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JULY, 2013

Volume 66

No. 7

Official Publication of the Arizona Farm Bureau

Conversation with a Soldier in the War on Hunger: Mike Ivers Yuma Food Bank’s CEO reminds politicians that farmers convert water to food to feed a nation. By Julie Murphree, Arizona Farm Bureau


1%), Yuma County had the highest rate of food insecurity at 27.3%, followed by Apache ew “Map the Meal Gap” data recently released shows almost 1 in 5 Arizonans County at 26.1% and Navajo County at 22.7%. (19.1%), or 1.2 million people, were food insecure in 2011 (latest figures availSomeone on the frontlines and who understands these statistics all too well is able) – figures that held steady from 2010 data. Generally, food insecurity reChicago-area transplant, Mike Ivers, Presifers to individuals not always knowing where dent and CEO of the Yuma Food Bank. Ortheir next meal will come from. Nationwide, dained a Catholic priest in 1974, He spent the food insecurity rate was 16.4% in 2011, or four summers studying at the Institute of nearly 50 million people, a 2% increase from Black Catholic Studies at Xavier University 2010. in New Orleans, Louisiana. During his 27 “Even though it appears that hunger did years as a Catholic priest, he made an impact not increase in Arizona, that doesn’t mean by organizing efforts to combat gangs, elimithat it isn’t a real issue affecting many of our nate substandard housing, build new housing, friends and neighbors,” said Ginny Hildeband bring new retail stores to Chicago’s West rand, Association of Arizona Food Banks Side. He spent his active ministry in Chicaretiring president and CEO. “We know some go’s African-American community, lately as Arizona communities have seen an increase Pastor of St. Agatha Church in North Lawnin hunger according to the data. We know dale where he served from 1988-2000, walkchildren are disproportionally affected by ing the streets, visiting homes, and building a food insecurity. We know the economic resense of community among the residents. covery has yet to reach many households. Ever active in his community and coArizona’s food banks continue to work hard founder of various community service orgato make sure those struggling have access to adequate amounts of nutritious food.” nizations, Ivers was president of Goodcity President and CEO of Yuma Community Food Bank, Mike Ivers (center), stressed throughout the interview how fighting hunger could not be done withfrom May 2001 to November 2011, focusing The data comes from Feeding America’s out staff, volunteers and donors. “Yuma is an incredibly generous community.” his energy on building relationships among Map the Meal Gap 2013, a comprehensive people, churches, organizations, and civic enanalysis of the latest 2011 data on food insetities to build a better Chicago. curity in the United States, including food insecurity estimates at the county and conFollowing his wife, Greta, out to Arizona after she came on with Indian Health gressional district levels. Service in Yuma, Ivers has been President and CEO of the Yuma Community Food The only county to see an increase in Arizona (though the increase was less than See HUNGER Page 4

Help the Voice of Agriculture be YOUR Voice Participate in your county’s Policy Development and Annual Meetings By Paul Brierley, Arizona Farm Bureau



arm Bureau is almost 100 years old, and a lot has changed since the first county Farm Bureau was organized in 1914. But one thing has stayed the same over all this time: Farm Bureau’s members come together once a year to decide on issues and solutions that their organization should engage in. Why are we so successful? Because our on-the-ground production Ag members are the ones who know what’s going on, and what will best solve the problem. Who are these “on-the-ground production Ag members?” You are! Tim Dunn is 1st vice-president of Arizona Farm Bureau and chair of the Policy Development Committee. “In order for Farm Bureau to truly be the Voice of Agriculture, we need to hear from every sector of our industry. I encourage all Ag members to have their voices heard by attending their county’s PD and annual meetings,” says Dunn. As an agricultural member of your county Farm Bureau, you will be invited to your county’s policy development meeting this summer and to the county annual meeting this fall. You are not invited just to watch, but to tell us what we need to be working on. Any issue is fair game. The Arizona Farm Bureau commodity committees have recommended that policy be considered on issues such as restrictions on drone monitoring, PM10 dust regulations, border security, guest worker programs, crop insurance in the new farm bill, food labelling, animal welfare, forage testing, water augmentation and transfer, and biotechnology education. The Commodity Committee reports are available upon request. Current Farm Bureau policies can be found at www., click on the Public Policy tab at the top. The American Farm Bureau commodity committees suggested work on policies regarding Endangered Species Act reform, confidentiality of proprietary information, raw milk, and the Renewable Fuels Standard. And of course issues of water and land use restrictions, taxation, and property rights are always ripe for discussion. All of these and any other issues that are important to you, your family and your operation can lead to new policy suggestions to be approved as official Farm Bureau policy. Once that happens, yours is no longer a single voice in the field, but a strong chorus of voices with the power of the Farm Bureau behind you. A voice that legislators and regulators listen to because they know that it’s YOUR voice! All this starts with you participating in your county Policy DevelopSee YOUR VOICE Page 2

