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Manufacturers of Specialist Vehicles


LOGO - type style ATRotis Semiserif 55 Secondary - type style Frutiger 47 Light Condensed

Main type face The main type face, ATRotis Semiserif 55, must NEVER be used in isolation from the ‘triangles’ graphic in the logo.

Secondary type face The secondary type face, Frutiger 47 Light Condensed, should be used where the corporate qualification ‘Manufacturers of Specialist Vehicles’ - is desired, eg., Letterheads. The full Frutiger family of faces should be the first choice in all corporate material wherever possible

Manufacturers of Specialist Vehicles


Contents

Complete logo Processes other than print Signage Window stickers/vinyls Flags Vehicle plates Steering wheel centres Stationery Production notes


Complete logo - 01 of 2 Artwork variations of the logo have been produce to suit most purposes and reproduction techniques. In conventional printing methods the chosen Pantone ‘Grey’ differs from coated stock and uncoated stock. Care should be taken to use the appropriate artwork version to suit reproduction. For coated stock Artwork reference: MD430C.eps

In any 2, or group of spot colour reproduction, the following should be applied. For coated stock: Black plus Pantone Grey 430C. For uncoated stock: Black plus Pantone Grey 429UC.

For uncoated stock Artwork reference: MD429UC.eps

Where the logo is used in any 4 colour process production ie., CMYK, the CMYK version should be used. In particular, this version should be used in 4 colour literature and advertising production. NOTE - This circumstance will only apply where the background is white or a light colour. Where the background is black or a dark colour, artwork reference ‘MDWHITE.eps’ must be used. Careful discretion is requested in borderline cases. EACH OF THE THREE ARTWORK REFERENCES SHOWN MUST NOT BE USED ON A LIGHT GREY BACKGROUND OR TINT OF BLACK WHERE THE VALUE OR DENSITY IS GREATER THAN 20%.

For 4 colour process Artwork reference: MDCMYK.eps


Complete logo - 02 of 2 Where the background is black or a dark colour use artwork reference: ‘MDWHITE.eps’.

For black or dark colour background Artwork reference: MDWHITE.eps

For mono reproduction Artwork reference: MDBLACK.eps

For internal ink jet reproduction Artwork reference: MDGREY.jpg

In any professional (external) mono reproduction, areas normally reproduced in Pantone Grey 429 or 430, must not be re-worked as a percentage of the mono colour. If a 2 or 4 colour option is not available - please use artwork reference: ‘MDBLACK.eps’. Ink jets For internal purposes where reproduction is through conventional ink jet type printers, Pantone Greys are some of the most difficult to match. Unless computers have additional colour management software, Greys become either to green, blue, red or yellow. Where a conventional monitor is balanced only to default, it is rare that a true reproduction will be possible. For internal ink jet reproduction use the specific greyscale jpeg. Please use artwork reference: ‘MDGREY.jpg’.


Processes other than print Where the logo is to be used on office mats or rubber mats within vehicles or similar production, use artwork reference: ‘MDBLACK.eps’. eg. For rubber mats in the Tractor series, the black area of the logo should be left raised while a rectangle around it is recessed. For mono reproduction Artwork reference: MDBLACK.eps


Signage In all cases quality sign production is essential. Formed raised lettering is recommended. eg. In the reference shown background colour as seen, grey areas in raised ‘satin’ finish, white lettering in raised ‘polished’ finish. The signs to be in two sections and positioned in relationship shown. In cases where the qualification ‘Manufacturers of Specialist Vehicles’ is desired, this line should be produced to the full length of the main sign and in individual letters - ie., no background. Use artwork reference: ‘SIGN01.eps’.

For signage Artwork reference: SIGN01.eps


Window stickers/vinyls For showroom windows, glass reception/entrance doors and windscreen decals. These should always appear in white. Use artwork reference: ‘MDWHITE.eps’.

