170
ANNUAL REPORT
2011
3. The Risks from Billboard Control Laws
In 2011, the Company continued to maintain the policy of installing only the legal billboards. We have a team to catch up with legislation so that any future legal changes would not affect the Company’s operation. Every year, the Company has conducted the examination of the building and billboard structures that are registered with the Department of Public Works and Urban Planning. The Company continues to inspect and certify every of its billboard including coordination with the Advertising and Sign Producing Association to ensure the stability of the structures of all signs and billboards which are endorsed with the logo “Safety 11”. 4. The Risks from Flood
Thailand flood in 2011 was so severe. It happened during the monsoon season and impacted the Chao Phraya and Mekong Basins, starting from July and ended January 16, 2012 (recovery is yet still). There were 12.8 millions who were affected. The World Bank gave the assessment for damage in December 2011 at 1.44 trillion Baht. The flood was ranked as the forth biggest disastrous event of the world. Even though the Company was affected slightly such as the staffs had difficulties to come to work and accessing the billboards sites. However, the Company had implemented a plan to enable the staff to perform the operation during the flood such as the office rental for the employees near the transportation center, arranging the boats for transport, bed and foods for the employees at the Office, meeting outside the Office with the compliments from the auditor, and utilizing office equipment and IT systems that can work at home. In addition, the Company had rented the outside Sever to protect IT systems that stop working since the electricity was cut off because of high water level and to prevent the risk of damage to the system. After the flood, the Company has published a manual “When the Flood Comes” so that all staffs will be aware of the management steps to tackle with the three levels of severity in case of flood.