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THE GRAPHIC STORY

DAVE DOMAN Pro model snowboards have a tendency to

become collectors’ items, eventually turning into pieces of snowboarding history. The graphic on a pro model is typically designed to do one or more of several things: reflect the personality of the respective pro, make a statement, be considered a legitimate piece of art, be original, possibly offend and stir up controversy, standout, tell a story or just be as random and hectic as possible. It goes without saying that the graphic on a pro model is tremendously important; not only must it satisfy what the pro envisions, but also the board company. By default, the creator of the graphic, or artist, is tremendously important as well. That makes Dave Doman a pretty important guy. His art seems to span the entire arc of the snowboard industry; from pro model snowboards to the Cobra Dogs garbage

can in Govy. One of the best qualities about The Davester is that, despite all the fanfare and hype he receives (deservedly so), he keeps things simple and remains a remarkably humble, funny and likeable person. There wasn’t even a question of who Mark “Deadlung” Edlund would to go to for his 2014 pro model graphic: “…it was time to figure out what my board graphic was gonna be again, and of course I was gonna have Dave do it…” When Deadlung asked him to draw a “topless babe riding a nug though outer space”, Doman’s first thought was “Holy smokes, how could I NOT draw that?” Thus, the topsheet graphic blossomed into existence between the inserts. The cosmic backdrop continues on the base with a lighter donning the classic Doman stoney-face. Immediately discernible, it takes

more time to flick a lighter than it does to recognize this as another iconic Doman piece created uniquely for Deadlung. Justin Bennee has been in the game for over ten years, but somehow hasn’t had a pro model snowboard until this season. To make sure he made the most of his premiere deck, he needed someone who knew him as more than just another snowboarder, to create a clean, original and striking graphic. “Dave and I are family, and have been designing things together for the past decade. We always work well together and he really gets it.” The idea of a shank spawned from a dream Bennee had about being stabbed. Dave was able to create a morbidly beautiful top sheet featuring a display of ten, intricately detailed, prison shanks between the inserts. The tip and tail are intentionally left blank, providing space for sponsor stickers. The base graphic is actually an old printout of Dave’s, covered in graffiti tags and overspray. Once the image was cropped to fit the base, they both knew it was the right choice. According to Justin, “We wanted to play on how we seem to always be having problems with the police when trying to do our jobs [while filming].” The hand drawn shanks on top and the gritty image of the cop with “Nitro” drawn to look like a prison tat on bottom are not only aesthetically pleasing, but they relate to the grind that snowboarders constantly endure on the streets. The art displayed on these two snowboards couldn’t be more contrasting, in terms of style. However, they are the same in that they achieve exactly what their respective riders envisioned. The Smokin’ board is eye catching and distinctly reflects the personality and style of Deadlung. The same goes for Bennee’s Nitro: clean style, potentially controversial and absolutely unique. If you want a good conversation starter, these two boards will have people commenting on your gear in the lift lines without fail. When asked about how people will view his snowboard designs in the future, Dave related: “I hope it reminds them of a good time; causing memories of the past. Specifically, I hope it reminds people of being a kid and thinking about nothing but snowboarding. Of course, I also want people to think of Bennee and Deadlung, and the way both these dudes ride boards: Inspired.” WORDS BY MARK SEGUIN

Arkade October 2013  

ISSUE #8.1 - Chris Grenier, Knut Eliassen, Mikey LeBlanc, Cale Zima, Dave Faircloth, Madison Blackley, Mia Lambson, Snowbird, Blindside

Arkade October 2013  

ISSUE #8.1 - Chris Grenier, Knut Eliassen, Mikey LeBlanc, Cale Zima, Dave Faircloth, Madison Blackley, Mia Lambson, Snowbird, Blindside

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