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LO G O Fu l l N a m e Lo ck u p

L.A. CONSTRUCTS THE FUTURE 1940-1990

LO G O S p o n s o r Lo ck u p

TEAM INCOMPLETE:

ARAM ALEKYAN

CELESTE MARTIN

MAY LUI

YUKO WIRTH VISUAL BRAND IDENTITY

pacific standard time


LEVELS LAYERING EVER CHANGING CONTINUOUS NON-STATIC

KEY WORDS AND RESEARCH IMAGERY

EXTEND BEYOND RESTRAINTS CONSTRUCTION SOMETHING MISSING


EXPAND OUTWARD

BEYOND THE BOUNDARY SHIFTING OVERLAP CONTINUUM


“LOS ANGELES IS NOT DISTILLED, NOT FIXED, HASN’T ASSIGNED PARTICULAR HEIGHTS. L.A. IS A CITY IN MOTION THAT MAKES AND REMAKES ITSELF. L.A. HAS ALWAYS

INCOMPLETION + EXTENSION

HAD AN APPREHENSION FOR WHAT IS FIXED AND DURABLE AS A USEFUL

LOS ANGELES IS AN EVER-CHANGING CITY

ELEMENT IN THE MAKING OF A CITY”

THAT EXTENDS BEYOND ITS BOUNDARIES. IT IS ALWAYS UNDER CONSTRUCTION,

- Eric Owen Moss

NEVER COMPLETE.


KIT OF MISSING PARTS A system of incomplete structures that utilizes it’s missing pieces for extended areas of content.

HIERARCHY SYSTEM DIAGRAM


4x5.8x6.7

4x3.8x4.7

4x5.8x6.7

4x4

4x8 4x8

4x8

4x8

4x6

4x4

4x5.8x6.7

4x4

4x5.8x6.7

4x6

4x4

FILL IN MISSING PIECES WITH CONTENT CASE CASING STRUCTURE

The structures are built withina grid to host content casings that can either be filled in or left empty.


EXPERIENCE THE EXHIBITION FROM THE

URBAN NETWORKS

ENGINES OF INNOVATION

CITY’S OUTER PUBLIC SPACE TO THE INNER MOST PERSONAL SPACE

COMMUNITY MAGNETS

CAR CULTURE

RESIDENTIAL FABRIC

WALKTHROUGH DIAGRAM


02 EI

01 UN

05 RF

01 UN 03 CM 01 UN

URBAN NETWORKS

COMMUNITY MAGNETS

URBAN NETWORKS

02 EI

FLOOR PLAN

02 EI 04 CC

ENGINES OF INNOVATION

03 CM

ENGINES OF INNOVATION

CAR CULTURE

03 CM

COMMUNITY MAGNETS

05 RF04 CC

04 CC

RESIDENTIAL FABRIC CAR CULTURE

05 RF

RESIDENTIAL FABRIC


ENTRANCE AND TITLE WALL


section 01

01 URBAN NETWORKS UN section 02

OF 02 ENGINES EI INNOVATION

02 EI

01 UN

section 03

03 COMMUNITY MAGNETS CM section 04

05 RF


section 01

01 URBAN NETWORKS UN section 02

OF 02 ENGINES EI INNOVATION

02 EI

01 UN

section 03

03 COMMUNITY MAGNETS CM

05 RF

section 04

04 CAR CC CULTURE section 05

03 CM


MULTI-MEDIA AREA


section 01

01 URBAN NETWORKS UN section 02

OF 02 ENGINES EI INNOVATION

02 EI

01 UN

section 03

03 COMMUNITY MAGNETS CM

05 RF

section 04

04 CAR CULTURE CC section 05

05 RESIDENTIAL FABRIC RF

03 CM 04 CC


section 02

OF 02 ENGINES EI INNOVATION

02 EI

01 UN

section 03

03 COMMUNITY MAGNETS CM

05 RF

section 04

04 CAR CULTURE CC section 05

05 RESIDENTIAL FABRIC RF

HIGHLIGHTS

03 CM 04 CC


section 03

03 COMMUNITY MAGNETS CM

05 RF

section 04

04 CAR CULTURE CC section 05

05 RESIDENTIAL FABRIC RF

HIGHLIGHTS

03 CM 04 CC


CM section 01

01 URBAN UN NETWORKS

Residential Fabric Section

Residential Fabric Section

02 EI

section 02

OF 02 ENGINES EI INNOVATION

03 CM

section 04

01 UN

04 CAR CC CULTURE section 05

05 RESIDENTIAL FABRIC RF

section 03

COMMUNITY Car Culture Section MAGNETS

Car Culture Section

HIGHLIGHTS

section 04

04 CAR CULTURE CC

03 CM

section 05

05 RESIDENTIAL FABRIC RF

05 RF

SECTION ELEVATIONS

04 CC


SECTION TITLES

SECTION HIGHLIGHTS

SECTION TITLES

SECTION HIGHLIGHTS

MODELS

FLOOR NAVIGATION

MODELS

FLOOR NAVIGATION

CONTENT PLACEMENT


INTRODUCTION TITLES

The region’s unprecedented influx of capital, materials, and skilled labor, provided L.A. architects with both visionary patrons and infinite avenues for creativity. This section of the exhibition will feature a diverse array of building types and design strategies commissioned by global leaders in the oil industry, international commerce, aerospace, media and entertainment, and higher educa-

The knockouts in the structured panels become the hosting location for the intro titles for each new section.

tion. Projects will include: Atlantic Richfield Plaza by AC Martin & Associates, 1972; the U.S. Bank Tower by Pei Cobb Freed Partners, 1987–89; Chiat/Day by Frank Gehry, 1985–91; Los Angeles International Airport by Charles Luckman, William Pereira, Welton Becket, and Paul Williams, 1961; CBS Television City by Pereira and Luckman, 1951; Capitol Records by Welton Becket, 1954; and Art Center College of Design by Craig Ellwood & Associates, 1977.

