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 amm08f@acu.edu

@ArielleMoncure

913.461.8860

 ariellemoncure.com

12603 Granada Rd

ariellemoncure

Leawood, KS 66209 

May 16, 2012 Tony Hobley Managing Director RAPP Advertising 222 N. Sepulveda Blvd. Suite 500 El Segundo, CA 90245 Dear Mr. Hobley, I am an Advertising/Public Relations major at Abilene Christian University with extensive experience in creative design, multimedia production, and web coding with the hopes of working in the realm of multinational advertising. I also double-majored in Psychology while participating as a student-athlete. I am creative, driven, and have relevant leadership experience. Some of my pertinent qualifications include: • Extensive Design Experience- My sophomore year I pledged a club with extremely low membership, but with the ultimate goal of increasing membership significantly. Through my organizational rebranding, including merchandise design and production, as well as innovative event promotion, my work led to a 150% increase in membership in one semster. • Software and Programming Profeciency- I am proficient with Adobe InDesign, Photoshop and Illustrator, Final Cut Pro, Microsoft Word, Powerpoint and Excel, HTML and CSS, and SPSS Statistical Analysis software. • Leadership & Management- After displaying my leadership abilities and drive as a project manager this past semester, I have been hired on as the Group Account Director for Morris & Mitchell Student-run Ad/PR Agency for next year. I will manage a 30+ person agency, as well as the client relations I will be in Los Angeles during the last week in June and, if possible, I would love to have the opportunity to meet with you and possibly conduct a job shadowing session within your agency. I will correspond with a phone call to attempt to set up a visit. Thank you for your time and consideration. Sincerely,

Arielle Moncure


 amm08f@acu.edu

@ArielleMoncure

913.461.8860

 ariellemoncure.com

12603 Granada Rd

ariellemoncure

Leawood, KS 66209 

An Advertising/Public Relations & Psychology double major and collegiate student-athlete with creativity, skills, work ethic and a passion for work in the field of advertising.

Education Abilene Christian University (2009-12) • GPA: 3.8/4.0 • Honors College Student • Advertising & Psychology Double Major • Support field in Business

• Morris & Mitchell Student-run Agency • Study abroad Summer 2011 • Communication Law in Oxford, England • Psychology in Leipzig, Germany

Skills & Knowledge • Adobe InDesign, Illustrator, Photoshop & Dreamweaver • Microsoft Word, Publisher, Excel & Powerpoint • Final Cut Pro & Express • SPSS Statistical Analysis

• HTML & CSS Coding • Multimedia production • Web Usability Optimization • Intermediate Spanish • Conversational French & German (self-taught)

• Event Planning Experience • Experience with Media Planning & Web Analytics • Extensive Travel Experience (Domestic & Abroad)

Experience Group Account Director, Morris & Mitchell Student-run Ad/PR Agency (2012-2013)

Departmental agency that gives students professional experience with actual clients on and off campus. The variety of work includes event planning. press releases, copywriting, branding, market research, web development, social media, creative work and more. The group account director is the highest student position in the agency. • Manages all of the projects and accounts, agency finances and billing, weekly agency meetings, a six-person leadership team, and the 30+ person staff Project Manager, Coleman EDC 4A Website Redesign Team (2012) Created a website for the Coleman, TX Economic Development Council, a municipal group • Taught myself WordPress and PHP coding to create 2 websites for the client • Handled all of the coding, design implementation, SEO • Created a website user’s guide for the client to update the site themselves • Contributed to the photography, design, and copywriting • Received a departmental award for going “Above and Beyond the Call” Team Member, AYSA Rebranding Project (2012) Devised a new brand identity and brand language for the Abilene Youth Sports Authority, a local non profit organization • Also moved the client’s website and web mail to a new server for them Team Member, ACU Journalism Department Senior Send-Off (2012) Annual event to celebrate the graduating seniors • Promotional implementation contributed to a 95% turnout amongst students.


