 1873
Convention speaker to bring ideas for increasing sales, revenue Years ago, Carol Grubbe sold advertising for a radio station right across the street from the local newspaper. She watched from her office window as what appeared to be a revolving door of advertisers walked in and out of the newspaper building.
presentation on Thursday, June 27, will highlight strategies for increasing sales success.
That’s one reason why she ended up on the print side of the media advertising business in her next job. And that’s where she realized, frankly, that the officewindow perception was not exactly the reality of newspaper advertising sales. Now that she’s moved on to digital sales with TownNews.com, Grubbe recognizes ad sales takes leg work and relationshipbuilding, no matter the medium. Grubbe is the first featured speaker at the Arkansas Press Association’s annual convention in Hot Springs. Her
“I’m going to present on something I’ve learned for the past couple years, and it has helped me with my sales. It is a way of communicating with co-workers to improve sales,” Grubbe said in a telephone interview. She has made the same presentation to media organizations in Nebraska and Kansas, and both times participants have “a different mindset about working with co-workers and in sales.” Grubbe, TownNews.com’s senior regional sales manager, said it is important in sales to have the ability to communicate to different clients based on their personalities and behaviors, a skill she said she’s learned over more than two decades of sales experience.
Carol Grubbe sharing sales tips
Grubbe, a native of Kelso, Missouri, was Continued on Page 2
Paxton Media names new publisher to helm Jonesboro, Paragould newspapers Paxton Media has named Reece Terry as publisher of the Jonesboro Sun and Paragould Daily Press. Terry was previously publisher of the Daily Corinthian newspaper in Corinth, Mississippi. He will continue as group publisher for that paper as well as newspapers in Booneville, Mississippi, and Hammond, Louisiana. Terry’s first day at the Arkansas papers was May 1. He replaces David Mosesso, who retired. As publisher of another Paxton newspaper, Terry said he’s known Mosesso for almost
two decades and that they’ve talked in detail about the newspaper business in Northeast Arkansas over the last few years. Terry is encouraged about the opportunities and challenges in Jonesboro and Paragould.
in Arkansas learning the community and looking for “opportunities to grow circulation, to grow revenue and do all the things we need to do to be successful.”
“We’ve conversed a lot about the market, and I’ve had trips over here,” Terry said. “There’s a lot of growth in Jonesboro. Craighead County is the third-fastest growing county in Arkansas, and there’s a lot going on.”
Terry’s newspaper experience includes advertising sales, production, sales management and systems management. He has been a production manager, chief engineer, operations manager and station manager in broadcasting before moving to the newspaper industry, according to the Jonesboro Sun.
Terry said he will spend his initial time
In The Sun’s announcement of Terry’s Continued on Page 2