Creating spaces which attract and unite people in a 4,000-square-mile metropolis is a compelling architectural challenge. This portion of the exhibition will examine structures dedicated to sports, culture, consumption, and faith that have become destinations for both Los Angeles residents and tourists worldwide. Featured projects will include: Disneyland, 1955; Dodger Stadium by Praeger, Kavanaugh, Waterbury Engineers and Architects, 1962; the 1984 Olympics; the Los Angeles County Music Center by Los Angeles’s robust water and power infrastructure and vast transportation network allowed the region to grow at an unprecedented pace. Featured projects

Welton Becket and Associates, 1964; the Getty

L . A .’s g l o b a l i d e n t i t y i s i n e x t r i c a b l y l i n k e d w i t h t h e a t t i tu d e a n d a e s t h e t i c o f t h e a u t o m o b i l e . E x h i b i t e d r e n -

Villa by Langdon and Wilson, 1974; Universal

derings of imaginative automobile designs will reveal

in this section of the exhibition will include the De-

City Walk by Jon Jerde, 1988–93; Bethlehem

t h e i n d u s t r i a l f o r m s a n d m a t e r i a l s , w h i ch i n s p i r e d a n d

partment of Water and Power Building by AC Martin

Baptist Church by Rudolph Schindler, 1944; and

e n a b l e d a r ch i t e c t s t o c r e a t e d y n a m i c n e w b u i l d i n g s

& Associates, 1965; the Tillman Water Reclamation

Sinai Temple by Sidney Eisenshtat, 1960.

geared towards motorized living . A lively display of

Plant by DMJM, 1983; Union Station by John B. and

e y e - p o p p i n g c o ffe e s h o p s , g a s s t a t i o n s , m o v i e t h e -

Donald D. Parkinson, 1939; and the master plan and

aters, and strip malls will highlight some of the curb-

construction of L.A.’s pioneering freeway system.

s i d e l a n d m a r k s t h a t p u n c tu a t e d L . A .’s h o r i z o n l i n e .

Many of Los Angeles’s most famous architectural landmarks are nestled in quiet neighborhood side streets, hidden from public view. This exhibition narrative will provide a unique insight into the region’s influential residences, from sleek modernist structures to sprawling housing developments. Buildings will include: the Case Study Houses by Charles and Ray Eames and Pierre Koenig; innovative residences by John Lautner, Ray Kappe, and Eric Owen Moss; tract houses by William Krisel and Edward Fickett; and public housing projects by Paul Williams, Richard Neutra, and Lloyd Wright.

EXHIBITION INTRO TITLES


02 02 E E II

OIL OIL

INES ENGENG INES OF OF INNOVATION INNOVATION

ENGINES OF ENGINES INNOVATION OF INNOVATION

ENGINES OF ENGINES INNOVATION OF INNOVATION

COMMERCE COMMERCE

ENGINES OF ENGINES INNOVATION OF INNOVATION

ENTERTAINMENT

OF INNOVATION INNOVATION

The region’s unprecedented influx of capital, materials, and skilled labor, provided L.A. architects with both The region’s unprecedented influx of capital, materials, visionary patrons and infinite avenues for creativity. This and skilled labor, provided L.A. architects with both section of the exhibition will feature a diverse array of visionary patrons and infinite avenues for creativity. This building types and design strategies commissioned by section of the exhibition will feature a diverse array of global leaders in the oil industry, international combuilding types and design strategies commissioned by merce, aerospace, media and entertainment, and higher global leaders in the oil industry, international comeducation. Projects will include: Atlantic Richfield Plaza merce, aerospace, media and entertainment, and higher by AC Martin & Associates, 1972; the U.S. Bank Tower by education. Projects will include: Atlantic Richfield Plaza Pei Cobb Freed Partners, 1987–89; Chiat/Day by Frank by AC Martin & Associates, 1972; the U.S. Bank Tower by Gehry, 1985–91; Los Angeles International Airport by Pei Cobb Freed Partners, 1987–89; Chiat/Day by Frank Charles Luckman, William Pereira, Welton Becket, and Gehry, 1985–91; Los Angeles International Airport by Paul Williams, 1961; CBS Television City by Pereira and Charles Luckman, William Pereira, Welton Becket, and Luckman, 1951; Capitol Records by Welton Becket, 1954; Paul Williams, 1961; CBS Television City by Pereira and and Art Center College of Design by Craig Ellwood & AsLuckman, 1951; Capitol Records by Welton Becket, 1954; sociates, 1977. and Art Center College of Design by Craig Ellwood & As-

EDUCATION EDUCATION

AEROSPACE AEROSPACE

sociates, 1977.

Chiat/Day by Frank Gehry, 1985–91; Los Angeles Day by Frank Gehry, 1985–91; Los Angeles

rt by Charles Luckman, William Pereira, Welton harles Luckman, William Pereira, Welton

illiams, 1961; CBS Television City by Pereira and , 1961; CBS Television City by Pereira and

pitol Records by Welton Becket, 1954; and Art ecords by Welton Becket, 1954; and Art

Design by Craig Ellwood & Associates, 1977. by Craig Ellwood & Associates, 1977.

y is inextricably linked with the attitude and

omobile. Exhibited renderings of imaginative will reveal the industrial forms and materials,

enabled architects to create dynamic new

wards motorized living. A lively display of

shops, gas stations, movie theaters, and strip

e of the curbside landmarks that punctuated

residents and tourists worldwide. Featured projects will residents and tourists worldwide. Featured projects will include: Disneyland, 1955; Dodger Stadium by Praeger, include: Disneyland, 1955; Dodger Stadium by Praeger, Kavanaugh, Waterbury Engineers and Architects, 1962; the Kavanaugh, Waterbury Engineers and Architects, 1962; the 1984 Olympics; the Los Angeles County Music Center by 1984 Olympics; the Los Angeles County Music Center by Welton Becket and Associates, 1964; the Getty Villa by Welton Becket and Associates, 1964; the Getty Villa by Langdon and Wilson, 1974; Universal City Walk by Jon Jerde, Langdon and Wilson, 1974; Universal City Walk by Jon Jerde, 1988–93; Bethlehem Baptist Church by Rudolph Schindler, 1988–93; Bethlehem Baptist Church by Rudolph Schindler, 1944; and Sinai Temple by Sidney Eisenshtat, 1960. 1944; and Sinai Temple by Sidney Eisenshtat, 1960.