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CONTINUED - PAGE 2

Experience (continued) Secretary & Historian, GATA Women’s Social Club (2010-2012)

GATA is a Non-Greek Women’s sorority on campus that was started in 1920. Secretary/ Historian is an elected officer position that is in charge of all of the internal and external media and promotion for the group. I was also an integral part of an officer team who worked together to achieve the organizational goals. • Created media and promotion led to a 150% increase in club membership • Managed over $8,000 in merchandise orders, yielded more than $1,000 in profit • Designed and produced over 35 different merchandise items for members • Wrote and designed over 40 weekly member newsletters • Managed all documentation, created 2 year-end videos, edited and printed over 400 photos

Video Production Manager, In The Red Fashion Show (2010-2012)

An independent fashion event to benefit The Red Thread Movement, a student-run charity that works to end sex-trafficking in Nepal. • Created promotional videos that contributed to over $5,000 in revenue for the charity • Managed a three-person team to cover video for all of the aspects of the event

Freelance Website Design and Hosting (2012-Present)

Designing websites for various businesses and individuals to increase effectiveness

Achievements Abilene Christian University Full Presidential Scholar (2009-Present) The highest academic scholarship awarded to incoming Freshmen

University Scholar Award (2012)

Award presented to the 50 most outstanding students in the ACU graduating class

Member of the Phi Eta Sigma and Alpha Chi National Honors Societies Abilene Christian University Dean’s List (2009-Present)

Activities Scholarship Athlete, ACU NCAA Women’s Soccer Team (2009-Present) Secretary/Historian, GATA Women’s Social Club (2010-2012) Member, ACU Ad/PR Club Chapter (2010-Present)

Volunteer Work Spring Break Service Campaigns to Costa Rica (2010), and New Orleans (2009) Lunch Buddy Mentor, Big Brothers Big Sisters, (2010-Present) Volunteer, In The Red Charity Fashion Show (2010-2012) Volunteer Coach, Local U9 Girl’s Soccer Team (2011) Weekly Volunteer at Local Retirement Home (2010-2011)

Keywords • Advertising • Creative • Innovative • InDesign • Illustrator • Photoshop • Final Cut • HTML • CSS • SEO • Dreamweaver • Public Relations • Marketing • Honors • Volunteer • Manager • Web Design • Spanish • Travel • Word • Excel • Powerpoint •


 amm08f@acu.edu

@ArielleMoncure

913.461.8860

12603 Granada Rd

ariellemoncure

 ariellemoncure.com

Leawood, KS 66209 

Professional References Joyce Haley, Advertising Professor Abilene Christian University email: haleyj@acu.edu Faculty Advisor at Morris & Mitchell Student-run Ad/PR Agency and Mentor phone: 325.674.2026

Christine Painter Abilene Christian University email: cap07a@acu.edu Group Account Director at Morris & Mitchell Student-run Ad/PR Agency phone: 817.235.7170

Whitney Puckett Abilene Christian University email: wrp06a@acu.edu Event Director for the In The Red Charity Fashion Show 2011 phone: 321.848.1055

Dr. Cheryl Bacon, Journalism Dep’t Chair Abilene Christian University phone: 325.674.2296 email: baconc@acu.edu

Morris & Mitchell Client for the Senior Send-Off Event Project

Jon Smith, Managing Director Abilene Youth Sports Authority phone: 325.692.2972 email: jsmith@abileneysa.edu

Client for Morris & Mitchell AYSA Re-branding project

Personal References Dr. Susan Lewis, Journalism Professor Abilene Christian University email: lewiss@acu.edu Faculty advisor, former professor and mentor

Dr. Jennifer Shewmaker, Psychology Professor Abilene Christian University email: jws02b@acu.edu Professor during 2011 study abroad in Germany and family friend

Betsey Craig, Sponsor GATA – Abilene Christian University phone: 325.669.3209 email: craigb@acu.edu

Social club sponsor and mentor

Jennifer Ellison, Sponsor Director of Events – Abilene Christian University phone: 325.674.2632 email: jme00a@acu.edu

Social club sponsor

Brooke Haverty Fuller Graduate School phone: 913.221.6472 email: bjhaverty@fuller.edu

