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Mcor Technologies

the industry. In fact, we distributed two press releases in that same week about our new machine and 700 media outlets picked it up. More specifically, 86 stories were written about it and we had 14,000 unique hits on our website per day in that period, which translated into 1,500 sales. While Mcor has almost single-handedly been responsible for a revolution in 3D printing, its aim now is to become recognized the world over as the most affordable and most accessible 3D printing solution. “Our goal now is to focus our efforts on creating a dealer network all over the world,” notes MacCormack. “Once we have the infrastructure in place with viable distribution capability, we can then concentrate on ramping up. Right now our sales are up 600% – we have to ensure, therefore, that the company is positioned correctly to meet an ever growing demand. For us, it’s all about growth and expanding into new markets.”

Assistance with growth MacCormack recognizes the role that the Irish Technology Leadership Group (ITLG) has had in helping the firm to achieve its objectives. A finalist in the ITLG’s Company of the Year awards in April 2011, the company has secured over $2m investment from the Irish Technology Capital Fund, the angel investment fund headed by ITLG President and technology entrepreneur John Hartnett. Furthermore, John Ryan, Irish CEO and founder of copy protection behemoth Macrovision joined the company as chairman having been introduced to the company through the ITLG. “The Irish Technology Leadership Group has an immense desire to help Irish companies,” MacCormack says. “Being a part of such a group helps us to create a presence and gain exposure in Silicon Valley, which is a massive boon for a company like ours – it opened the doors we needed and from there it was up to us to sell our business and our products. It’s extremely difficult to cold call, but the ITLG facilitated the introductions that we needed.” “We also managed to secure the services of John Ryan as chairman, who has been a fantastic addition to the company. Up until John came on board, a lot of our time spent talking to investors wasn’t hitting home –

generally, a technical pitch on our product was not what they were looking for. John, being the tremendous business man that he is, helped us hone our proposition. Also, his track record in this field is unparalleled – to have somebody who has so much experience in developing new products and filing patents gives us a position of significant competitive advantage.” Mcor Technologies, which has recently transformed itself from purely R&D based to a full production and manufacturing entity, is one of the many success stories to develop in Ireland in recent years. With state support, the company has grown exponentially from its beginnings almost 10 years ago in MacCormack’s living room. “In my opinion, we definitely made the right decision to base ourselves in Ireland,” he recalls. “Of course,

there are challenges now when it comes to financing new businesses in Ireland but with investment and with a good, solid product, the supports available are tremendous. Add to that the highly-skilled programmers that we have here (although these are very hard to come by), and the environment is certainly conducive to creating a successful business.” “However, it’s more than just the financial assistance and the workforce that we continue to be impressed with, the soft supports go a long way too – when we met our first dealer in Germany for example, Enterprise Ireland brought along a translator to help in our negotiations. For me, things like that are very important because as a start-up, you need all the help you can get to convince dealerships to lean in your direction. All of this has helped us to get to where we are today.” Silicon Valley Global | 37

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