Many of Los Angeles’s most famous architectural landmarks are nestled in quiet neighborhood side streets, hidden from public view. This exhibition narrative will provide a unique insight into the region’s influential residences, from sleek modernist structures to sprawling housing developments. Buildings will

Center College of Design by Craig Ellwood & Associates, 1977.

L.A.’s global identity is inextricably linked with the attitude and L.A.’s global identity is inextricably linked with the attitude and aesthetic of the automobile. Exhibited renderings of imaginative aesthetic of the automobile. Exhibited renderings of imaginative automobile designs will reveal the industrial forms and materials, automobile designs will reveal the industrial forms and materials, which inspired and enabled architects to create dynamic new which inspired and enabled architects to create dynamic new buildings geared towards motorized living. A lively display of buildings geared towards motorized living. A lively display of eye-popping coffee shops, gas stations, movie theaters, and strip eye-popping coffee shops, gas stations, movie theaters, and strip malls highlight some of the curbside landmarks that punctuated malls highlight some of the curbside landmarks that punctuated L.A.’s horizon line. L.A.’s horizon line.

Langdon and Wilson, 1974; Universal City Walk by Jon Jerde, ENGINES E N GSinai I N E Temple S 1944; and by Sidney Eisenshtat, 1960. 1988–93; Bethlehem Baptist Church by Rudolph Schindler, O F OF INNOVATION INNOVATION 1944; and Sinai Temple by Sidney Eisenshtat, 1960.

COMMERCE

ENGINES OF INNOVATION

04 04 CC CC

EDUCATION

CAR C U LT U R E CAR C U LT U R E

CAR C U LT U R E CAR C U LT U R E

AEROSPACE

UR N U R BA NBA U RBA N NETRKS WO RKS NET WO NET WO RKS

OM M UNIT C OMCM UNIT Y Y M AGNETS M AGNETS

URBA N NET WORKS

02 EI

CAR C U LT U R E CAR C U LT U R E

RECREATION RECREATION

L.A.’s horizon line. ENGINE S punctuated malls highlight some of the curbside landmarks that

02 02 02 E II EE I

AEROSPACE

AUTOMOBILE AUTOMOBILE DESIGNS DESIGNS

The region’s unprecedented influx of capital, materials, and skilled labor, provided L.A. architects with both visionary patrons and infinite avenues for creativity. This section of the exhibition will feature a diverse array of building types and design strategies commissioned by global leaders in the oil industry, international commerce, aerospace, media and entertainment, and higher

BUILDINGS BUILDINGS

education. Projects will include: Atlantic Richfield Plaza by AC Martin & Associates, 1972; the U.S. Bank Tower by Pei Cobb Freed Partners, 1987–89; Chiat/Day by Frank Gehry, 1985–91; Los Angeles International Airport by Charles Luckman, William Pereira, Welton Becket, and Paul Williams, 1961; CBS Television City by Pereira and

ENGINES OF EINNGNI ONVEAST I O N OF IENNNGOIVNAETSI O N OF INNOVATION ENGINES OF EINNGNI ONVEAST I O N OF IENNNGOIVNAETSI O N OF INNOVATION

Luckman, 1951; Capitol Records by Welton Becket, 1954;

SMOG SMOG

and Art Center College of Design by Craig Ellwood & Associates, 1977.

Many of Los Angeles’s most famous architectural landmarks are Many of Los Angeles’s most famous architectural landmarks are

Los Angeles’s robust water and power infrastructure and vast transportation network allowed the region to

05 RF

structures sprawlingresidences, housing developments. Buildings will the region’s to influential from sleek modernist

ENGINES OF EINNGNI ONVEAST I O N OF E I NNNGOIVNAETSI O N OF INNOVATION ENGINES OF EINNGNI ONVEAST I O N OF IENNNGOIVNAETSI O N OF INNOVATION

OIL OIL CAR OIL CAR CULTURE

CULTURE

COMMERCE COMMERCE COMMERCE

AEROSPACE AEROSPACE AEROSPACE

MEDIA AND ENTERTAINMENT MEDIA AND AUTO M O B I L E DAND ESIGNS MEDIA ENTERTAINMENT AUTOMOBILE DESIGNS ENTERTAINMENT

include: the Case Study Houses by Charles and Ray Eames and structures to sprawling housing developments. Buildings will Pierre Koenig; innovative residences by John Lautner, Ray Kappe, include: the Case Study Houses by Charles and Ray Eames and and Eric Owen Moss; tract houses by William Krisel and Edward Pierre Koenig; innovative residences by John Lautner, Ray Kappe,

ENGINES OF ENGINES INNOVATION ENGINES OF OF INNOVATION INNOVATION

Fickett; and public housing projects by Paul Williams, Richard and Eric Owen Moss; tract houses by William Krisel and Edward

AEROSPACE

Neutra, and Lloyd Wright. Fickett; and public housing projects by Paul Williams, Richard

Neutra, and Lloyd Wright.

