Page 1

coolhunter

Featuring: Killah, 2008 Mpdclick, Hong Kong and Florence, 2009/2010 Ice Iceberg, 2010


It all started in London...

Killah research trip, 2008


n o d n o L n i s o t o h p l + o o 0 c 20 & t e e r t s s ’ t a h t l l of a


Photo research and shopping in: Oxford Street, Portobello Market, Camden Town, Brick lane market...


photos

s l i a t e d n i s t n e m r a of g

h c r a e s e r c i & graph


Results: - Over 200 inspirational photos around London; - Retail and market shopping respecting the budget given; - Brought innovative ideas matching the girly, street and cool attitude of the brand Killah.


june 2010, london again

this tim

e for i

ce icebe

rg

different brand, different research


Results: - Over 300 inspirational photos around London; - Specific research of jersey/fleece for Ice Iceberg’s Turkish manufacturers; - Specific research of graphics & graffiti


Hong Kong, January - june 2009

y

b a b / y o b / l r gi / n a m / n a m o w r o f t e e r t s coolhunter d n a il a t e r h t o b s o t o h p + 5.000


... but why Hong kong?

e r u t l u c Different new cha llenge

asia

l a n o i t a n r e t n i experience


. . . l o o c e r a o w t . . . l a n i g i r o s i e on

! d n e r t a t e s e e r ... but th


Results: - Over 5.000 photos for man/ woman/girl/boy/baby; - Directional pictures of visual merchandising, garments in details, denim features, graphics, embellishments, accessories; - Extensive street reports to detect the latest trends.


Hong Kong, 2009, category: woman/girl


Hong Kong, 2009, category: man/boy


Hong Kong, 2009, category: baby


Hong Kong, 2009, street shots


Hong Kong, 2009, street shots details


since december 2008

ed

e h t r o f f e i itor in ch

g a m e n i l n o l a n o i t a intern


is made by a young team of design/fashion professionals based in milan, new york, london. the website is growing in popularity and visibility worldwide, thanks to its personal style and daily posts showing cutting-edge news.


main achievements:

Interview on Marie Claire Italia Mention by Acrobat of Gods Mention by Casa Dragones Chosen as official affiliate of Luisaviaroma.com Mention by Makin Jan Ma Interview on Privalia Participation to Forbes.com design special report Over 1.300 fan on our facebook fan page Review on Vogue Turkey, section “blogs�


Umit benan special event

e u g o v d n a ...

s

to o h p y m ut rkey used

e u s s i h c n on its lau


Florence, January - june 2010

coolhunter | photo journalist

p

i t a l fi / o b m i b / o m o U i t t i P f o s t r o hoto rep


s r i a f i t t i s P o t e o h h t p f o t e e e r t ag s r e , v s e o i c r o o s t s o e c h c a , s l i a full p t e d n i s t n e m r stands, ga


participation to special events: giles deacon woman precollection, Haider Ackermann, Altana, il gufo, Miss grant, Roberto cavalli angels and devils, simonetta, monnalisa, ice iceberg junior, blumarine, jil sander ...

... met some blog-stars ...

diane pernet

imran amed Susie bubbles

brian boy


e

z i r p d n o c e on the s

w t o h s t e e ... this str

w o l l o f “ A M O R A I V A S I ... in LU

t s e t n o c � r the buye


Pitti Bimbo, 2009/2010: events


Pitti Uomo, 2009/2010: details shots


Pitti Filati, 2009/2010: yarns


Pitti Uomo, 2009/2010: events


All photos: Š Arianna Mereu

coolhunter book  

coolhunter book