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ARJUN SINGH SEWAK ASSA FURNITURE AND PRODUCT DESIGN


BORN 1992

KENYA

Hi there, my name is Arjun Singh. As a designer and craftsman, I am a firm believer in culture and diversity as these are the driving elements of the human nature.

1998-2011

This portfolio exhibits my creative and conceptual journey through my furniture and product design course at Nottingham Trent University.

2011-2015

ENJOY

2015-CURRENT

CONTACT

(UK)+7521775408 (KEN)+254724105741 https://gb.linkedin.com/in/designsbyassa designs_by_assa arjunpaj@yahoo.com


CONTENTS HEXA COFFEE TABLE

ROCKING SCALE

PORTABLE WORKSPACE

THE SOCIAL RANGER

ISOKON DONKEY PROJECT


ONLINE FURNITURE RETAIL DESIGN A NEW PIECE OF FURNITURE FOR AN ONLINE FURNITURE BRAND


INSPIRATION

BIOMECHANICAL FORMS

PARAMETIC FORMS

GEOMETIRC FORMS


8

7

6

5

4

F

3

2

TOP PANEL - HARD WOOD: IROKO 300

1 F

TOP - MILD STEEL: 2MM

15

0

150

E 15

.15

0

180

E

96

227.91

D

338.

D

300 LEGS - HARD WOOD: IROKO

54

98.85

C

°

83

104

C

HEXA COFFEE TABLE

49.88 B

450.35

FINISH

A

22.16 8

7

6

5

4

IROKO

MILD STEEL

SATIN

SATIN 3

B

RATIO

A

DESIGNED BY ARJUN ASSA 2

1


ROCKING SCALE DESIGN AND DEVELOP AN INNOVATIVE KITCHEN SCALE FOR JOSEPH JOSEPH THROUGH A FOCUSED RESEARCH


MARKET RESEARCH

ANALOGUE VS. DIGITAL TECH

MIXING BOWL MOST COMMON UTNESIL USED WITH KITCHEN SCALES

SIMPLE

INNOVATIVE

FUNCTIONAL

FUNCTIONAL

TRADITIONAL

ALL IN 1

MIXED REVIEWS ON CONSUMER PREFRENCE

JOSEPH JOSEPH DOES NOT HAVE ANY ANALOGUE SCALES SO I THOUGHT OF INTRODUCING AN ANALOGUE SCALE WITH A A NEW INTERACTIVE WAY OF MEASURING. INSPIRATION

KITCHENWARE

PRACTICAL

PROBLEM SOLVING

ROCKING MOTION OF A PRINGLE

ECONOMICAL

SMART TECH

SPACE SAVING

OLD FASHIONED TRADTIONAL SCALES


COOKING

STORAGE

CLEANING

NEW

COLLECTIONS

Home/ Cooking / Weighing & Measuring / Rocking Scale

ROCKING SCALE Analogue Scale

For those cooks who prefer the traditional way ofweighing, the rocking scale is a small analoguescale that has a self balancing platform that can accomodating any mixing bowl. Maximum weight 3 Kg.

Colour Quantity 1

£40

DIMENSIONS: 250MM X 180MM X 180MM

Feature and Benefits The Rocking Scale can accomodate various types of utensils, from mixing bowls to small plates. No need of any batteries, this scale mimics the old the fashioned way of weighing in a new manner of rocking. Scale can adjust back to zero. Made from stainless steel and coated with silicon paint, the scale can be easily wiped clean or washed.

OUTLET


ROCKING SCALE - STORYBOARD

1

-STORAGESPACE SAVING

2

3

LIGHT WEIGHT AND PORTABLE

ACCURATE MEASUREMENT MEASURES IN GRAMS & OUNCES

4

RESET TO ZERO “ADD & WEIGH” DIAL CONTROL

5

4 1

-SELF BALANCINGCAN ACCOMODATE VARIOUS BOWLS


PORTABLE WORKSPACE DESIGN A PERSONAL PRODUCT THAT EMBRACES EMERGING TECHNOLOGY


ISSUES WITH A DESIGNERS WORKSPACE

DIGITAL AND MANUAL ORGANIZATION

ALWAYS ON THE MOVE

PRIVACY MODE

PRIVACY

INSPIRATION

LOTUS FLOWER

PETALS PROVIDE ADDITIONAL STORAGE SPACE

EMERGING TECHNOLOGY

FLEXIBLE TECHNOLOGY


PORTABLE WORKSPACE

THE SMART BACKPACK


THE SMART BACKPACK REINVENTING WORKSPACES FOR THE FUTURE

CuteCircuit bring to life an exclusive smart

The special back pack has an interactive

Inspired by the lotus flower, the backpacks

backpack with the most advanced flexible

interface similar to that of a smartphone

petals can open up addtional strorage and

display technology in futuristic design.

or a tablet.

also transform into a personal private tent.


THE SOCIAL RANGER THIS WAS A PERSONAL DEVELOPMENT PROJECT WHICH WAS WITHIN THE OVERARCHING THEME OF ETHICAL DESIGN


DISCOVER

DEFINE

INTERVIEWS CONSTRUCTIVE CRITICISM OF DESIGN

RESEARCH QUESTION “DESIGN THINKING IS ALL ABOUT HELPING NON DESIGNERS, THINK AND ACT LIKE DESIGNERS...”

CAN DESIGN HELP PEOPLE UNDERSTAND THEIR ROLE IN SOCIETY?

IN THEORY DESIGN CAN HELP PEOPLE UNDERSTAND THEIR ROLE IN SOCIETY HOWEVER DUE TO THE SOCIAL AND GLOBAL DYNAMICS INVOLVED IN OUR SOCIETY IT BECOMES COMPLEX.