AEROSPACE

A Eregion’s R O Sunprecedented PACE The influx of capital, materials, and skilled labor, provided L.A. architects with both

The region’spatrons unprecedented influx of capital, materials,This visionary and infinite avenues for creativity. and skilled provided will L.A.feature architects with both section oflabor, the exhibition a diverse array of The region’s unprecedented influx of capital, materials, visionary patrons anddesign infinite avenues for creativity. This building types and strategies commissioned by

L.A.’s global identity is inextricably linked with the attitude

EDUCATION EDUCATION EDUCATION

and aesthetic of the automobile. Exhibited renderings of L.A.’s global identity is inextricably linked with the attitude imaginative automobile designs will reveal the industrial and aesthetic of the automobile. Exhibited renderings of forms and materials, which inspired and enabled architects imaginative automobile designs will reveal the industrial to create dynamic new buildings geared towards motorized forms and materials, which inspired and enabled architects living. A lively display of eye-popping coffee shops, gas stato create dynamic new buildings geared towards motorized tions, movie theaters, and strip malls will highlight some of living. A lively display of eye-popping coffee shops, gas stathe curbside landmarks that punctuated L.A.’s horizon line. tions, movie theaters, and strip malls will highlight some of

and skilled labor, L.A. architects witharray both section of the exhibition feature a diverse of global leaders in provided the oilwill industry, international comvisionary patrons infinite for creativity. building and and design strategies commissioned byThis merce, types aerospace, media and avenues entertainment, and higher section of the exhibition will feature a diverse array of global leaders in the oil international comeducation. Projects willindustry, include: Atlantic Richfield Plaza building types&and design strategies byby merce, media and entertainment, andTower higher by ACaerospace, Martin Associates, 1972; thecommissioned U.S. Bank global leaders the oilinclude: industry, international education. Projects will Atlantic Richfield Plaza Pei Cobb FreedinPartners, 1987–89; Chiat/Day bycomFrank merce, aerospace, media and entertainment, and higher by AC Martin & Associates, 1972; the U.S. Bank Tower Gehry, 1985–91; Los Angeles International Airport byby education. Projects will include: Atlantic Richfield Plaza Pei Cobb Freed Partners, 1987–89; Chiat/Day by Frank Charles Luckman, William Pereira, Welton Becket, and by ACWilliams, Martin & 1961; Associates, 1972; theCity U.S.by Bank Tower by Gehry, 1985–91; Los Angeles International Airport by and Paul CBS Television Pereira Pei Cobb Freed 1987–89;by Chiat/Day by Frank Charles Luckman, WilliamRecords Pereira, Welton Becket, and Luckman, 1951;Partners, Capitol Welton Becket, 1954;

the curbside landmarks that punctuated L.A.’s horizon line.

Gehry, LosCBS Angeles International Airport by& AsPaul 1961; Television City by Pereira and andWilliams, Art1985–91; Center College of Design by Craig Ellwood Charles Luckman, William Pereira, Welton Becket, Becket, 1954; and Luckman, 1951; Records by Welton sociates, 1977. Capitol Paul Williams, 1961; CBS Television City by Pereira&and and Art Center College of Design by Craig Ellwood AsLuckman, 1951; Capitol Records by Welton Becket, 1954; sociates, 1977. and Art Center College of Design by Craig Ellwood & Associates, 1977.

nestled in quiet neighborhood side streets, hidden from public nestled in quiet neighborhood side streets, hidden from public

CONTENT LABELS

view. This exhibition narrative will provide a unique insight into view. This exhibition narrative will provide a unique insight into the region’s influential residences, from sleek modernist the region’s influential residences, from sleek modernist COMMUNITY structures to sprawling developments. Buildings will A G N Ehousing TS structures to sprawlingMhousing developments. Buildings will

COMMUNITY MAGNETS

THE DISNEY PARADIGM Pierre Koenig; innovative residences by John Lautner, Ray Kappe, Pierre Koenig; innovative residences by John Lautner, Ray Kappe,

03 CM

include: the Case Study Houses by Charles and Ray Eames and include: the Case Study Houses by Charles and Ray Eames and

and Eric Owen Moss; tract houses by William Krisel and Edward C O Mhouses M U N I by T Y William Krisel and Edward and Eric Owen Moss; tract COMMUNITY MAGNETS MAGNETS Fickett; and public housing projects by Paul Williams, Richard Fickett; and public housing projects by Paul Williams, Richard Neutra, and Lloyd Wright. Neutra, and Lloyd Wright.

04 CC

include: the Case Study Houses by Charles and Ray Eames and

FAITH

CULTURE

COMMUNITY MAGNETS

05 05 RF RF

CONSUMPTION

COMMUNITY MAGNETS

RESIDENTIAL FABRIC RESIDENTIAL FABRIC

R E S I D E N TCI OA M L MUNITY FABRIC MAGNETS R E S I D E NCT OI AMLM U N I T Y FABRIC MAGNETS THE DISNEY PARADIGM COMMUNITY MAGNETS

COMMUNITY WAR -TIME WAR -TIME MAGNETS EXPERIMENTS RESIDENTIAL FABRIC RESIDENTIAL FABRIC

03 3 0 0 3 CM CM CM

Creating spaces which attract and unite people in a 4,000-

Associates, 1964; the Getty Villa by Langdon and

are nestled in quiet neighborhood side streets, hidden from Many of Los Angeles’s most famous architectural landmarks public view. This exhibition narrative will provide a unique are nestled in quiet neighborhood side streets, hidden from insight into the region’s influential residences, from sleek public view. This exhibition narrative will provide a unique modernist structures to sprawling housing developments. insight into the region’s influential residences, from sleek Buildings will include: the Case Study Houses by Charles modernist structures to sprawling housing developments. and Ray Eames and Pierre Koenig; innovative residences by Buildings will include: the Case Study Houses by Charles John Lautner, Ray Kappe, and Eric Owen Moss; tract houses and Ray Eames and Pierre Koenig; innovative residences by by William Krisel and Edward Fickett; and public housing John Lautner, Ray Kappe, and Eric Owen Moss; tract houses projects by Paul Williams, Richard Neutra, and Lloyd Wright. by William Krisel and Edward Fickett; and public housing

Wilson, 1974; Universal City Walk by Jon Jerde, 1988-

projects by Paul Williams, Richard Neutra, and Lloyd Wright.

square-mile metropolis is a compelling architectural chal-

NEW NEW TECHNOLOGIES TECHNOLOGIES

lenge. This portion of the exhibition will examine structures

dedicated to sports, culture, consumption, and faith that have ists worldwide. Featured projects will include: Disneyland, 1955; Dodger Stadium by Praeger, Kavanaugh, Waterbury

