Page 1

The Desert Collection is comprised of 10 of Maskit’s most iconic pieces reimagined and reinterpreted for today’s woman and her lifestyle. All of the pieces reflect a desert chic aesthetic that is classic but modern, easy and elegant.

Authentic Luxury, Reborn.

Even in the most cosmopolitan of cities, designs are, at least in part, local. They speak their own language, are instantly recognizable, and reflect their origins more clearly than any passport stamp. The Mediterranean is no different, and the accent is equally distinctive, from its choice of materials to its fonts of inspiration. The climate and history of Tel Aviv can be felt in all of Maskit’s creations, as can the 72 cultures that comprise it and allow it to flourish. The air, the sun, the light, the waves, the port, even the surprising triad of desert and ocean and mountains living in tight quarters, all climb into the cloth as if to say, see me. It’s desert chic: the fabrics are soft and natural; the silhouettes, full; the colors, deep and exotic. The craftsmanship reflects an ancient sensibility with a slight mingling of the new and unexpected snuck in. There are layers -of history and heritage—buried within the very warp and woof of the collections. If it’s an exaggeration to say that the brand has as much history as the land, it’s a slight one: Maskit boasts a story equal parts charity and charm.

Maskit is a luxury fashion house with a unique origin. Conceived in 1954 by Ruth Dayan, Maskit made contemporary luxury clothing utilizing traditional embroidery techniques from Hungarian, Yemenite, Bulgarian, Bedouin, Palestinian, Druze, Lebanese and Jewish artisans. The resulting works of art created more than jobs for immigrants; a brand was born. Maskit wasn’t just any brand, though: its designs were so luxurious and refined that they were treasured by leading ladies (Audrey Hepburn was just one star who wore its famous desert coat) and their fashion-forward followers alike. Collaborations with Christian Dior, Yves Saint Laurent, and Givenchy followed, as did a flagship store in New York City. The designs were a staple of the stylish. Bergdorf, Neiman Marcus, Saks – all carried their clothes and admired their vision. Honoring such a legacy takes talent; building upon it takes guts. Fortunately, head designer Sharon Tal has both in spades. Formerly head of embroidery at Alexander McQueen, she also interned under Alber Elbaz at Lanvin. Her appreciation for tradition is matched only by her attention to detail and willingness to reinvent. Since taking over the helm in 2014, with blessing and input from Ms. Dayan, Sharon and Maskit have launched several successful collections and shown internationally. In the process, they have managed to honor and innovate, revitalizing a brand while earning plaudits for their striking designs.

Sharon Tal, Head Designer

MASKIT HOUSE 14 Hatzorfim Street Tel Aviv, Israel +972-3-6884004