Are You Over Exposed? – Page 2 Protection from the Sun

Affordable Care Act – Page 5 More Questions than Answers

Public Outreach - Page 5 Strong Numbers Continue!



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Your Agent of the Month Your Agent of the Month

John Popp

John Popp has been with the Arizona Farm Bureau family since April 1, 1988. John and his staff work out of his office located in Prescott and are a part of the High Country Agency. Congratulations John!!

Avoiding Over Exposure: Heat Stress and Skin Cancer

With offices across the state, we make it simple to protect your family, home, car and business. Contact your local agent today.

By Liz Foster, Arizona Farm Bureau


ummer is known for warm temperatures and constant sunshine. The sun is not discriminatory against anyone. Kids, hikers, construction workers, farmers, ranchers and even baseball spectators are at risk for melanoma skin cancer and heat stress. Living and working in the sun can increase the risk of skin cancer. Skin cancer is not limited to just agricultural workers; anyone is susceptible to cancer. However, farmers and ranchers can be at the top of the list because they work outside on a daily basis. Too much exposure to the sun, fair complexions and severe sunburns as a child are risk factors according to the American Cancer Society (ACS). Skin Cancer is the most common form of cancer in the United States and Arizona ranks at the top as one of the states with high incidence of skin cancer. If detected early, the melanoma-type is highly curable. Eighty percent of melanomas are diagnosed at the local stage where survival rate is 99 percent. Melanoma can spread to other parts of the body where survival rates range from 15 to 65 percent. wide-Brimmed hats and Long-Sleeved Shirts Help Prevent skin Cancer To prevent and reduce your risk of skin cancer, the American Cancer Society advises people to avoid the sun from 10 a.m. to 4 p.m. If that is not an option ACS also advises people to wear wide- Wearing wide-brimmed hats and long-sleeved shirts are some of the most effective brimmed hats that protect the clothing to battle over exposure to the sun. neck, face and ears to keep your head and face cool. They also suggest wearing long-sleeved shirts at all times. The ACS suggests reapplying sunscreen throughout the day as perspiration and water can decrease the effectiveness of the sunscreen. Being smart about sun protection will reduce your risk of being diagnosed with melanoma skin cancer. According to ACS, a simple ABCD rule can be used in detecting problems: A is for asymmetry (one half of the mole does not match the other half), B is for border irregularities (are the edges ragged, notched or blurred?), C is for color (the pigmentation is not uniform) and D is for a diameter of more than six millimeters (the size of a pencil eraser). For more information you can access the American Cancer Society at signs of heat stress Summers can be taxing on the physical body because of heat stress. Heat stress occurs when the body is unable to cool itself. High temperatures, physical exertion, direct sun and some medications are factors in heat stress, heat exhaustion or heat stroke. Symptoms of heat stress include: headaches, dizziness, lightheadedness, weakness, moist skin, mood changes including irritability or confusion, upset stomach or vomiting. Heat stroke symptoms are dry, hot skin with no sweating, mental confusion or losing consciousness and seizures or convulsions. To help prevent heat stress, whether working or not, water should always be with you and water should be consumed often throughout the day. According to OSHA, one should drink approximately one cup every 15 minutes. In addition to water, taking frequent breaks in the shade during the hottest times of the day or using cooling fans will help prevent heat stress. Also helping prevent heat stress is wearing lightweight, light colored and loose fitting clothes and avoiding alcohol, caffeinated drinks and heavy meals. If you or someone near you has heat stress, call 911 and move the person to a cool shaded area. Loosen clothing or remove heavy clothing. Provide them with cool drinking water and fan or mist the person with water.