Engineers and Architects, 1962; the 1984 Olympics; the Los Angeles County Music Center by Welton Becket and

INNOVATIVE INNOVATIVE RESIDENCES RESIDENCES

SPORTS

CAR C U LT U R E

RECREATION

square-mile metropolis is a compelling architectural chal-

Creating spaces which and unite people in a structures 4,000lenge. This portion of attract the exhibition will examine square-mile metropolis is a compelling architectural dedicated to sports, culture, consumption, and faithchalthat have Creating attract people in a 4,000lenge. Thisspaces portionwhich of the exhibition will examine structures become destinations for bothand Losunite Angeles residents and toursquare-mile metropolis is projects aconsumption, compelling architectural chaldedicated to sports, culture, and faith that have ists worldwide. Featured will include: Disneyland, lenge. portion offor the exhibition will examine structures become destinations both Los Angeles residents and tour1955; This Dodger Stadium by Praeger, Kavanaugh, Waterbury dedicated toand sports, culture, consumption, and faith that ists worldwide. Featured projects will1984 include: Disneyland, Engineers Architects, 1962; the Olympics; thehave Los become destinations for both LosKavanaugh, Angeles residents tour1955; Dodger Stadium by Praeger, Waterbury Angeles County Music Center by Welton Becketand and ists worldwide. Featured projects will include: Disneyland, Engineers and Architects, the 1984 Olympics; the Los Associates, 1964; the 1962; Getty Villa by Langdon and 1955; Dodger Stadium Praeger, Waterbury Angeles County MusicbyCenter byKavanaugh, Welton Becket and Wilson, 1974; Universal City Walk by Jon Jerde, 1988Engineers and Architects, 1962; theby 1984 Olympics; Associates, 1964; the Getty Villa by Langdon andthe Los 93; Bethlehem Baptist Church Rudolph Schindler, Angeles County Music Center by by Welton Becket1960. and Wilson, 1974; Universal City Walk Jon Jerde, 19881944; and Sinai Temple by Sidney Eisenshtat,

1944; and Sinai Temple by Sidney Eisenshtat, 1960.

CAR CULTURE

AUTOMOBILE DESIGNS

04 04 04 CC CC CC

AUTOMOBILE DESIGNS

L.A.’s global identity is inextricably linked with the attitude

CAR C U LT U R E CAR C U LT U R E CAR C U LT U R E

and aesthetic of the automobile. Exhibited renderings of

CAR C U LT U R E

imaginative automobile designs will reveal the industrial forms and materials, which inspired and enabled architects to create dynamic new buildings geared towards motorized living. A lively display of eye-popping coffee shops, gas sta-

BUILDINGS

tions, movie theaters, and strip malls will highlight some of the curbside landmarks that punctuated L.A.’s horizon line.

SMOG

Fickett; and public housing projects by Paul Williams, Richard

CAR C U LT U R E CAR C U LT U R E CAR C U LT U R E CAR C U LT U R E CAR C U LT U R E CAR C U LT U R E

Neutra, and Lloyd Wright.

RESIDENTIAL FABRIC

RESIDENTIAL FABRIC

WAR -TIME EXPERIMENTS NEW TECHNOLOGIES

RESIDENTIAL FABRIC

RESIDENTIAL FABRIC

TRACT HOUSING

RESIDENTIAL FABRIC

05 05 05 RF RF RF

WAR TIME EXPERIMENTS

Many of Los Angeles’s most famous architectural landmarks are nestled in quiet neighborhood side streets, hidden from

PUBLIC HOUSING

public view. This exhibition narrative will provide a unique insight into the region’s influential residences, from sleek modernist structures to sprawling housing developments. Buildings will include: the Case Study Houses by Charles and Ray Eames and Pierre Koenig; innovative residences by John Lautner, Ray Kappe, and Eric Owen Moss; tract houses

RESIDENTIAL FABRIC

INNOVATIVE RESIDENCES

RESIDENTIAL FABRIC

by William Krisel and Edward Fickett; and public housing projects by Paul Williams, Richard Neutra, and Lloyd Wright.

MULTI-FAMILY HOUSING

RESIDENTIAL FABRIC RESIDENTIAL FABRIC RESIDENTIAL FABRIC

Associates, 1964; the Church Getty Villa by Langdon and 93; Bethlehem Baptist by Rudolph Schindler, Wilson, WalkEisenshtat, by Jon Jerde, 19881944; and1974; SinaiUniversal Temple byCity Sidney 1960. 93; Bethlehem Baptist Church by Rudolph Schindler, 1944; and Sinai Temple by Sidney Eisenshtat, 1960.

CAR CULTURE CAR CAR CULTURE CULTURE

AUTOMOBILE DESIGNS AUTOMOBILE AUTOMOBILE DESIGNS DESIGNS BUILDINGS BUILDINGS BUILDINGS

THE DISNEY PARADIGM

THE DISNEY PARADIGM

Creating in a 4,000T H E spaces D I Swhich N Eattract Y Pand A Runite A Dpeople IGM

Many of Los Angeles’s most famous architectural landmarks

become destinations for both Los Angeles residents and tour-

RESIDENTIAL FABRIC RESIDENTIAL FABRIC

COMMUNITY MAGNETS COMMUNITY COMMUNITY MAGNETS MAGNETS

93; Bethlehem Baptist Church by Rudolph Schindler,

and Eric Owen Moss; tract houses by William Krisel and Edward

05 RF

COMMUNITY

MAGNETS RESIDENTIAL

COMMUNITY TRACT THE DISNEY MAGNETS RESIDENTIAL FABRIC WAR TIME EXPERIMENTS COMMUNITY TRACT HOUSING CONSUMPTION PARADIGM THE DISNEY MAGNETS FABRIC WAR TIME EXPERIMENTS HOUSING CONSUMPTION THE DISNEY PARADIGM R E S I D E N TCI OA M L MUNITY COMMUNITY FABRIC MAGNETS CONSUMPTION PARADIGM M A G N E T S RESIDENTIAL COMMUNITY COMMUNITY PUBLIC FABRIC MAGNETS MAGNETS C O M M U N I T Y HOUSING PUBLIC FAITH CULTURE CMOAMG NMEUTNSI T Y MAGNETS HOUSING FAITH CULTURE RESIDENTIAL C O M M U N I T Y FABRIC FAITH CULTURE CMOAMG NMEUTNSI T Y R E S I D E N TMI AA G LNETS NITY COMMUNITY F A B R I C C O M M UMULTI-FAMILY MAGNETS MAGNETS C O M M UMULTI-FAMILY N I T Y HOUSING SPORTS MC OAMG NMEUTNSI T Y RECREATION MAGNETS HOUSING SPORTS RECREATION SPORTS RECREATION

