MAGAZINE ADVERT ANALYSIS
THE IMAGE The image here is just mess of colours and lines that create something incoherent and weird, but is in fact a Jackson Pollock painting; and this linked to their work, because they have a song called Jackson Pollock. Thereâ€™s no real simple understanding of it for one who isnâ€™t a fan of their work it seems, therefore making this poster even quirky and obscure to a normal person, but a personal treat for fans. Given that this is the 20 th anniversary special edition makes the image seem like an attempt to create some piece of ambiguous art to go with the mythical 20th year. Itâ€™s a lashing of colour and that adds a vibrancy to the act. There is no sign of the band in the image, apart from a recurring trademark of an red, white and blue colour trio. The famous colours of the union jack that characterise the Britpop movement unmistakeably, and so anchors this poster to a specific time and sound. The absence of the artists creates an excitement from the unknown and this something we may take to our advert. By not having the artist, we can create a mysticism that our audience may find fascinating.
FONT and WORDS The font here is the standard, basic font. It strips away any fanciful pretensions of the band – a working class rock band – and puts them across as the real thing. They don’t meaning to come from their font styles, they leave that to their music. With a font like this it’s easy to understand and therefore we get what they’re saying very easily. The quote right at the top, claiming this is “the greatest British of all time,” is standout and attention-grabbing, due to the contrast of colours assigned to the simple font. This readerfriendly font style is something we must consider due to us being a debut artist. We do not want polysemic meanings to come from our text. At the bottom are the different types of edition available and this will appeal to the avid fans who want extra, as a reward for their support. We won’t put too many choices available, because we are only a debut artist, but we will give a tip-off to our digipak. Text is clearly the focal point here, rather than the image and that is quite odd for a magazine advert, but because they are an acclaimed band then they can afford to take their band. We, on the other hand, cannot so we need an image to be the figurehead of our advert, for a quick impact and a quick hook for the audience.
The place to buy the album is given as HMV, and then, almost unwillingly, it has the website under it. That gives the impression that this is album re-release is too scared to be ordered and online. Especially when physical albums and music shops are dying out, this poster wants you to make that extra effort to go out on pilgrimage to the shop and purchase your copy. Critical quotes are projected loud and proud onto this poster, and with such high praise then you cannot argue. This is clearly a legendary band and album and for us it would be too wild to have an a soppy indie band as an equal to The Stone Roses, therefore our reviews will be more realistic.