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Maria Glenister

UNIT 4 - BUSINESS COMMUNICATION ASSIGNMENT AND GUIDANCE SHEET Business Communication – P1 Assignment P1

Explain different types of business information, their sources and purposes

Hand out date: 25/09/12

Submission date:18/01/13

This assessment activity requires you to investigate the different types of business information that exist in organisations Stage 1 You need to select an organisation one of the following organisations (no more than four students per organisation) 1. TESCO’S

5. A firm of your choice

2. BRITISH AIRWAYS 3. JOHN LEWIS 4. APPLE Corp

Stage 2 (complete table) Describe the types of information used by your chosen organisation. Chose one from each of the following categories below:

The Type of Information

Describe

◊ Verbal

◊ Written

◊ On-screen

◊ Multi Media

◊ Web based

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Maria Glenister Use examples researched from the internet to support your answers (remember to source your information) * If you are having problems accessing the information required then it may be possible for you to describe what information the firm could use. Stage 3 Explain the purpose is of each piece of information. i.e. why the information is used? Using the table below:

Table The Type of Information

Describe what the purpose is of each piece of information. i.e why the information is used?

◊ Verbal

◊ Written

◊ On-screen

◊ Multi Media

◊ Web based

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Maria Glenister

Business Communication – MERIT 1 Assignment If you are finding PASS assignment easy then please attempt the following MERIT assignment and submit with your PASS assignment on the PASS submission date above. M1

analyse different types of business information and their sources

To achieve a MERIT grade you need to extend your report by adding at least two more paragraphs. A guide to your extension is as follows: ◊

You will need to analyse the different types of business information and their sources, which you have described in P1 (above)

You will need to give a detailed explanation of the types of information and their sources

ANALYSIS means breaking down and examining each part in detail, so you will only achieve this criterion if you extend your report significantly. 

Fristly explain WHY organisations use combination of verbal and written information – Include advantages and disadvantages

Secondly, explain WHY organisations use combination of internal and external sources of information – Include advantages and disadvantages

Try breaking down each piece information and its sources and see if there are any connections between them. Use the following template as a guide: One piece of business information is useful because………. However this piece information may not be useful because……..

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Maria Glenister

UNIT 4 - BUSINESS COMMUNICATION ASSIGNMENT AND GUIDANCE SHEET Business Communication – P2 Assignment P2

Present complex internal business information using three different methods appropriate to the user’s needs

Hand out date:

Submission date:

The assessment activity requires you to investigate the effective presentation of business information Stage 1 Obtain financial information (marketing, operational, manufacturing, human resource, logistics or transport information) that shows the performance of the business or part of the business You should give a five minute verbal presentation using the information to show how the business/part of the business is performing The presentation should be suitable for a number of business journalists who want to report Page 4 of 14


Maria Glenister on the performance of the business Stage 2 Produce a written report based on the information researched in stage 1 showing the performance of the business or part of the business – Use the following template: To: Directors of …… From: (yourself)…. Subject: Monitoring the Performance of ……. 1. Executive Summary This report aims to show the performance of…………….. 2. Main Body Explain how the business/part of the business is performing 3. Conclusion Is the firm performing well or not? Stage 3 Produce a leaflet, which is aimed at the staff of the business telling them about the performance of the business or part of the business. Use bullet points to express to simplify information (The majority of staff do not have any knowledge of the data)

UNIT 4 - BUSINESS COMMUNICATION ASSIGNMENT AND GUIDANCE SHEET Business Communication – P3 Assignment P3

Produce corporate communications

Hand out date:

Submission date:

Stage 1 Using the same organisation or any other of your choice

Stage 2 Produce corporate communication in the form of an advert, poster leaflet communicating information about the business or one of its products or services include: ◊ The name of product/service ◊ What the product/service does Page 5 of 14


Maria Glenister ◊ What is unique about the product/service (what makes it different to similar products and services) ◊ The price of the product/service and explain whether its on special offer? Your proposed audience will be the business’s customers and potential customers. This is important because you have to make the message as clear as possible. Keep the advert as simple as possible – clear messages

UNIT 4 - BUSINESS COMMUNICATION ASSIGNMENT AND GUIDANCE SHEET Business Communication – P4 Assignment P4

Evaluate the external corporate communications of an existing product or service

Hand out date:

Submission date:

Stage 1 Find an example of a real external corporate communication from your selected business This could be an advert they have produced or a : ◊ Poster

◊ Leaflet

◊ Advertisement

◊ Logos

◊ Sponsorship

Make sure that you evaluate at least three external communication listed above.

Stage 2 Evaluate – decide on how effective this corporate communication. Use the following template: Answer the following questions in detail: 1. Is the …………. sending out a clear message? 2. Is the communication easy to understand? 3. Is there enough words or not enough words? 4. Are you interpreting positive or negative messages? 5. How could the …………. be improved?

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Maria Glenister Stage 3 Now complete the following template: ◊ Yes the corporate communication is effective…………………… This is because………………………. ◊ No the corporate communication is not effective………………… This is because………………. Overall in conclusion I believe the corporate communication is NOT or IS effective because…….

UNIT 4 - BUSINESS COMMUNICATION ASSIGNMENT AND GUIDANCE SHEET Business Communication – P5 Assignment This assessment activity is concerned with the issues and constraints in relation to use of business information in organisations P5

Explain the legal and ethical issues in relation to the use of business information

Hand out date:

Submission date:

Stage 1 Use the organisation you have worked on throughout this unit or you can select another one.

Stage 2 Explain how your organisation administers the legal and ethical issues in relation to the use of information.