EXPERIMENTS

CAR C U LT U R E

Pierre Koenig; innovative residences by John Lautner, Ray Kappe,

HIGHLIGHTED CONTENT TEXT

F R E E WAYS

1944; and Sinai Temple by Sidney Eisenshtat, 1960.

malls highlight some of the curbside landmarks that punctuated eye-popping coffee shops, gas stations, movie theaters, and strip

L.A.’s horizon line.

F R E E WAYS F R E E WAYS

93; Bethlehem Baptist Church by Rudolph Schindler,

eye-popping coffee shops, gas stations, movie theaters, and strip buildings geared towards motorized living. A lively display of

OF EINNGNI ONVEAST I O N OF IENNNGOIVNAETSI O N OF INNOVATION

DISNEY PARADIGM

URBAN NETWORKS URBAN URBAN NETWORKS NETWORKS

square-mile metropolis is a compelling architectural chalLos Angeles’s robust water and power infrastructure grow at an unprecedented pace. Featured projects in Creating spaces which attract and unite people in a 4,000lenge. This portion of the exhibition will examine structures and transportation networkwill allowed the region to thisvast section of the exhibition include the Departsquare-mile metropolis is a compelling architectural chalLos Angeles’s robust water and Featured power infrastructure dedicated to sports, culture, consumption, and faith that have grow atof anWater unprecedented pace. projects ment and Power Building by AC Martin &inAslenge. This portion of the exhibition will examine structures Many of Los Angeles’s most famous architectural landmarks are and vast transportation network allowed the region become destinations for both Los Angeles residents and tourthis section of the exhibition will include the Departsociates, 1965; the Tillman Water Reclamation Plant to by dedicated to sports, culture, consumption, and faith that have ists worldwide. Featured projects will include: Disneyland, grow an unprecedented pace. Featured projects inD. ment ofatWater and Power Building by AC Martin & AsDMJM, 1983; Union Station by John B. and Donald become destinations for both Los Angeles residents andnestled tourin quiet neighborhood side streets, hidden from public 1955; Dodger Stadium by Praeger, Kavanaugh, Waterbury this section of the theand exhibition willReclamation include DepartMany of Los Angeles’s most famous architectural landmarks are sociates, 1965; Tillman Water Plant by Parkinson, 1939; the master plan andthe construction ists worldwide. Featured projects will include: Disneyland, Engineers and Architects, 1962; the 1984 Olympics; the Los ment of1983; Water and Power Building & D. AsDMJM, Union Station bysystem. Johnby B. AC andMartin Donald of L.A.’s pioneering freeway 1955; Dodger Stadium by Praeger, Kavanaugh, Waterbury view. This exhibition narrativeside will provide a Tillman unique insight into Angeles County Music Center by Welton Becket and sociates, 1965; Water Reclamation Plant by nestled in quiet neighborhood streets, hidden from public Parkinson, 1939; the and the master plan and construction Engineers and Architects, 1962; the 1984 Olympics; the Los Associates, 1964; the Getty Villa by Langdon and 1983; Unionfreeway Station system. by John B. and Donald D. ofDMJM, L.A.’s pioneering Angeles County Music Center by Welton Becket and the region’s influential residences, from1939; sleek modernist Wilson, 1974; Universal City Walk by Jon Jerde, 1988Parkinson, the master plan and into construction view. This exhibition narrative will provide aand unique insight Associates, 1964; the Getty Villa by Langdon and 93; Bethlehem Baptist Church by Rudolph Schindler, of L.A.’s pioneering freeway system. Wilson, 1974; Universal City Walk by Jon Jerde, 19881944; and Sinai Temple by Sidney Eisenshtat, 1960.

R ESIDENTIAL R ESIDENTIAL FABRIC FABRIC

Center College of Design by Craig Ellwood & Associates, 1977. Luckman, 1951; Capitol Records by Welton Becket, 1954; and Art

DMJM, 1983; Union Station by John B. and Donald D.

NES OF ENGIENGI NESENGI O F NES OF I NNOVAT I NNOVAT ON ION ION IINNOVAT

Luckman, 1951; Capitol Records by Welton Becket, 1954; and Art Becket, and Paul Williams, 1961; CBS Television City by Pereira and

OIL 1988–93; Bethlehem Baptist Church by Rudolph Schindler,

sociates, 1965; the Tillman Water Reclamation Plant by

Parkinson, 1939; and the master plan and construction M A G N E T to S which inspired and enabled new COM M U N I Tcreate Yformsdynamic automobile designs will revealarchitects the industrial and materials, of L.A.’s pioneering freeway system. MAGNETS buildings geared towards architects motorized to living. A dynamic lively display which inspired and enabled create new of

SPORTS SPORTS

DISNEY PARADIGM

Creating spaces which attract and unite people in a 4,000-

TRANSPORTATION FAITH CULTURE TRANSPORTATION FAITH CULTURE automobile designs will reveal the industrial forms and materials, TRANSPORTATION aesthetic of the automobile. Exhibited renderings of imaginative COMMU NITY

