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Business Plan by Ariel Betancourt


Oxygen Bar


Popularity §  Oxygen bars became popular in the 1990s in Japan and spread to Los Angeles and Las Vegas. There is a gap in the marketplace in the Atlanta metro area for this new emerging recreational health trend.

§  Breathing in non-medical,

scented oxygen at an oxygen bar delivers 4 to 5 times the amount of oxygen present in normal air. The experience leaves customers feeling refreshed, full of energy, and detoxified.

§  Mission: “To provide consumers with recreational oxygen that will revive, rejuvenate, and restore their energy”


Target Market Young Adults, 18-35, trendy, spa consumers, primarily women


Location Trendy spa and boutique in Atlanta Midtown area Hours: Thurs-Sunday 12PM- 7PM


Brick and Mortar


Layout


Employee training §  Customer Service §  Creating a friendly and

customer centric environment

§  Experts in Oxygen Bar history and health benefits

§  Brand Ambassadors §  Marketing §  Proper Administering Oxygen §  Sanitary Practices


Merchandise Plan


Financial Plan


Bar Essentials Nose Hoses, Bar Stools, Bar, Delivery Stations/oxy aromas Pricing Strategy: $15 for a 15 minute oxygen service


Aromas


Massagers Wholesale: $3 Retail: $7

Products

Bath Salts Wholesale: $5 Retail: $12

Herbal Shooters Wholesale: $2 Retail: $5


Competition

§  No direct competitors in Atlanta metro

§  Quality §  Price §  Unique merchandise §  Marketing §  Geographic location


Marketing

*Flyers will be distributed during sporting and college events at Georgia Tech, SCAD, and Emory


Marketing


Bibliography § 

"Atlanta Population and Demographics." About Atlanta. Web. 11 Nov 2012. http://www.atlanta.net/visitors/population.html.

§ 

Couret, Jacques. "Dhawan: Georgia Economy at a Pause." Atlanta Business Chronicle. Atlanta Business Chronicle, 22 2012. Web. 11 Nov 2012. http://www.bizjournals.com/atlanta/news/2012/08/22/ dhawan-georgia-economy-at-a-pause.html.

§ 

Rowson, Jackie. "Oxygen Bars in Atlanta." eHow. Web. 11 Nov 2012. http://www.ehow.com/list_7428551_oxygen-barsatlanta.html.

§ 

"What is an Oxygen Bar?." Oxygen Bars. Oxygenbars.com, Web. 11 Nov 2012. http://www.oxygenbars.com.

Oxygen Bar Business Plan  

Mock up business proposal of an Oxygen Bar being introduced into the Atlanta metro area

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