U S E
Dror Baldinger
C O M M E R C I A L — R E T A I L & M I X E D
THE WEBSTER
DESIGNER
Adjaye Associates ARCHITECT OF RECORD
Neumann/Smith Architecture LOCATION
Los Angeles
Transcending the dated transactional experience of most brickand-mortar retail, this flagship store offers a destination and experience not only for its clients but for the city of Los Angeles. The store takes a sinuous form composed of pink-blush concrete that continues and evolves the Brutalist language of its neighbor the iconic Beverly Center. The design establishes a new public
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arcade at the entrance that showcases work commissioned by the store. Featuring a digital art wall and sculptural water fountain, this public space creates an unexpected urban oasis and a seamless transition from the exterior to the retail inside. The interior is a pink field punctuated by cast-in-place concrete columns and teardrop-shaped display plinths.