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quEEn CrEEk

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1806 N Lindsay Rd. 480-807-7987 480-354-7654

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ment meeting, so make sure to watch for your invitation and bring you concerns and solutions to the discussion. Later in the summer, you’ll be invited to attend your county’s annual meeting. As an Ag member you will vote on proposed policies, and elect local leaders and delegates to represent your county at the state annual meeting. County policies that require state or national-level solutions are forwarded to the State Annual Meeting where the elected delegates from all 13 county Farm Bureaus will discuss and approve them. Policies approved at the state level become part of the Arizona Farm Bureau Policy Book, from which their implementation is pursued. Likewise, approved policies regarding national issues will be sent on to the American Farm Bureau, where delegates from all 50 states will approve final policies. Don’t miss this opportunity to make a difference on the issues you care about, and make Farm Bureau’s “Voice of Agriculture” be YOUR voice! The latest schedule of county policy and annual meeting times is on page 7, and on the events calendar at To discuss this further or to get involved, contact Paul Brierley at or 480.635.3612. See Your Voice Page 7

128 W. Grant, Ste. A 928-635-2181

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OrO VallEY


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Your Voice


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Western Agricultural Insurance Company*, Farm Bureau Property & Casualty Insurance Company* and Farm Bureau Life Insurance Company*/ West Des Moines, IA. *Company providers of Farm Bureau Financial Services

The Voice of Arizona Agriculture 325 S. Higley Rd., Suite 210 • Gilbert, AZ 85296 • 480.635.3600 • fax 480.635.3781 • OFFICERS


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President • Kevin Rogers, Mesa 1st Vice President • Tim Dunn, Yuma 2nd V. P. • Stefanie Smallhouse, Redington Exec. Secretary • James Klinker, Mesa

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is published monthly, except December, plus three special editions, (ISSN 0274-7014) by the Arizona Farm Bureau Federation 325 S Higley Rd., Suite 210 Gilbert, AZ 85296 Periodicals postage paid in Higley, Arizona and additional mailing offices.

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Bank since December 1, 2011. He is currently serving on the Board of the Yuma Area Non-Profit Institute and is on the Board of Directors of Yuma Catholic High School. Arizona Farm Bureau met Ivers at the Regional Water Augmentation Authority Meetings, the first one in Yuma of several being held throughout Arizona. From his testimony during the meeting, attendees were given an insight into Ivers’ passion for the needy and his enthusiasm for Arizona agriculture and especially Yuma agriculture. Arizona Agriculture: You recently testified at Yuma’s Water Augmentation hearings. Tell us what you said. Ivers: Water is the mechanism that keeps Yuma economically thriving. If water is rerouted or cut off, the Yuma Food Bank will be out of business. In some ways we’d be happy to “With the curbe out of business. Unfortunately with a 30.3% jobless rate in this area we are not out of busirent tax advantages ness and with a 42.9% child food insecurity in Arizona it’s a good rate we are in trouble in Yuma. We are in a war time for local agrion hunger. Overall in 2010 and 2011 we were serving 10,000 people, now we serve 22,000 to culture.” 26,000 hungry people in Yuma. The Yuma Food Bank covers 10,000 square miles with 13 distribution sites including backpack programs to the children. It’s important for people to understand in Yuma the Food Bank is not an entitlement program but a safety net. Less than 10% of our funding is government funded. Where does our funding come from? It comes from all the people in this room but especially from the agriculture community. It’s important that you know that the water used by the agriculture community in Yuma benefits the entire state of Arizona and the nation. Since 2008/2009, the last five years, 832 truckloads –18 wheelers mind you – have gone from Yuma with donated produce from the ag community here to Arizona and the rest of the nation. That does not include the 6 million pounds of produce that the agriculture community donates to the hungry in Yuma every year, which is a total of 30 million pounds. Yuma is not hogging the water for themselves. The Yuma Food Bank has been in existence since 1978 but I’ve only been here for a year and a half [as President and CEO of the Food Bank]. I have never met such an incredibly generous community. Unfortunately, Yuma County is number one in Arizona in food insecurity at 27.3%. For the first time we will surpass Apache County. Even more significant though is that on May 15th, 480 families were served in one day which is the most we have ever done. I finished by saying, thanks for coming and reminded the panel and audience that Yuma agriculture cares about the entire state of Arizona. Arizona Agriculture: What’s the typical profile of people coming to you in need of food?