For window stickers/vinyls & decals Artwork reference: MDWHITE.eps


Flags For Corporate buildings and exhibitions. For Corporate buildings use artwork reference: ‘MD429UC.eps’. For exhibitions use artwork reference: ‘VERTFLAG.eps’. (Extend Grey lettering if required).

For Corporate buildings Artwork reference: MD429UC.eps

For exhibitions Artwork reference: VERTFLAG.eps


Vehicle plates For all products. Metal plates fixed to bonnet. (Positions covered in separate branding issue). In the reference shown background colour as seen, grey areas in raised ‘satin’ finish, white lettering in raised ‘polished’ finish. Use artwork reference: ‘VPLATE01.eps’.

For plates on all products Artwork reference: VPLATE01.eps


Steering wheel centres For all products. Use artwork reference: ‘WHEELCTR.eps’.

For steering wheel centres Artwork reference: WHEELCTR.eps


Stationery Use artwork reference: ‘MD429UC.eps’. Letterhead - Complement Slip Secondary - type style Frutiger 47 Light Condensed Business Cards Secondary - type style Frutiger 47 Light Condensed Frutiger 77 Black Condensed For all stationery - uncoated stock Artwork reference: MD429UC.eps

Manufacturers of Specialist Vehicles

Thirsk YO7 3BX United Kingdom Tel: +44 (0) 1845 521500 Fax: +44 (0) 1845 521505 www.multidrive.co.uk FM41002

Company Registration Multidrive Limited 1662349

Manufacturers of Specialist Vehicles

Thirsk YO7 3BX United Kingdom

DJB Brown CBE FRSA FCSD

Chris Chambers MA GCGI

Chairman & Managing Director (Product)

Managing Director

Thirsk YO7 3BX United Kingdom Tel: +44 (0) 1845 521500 Fax: +44 (0) 1845 521505 Direct Line: +44 (0) 1845 521503

Thirsk YO7 3BX United Kingdom Tel: +44 (0) 1845 521500 Fax: +44 (0) 1845 521505 Direct Line: +44 (0) 1845 521510 Mob: 07968 179721 e:mail chris.chambers@multidrive.co.uk

Tel: +44 (0) 1845 521500 Fax: +44 (0) 1845 521505 www.multidrive.co.uk FM41002

Company Registration Multidrive Limited 1662349

Manufacturers of Specialist Vehicles

Stephen Boughton

Thirsk YO7 3BX United Kingdom Tel: +44 (0) 1845 521500 Fax: +44 (0) 1845 521505 www.multidrive.co.uk

Sales Executive

Thirsk YO7 3BX United Kingdom Tel: +44 (0) 1845 521500 Fax: +44 (0) 1845 521505 Direct Line: +44 (0) 1845 521511 Mob: 07766 134975 e:mail stephen.boughton@multidrive.co.uk

Thirsk YO7 3BX United Kingdom Tel: +44 (0) 1845 521500 Fax: +44 (0) 1845 521505 Mob: 07787 526163 e:mail garychatwin@lycos.co.uk

FM41002

Company Registration Multidrive Limited 1662349

Gary Chatwin

Logistics Support Manager

Manufacturers of Specialist Vehicles

Thirsk YO7 3BX United Kingdom

David Tetchner

Geoff Tinkler

Sales & Service Office Manager

Tractor Sales Manager


Production notes All logo artwork has been produced on Apple Macintosh equipment using Adobe Illustrator 8. The CD enclosed with this guide contains: Style Guide - Acrobat. Adobe Illustrator 8 Eps artwork. Reference Jpegs in RGB & Greyscale.


Aquila Digital Limited Suite 201, Sunbeam Studios, Sunbeam Street Wolverhampton WV2 4PF 01902 716433 www.aquiladigital.com

CORPORATE IDENTITY - MULTIDRIVE  

Multidrive - manufacturer of specialist vehicles. Corporate Identity & Product Branding designed by Robin Crowshaw, Aquila

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