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RESEARCH Technology

Effectiveness

Youtube

Youtube enabled us to watch various music videos from real artists and gauge the look and feel of them. Because YouTube is so popular these days, I could find videos that were similar to the burgeoning idea I had in my head; for example, Plan B’s “iLL Manors” had a performance in it, while Keane’s “Somewhere Only We Know” had a narrative, and those were the routes we went down. Youtube allowed us to see how existing products used these styles, so from there we had an expectation of what a music video should like, and a target for us to place our video alongside. For our Beachcombing and ‘Styles and Conventions’ tasks, YouTube was the centre of them, because we needed to analyse and then embed videos off of it; which further strengthened understanding. We were granted quick access to videos, and we watched quite a few, and this meant we could build a good understanding of the stereotypical construction of a video. It also allowed us to upload our Focus Group video. YouTube was, indeed, very effective.

site was started everything off, because it was where we found Unsigned .comThis the song which would be the heart of the project. When I first visited

the site, I noticed the noticeable difference in quality, compared to professionals, so it took a while to find a good song. Navigating the website was fine, and I ended up needing to use two songs, after discarding the first choice. This website is where we found Carl Hauck, our real artist, and he was very good. Much better than the rest, and that lack of quality and substance to their collection was the biggest problem with the website. It took a lot longer than expected finding the original song choice, Eymet, that it started to get on my nerves and affect my time for my presentation based on it.


Technology

Effectiveness

G-mail

Google mail was the direct link for work between Gokulan and I. We could give each other embed codes for each work that needed to be shared and put onto blogs, and it was really simple to use. We did this regularly last year and from this point onwards, so we were able to swap data really efficiently. At this stage, it was only used for sending analysis and images, and it was very useful.

Blackberry 8520

The phone went even further than the g-mail, by keeping Gokulan and I in quick, instant contact; via Blackberry Messenger. We could tell each other when work was ready to be sent and what had to be done, so that was very helpful. Contact was maintained from school to home, meaning that our attention towards the project never really dropped, because we could now jockey each other constantly to keep our games up.

classic resource which served me fine, once again, and this time I Google ImagesAfound three existing magazine adverts to analyse. Rather than troll

through different websites, ‘Images’ had the adverts there and ready to take. It was quick and easy. However, a gripe would be that it didn’t have a lot of choice, in terms of their adverts, but I did manage to find three that satisfied me. So, while it was quick and easy to use, it did take slightly longer finding the adverts I wanted.

PowerPoint

The site of choice for sleek analysis and the only one I am fully accustomed to, so it was a no-brainer to use it for my Magazine Advert and Music Video Analysis texts. I was able to summon text and boxes at will, managing to present it in a digestible fashion. While I may have had some text boxes which were too word-heavy, the software was effective in mixing images with text. By having said analysis, we could prove that we took inspiration from existing products, rather than just saying we did aloud, and we needed that to move forward.


Technology

Effectiveness

Pinterest

I had never used this site before, but found it quite interesting and useful. Useful in how allowed different images and videos from different sites to be collected into a smorgasbord of texts, which led to become a reflection of the artist that was in our heads. Now, with many things plucked from ‘Images’ and YouTube, the viewer could add up all the pieces and get an idea for the artist that was stronger than words. Using it was simple; we only had to click the given ‘Pin It’ button, then it would collect on our “board”. I found it very liberating and a great way to communicate through visuals, rather than long, tiring, sometimes boring, passages of writing.

Blogger

The hub of all our work. This year, Blogger got a revamp and, at first, it took a bit of time to get used to it, but after that it was as simple to use as last year. The ability to customise your own page enabled me to play about and create an engaging look to mine, and then the work would seem more interesting. The work was easy to put down via Blogger, plus the tools to embed “Issuu” files were now standard practice. Blogger was the software that housed everything, so it was great that it was so easy to use, which meant we had confidence in it to make it a great home for our work from then on.