Ivers: There isn’t one. There is no typical profile. They are all age groups and when talking about what we do for our customer I tell everyone it’s a team effort involving staff, volunteers and those who donate. For those food insecure, we’re seeing seniors, children, single dads, single moms, grandparents raising grandchildren and we see the working poor. Every person has a different story. It’s why we launched the “Step Up to the Plate” campaign that includes our families that come in for food to tell their story on a paper plate.

Yuma Food Bank’s “Step Up to the Plate” campaign aims to raise $1.4 million and in the process is telling everyone’s story when families come to the Food Bank for food.

So the profile of our customer is the least, the last and the lost. Reading from one of the plates, “I am a surviving spouse of a veteran. I only live on a month to month income. It is very hard and if it would not be for the Food Bank I would not have food in the middle and towards the end of the month. Thank you, Food Bank.” Arizona Agriculture: Certainly, we’ve had gleaning programs in Arizona for years; but tell me your relationship with the farmers and ranchers and what more can we do? Ivers: The gleaning program has been strong in some years and then lean in other years. We have regular donors of regular product but we could certainly use more. A new program exists called “Invest an Acre” where the produce from that acre or the proceeds from that acre are donated to the local Food Bank. The program was introduced nationally by Howard Buffett. I want to add that our farmers and ranchers are incredibly generous. They are one of our strongest donor groups. Not just in donated produce but money. For every dollar we get we can purchase nine meals. One of our farmers has donated a $500,000 matching grant to our capitol campaign, “Step Up to the Plate.” That’s incredible. I would like to see us go to more of the “Invest an Acre” kind of partnerships with designated crops. Arizona Agriculture: Considering all the stakeholders in this process, how can we work together more effectively, especially the agriculture community? Ivers: With the current tax advantages in Arizona it’s a good time for local agriculture to connect with their local food banks. These are difficult times and by working together we can make our communities stronger. We should also work together for immigration reform. We work closely with our farmers here because they desperately need workers. It’s ridiculous that we don’t have a better guest worker policy. I’ve seen the growers here collaborate and cooperate rather than compete to try and make this all work. Senate Bill 1121, which gives a 100% tax benefit to growers who donate produce is a valuable incentive that’s helping farmers and helping hungry families in Yuma. This is very exciting. I think working collaboratively with the Yuma Community Food Bank to make sure we’re making the best use of everyone’s resources makes for a better community. We provide accountability to make sure the food gets to hungry people. We need stakeholder support at every turn. Others’ wisdom to help us make the best choices is tremendous. We’ve been fortunate to have the loyal stakeholders that we have. They share their expertise, time and resources. See HUNGER Page 6


Affordable Care Act: More Questions than Answers By Joe Sigg Arizona Farm Bureau


here remain more questions than answers as to the Affordable Care Act, and there are questions specific to agricultural employers. And, there are not only questions but challenges that vary by circumstance. Sometimes it feels like walking down an unlit hallway, slowly feeling your way along. We would like to add a little illumination. There are still questions out there which policy makers have yet to cover, and while we are certainly no substitute for legal or professional guidance, we hope that what we are providing is helpful. You will find on the document, “Overview of Health Care Reform and its Impact on Agricultural Employers.” The document is the top story on the “Features” section of the home page of This document was prepared for American Farm Bureau and with agricultural employers specifically in mind. If you remain muddled on something, even after reading this, please contact us and we will work through your question. Chances are many others share your confusion. Here is hoping this unravels things just a bit for you. Go to for Ag-specific details you must prepare for as an Employer. If you have additional questions contact me at 480.635.3603, or email at You can also contact Ana Kennedy at 480.635.3614, email is