PROPOSAL “YOUR FAITH HELPS YOU DEFINE YOUR ROLE OR YOUR BELIEF SYSTEM”

WHY?

DESIGN A PRODUCT/SERVICE/ SYSTEM THAT PROMOTES DESIGN THINKING.

+

“PARTICIPATION IS THE KEY FOR BETTER PRODUCTS, SERVICES, ENVIRONMENTS... THAT WAY THE OFFICIAL DESIGNER NEEDS TO CREATE THE CONDITIONS FOR OPEN DIALOGUE AND A SHIFT IN POWE RELATIONS”

=

HOW TO CONCEPTUALIZE?!

PARTICIPATORY DESIGN

PRODUCTS THAT RELATE TO EVERBODY HAVING COME FROM KENYA, IT IS CURRENTLY IN THE SLOW PROCESS OF ELEVATING ITSELF OUT OF ITS ECONOMICAL. POLITICAL AND SOCIAL ISSUES. BEING INSPIRED BY A LECTURE GIVEN ON PARTICIPATORY DESIGN, I WAS INTERESTED TO LOOK IF THE WAYS OF DESIGNING COULD HELP PEOPLE UNDERSTAND THEIR ROLE IN SOCIETY.

GLOBAL & SOCIAL ISSUES

ISSUES WITH DESIGN DESIGN HELPING SOCIETY

“IT DEPENDS ON THE COUNTRY YOU ARE LIVING INAND HOW IT IS RUNNED.”

SATIRE DUNNE AND RABY

HOW CAN DESIGN HELP SOCIETY?

DESIGN CAN HELP PEOPLE TO HAVE A MORE CREATIVE AND PROBLEM SOLVING ATTITUDE TOWARDS THEIR SURROUNDINGS

“IT IS THE DESIGNERS THAT NEED TO REALIZE THEIR ROLE IN SOCIETY... AND NOT MAKE MORE USELESS MARKET DRIVEN PRODUCTS AND SERVICES TO FEED FICKLE CONSUMERISM.”

“I THINK DESIGN IS HAPPENING EVERY WHERE AND BY EVERYONE, THE QUESTION IS ABOUT POWER RELATIONS AND DECISION MAKERS”

SPECULATIVE DESIGN

DESIGN A SATIRICAL PRODUCT/ CAMPAIGN THATRELFECTS TODAYS 21ST CENTURY MODERN SOCIETY.


DEVELOP DANGERS OF A MOBILE PHONE

CANCER

ANTI SOCIAL

ADDICTION

POSTURE

SOCIALLY UNSUSTAINABLE LIFE STYLE

DESIGN A MODEL KIT THAT REFLECTS TODAYS 21ST CENTURY MODERN SOCIETY

BRAND

ANTI-SOCIAL CONCEPTS TO WORK WITH

SATIRICAL ARTIST WELL KNOWN FOR HIS SATRICAL STREET ART AND INSTALLATIONS

PHYSICAL & MENTAL STRESS


DR.PRIDE, SO LET EVERYBODY HEAR YOUR EGO

POSTURE AND ALSO LET YOUR PHONE TAKE YOU OUT FOR A WALK

MODEL KIT - 1:64 - AGE:12+

THE

THE

SOCIAL RANGER

WITH EMOJIS

EMOTIONS

YOUR

REDEFINE

IT - LOL

WITHOUT

LIVE

YOU CAN’T

MOTHER NATURE MADE FROM

COMING SOON!!!

VISIT: WWW.TODAYSOCIETY.COM

AND MUCH MORE!

VANITY RANGER-

ANGRY RANGER

EGO RANGER

A RANGE OF OTHER RANGERS:

CONSUMERISM

HOW TO BE

‘ANTI-SOCIAL’

REFLECTING ON

TODAYS CONSUMER

THE YOUTH OF

CONSUMERISM

TOMORROW

THE SOCIAL RANGER

CONSUMERISM

SOCIAL RANGER

CONTENTS INCLUDE: ALL PLASTIC PIECES TO COMPLETE MODELS AND PICTORIAL INSTRUCTIONS DESCRIBING ASSEMBLY

EXPERIMENT

SOCIAL

BUST OF THE

INVERTED BEATS BY

YOU CAN IMPROVE YOUR

THE SELFIE LEASH

DOES NOT MAKE A CHANGE

YOU SEE, BEACUSE LIKING

LIKE EVERYTHING

THE SOCIAL GLASSES

PORTABLE POWER DRIP

DELIVER

THIS PRODUCT HAS BEEN DESIGNED TO BRING AWARENESS ABOUT OUR MODERN SOCIETY. WE NEED TO UNDERSTAND OUR ROLE IN SOCIETY BY CHANGING OUR CONSUMERIST WAYS.


ISOKON DONKEY PROJECT DESIGN AND MANUFACTURE A PORTABLE FREE STANDING STORAGE FORM AS TYPIFIED BY THE PENGUIN DONKEY


RESEARCH

1939

1963

21st Century Trends

2003 Isokon Donkeys reflect the lifestyle of each generration.

Working from home

In our generation our lives revolve around technology.

Penguin Books

Flat Top

Organized

Products

DVDs Laptops

IDEATION

Fast Paced

Smart Phones

Tablets


INSPIRATION

Compound Bends

DESIGN DEVELOPMENT

Isokon Ship Shape Donkey


DESIGN INTERACTION

1 2 3

4 5 6


my donkey works hard and plays hard...

Donkey 4 ARJUN ASSA


THANK YOU CONTACT

(UK)+7521775408 (KEN)+254724105741 https://gb.linkedin.com/in/designsbyassa designs_by_assa arjunpaj@yahoo.com


Arjun Assa - Furniture and Product Design Portfolio - 2016