Issuu

Because we used “Issuu” last year, I was comfortable with it this time around. It is the place for PowerPoint uploads, so, without it, I would have had major pieces of work left in obscurity, unable to be read. Unlike last year, I quickly uploaded my Magazine Advert and Music Video Analysis texts on “Issuu”. However, it there was an error with the Manic Street Preachers Mag. Ad., which took a while to solve.

Grabber2k

The number one way of taking images from Google and YouTube. It was a great, instant way to take screenshots, giving our analysis’ text sufficient backing, therefore, making our points stronger.


Technology

Effectiveness

Flip Camera

The camera was used to record our audience research focus group. It was designed, I’m sure, for quick and simple shooting, and that was the focus group was. Its convenience was useful and we managed to record the session nicely.

iMovie

We then took what we filmed on the camera and imported it straight onto iMovie. This software was intended to be simple to use, and Gokulan and I did get around to uploading the footage, however, I found the long exporting times a bit grating. Overall, though, we got our footage down and out, which was important.

Mac

Because we were just in research, the Mac was only used for standard things, such as web browsing and sites I have previously mentioned. In that regard, it was fine as always. Perhaps we are more used to PCs, and that is why it takes slightly longer to find out how get a new tab, but generally, the Mac did its job for our research.

Advent Laptop

Most of my work was done on my laptop at home, and because I had been using it for a while, I was able to use all the internet-based software when I wanted to. On my laptop I did all work at home, because my home computer was broken, so the laptop was imperative in this project.

Safari

Safari was available on the school Macs only, therefore, many sites were blocked, restricting Gokulan and I from commencing full research. The other, more basic, sites were available and good to navigate through Safari.

Google Chrome

The browser on my laptop is very fast and sleek, so it delivered my all the necessary information quickly. Also, I installed AdBlock, which meant that I could watch YouTube without the infuriating adverts. That was great for smoothing the process of research.


Technology

Effectiveness

Panasonic HD Camera

We took out the HD Camera one lesson to shoot a short clip of me walking, which was for a green screen test project. We also filmed Gokulan’s part in-doors, in front of the green screen. The camera was very nice, after I fiddled with it and shot a few things, I found the portability practical and the quality of image brilliant, because this was the camera we would be using in production. For only five minutes of filming, the camera passed with flying colours.

Final Cut Pro

We took the two shots we filmed on the HD camera and Miss was the one who used Final Cut to make Gokulan appear on the shot of me; thus proving the green screen worked for us. However, watching Miss navigate through the many Final Cut options looked long, and we did not contribute to the editing of the clips. More importantly, in retrospect, we did not come to use what would have been a good use of technology, but sometimes you have to bite the bullet and pass on it. Everyone who watched the clip laughed and, in my opinion, it did not look natural and green screen never has to me. So in a gritty video, like ours, having the green screen in our untrained hands would have made the video look a bit cheap.

PLANNING Technology

Effectiveness

PowerPoint

I made the first presentation introducing the idea for the video on here, and, as always, it did the job. I am pretty well skilled with the tools, so I made a presentation that demonstrated my initial idea in its first draft. That, in itself, was pretty important, because Gokulan could read it and get a feel for the idea straight away, after he chose to pursue my idea.


Technology

Effectiveness

Excel 2010 Spreadshee t

The place where we put down our ‘Shooting Script’ and we had been using this software for years, so it was relatively simple to use. With the many columns and rows, we were able to give detailed hints as to the direction of the video, yet the brevity of what we could write in them meant that it also allowed for some creative freedom, when we came to filming. The speed with which we could add to the spreadsheet saw the list flourish into quite a lengthy document, which showed to us that we were getting substantial volume down, and it conveyed the fact that a real structure was growing. It was the first time our video came together, albeit in words, not film; therefore, injecting us with impetus. Colour-coordinating different sections made the script visually quite engaging, so that was handy. All in all, the software provided us with the pivotal moment in the whole project, because it was the video finally constructed.

