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Brand Manual 2012


This is a guide to basic elements that make up island monkey. Have a look, this will help you know more about us.

1 2 3 4 5 6 7

Logo Colors Typography Stationary Advertising Imagery Packaging


LOGO


Our logo is the most valuable asset we posses. We must treat it nicely. Never abuse our logo, It might look innocent but it will poke you hard, if you know what I mean.

1

1 Trademark Island monkey’s logo has a significant commercial value. Our company’s name and signature are registered Trademarks, it May only be used with our permission, so don’t attempt anything silly. It will not be nice.

2 Exclusion Zone In order to maximise our logo’s visual presence, it will always require a force field, to keep it safe from other graphic elements, text, or enemies.

2

x


We want our logo to be seen, therefore there will be sizes that will achieve this important goal.

1 1.7 in

1.5 in

1 Size formats These are the recommended size formats for the stationary. Letter Legal Tabloid Super

1.5 in 1.7 in 2.3 in 2.9 in

2.3 in

2 Tinniest possible

2.9 in

Our logo must be clearly visible. For this reason a minimum size has been established. The size is 1.5 in measured across the height of the logo.

2 1.5 in

Minimum Size


Here are some do’s and don’t in order for you to not get hurt by our logo.

1

1 Do’s The color of the logotype may be changed for certain packaging, or in necessary occasions.

2 Don’t Our logo shall not be abused by any means. It shall not be stretched, stressed, turned nor pissed off. Leave him alone. Its a recommendation.

2


COLOR


Colors have the ability to give personality. That is why our colors are bright, warm, and casual. That is how we are. 1 Corporate Colors These colors are the primary colors of our logo. Also this color may be apply for headers. Black C must be used for copy.

2 Alternative Colors We picked these 4 colors to give a more fun look to our logo. These colors must be only used on the logo for packaging.

1 c 0 m 75 R 234 w 90 G 101 k 0 B 61 pantone® Warm Red C

c 0 m 13 R 38 w 49 G 28 k 98 B 2 pantone® Black C

2 c 27 m0 w 25 k0

R 188 G 223 B 201

pantone® 352 C

2 pantone® 360 C

c 0 m 90 R 230 w 86 G 67 k 0 B 61 pantone® Red 032 C

c 0 m 52 R 240 w 100 G 142 k0 B 55

c 58 m 0 R 115 w 80 G 193 k 0 B 103 pantone® Hexachrome Orange C


TYPOGRAPHY


Typography can also set a mood, just make sure you set it right.

1

ABC DEFGHIJKLMNOPQRSTUVWXYZ

1 Banda Regular

abcdefghijklmnopqrstuvwxyz 123456789 0.,’”!?

Is a very fun typeface, but I cannot have too much fun. This type will only be used for the logotype and Headlines for ads.

2 Memphis Light

A

BANDA REGULAR

2

A more serious typeface, but very peculiar. This typeface shows our corporate personality. We certainly know our business. This typeface will be used on all of our stationary.

3 Gotham HTF Light

A

Memphis Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890.,’”!?

We will only use this typeface for copy in collateral, stationary and advertising.

3

A

Gotham HTF Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 67 8 9 0 . ,’ ” ! ?


STATIONARY


2

Attention to detail will make us jump off from the crowd.

x

Y

= 1.5

x

1

Logo, tail icon and information should always go in the c 0center of the page. m 75 R 234 w 90 G 101 k 0 B 61 Colors for all stationary. pantone® pantone® Warm Red C 352 C

1 Letter .50 in

.25 in

1 in

360 C

2 Legal .50 in

Information: Typeface: Memphis Light Size: 11 pt Leading: 13.2 pt pantone® Tracking: 26 pt

.25 in

1 in

c 27 m0 w 25 k0

c 0 m 90 R 230 w 86 G 67 k 0 B 61

R 188 G 223 B 201 pantone® Red 032 C

c 58 m 0 R 115 w 80 G 193 k 0 B 103

3

c 0 m 52 R 240 w 100 G 142 k0 B 55

pantone® Hexachrome Orange C

Information: Typeface: Memphis Light Size: 12 pt Leading: 16 pt Tracking: 26 pt

3 Tabloid .70 in

.35 in

1.4 in

Information: Typeface: Memphis Light Size: 14 pt Leading: 23 pt Tracking: 26 pt

4 SuperA3 .90 in

.45 in

1.7 in

Information: Typeface: Memphis Light Size: 16 pt Leading: 31 pt Tracking: 26 pt

2

4


Enveloping our message. y

y

1.5 in x 3122 Hibiscus Street Miami Florida 33133 305 613 6410 www.islandmonkey.com

x

Y

= 1.5

x

The placement of our logo on our envelops is very important, which is why we place our logo in the top center portion of the envelop.

