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a campaign for apple Proposed by : Ariel Betancourt + Carley-Beth Culpepper + Chelsea Harrison + Simone Harvin | SCAD FASM 400 STUDENTS


interactive ferris wheel + dance floor + food trucks + iphone raffle + ipad dj +

projection mapping


Rana Sobhany +IPAD DJ+ 1000 sq. ft. interactive dance floor


modern, innovative design + reminiscent of the holiday season apple & snow globe inspired booths with ipad games, photobooth and local innovative technology

digital station hand warmers for the kid in all of us charity + free tickets for children in need +50% proceeds


press release will be sent to all

contacts on media list ++


creative loafing

atlanta

magazine

daily candy

scout mob

atlanta

thrillist


+sponsors+

coca-cola

pnc

bank ga tech


find submissions

facebook

event page

tweet date and time What’s your favorite apple product? @atlanticstation

press release submission sneak peek #digital station


posters 1 week

countdown

instagram

ferris wheel

news blast who’s coming? @atlanticstation

make noise and see the atlatic station apple store come to life


social media presence


social media presence


+logo+

inspired by light spectrum

+poster+

ferris wheel & snowflake

+idea+

simple, innovative, tech driven


as @atlanticstation and #digitalstation are used to talk about the event, a projection map of an apple store will build block by block. +real time transformation+


event layout


‘Bridging communities to brighten the lives of Georgia’s children in need.’


the little things press release + media contact list + budget + promotional calender + poster

all can be found in the digital station event booklet


thank you for your consideration Proposed by : Ariel Betancourt + Carley-Beth Culpepper + Chelsea Harrison + Simone Harvin | SCAD FASM 400 STUDENTS


Digital Station