Please cover the following: Page 7 of 14


Maria Glenister a. What is Legal Issues: Explain Data Protection Act 1998, Computer Misuse Act 1990, Freedom of Information Act 2000. Give examples b. What is Ethical Issues: Explain Use of email, internet, whistle blowing, Give examples c. Explain the meaning of organisational policies and code of practice, then explain how your chosen business complies with current legislation( that is the legal Acts) by means of policies and codes of practice. d. Also explain how your chosen business deals with ethical issues by means of policies and code of practice.

Business Communication – MERIT 2 Assignment If you are finding PASS assignment easy then please attempt the following MERIT assignment and submit with your PASS assignment on the PASS submission date above. M2

analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples.

To achieve a MERIT grade you need to extend your report by adding at least two more paragraphs. A guide to your extension is as follows: ◊

Analyse the legal, ethical and operational issues in relation to the use of business information appropriate examples

You will need to give a detailed explanation of the legal, ethical and operational issues within your chosen organisation

ANALYSIS means breaking down and examining each part in detail, so you will only achieve this criterion if you extend your report significantly. Try breaking down each legal, ethical and operational issue and its sources and see if there are any connections between them.

Use the following template as a guide: One piece of legal / ethical /operational issue is important because………. However another legal / ethical /operational may be more important because……..

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Maria Glenister

UNIT 4 - BUSINESS COMMUNICATION ASSIGNMENT AND GUIDANCE SHEET Business Communication – P6 Assignment P6

Explain the operational issues in relation to the use of business information

This assessment activity is concerned with the issues and constraints in relation to the use of business information in organisations

Hand out date:

Submission date:

Stage 1 Choose an Organisation Use either the organisation you have worked on throughout this unit or you can select another one.

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Maria Glenister Stage 2 Organisations have to store and manage countless pieces of information, with some being far more important than others. Two fundamental Issues are: 1. The organisation receives the information it requires 2. The appropriate members of staff receives the information

To make sure that information is managed appropriately, a number of policies and procedures have to be put in place as listed below. Explain using the table below why your organisation may need to follow these particular policies and procedures. Policy/Procedure Why would your organisation require this policy/procedure? ◊ Security of Information

◊ Back ups

◊ Health and Safety

◊ Organisational Policies ◊ Business Continuance Plans

◊ Costs – Additional resources needed Costs of development ◊ Increasing Sophistication Page 10 of 14


Maria Glenister

UNIT 4 - BUSINESS COMMUNICATION ASSIGNMENT AND GUIDANCE SHEET Business Communication – P7 Assignment P7

Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.

This assessment activity requires you to investigate communication using appropriate methods

Hand out date:

Submission date:

Stage 1 Choose an Organisation Use the organisation you have worked on throughout this unit or you can select another one.

Stage 2 Describe the various electronic and non electronic methods for communicating business information using examples for different types of audience (Complete the following tables 1 and 2)

Table 1: Electronic Methods of Communication Describe the Electronic Types of audience – (suitability) Methods of Communicating Business Information Email communication is ….

SMS (text messaging) communication is …. Page 11 of 14


Maria Glenister

World Wide Web (WWW) communication is ….

Video Conferencing communication is …. Fax communication is ….

Any other methods communication is ….

Table 2: Non Electronic Methods of Communication Non electronic Methods of Communicating Business Information (describe the method)

Types of audience – (suitability)

Letter communication is ….

Memorandum communication is ….

Publicity Material is ….

Invoice communication is ….

Telephone Call communication is ….

Any other methods

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Maria Glenister

UNIT 4 - BUSINESS COMMUNICATION ASSIGNMENT AND GUIDANCE SHEET Business Communication – MERIT Assignments Once you have PASSED all the PASS assignments on time you may now attempt the MERIT assignments (if you already have not done so) the following submission dates are BELOW:

MERIT 1 – SUBMISSION DATE………

MERIT 2 – SUBMISSION DATE………

Business Communication – DISTINCTION Assignments D1

evaluate the appropriateness of business information used to make strategic decisions

Business Communication – DISTINCTION Assignment 1 Hand out date:

Submission date:

To achieve D1 you will have to evaluate the appropriateness (whether the selected choice of communication is suitable for purpose) of information used to make important strategic decisions. ◊

Choose two functions of the organisation, such as finance and marketing, and find out what sort of information each function requires and uses Page 13 of 14


Maria Glenister ◊

Find out what sort of strategic decisions each of these two functions make and then evaluate whether the information they used to make these decision appropriate

Evaluation is about considering in detail the advantages of something and coming to conclusions about this. Try to identify the strategic decisions made by each department / function and judge whether the information they used was appropriate or not.

UNIT 4 - BUSINESS COMMUNICATION ASSIGNMENT AND GUIDANCE SHEET Business Communication – DISTINCTION Assignment 2 D2

evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points

Hand out date:

Submission date:

To achieve D2 you need to evaluate the effectiveness of the business communication as key contributors to success of the organisation, using examples to illustrate your points; To evaluate correctly you need to relate this assignment as below First paragraph should be related to P1/P2 /P7 ( Verbal & Written) Second Paragraph should be related to P3/P4 (External Communication) Third Paragraph should be related to P5/P6 ( Legal/Ethical/Operational) ◊

You need to research examples of effective information and communication in yours/ other businesses who are regarded as having effective systems of information and its communication as well as your selected organisation.

You will then be able to draw some comparisons between examples of effectiveness in other businesses and your selected business

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guidelines to coursework of business studies level 3  

guideline test

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