Blogger

Again, Blogger was a great way to write up documents, and, in this case, the primary piece of writing were the Treatments. By getting the developing ideas down onto Blogger was a relief, because we did not have to keep it floating in our heads. Now we had a reliable resource, with which we could put down our treatments for the three products onto. Blogger allows picture uploads, so that was useful when uploading and detailing my recci images.

Blackberry 8520

Once again, phone made communication quick between Gokulan and I. We exchanged updates on where we were and ideas for the script. Because the planning was more focused on the creative idea, the discussions were more driven towards to making the script better, therefore, the phones became increasingly important. However, the phone went beyond that, as we utilised the built-in cameras to take recci images of various locations. Rather than taking an expensive camera around to take pictures, we had the ability to use our phones, which took completely fine photos, and so the Blackberry gave us great convenience when it came to research.


Technology

Effectiveness

Grabber2k

Effectively allowed me to take screenshots of Google Maps. The screenshots were used to supplement the recci photos we had taken, which were done to communicate to the reader where these settings were. In that sense, the screenshots of the map would broaden the minds of the reader, for them to visualise the environment we were in.

Google Maps

I literally navigated to the locations I was in only a few days before, taking recci images, and knew by using maps, the reader would get a better idea of the settings we would be using in for our natural places.

Meme Generator . com

I liked to use memes on my Blogger ‘Blog Reflections’ for some lightheartedness, and occasionally I would get them from this website. I ran with the idea through most of the project and found them to be a great way to break the tension-building blocks of text. Pictures and words working well together.

CONSTRUCTION Technology

Effectiveness

HD Camera

The camera was so practical, because of its small, portable size, therefore, we could carry it to the various locations were filming. Its long battery life meant we could film for many hours, and then get many attempts at the same shot, with the safety of knowing we had a huge 8GB memory card inside it. Of course, the quality of the image was wonderful; so with such a small and clear camera, it was adaptable to different styles of filming, because we also had a tripod with us. I could easily switch to standard stationary shots, then back to more free handheld. The smallness also meant the camera was less likely to be stolen, because we covered it up when necessary. Easy-to-use buttons etc. A great piece of effective technology.


Technology

Effectiveness

Final Cut

With skills that were riding on a wave off the previous two years, using Final Cut was very rewarding and, in turn, left the video to come together very nicely. We were able to hone in on to the smallest details, for cutting to the beat, and were able to change the colour pallets, in order to importantly match the contrasting tones. Our nous with Final Cut meant that uploading and cutting footage was quick, so, therefore, we got a lot of editing done. Comfort with the software allowed us to take risks, such as reversing some shots, which we may not have endeavoured to try and do previously. I firmly believe our growing ability to use Final Cut led to a better video; proven by the way we had to implement re-shot segments and did not panic about it. The software itself was second-to-none, granting so much flexibility, catering to creativity. The main problem, however, was regularly when we tried to drag shots onto the timeline, it would shift the timeline about. It was a problem we solved, but it was annoying.

Nikon D5100 Digital SLR Camera

The quality of picture this camera took was mesmerising, especially when it focused correctly on its subject. It totally made the photos appear professional. I deliberately chose the “sport” setting, which removed the flash and allowed for natural light to take over, which strengthened the idea of the artist blending into his surroundings, as the images of him show. The camera took pictures at a rapid rate, letting me to take excess amounts picture. What we captured were really stunning images, the best of those we did not end up using. The ones we did come off really well in our products.

Fireworks

Fireworks was the place for us to write up the text parts of our products. I decided that the relative sleekness of font was available on Fireworks, so I quickly wrote everything down in an hour, and, once again, not all was used. I also created the ‘Apple’ logo in Fireworks. The simplicity of the software enabled us to design simple pieces of text that achieved the desired minimalism.


