040
ANNUAL REPORT 2010/2011
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MBK PUBLIC COMPANY LIMITED
concerted effort to enhance its brand awareness and brand reputation among new customers. This is mainly because PST has just started placing emphasis on this type of business.
Industry Outlook and Future Competition in the Building and Community Management Business The competition in the office building and community management business is expected to become more intense. In addition to new property development projects which will be managed in the form of juristic persons, more housing estates which were built in the past and were not registered as housing estates are expected to make such registration. This is mainly because each prospective customer who wants to buy a house wants to own a house located in a better environment. As a result, it is necessary to make more use of professional services. However the competition will not focus on pricing but rather on the quality of management as well as the efficiency and effectiveness in meeting the needs of the customers. It is expected that PST will not be much affected by the competition.
4. Asset appraisal and advisory service business
The business is operated by Plan Appraisal Company Limited (“PAS�) 1. Appraising the value of residential properties for projects 2. Appraising the value of assets in general, such as house, apartment, and hotel 3. Giving advice on valuation and use of properties, taking into account the legal constraints 4. Conduct feasibility studies of property development projects 5. Giving opinions on the management of foreclosed properties for sale
Target market of asset valuation and advisory service business
1. Financial institutions 2. Property development operators or real estate developers 3. Members of the general public
Distribution Channels of Asset Valuation and Advisory Service Business PAS has two main distribution channels for its asset valuation and advisory business as follows: 1. For financial institutions, PAS will offer its services directly to their property valuation department or collateral office 2. For property development operators or real estate developers, PAS will offer its services through websites and through its letter of introduction.
Industry Outlook and Future Competition of Ass et Valuation and Advisory Service Business The growth of the asset valuation and advisory business varies in line with the economic growth. On the part of banks, they are expected to accelerate the expansion of their lending activities in the areas including home loans and loans for small- and medium sized enterprises. This should have a positive impact on the future expansion of the market for the asset valuation and advisory service business. In addition, state agencies have adopted measures aimed at promoting transparency in asset valuation by encouraging the property development business to make use of independent and professional asset appraisers. These developments should lead to a higher growth rate of the country’s asset valuation and advisory service business. It augurs well for the business of PAS.
Actions taken by the property development business to reduce the impact on the environment Actions to reduce the impact on the environment are mainly concerned with the property development business operated by PST. The company is required to take actions to reduce the impact of all of its projects on the environment. This is in compliance with the requirements imposed by the Environmental Impact Evaluation Bureau (EIEB) under the Office of Natural Resources and Environmental Policy and Planning (ONEP). For each of its property development projects, PST is required to conduct an Environmental Impact Assessment (EIA) before the construction. As regards the foreclose properties for sale and the management of other property development projects, PST also continuously complies with the standard requirements imposed on those properties.
Rice business