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Focus on Limerick

In recent years, there has been a huge explosion in signal processing which has created a vast universe of opportunity for companies like ADI, Real says. “Recent times have shown a new trend in the way that innovation and developments happen in the industry. We find that customers increasingly want direct access to the insights of ADI engineers. Essentially, the innovators within ADI need to connect and work in tandem with our customers’ innovators. This requires a level of customer engagement that is deeper than ever seen before,” Real comments. Some of the key industry trends and developments include faster networks and computing, big data and the cloud, Real explains. “Data growth rates continue to increase at exponential rates, driving demand for faster and better connectivity in both Wireless and Wired communications infrastructure.” Other trends include the demand for greener energy, new energy, energy saving and Smarter grids; the development of smarter industrial automation systems, the technological revolution in healthcare, the requirement for safer cars and the move toward semi-autonomous cars, Real reveals. “Overall, there is an obvious move towards smarter, connected devices; essentially the Internet of ‘things’ moving to a situation where every device will be connected and have an IP address.”

Target markets ADI is well placed to capitalize on the macro trends worldwide, with its target markets including Industrial: this includes industrial automation, instrumentation, defense/ aerospace, security/surveillance, building automation and energy applications; and Communications: ADI is the leading provider to major base station manufacturers worldwide. In the Automotive market, ADI collaborates with manufacturers worldwide for development of safety systems; infotainment (entertainment, communications and vehicle information systems) and powertrain electronics; while within Healthcare ADI is positioned as a market leader in medical imaging and patient monitoring. It also has a solid position in medical instrumentation and in developing

Diversity of markets People are well aware of the challenging economic conditions today in virtually all regions of the world, Real says and as a result, customers are still somewhat cautious. “A big positive for ADI is the fact that we serve a diverse range of markets and thus we are better insulated from the downturn than many companies who focus on one particular market segment or other,” he says. “Some of the main challenges in the industry which we see at present include a trend towards customer consolidations and fewer suppliers, a requirement to supply more complete solutions/systems and an increased level of partnering with the top innovators in the world,” Real says. “The rapid pace within the sector overall also provides a challenge for ADI to keep up with the constant stream of ideas being generated from within the organization and ultimately figuring out which opportunities to turn into product developments,” Real adds.

There is an obvious move towards smarter, connected devices; New CEO at ADI essentially the Internet Irish-born Vince Roche was appointed as ADI’s President and Chief Executive Officer of ‘things’ moving (CEO) and elected to the Board of Directors on May 6, the third CEO since the company to a situation where was founded. Roche, 53, joined ADI in 1988. Over every device will be his nearly 25-year career at ADI, he has connected and have an served in key leadership positions including worldwide sales, strategic marketing and product management. Roche was appointed IP address. technology for emerging consumer and home health applications. Targeting the Consumer market, ADI is focused on visual quality, sound and motion sensing for the latest, most advanced smartphones and wireless consumer devices, digital cameras, high-end A/V and home entertainment systems and portable products. “We have a track record of integrating functions across multiple generations of end products and know how to ramp up production volumes reliably to support the most demanding consumer equipment manufacturers,” Real comments.

President of ADI in 2012 and has served as interim CEO since March 29 this year, following the unexpected death of ADI CEO Jerald G. Fishman. “ADI is fortunate to have an executive of Vince’s caliber assume the leadership of our company,” said Ray Stata, ADI co-founder and Chairman of the Board. “Vince’s long tenure and his deep understanding of our technology, customers and markets will serve ADI well as we continue to execute on the strategic plan which Vince played a major role in shaping. I’m confident that Vince will continue the record of success in which all ADI employees take great pride.” Silicon Valley Global | 141

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