ENGINES OF INNOVATION

MEDIA AND ENTERTAINMENT

CAR CAR CULTURE CULTURE

Becket, and Paul Williams, 1961; CBS Television City by Pereira and International Airport by Charles Luckman, William Pereira, Welton

1984 Olympics; the Los Angeles County Music Center by Kavanaugh,E Waterbury N G I N E S Engineers and Architects, 1962; theE N G I N E S F WeltonOBecket and Associates, 1964; the Getty Villa by O F 1984 Olympics; County Music Center by I N N O V A T I O N I N N Othe V A Los T I OAngeles N Langdon and Wilson, 1974; Universal City Walk by Jon Jerde, Welton Becket and Associates, 1964; the Getty Villa by

04 CC CA RCA R C ULTURE C ULTURE

International Airport by Charles Luckman, William Pereira, Welton Partners, 1987–89; Chiat/Day by Frank Gehry, 1985–91; Los Angeles

Kavanaugh, Waterbury Engineers and Architects, 1962; the include: Disneyland, 1955; Dodger Stadium by Praeger,

COMMUNITY MAGNETS COMMUNITY MAGNETS

WATER COMMUNITY + WATER POWER COMMUNITYT H E MAGNETS CONSUMPTION MAGNETS T H E WATER + POWER CONSUMPTION + POWER

MI TUYN I T Y CO MCO M UMNCO MMUNITY N E TS M AGM NAG E TS M AG N E TS

s, 1972; the U.S. Bank Tower by Pei Cobb Freed 2; the U.S. Bank Tower by Pei Cobb Freed

faith that have become destinations for both Los Angeles faith that have become destinations for both Los Angeles

Partners, 1987–89; Chiat/Day by Frank Gehry, 1985–91; Los Angeles Martin & Associates, 1972; the U.S. Bank Tower by Pei Cobb Freed

0033 CM CM 05 05 RF RF

include: Disneyland, 1955; Dodger Stadium by Praeger, residents and tourists worldwide. Featured projects will

URBAN NETWORKS

CA R CA R CA R E C U LTCUURLT ECUURLT URE

will include: Atlantic Richfield Plaza by AC nclude: Atlantic Richfield Plaza by AC

structures dedicated to sports, culture, consumption, and structures dedicated to sports, culture, consumption, and

Martin & Associates, 1972; the U.S. Bank Tower by Pei Cobb Freed education. Projects will include: Atlantic Richfield Plaza by AC

residents and tourists worldwide. Featured projects will faith that have become destinations for both Los Angeles

01 01 01 UN UN UN

THE DISNEY THE DISNEY PARADIGM PARADIGM

R EESNID E NLT I A L R E S ID RTEIA S I DE N T I A L FAB IC FA B R IC RFABR IC

ace, media and entertainment, and higher edia and entertainment, and higher

challenge. This portion of the exhibition will examine challenge. This portion of the exhibition will examine

education. Projects will include: Atlantic Richfield Plaza by AC commerce, aerospace, media and entertainment, and higher

faith that have become destinations for both Los Angeles structures dedicated to sports, culture, consumption, and

RESIDENTIAL RESIDENTIAL FABRIC FABRIC

rray of building types and design strategies building types and design strategies

02 02 EE II 04 04 CC CC

commerce, aerospace, media and entertainment, and higher commissioned by global leaders in the oil industry, international

structures sports, culture, and challenge. This dedicated portion ofto the exhibition willconsumption, examine

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r creativity. This section of the exhibition will ivity. This section of the exhibition will

global leaders in the oil industry, international leaders in the oil industry, international

4,0 0 0-square-mile metropolis is a compelling architectural 4,0 0 0-square-mile metropolis is a compelling architectural

CO M M U N I T Y CO MNMEUTS NITY M AG M AG N E TS

. architects with both visionary patrons and tects with both visionary patrons and

pioneering freeway system.

Creating spaces which attract and unite people in a Creating spaces which attract and unite people in a

RESIDENTIAL FA B R I C

cedented influx of capital, materials, and skilled ed influx of capital, materials, and skilled

pioneering freeway system. Parkinson, 1939; and the master plan and construction of L.A.’s

commissioned by of global leaders in and the oil industry, international feature a diverse array building types design strategies

TRANSPORTATION

challenge. Thismetropolis portion of the examine 4,0 0 0-square-mile is a exhibition compellingwill architectural

ENGINES OF INNOVATION

URBAN NET WO RKS URBAN NET WORKS

Parkinson, 1939; and the master plan and construction of L.A.’s Plant by DMJM, 1983; Union Station by John B. and Donald D.

a diverse array ofThis building types andexhibition design strategies infinitefeature avenues for creativity. section of the will

COMMUNIT Y MAGNETS

Plant by DMJM, 1983; Union Station by John B. and Donald D. by AC Martin & Associates, 1965; the Tillman Water Reclamation

avenues for creativity. This section of patrons the exhibition will labor, infinite provided L.A. architects with both visionary and

URBAN NET C O M M UUN RIO BTR AY K NS W M A G N ENT ES T C O M M UUNRI TB YA N M A G N EW T SO R K S NET F R E E WAYS WORKS URBAN NET COMMUNITY C O M M UUN RIO BTR AY K NS W MAGNETS M A G N ENT ES T Los Angeles’s robust water and power infrastructure COMMUNITY COMMUNITY U R B with A SN the attitude and and vast transportation network allowed the region to L.A.’s global identity is inextricably MAGNETS M A G N linked EW T SO R K NET grow at an unprecedented pace. Featured projects in this section of the exhibition will include the DepartWORKS aesthetic the automobile. Exhibited of imaginative L.A.’s global of identity is inextricably linkedrenderings with the attitude and ment of Water and Power Building by AC Martin & AsCOMMUNITY MAGNETS COMMUNITY MAGNETS

0 03 3 CM CM

WATER + POWER

URBAN Creating which attract and unite people in a N Espaces T WORKS 4,0 0 0-square-mile a compelling Creating spaces which metropolis attract and is unite people in architectural a

