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a different perspective
In our industrial society, where labor has been subdivided to every level, there are many defaults. Customization is a tool used to give control back to the consumer, to open some of the doors to the production floor. With all the goods that are produced and then sold, the
sheer mass is overwhelming and undifferentiable. As social critic and philosopher Jean Baidrillard states: “Never, as it did here, has culture lost its memory in the service of stockpiling and functional redistribution. And this translates a more general fact: that throughout the