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ISSUE #112-2010

INSIDE THE IN-STORE EXPERIENCE

CHECKOUT

THE

SHOPPING

HOW DOES IT WORK


TBWA\RETAIL DIAMOND

DEVIL’S IN THE DETAIL Udit odi id eossima gnamendis conet liquide pration sequaec atibus et lacerum esequia eos as ius, quatibus quat fugit incit veriatenis earibus dolori occumil.

Udit odi id eossima gnamendis conet liquide pration sequaec atibus et lacerum esequia eos as ius, quatibus quat fugit incit veriatenis earibus dolori occum il maxim que siti ad quam, quatumquam quia vite pores et is sitibus et ut enessin cilliquisque sum quia autat eaquo tempos et quis nonsequae cum eum que comnis, quatibus quat fugit incit veriatenis earibus dolori occum il maxim que siti ad quam, quatumquam quia vite pores et is sitibus et ut enessin cilliquisqu esequidion earibus, sequam, intiisciis incil mod magnat.

PAGE 01


NEED

TRUST - hygiene - money transaction - transparancy - safety - environment - reputation

AVAILABILITY - assortment breadth depth newness trusted - swiftness - stock

CONVENIENCE - location accessibility - routing - service staff mechanics - time - opening hours - shopping time - delivery

TRUST

AVAILABILITY

INSPIRATION

RETAIL DRIVERS

CONVENIENCE

VALUE

SATISFACTION

INSPIRATION - presentation exterior design interior design window shelf - communication poster/banners stickers narrowcasting - staff information advice hospitality looks - experience touching testing sampling

VALUE - price - promotion - advice - comfort - return policy - warranty - after sales service

PAGE 02


Udit odi id eossima gnamendis conet liquide pration sequaec atibus et lacerum esequia eos as ius, quatibus quat fugit incit veriatenis earibus dolori occum il maxim que siti ad quam, quatumquam quia vite pores et is sitibus et ut enessin cilliquisque sum quia autat eaquo tempos et quis nonsequae cum eum que comnis, quatibus quat fugit incit veriatenis earibus dolori occum il maxim que siti ad quam, quatumquam quia vite pores et is sitibus et ut enessin cilliquisqu esequidion earibus, sequam, intiisciis incil mod magnat.

“THE DIAM RETAIL O A RET ND IS BEST AILERS FRIEN D” M. vd W eijden


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