Business Plan by Ariel Betancourt
Popularity § Oxygen bars became popular in the 1990s in Japan and spread to Los Angeles and Las Vegas. There is a gap in the marketplace in the Atlanta metro area for this new emerging recreational health trend.
§ Breathing in non-medical,
scented oxygen at an oxygen bar delivers 4 to 5 times the amount of oxygen present in normal air. The experience leaves customers feeling refreshed, full of energy, and detoxified.
§ Mission: “To provide consumers with recreational oxygen that will revive, rejuvenate, and restore their energy”
Target Market Young Adults, 18-35, trendy, spa consumers, primarily women
Location Trendy spa and boutique in Atlanta Midtown area Hours: Thurs-Sunday 12PM- 7PM
Brick and Mortar
Employee training § Customer Service § Creating a friendly and
customer centric environment
§ Experts in Oxygen Bar history and health benefits
§ Brand Ambassadors § Marketing § Proper Administering Oxygen § Sanitary Practices
Bar Essentials Nose Hoses, Bar Stools, Bar, Delivery Stations/oxy aromas Pricing Strategy: $15 for a 15 minute oxygen service
Massagers Wholesale: $3 Retail: $7
Bath Salts Wholesale: $5 Retail: $12
Herbal Shooters Wholesale: $2 Retail: $5
§ No direct competitors in Atlanta metro
§ Quality § Price § Unique merchandise § Marketing § Geographic location
*Flyers will be distributed during sporting and college events at Georgia Tech, SCAD, and Emory
"Atlanta Population and Demographics." About Atlanta. Web. 11 Nov 2012. http://www.atlanta.net/visitors/population.html.
Couret, Jacques. "Dhawan: Georgia Economy at a Pause." Atlanta Business Chronicle. Atlanta Business Chronicle, 22 2012. Web. 11 Nov 2012. http://www.bizjournals.com/atlanta/news/2012/08/22/ dhawan-georgia-economy-at-a-pause.html.
Rowson, Jackie. "Oxygen Bars in Atlanta." eHow. Web. 11 Nov 2012. http://www.ehow.com/list_7428551_oxygen-barsatlanta.html.
"What is an Oxygen Bar?." Oxygen Bars. Oxygenbars.com, Web. 11 Nov 2012. http://www.oxygenbars.com.