Family friend and mentor of nine years


 amm08f@acu.edu

@ArielleMoncure

913.461.8860

 ariellemoncure.com

12603 Granada Rd

ariellemoncure

Leawood, KS 66209 

Formula for Success

ariellemoncure


Organizational Chart Spring 2012

Joyce Haley

Faculty Advisor

Amanda Best

Katie Beth Ware

Andrew Cramer

Christine Painter

Group Account Director

Clayton Smith

Michael McCarty

Julie Neill

Creative Director

Art Director

Hayley Reppart

Jill Dougher

Victoria Costa

Coppedge

Corri Anne Wesley Project Manager

Taylor Edwards

Sarah Kelly

Arielle Moncure

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Staff

Account Director

Account Director

Account Director

Multimedia Director

Social Media Manager

Shea Rattan

Project Manager

Preston Watkins

Michael McKissick

Julie

Eyrah Quashie

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager


Organizational Chart Summer 2012 - Spring 2013

Joyce Haley

Arielle Moncure

Faculty Advisor

Taylor Edwards Account Director

Haley

Thompson Account Director

Group Account Director

Allison Gilbert

Account Director

David Singer

Creative Director

Emily Pybus

Art Director

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

Project Manager

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Staff


Organizational Chart Spring 2011 - Spring 2012

Amber Peck Sponsor

Betsey Craig Sponsor

Jennifer Ellison Sponsor

Wendy Kilmer Sponsor

Sheila Hilton Sponsor

President

Vice President

Pledge Mom

Treasurer

Secretary /Historian

Social/ Rush Director

Chaplain

Intramural Director

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 amm08f@acu.edu

@ArielleMoncure

913.461.8860

12603 Granada Rd

 ariellemoncure.com

ariellemoncure

Leawood, KS 66209 

Coleman EDC 4A Website Project

Coleman, TX

Economic • Development • Corporation

Problem: Website project with nobody who knew how to code wordpress and a very busy multimedia director who did not have time to work on it Solution: I take over the project, teach myself wordpress and php, and code the site myself Outcome: The site was completed on time, on budget, and the client asked us to do a second site and desired to work with the agency again the next semester. “I don’t know what we would have done without you this semester. No one else would have had the staying power to finish the site.” -Joyce Haley, M&M Faculty Advisor

Before:

After:


 amm08f@acu.edu

@ArielleMoncure

913.461.8860

12603 Granada Rd

 ariellemoncure.com

ariellemoncure

Leawood, KS 66209 

Coleman EDC 4A Website Project Problem: Website project with nobody who knew how to code wordpress and a very busy multimedia director who did not have time to work on it Solution: I take over the project, teach myself wordpress and php, and code the site myself Outcome: The site was completed on time, on budget, and the client asked us to do a second site and desired to work with the agency again the next semester. “I don’t know what we would have done without you this semester. No one else would have had the staying power to finish the site.” -Joyce Haley, M&M Faculty Advisor

The ACU Department of Journalism and Mass Communication

Monday, April 23 • 8 p.m. Shore Art Gallery Abilene Christian University

invitation

padfolio gifts

www.colemanedc4a.com

Problem: The Senior Send-Off, an annual departmental event for the graduating seniors, lacks any kind of personality or theme, and is becoming monotonous. Solution: I rebranded the event and gave it the vintage nautical theme “Bon Voyage” Outcome: The event went smoothly with a 96% turnout of the graduating senior class, and we came in under budget.

To celebrate the graduating class of 2012 May • August • December

Department of Journalism & Mass Communication • Abilene Christian University ACU Box 27892, Abilene, TX 79699 • www.acu.edu/jmc

Monday, April 23 • 8 p.m. Shore Art Gallery

After

JMC Senior Send-Off Project

ACU Department of Journalism and Mass Communication

Cordially invites you to

Join us for a dessert reception

Before

stationary

logo

flyer

branded bottles containing letters from professors

Morris & Mitchell Agency Website Problem: The agency website was outdated, not user friendly, lacked features, and was extremely difficult to maintain and update regularly Solution: I designed a new wordpress site for the agency to optimize usability, integrate our blog, give a portfolio space to showcase our work and provide hassle free maintenance, even for those who aren’t familiar with coding. Outcome: Site traffic has increased and potential clients have been able to learn more about us.

Before

After www.morrisandmitchell.com


Arielle's Portfolio