Beyond Big Numbers: Telling Our Ag Stories “Reach a Million” Campaign Continues Strong Push


n 2009, Arizona Farm Bureau launched a campaign called “Reach a Million.” We wanted to reach a million Arizonans with the Arizona agriculture story. In its first year, we met and exceeded the goal. As we annually build on those numbers, the campaign effort continues to move forward. “The organization learned after the Hogwash campaign just how important staying connected with the public is in today’s fast-paced world,” said Arizona Farm Bureau President Kevin Rogers. “We’ve been caught off guard too many times with certain groups misleading the public about modern agriculture.” As we’ve advanced in these efforts we’ve come to realize a broader focus too in outreach to the public. Providing the public and our school children Total public outreach numbers in this last year not yet complete (October 2012 the opportunity to learn what farmers fiscal to September 2013) are currently 4,064,233. and ranchers do is becoming a larger The first year we began our “Reach A Milpart of the mission of the Arizona Farm lion” Campaign we reached 1,582,865. Every year, we’ve leaned heavily on Arizona Farm Bureau. Bureau’s Fill Your Plate program to connect Communicating our story is no lon- with the public, where today the website ger simply putting out news releases, continues to attract Arizona families about visiting with editorial boards and doing food and health. radio and TV interviews. Communication now includes social media, which is growing every day in all age groups. The renamed Communication, Education and Marketing Department is now driving much of its communication efforts through “new media” channels that include Twitter, Facebook, Pinterest, YouTube and Google+ to continue telling our Ag story and advance the ongoing Reach a Million Campaign. “For the first time since launching the Reach a Million campaign we’re going to attempt to drive a good portion of those outreach numbers using our social media tools,” says Julie Murphree, Communication, Education and Marketing Director. “In fact, it could make our numbers drop a bit initially but it’s worth the challenge since we need to really be where our audiences are and you can certainly find them on these various social media channels.” In this latest Reach a Million push, we’re currently at 3,064,233 impressions. Compare that to the first year of the campaign: 1,582,865. What’s an impression? An impression is sometimes called a view or a “message” view, referring to the point in which the message, advertisement or story is viewed once by a visitor, or displayed once on a web page. The number of impressions of a particular message is determined by the number of times the particular message is viewed. It’s not really fair to say “person” since “Jane Doe” may have seen the same message or ad on more than one of our communication channels, for example on television and then on our Fill Your Plate blog. But the fact is Arizona Farm Bureau is reaching thousands of Arizona families every month! And, variety is the spice of life! We’re connecting with the public through public relations, Fill Your Plate blogs, advertising, sponsorships, general marketing strategies and agriculture education. Ultimately, everything and anything! We even have a new blog for azfb. org we call “The Voice.” What’s Our Focus? The Communication, Education and Marketing department’s overarching goals have three main focuses: 1) Improve agriculture markets for farmers and ranchers in Arizona, 2) Dispel misconceptions in agriculture through education, marketing and public relations, and 3) actively engage Arizona families in the exciting story of Arizona agriculture. See AG STORIES Page 8




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Arizona Agriculture: What are your current goals for the Yuma Community Food Bank? Ivers: For us our goals are centered on the capital campaign right now to raise $1.4 million so we can improve our capacity and to help pay down some of the debt we have on the facility. We’d like to have more distribution sites. We want to more fully implement a strategic plan. Plus, we’d like more board members representing all of our constituents and our Yuma and La Paz County service area. Eventually, I’d love to get us to a sustaining funding model. I want a backpack program that would go to every single kid on weekends that doesn’t have food in Yuma and La Paz Counties. The idea behind putting the food in the backpacks is so they don’t get bullied. We also need more staff to do all this. We’ve been living too long on rubber bands and Band-Aids and especially with our trucks. The growers will call to offer product but don’t have the capacity always to deliver it. So often, we have to use dollars to satisfy the capacity using trucks. Finally, we’d love to develop additional relationships with farmers to satisfy the “Invest an Acre” program, especially with designated crops. I’d like to make it cost effective for both parties. We distribute 12 million pounds of product a year and 6 million

