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Business Plan by Ariel Betancourt

Oxygen Bar

Popularity §  Oxygen bars became popular in the 1990s in Japan and spread to Los Angeles and Las Vegas. There is a gap in the marketplace in the Atlanta metro area for this new emerging recreational health trend.

§  Breathing in non-medical,

scented oxygen at an oxygen bar delivers 4 to 5 times the amount of oxygen present in normal air. The experience leaves customers feeling refreshed, full of energy, and detoxified.

§  Mission: “To provide consumers with recreational oxygen that will revive, rejuvenate, and restore their energy”

Target Market Young Adults, 18-35, trendy, spa consumers, primarily women

Location Trendy spa and boutique in Atlanta Midtown area Hours: Thurs-Sunday 12PM- 7PM

Brick and Mortar


Employee training §  Customer Service §  Creating a friendly and

customer centric environment

§  Experts in Oxygen Bar history and health benefits

§  Brand Ambassadors §  Marketing §  Proper Administering Oxygen §  Sanitary Practices

Merchandise Plan

Financial Plan

Bar Essentials Nose Hoses, Bar Stools, Bar, Delivery Stations/oxy aromas Pricing Strategy: $15 for a 15 minute oxygen service


Massagers Wholesale: $3 Retail: $7


Bath Salts Wholesale: $5 Retail: $12

Herbal Shooters Wholesale: $2 Retail: $5


§  No direct competitors in Atlanta metro

§  Quality §  Price §  Unique merchandise §  Marketing §  Geographic location


*Flyers will be distributed during sporting and college events at Georgia Tech, SCAD, and Emory


Bibliography § 

"Atlanta Population and Demographics." About Atlanta. Web. 11 Nov 2012.


Couret, Jacques. "Dhawan: Georgia Economy at a Pause." Atlanta Business Chronicle. Atlanta Business Chronicle, 22 2012. Web. 11 Nov 2012. dhawan-georgia-economy-at-a-pause.html.


Rowson, Jackie. "Oxygen Bars in Atlanta." eHow. Web. 11 Nov 2012.


"What is an Oxygen Bar?." Oxygen Bars., Web. 11 Nov 2012.

Oxygen Bar Business Plan  
Oxygen Bar Business Plan  

Mock up business proposal of an Oxygen Bar being introduced into the Atlanta metro area