CAR CULTURE

by AC & the Associates, 1965; Tillman exhibition willMartin include Department ofthe Water and Water Power Reclamation Building

labor, provided L.A. architects bothmaterials, visionary and patrons and The region’s unprecedented influx ofwith capital, skilled

01 UN

C O MMUNIT Y C OMMUNIT Y MAGNETS MAGNETS

exhibition willFeatured include the Department Waterof and unprecedented pace. projects in this of section thePower Building

The region’s unprecedented influx of capital, materials, and skilled

RESIDENTIAL R EBSRI IDCE N T I A L FA FA B R I C

unprecedented Featured projects in this of the transportation network pace. allowed the region to grow at section an

ENGINES O F E NGINES NOF INNOVATIO INNOVATION

transportation network the region to grow at an Los Angeles’s robust water andallowed power infrastructure and vast

CA R R URE CCA U LT C U LT U R E

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Los Angeles’s robust water and power infrastructure and vast

URBAN NET WORKS

AUTOMOBILE DESIGNS AUTOMOBILE DESIGNS A Uglobal TOM O B Iis Linextricably E D E Slinked I G Nwith S the attitude L.A.’s identity and aesthetic of the automobile. Exhibited renderings of L.A.’s global identity is inextricably linked withthe theindustrial attitude imaginative automobile designs will reveal and aesthetic of the automobile. Exhibited renderings of forms and materials, which inspired and enabled architects L.A.’s global identitynew is inextricably linked with themotorized attitude imaginative automobile designs will revealtowards the industrial to create dynamic buildings geared and aesthetic ofdisplay the which automobile. Exhibited renderings of staforms and materials, inspired andcoffee enabled architects living. A lively of eye-popping shops, gas automobile designs will reveal the industrial toimaginative createmovie dynamic new buildings towards motorized tions, theaters, and strip geared malls will highlight some of forms materials, and enabled architects living. Aand lively display which of eye-popping coffee shops, gas line. stathe curbside landmarks thatinspired punctuated L.A.’s horizon to create dynamic new buildings geared tions, movie theaters, and strip malls will towards highlightmotorized some of living. A lively display of eye-popping shops, gas the curbside landmarks that punctuatedcoffee L.A.’s horizon line.stations, movie theaters, and strip malls will highlight some of the curbside landmarks that punctuated L.A.’s horizon line.

SMOG SMOG SMOG

WAR -TIME EXPERIMENTS WAR -TIME WAR -TIME EXPERIMENTS RESIDENTIAL EXPERIMENTS FABRIC RESIDENTIAL NEW FABRIC RESIDENTIAL TECHNOLOGIES NEW FABRIC NEW TECHNOLOGIES RESIDENTIAL TECHNOLOGIES FABRIC RESIDENTIAL INNOVATIVE FABRIC RESIDENTIAL RESIDENCES INNOVATIVE FABRIC INNOVATIVE RESIDENCES RESIDENCES

RESIDENTIAL FABRIC RESIDENTIAL FABRIC RESIDENTIAL FABRIC RESIDENTIAL FABRIC RESIDENTIAL FABRIC RESIDENTIAL FABRIC RESIDENTIAL FABRIC RESIDENTIAL FABRIC RESIDENTIAL FABRIC

TRACT HOUSING TRACT TRACT HOUSING HOUSING PUBLIC HOUSING PUBLIC PUBLIC HOUSING HOUSING MULTI-FAMILY HOUSING MULTI-FAMILY MULTI-FAMILY HOUSING HOUSING

RESIDENTIAL FABRIC RESIDENTIAL RESIDENTIAL FABRIC FABRIC

WAR TIME EXPERIMENTS

WAR TIME EXPERIMENTS Many of Los Angeles’s most famous architectural landmarks

are A nestled from W R TinI quiet M E neighborhood E X P E R Iside Mstreets, E N T hidden S

Many of view. Los Angeles’s most famous architectural landmarks public This exhibition narrative will provide a unique are nestled in the quiet neighborhood side streets, hidden from insight into region’s influential residences, from sleek Many of Los Angeles’s most famoushousing architectural public view. This exhibition narrative will provide a landmarks unique modernist structures to sprawling developments. are nestled in quiet neighborhood side Houses streets, hidden from insight into will the region’s influential residences, from sleek Buildings include: the Case Study by Charles public view. This and exhibition narrative will provide a uniqueby modernist structures to sprawling housing developments. and Ray Eames Pierre Koenig; innovative residences insight into region’s Buildings willthe include: theinfluential Case Houses byfrom Charles John Lautner, Ray Kappe, and Study Ericresidences, Owen Moss; tractsleek houses modernist structures to sprawling housing developments. and Eames andand Pierre Koenig; innovative residences by by Ray William Krisel Edward Fickett; and public housing Buildings will include: theand Case Study Houses Charles John Lautner, Ray Kappe, Eric Owen Moss; tract houses projects by Paul Williams, Richard Neutra, andby Lloyd Wright. and Ray Eames Koenig; by William Krisel and and Pierre Edward Fickett;innovative and publicresidences housing by John Lautner, Kappe,Richard and EricNeutra, Owen Moss; tractWright. houses projects by PaulRay Williams, and Lloyd by William Krisel and Edward Fickett; and public housing projects by Paul Williams, Richard Neutra, and Lloyd Wright.

SECTION TEXT

EXHIBITION INFO TEXT


ANIMATED LOGO


WAYFINDING GRAPHICS

GRAPHIC APPLICATION


EXHIBITION SIGNAGE


L.A. CONSTRUCTS THE FUTURE 1940-1990

VISUAL BRAND IDENTITY

MAR 13 2011

pacific standard time credit block

L . A . CONSTRUCTS THE FUTURE: 1940-1990

The Getty

SUPER CREDIT BLOCK LOCKUP (BASIS OF ALL CREDITS) VERSIONS 1, 2, 3 – HORIZONTAL TREATMENTS IN RASPBERRY COLOR

05

An initiative of the Getty with arts institutions across Southern California.


Getty: Overdrive