of that is produce. We want this to be a mutually beneficial relationship. It’s a way for us to advocate for the farmers as well. Arizona Agriculture: Operating in the Winter Lettuce Bowl of America, do you experience unique benefits to the Food Bank as a result? Ivers: Are ya kidding me! 93% of the world’s lettuce is grown here and we do get a huge benefit from that. We are very grateful for our relationships with the growers and packers right in our backyard. When they offer us product it’s in the best condition and gives us the best opportunity to help our hungry neighbors. We are lucky to be here with such an abundant set of donors. It’s a huge benefit to be right here in the heart of it all. Arizona Agriculture: The Yuma County Farm Bureau Young Farmers & Ranchers have worked with you. Share your experience. Ivers: The youth are our future but they’re also our present. My goal is to have every High School student in Yuma volunteer at least one time at the Yuma Food Bank before they graduate. FFA, 4-H, Yuma County’s Young Farmers & Ranchers are always doing things for us. Jonathan Dinsmore, one of your farmer members, has done so much for us. He’s really led a lot of this effort to engage the younger set. Harrison Farms was just in here helping us out and so many more. It’s been very inspirational for us and we’re grateful they want to continue working with us. Arizona Agriculture: If you had an audience before our entire 3,500 farmer and rancher members, what would you tell them? Ivers: Thank you! How can we help you increase your production? I’m not sure we can but let’s think out-side the box. Are we using your product and your dollars in the best way we can to effectively battle in this war on hunger? We want to use our creative brains to figure out what we can do better. Plus, what can we do for you? I would also say to the farmers and rancher to be patient with the Food Banks and develop relationships with us. You have the opportunity to make a difference for every hungry man, woman and child in Arizona and beyond. Pick up the phone when you have product that’s edible but not marketable, you have the need to move product and we have the need to distribute it to hungry people. Arizona Agriculture: Can we ever end hunger in America? Ivers: We’re certainly not going to stop trying. We’d love to put ourselves out of business. We have to do it together. Food Banks alone cannot end hunger. Growers and shippers are a big part of this picture. We all have to focus, do what we can and together we can get the job done. The fact remains that hunger will always be with us. We’ll always have low-income seniors, the disabled and the working poor. We can go far in our efforts to work together to work toward a hunger-free America. Editor’s Note: To connect with the Yuma Community Food Bank, call Mike Ivers at 928.259.2203 or email him at To learn more about Yuma Community Food Bank go to the website at


Your Voice

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2013 Policy Development & Annual Meetings





Policy Development Annual Policy Development


Annual COCOnInO

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Annual Policy Development Annual Policy Development Annual

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grEEnlEE la PaZ MarICOPa MOhaVE

Annual naVaJO

Policy Development Annual Policy Development Annual

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Policy Development Policy Development Annual

TBD TBD Sulphur Springs Board Room 350 N Haskell Ave, Willcox Willcox High School 240 N Bisbee Avenue, Willcox TBD Williams Rodeo Grounds La Paloma Resturant 5183 E Clifton St, Solomon TBD TBD TBD 17555 14th Ave, Parker Elk’s Lodge 714 S Laguna Ave, Parker Already Occurred East Side TBD Calico’s 418 W Beale Street, Kingman Hualapai Recreation Area 6250 Hualapai Mountain Rd., Kingman TBD TBD Already Occurred Hilton El Conquistador 10000 N Oracle Rd, Oro Valley Mi Amigo Ricardo’s 821 E Florence Blvd, Casa Grande The Property 1251 W Gila Bend Hwy, Casa Grande AAEC School 7500 Civic Circle, Prescott Valley Summer Place Pecan Farms 213 E Quarterhorse Ln., Camp Verde 7175 E 31st Place, Yuma Basque Etcha 8575 S Ave 40 E, Tacna Booth Machinery 6565 E 30th St. Yuma



time TBD TBD

Tuesday, August 13

7:00 PM

Friday, August 23 TBD Saturday, August 10

6:00 PM 5:00 PM 10:00 AM

Tuesday, August 6 Thursday, September 12 TBD TBD Friday, July 12

12:00 PM TBD TBD TBD 2:00 PM

Friday, August 16 Thursday, September 5 Thursday, August 1 Saturday, August 24 Wednesday, August 28 Wednesday, September 4

6:00 PM 10:00 AM 2:00 PM 10:30 AM 6:00 PM 6:00 PM

Friday, August 16

5:00 PM

Thursday, August 29

6:00 PM

Thursday, September 5

6:00 PM

Tuesday, July 16

6:00 PM

Saturday, September 7 Wednesday, July 17

5:30 PM 12:00 PM

Wednesday, July 31

5:00 PM

Thursday, August 22

4:00 PM


Ag Stories


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In the department’s first goal, improving markets, while we know Arizona Farm Bureau does this most effectively through its public policy efforts, the communications department strives to promote Arizona agriculture in a way that makes consumer and other markets commit dollars to our agriculture. One way we’ve been doing this for the growing retail market is through the searchable database of retail farmers and ranchers on Fill Your Plate, including the farmers’ markets our farmers and ranchers serve.