Information: Typeface: Memphis Light Size: 6 pt Leading: 8 pt Tracking: 26 pt Front of Envelop Envelop size: 9.5 in x 4.13 in Orange area: 6 in x 4.13 in Aqua area: 0.6 in x 4.13 in Back of Envelop Orange area: 8.85 in x 4.13 in Aqua area: 0.6 in x 4.13 in

Monkey tail: 2.5 in


This is how we introduce ourselves.

1.5 in

x

x

x

x

x The placement of our logo on our business cards is also important, which is why we place our logo in the top centre portion of the business cards. The information should also be placed in the centre of the business card. Pay attention to the samples shown in the following page.

Rosalind Malcolm

Rosalind Malcolm

(305) 972-3725 www.islandmonkeymarketplace.com

(305) 972-3725 www.islandmonkeymarketplace.com

rmalcolm@islandmonkeymarketplace.com

rmalcolm@islandmonkeymarketplace.com

HEAD CHEF

Corner Radius: 0.25

x

x

x

Name: Typeface: Memphis Light Size: 9 pt Position: Typeface: Memphis Light (Caps) Size: 5 pt

x

Rosalind Malcolm

Rosalind Malcolm

(305) 972-3725 www.islandmonkeymarketplace.com

(305) 972-3725 www.islandmonkeymarketplace.com

rmalcolm@islandmonkeymarketplace.com

rmalcolm@islandmonkeymarketplace.com

HEAD CHEF

Front of Business Card Business Card size: 3.5 in x 2 in Orange area: 1.24 in x 2 in Aqua area: 0.3 in x 2 in

HEAD CHEF

Phone# and Address: Typeface: Gotham HTF Light Size: 8 pt Leading: 10 pt (between phone# and address only) Leading: 8 pt (address only) Email: Typeface: Gotham HTF BookCondensed Size: 8 pt Back of Business Card: Pattern which is given with manual.

HEAD CHEF


ADVERTISING


We want our advertising to inspire our spirit and values. We will inspire a welcoming, friendly, casual and satisfying moods.

1

x

x

2

x

The placement of our logo on our Advertising is very important, which is why we place our logo on the middle of the white bar, for style 2 and 3 A big smile after every meal.

“sweet living” x

A big smile after every meal.

1.5 in 1.7 in

1.5 in

Information Style 1 (Bus Stop): First Line: Typeface Gotham HTF light Size: 13 pt Second Line: Typeface Gotham HTF LightItalic Size: 19 pt Leading: 23 pt White Tail: 8in H, 70% oppacity

4.5 in

A A big smile after every meal.

2 in

x x

x

“sweet living”

2 in

x

x

x

x

x

x x

x

3

Information Style 2 (Magazine Spread): First Line: Typeface Gotham HTF light Size: 13 pt Second Line: Typeface Gotham HTF LightItalic Size: 19 pt Leading: 23 pt White Tail: 1 in H, 70% oppacity

x 1.7 in

1.5 in

“sweet living” x

Island monkey is a Caribbean marketplace located in the city of Pinecrest, where we offer Caribbean inspired cuisine and products. Come and enjoy the

A big smile after every meal.

“sweet living” x

2.3 in

2.3 in

2.9 in

2.9 in

x

x x

Information Style 3 (Magazine Spread): Copy: Typeface: Gotham HTF Light Size: 10 pt First Line (Tagline): Typeface Gotham HTF light Size: 13 pt A big smile after every meal. Second Line (Tagline): “sweet living” x Typeface Gotham HTF LightItalic x Size: 19 pt Leading: 23 pt Orange Tail: 1 in H

majesty of our Caribbean culture in our relaxing environment.

A big smile after every meal.

“sweet living” 6.5 in

x x

4 in


x

x

Here some samples of how to use our advertising grid.

A big smile aftersmile every meal. A big after every meal.

A big smile everyafter meal. Aafter big smile every meal.

x x “sweet“sweet living” living”

x

A big A big smile smile after after every every meal. meal.

“sweet “sweet living” living”

“sweet “sweet living” xliving” x

x

x

A big A big smile smile after after every every meal. meal.

“sweet “sweet living” living”

x


And some more.

Island monkey is a Caribbean marketplace located in the city of Pinecrest, where we offer Caribbean inspired cuisine and products. Come and enjoy the majesty of our Caribbean culture in our relaxing environment.

A big smile after every meal.

“sweet living”

Island monkey is a Caribbean marketplace located in the city of Pinecrest, where we offer Caribbean inspired cuisine and products. Come and enjoy the majesty of our Caribbean culture in our relaxing environment.

A big smile after every meal.

“sweet living”


Island Monkey Brand Manual