Technology

Effectiveness

Photoshop

Neither Gokulan nor I had ever used Photoshop before, and that was a big problem. We found it horrible to use, made worse by the fact we did not have much time to make our magazine advert and digipak. Finding the right tool was quite easy, but using it in the way we wanted was just so hard, as most of the time it did not do what we wanted. Something as simple as the ‘undo’ button would not work, until we realised ‘step backward’ was the right action we needed. The laboriousness of the tools left our products not as good as we had wanted, and that was primarily due to time constraints. Even making the CD label proved a frustrating task; because we had to simultaneously learn how to line up curved text to a circle, whilst creating a quality product.

Blogger

We needed Blogger to upload our final three products, which should have been a relatively straightforward task, however, Gokulan encountered errors when trying to do so, with the ancillary products. I was not following him, but it clearly took longer than anticipated, but he eventually found a way to make them available to upload. Blogger showed an unwelcome problem right at the end, but not enough to deter us from finishing comfortably.

YouTube

We came back to YouTube, because we had to upload our final music video, but also we used a YouTube which described to us how to export from Final Cut quickly, but maintaining image quality. That video was easy to understand, so we followed it and managed to export the video with noticeable speed. Uploading that video to YouTube was a task we were used to, however, it took slightly longer than expected.


EVALUATION Technology

Effectiveness

PowerPoint

I only used it for the “Part 5 Evaluation” you are reading now, and this time it was slightly more complicated, because I needed to make grids; however, it was trouble-free, while, to me, it looks efficient and conveys my feelings well. “Part 5” was more complex, with links and images, compared to most previous PowerPoints, but it was simple to do.

Prezi

I used Prezi once last year, because I knew uses of different technology was good for these projects, so I returned to it for my third evaluation part. To be honest, it was a bit of a chore, because creating boxes and then manually adding my own text boxes took time, and then understanding the ‘path’ the presentation follows was confusing. But the biggest issue was that it would not upload my png images of my final products; meaning I had to take screenshots of my screenshots. That itself sounds boring, and it was, wasting time I could have spent on other parts of my evaluation. But, in the end, I believe the results are worth it, because it adds some variety to my presentations.

YouTube

We needed YouTube to take music videos off of for the second part of our evaluation. Once again, the service was effective and instant. We searched for our own video, for the first time.

iMovie

We used iMovie for our second evaluation part, because it was easier task of crosscutting between 3 videos. Because that task was more straightforward than “Part 4”, the straightforwardness of iMovie made that job easy. Furthermore, the ability to record voice commentary on a separate track was advantageous and, once again, simple. Being able to do that was seriously important and made our evaluation better.


Technology

Effectiveness

Youtubeinm p4.com

Taking the YouTube videos we needed for our evaluation, we converted them, using this website, and the conversion speed was fast and delivered it to us, ready for use.

Final Cut

We decided to try a more creative way to do our “Audience Feedback” section, and because that seemed more complex, the advanced Final Cut proved useful in allowing us to use both video and images. It was the simple ‘drag and drop’ feature that made it effective, so that was helpful. Again, the ability to record voice commentary was welcome and simple to command. We used the techniques we used in production here. Making this evaluation was stress-free and productive, but the very long exporting time became very annoying and forced me to stay back slightly over the end of the lesson.

Grabber2k

Used to take screenshots from the music video. It was fine at the time, but, bizarrely, the original screens I took of the video for my “Part 3” wouldn’t upload first time, and that did take up a lot time to rectify.

Microphone

For parts two and four, voice commentary was needed, so this USB connected device was key to achieving that. It needed settings to be changed for it to connect, but, when connected, we found the sound really clear, therefore, capturing our voices perfectly, which made the commentaries well done, in terms of sound quality.

Blogger

As always, Blogger was the perfect place to upload each of the five evaluation pieces. No problems experienced, and its capacity to change the date of upload meant that I could arrange the evaluation pieces in order of parts, even if I did them at different times.

Google Images

Where I got my images from, and where I always get my images. A reliable resource, never failing to let me down. Images then make evaluation more visually engaging.

Issuu

Uploaded this PowerPoint. Lke no other uploading software. Simply marvellous.


part 5 evaluation