With actively engaging Arizona families in the Arizona agriculture story, this year our “Faces of Arizona Agriculture” has become a big hit on Facebook. Our most popular “Faces” so far is Sherry Saylor with more than 6,000 views on Facebook.

A new tool in this arena is our newly launched publication series with the first book, A Farmer’s Guide to Marketing the Direct-Market Farm, going to retail farmers

Equipment Benefit with Case IH Our newest member benefit is with Case IH. Eligible Farm Bureau individual, family or business members will receive the following manufacturer discount on purchases of the following products: Farmall Compact tractors (A & B) Farmall Utilities – C, U, & J series Maxxum Series and Farmall 100A series Self-propelled windrowers Large square balers Round balers Small square balers Disc mower conditioners Sickle mower conditioners Case IH Scout

$300 per unit $500 per unit $500 per unit $500 per unit $500 per unit $300 per unit $300 per unit $300 per unit $300 per unit $300 per unit

To print out a certificate log on at: http://www.azfb. org/apps/benefit/default.aspx?c=28 A current Member Verification Certificate must be presented to the Case-IH dealer IN ADVANCE of product delivery to receive the incentive discount, For a list of dealers log on at: apps/benefit/default.aspx?c=28.

Don’t Forget Your Ford Rebate! $500 off Your Next Ford or Lincoln Vehicle Eligible Arizona Farm Bureau members can get a $500 rebate toward the purchase of new Ford or Lincoln vehicles (standard exclusions apply). You must be a member of the Arizona Farm Bureau for at least 60 days prior to date of delivery to be eligible for this rebate. To obtain your certificate and verify membership go to The Farm Bureau member must present the certificate and membership card to the dealer at time of purchase ** HELPFUL HINT…If your membership number starts with a zero DROP THE “0” and enter the “2” first. (Example: 20999999) For more information, call Peggy Jo Goodfellow at 480.635.3609 or email

Ag Factoid

On June 17, 1913, farmers in the Upper Gila Valley went to the Supreme Court to prevent copper mines from polluting streams in the area and won their case. Source: The Arizona Republic

in Arizona and elsewhere. One beef producer at a local farmers’ market said, “Before I read Arizona Farm Bureau’s book, I was not very successful at selling my beef. But after reading A Farmer’s Guide, I now sell out every weekend I’m at the Farmers’ Market.” The book is also available on Amazon. The second goal, dispelling misconceptions in agriculture, is most successfully achieved through our Ag in the Classroom program. We can now boast “completion” of its fifth year in action. Having already reached more than 63,000 students, teachers and parents this last school year, we’re planning an exciting 2013/2014 school year which will include revised curriculum that’s aligned to common core standards. We will also have another misconceptions presentation called “Food for Thought” ready for this fall. But also along this line, we’re addressing some of the tough issues, such as biotechnology (better known by the public as “GMO’s) to bring the truth about modern agriculture to the public. Though wading into some of these more controversial issues can be challenging, every time Arizona Farm Bureau does, we increase our outreach to the public. (Along these lines, Katie Aikins is brainstorming on a possible presentation on biotech for youth.) In the area of engaging Arizona families in the Arizona agriculture story, we’re achieving this on several fronts. But one of the more fun ways is through our blogs with a new series called, “Ask a Farmer” and also through our “Faces of Arizona Agriculture” on Facebook. In both instances we’re drawing thousands of visits with these efforts. In the “Ask a Farmer” series we’ve run four articles to date with answers by farmers that were addressing questions posed by our Arizona moms. We asked moms on the “Friends of Arizona Farm Bureau” Facebook page to ask us questions. Then in turn we found farmers willing to answer their questions. Each time we do these Q&A series articles we obtain hundreds of visits to our Fill Your Plate blog. In the “Faces of Arizona Agriculture” on our Facebook page we’re weekly posting a photo and information on that farmer or rancher. To date, our most popular “Faces” generated 6,123 visits to that post. In all of our efforts we continue to align to the objective of our Board of Directors: That Arizona Farm Bureau get the Arizona agriculture story out to the public.

July 2013 issue of Arizona Agriculture  
July 2013 issue of Arizona Agriculture  

The July 2013 issue of Arizona Farm Bureau's monthly publication, Arizona Agriclture.