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LOFT REAL ESTATE connect at the right time at the right place


LOFT FOR REAL ESTATE real estate ‘personalization’ and ‘home shoppers’ experience

“Wouldn’t  it  be  great  to  experience  my  new  home  and   visualize  redecora7on  op7ons  before  I  decide  ?  And   wouldn’t  it  be  fantas7c  for  the  realtor  of  this  kiosk,  to   really  personalize  his  advice  based  on  the  specific   situa7on  of  his  client?  And  wouldn’t  it  be  awesome  for   interior  brands  if  they  can  promote  their  products  when   their  customers  are  considering  a  new  house,  and   display  the  items  in  their  new  home?”   Pieter  Aarts  CEO  LOFT  NedSense  


UNIQUE TRIANGULAR COLLABORATION connecting worlds

In-­‐kiosk  &  online   No  connec6on  to  Retail  

Real  Estate  

Customer  

Poorly  linked   Two  separate  worlds  

Furniture   Retail  

In-­‐store  &  online   No  connec6on  to  Real  Estate  


UNIQUE TRIANGULAR COLLABORATION connecting worlds

Real  Estate  

Customer  

Furniture   Retail  

LOFT 3D Technology Linking the 3 worlds At the right time At the right place Providing a unique experience


REAL ESTATE connect at the right place


REAL ESTATE ONLINE MARKET connect at the right place ü  90%  of  home  buyers  /  renters  also  search  online;   ü  New  home  buyers  /  renters  place  emphases  on  virtual  tours  and  home   experience  tools;   ü  Home  buyers  /  renters  are  more  likely  to  bring  their  online  research   offline  by  walking  through  or  driving  by  a  home  they  viewed  online   ü  Zillow  movers  were  63%  more  likely  to  make  ANY  home  improvement   purchases   ü  Redfin,  Realtor.com,  Zillow  and  Trulia  aSract  61  million  of  the  67  million   visitors  to  real  estate  websites  each  month  in  the  U.S.,  according  to   ComScore  (SCOR).  They  also  generate  hundreds  of  millions  in  revenue   and  have  helped  turn  buying  a  house  into  entertainment.  

Study  Na6onal  Associa6on  of  Realtors  and  Google,  report  highlights  


REAL ESTATE MARKET take advantage of an increasing market

x1k

Real  Estate  Market  

9000000   8000000  

Economical Recession Struck

7000000   6000000   5000000   4000000   3000000   2000000   1000000   0   2000   2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012  

# houses * avg price

End of the crisis?


REAL ESTATE BENEFITS using LOFT these great benefits can be achieved


FURNITURE RETAIL connect at the right time


FURNITURE BUYING MOMENTS connect at the right time

1. 

2.  3. 

When  are  people  most  likely  going  to  purchase  furniture  items  ?  

Upgrading  Homes:  When  families  get  larger   4. and  it’s  ?me  to  move  into  something  bigger,  a   bigger  home  may  require  more  OR  different   furniture  pieces  to  go  with  it 5.   Moving:  Moving  to  a  new  state  to  start  a  new   life  or  just  moving  across  the  hall  may  require   a  new  hamper  or  perhaps  a  new  sofa 6.   Marriage:  Two  incomes,  new  home.  New   adventure  in  life  starts  with  furnishing  and   nurturing  a  home  –  literally  and  figura?vely

research  performed  by  Deal  Décor  

 Kids:  A  growing  family  requires  more  space   and  the  right  type  of  furniture  to   accommodate  a  fast-­‐growing  army  of  babies  College:  Time  to  move  out  of  mommy’s  nest   and  into  a  dorm  room  requiring  some   inexpensive,  but  cool  furniture  pieces  PromoBon:  A  promo?on  at  work  or  good  year   at  your  small  business  might  meaning   upgrading  that  32  inch  tv  into  that  60”  wall   mount  that  you’ve  been  dreaming  about

LOFT  Real  Estate  gives  prominence  to  interior   brands  at  the  very  right  moment  when  people   shop  for  a  new  home  


RETAIL MARKET IS INCREASING potential growth is big, how to leverage this? expected growth of total furniture market

expected growth of online furniture market

+  21.7%  

+  68%  

BILLION  

BILLION  


RETAIL BENEFITS using LOFT these great benefits can be achieved


PROVIDE AN EXPERIENCE the ultimate 3D customer experience


IT’S AN EXPERIENCE ECONOMY Joseph Pine, author and marketing specialist

Joseph  Pine,  Marke?ng  Specialist  and  Author  of  ‘The   Experience  Economy’  and  ‘Infinite  Possibili?es’:   “ The  world  is  shiHing  to  an  experienced  economy.  And   experiences  are  what  consumers  are  looking  for  today.   Really  what’s  out  there  is  unexplored  territory.  These  are   worlds  of  our  own  imagina7on.  And  that  is  what  digital   technology  such  as  LOFT  enables  us  to  do.    


SHOPPING 2020 PREDICTS shopping will change over the next few years, starting now

Source:  Shopping2020  


A WINNING COLLABORATION the ultimate 3D customer experience


COMBINING THE 3 WORLDS for the ultimate 3D customer experience 3D room by Real Estate

Customer experience

3D products by Furniture Retail


LOFT ENVIRONMENT Provide  photos

Real   Estate  

Content: -­‐  3D  rooms  and  apartments -­‐  3D  product  catalogues

LOFT  technology   running  on  realtor’s   website

LOFT  converts  photos   into  3D  rooms

Products  are  modeled   in  3D  

LOFT    Central   Database  

Re-­‐direct  to   retailer’s   webshop

Retail    

Provide  photos  of  products

On-­‐line  shoppers   purchase  products

Retailer’s  webshop


CLEAR BENEFITS FROM COLLABORATION win-win-win situation



Loft real estate preso op site