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standards manual


contents of standards 3 5 7 9 11 13 15 17 19 25 33 36

brand information logo mark rules logo proportions color rules typography rules stationery design image rules image rules ex. poster design website mobile app colophon


original logo


brand information 3 -

name / history Bose Corporation was named after and founded in 1964 by Amar Bose, initially Bose Corporation worked on military audio and sound contracts. Amar Bose is a prolific inventor and has registered dozens of patents for audio and sound technology. The company builds all types of high-end audio equipment, from commercially available music players and home theaters to auditorium sound systems and equipment for military aircraft and submarines and even NASA.

competition Bang & Olufsen, JBL, Harmon, and Polk Audio are amoung Bose’s strongest competetors. These companies produce comparable products, and compete in the same markets.

audience The target audience of Bose is the 18-29 and 35-45 though the purchasing audience of Bose products are of the 55+ demographic.


logo mark 5 -

fashinable hi-tech exclusive minimal

visual tone

bose typface Logo mark is designed using a proprietary typeface made in an alternate weight exclusively for bose audio. This typeface face was derived from another typeface called juicebox. The bose typeface shares a similar geometric structure but has been altered to have a fashionable minimal and hi-tech appeal.


Type can be used here

7 -

logo mark is only to be used in 100 % white on 65 to 80 % black solid color or image of equal density. the mark is to be used in 87 to 100 % black on white solid color or imageery of equal density. helvetica light is always to be used in conjunction with the logo

the clear zone of the logo mark is determined by the amound of space taked up by the body of the b & e shown in the diagram on the other page.

logo proportions

logo mark is only to be used in 100 % white on 65 to 80 % black solid color or image of equal density. mark.

prefered guidlines

guidlines

Type can be used here

clear zone

Type can be used here


C 30 M 5 Y 70 K 0

C 4 M 0 Y 27 K 0

C 81 M 25 Y 32 K 1

C 99 M 71 Y 45 K 36


R187 G207 B117

R117 G219 B205

R5 G148 B165

R0 G60 B84

9 -

color rules

The colors palette is scaled from yellow green to dark cyan. The 4 colors to be used are yellow + green + fluorescent, teal + fluorescent, cyan + turquoise + fluorescent, and cyan+turquoise+fluorescent+k. The correlating rgb and cmyk numbers can be found on this page.

color


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz123456


primary typeface

robot thin 18pt

secondary typeface

helvetica bold 18pt

11 -

type rules

There are 2 different weights of typography that are allowed for use with the identity. Both sans serif, the primary typeface is Roboto thin and the secondary is Helvetica Bold.

guidlines


Nic Mercs / V.P. Europe Division The need to better and discover new Technologies is the most important aspect of the human psyche and the key to our ability to adapt and survive in a constantly changing world. The human brain is wired to discover new technologies and to tinker with old ones in order to stream line, simplify, or just make a task easier to complete. This constant need to find a better tool or better protocol of completing a task has set us apart from other intelligence on earth. Technologies are constantly expanding at an exponential rate. Even four to five generations back from the millennials of today, western civilization was seeing rapid changes to the world around them. New technologies have paved an interesting road for the world in the near future. The leaps made in electronics between the 1920’s and now are so vast that the amount of opportunities in future development is almost endless. How will future technologies 10 years from now augment the way we communicate, and how will they change my profession? With all this technological advancement will privacy become a thing of the past? It seems as though technological advancement and privacy have become directly proportional. The more we “plug in,” the less privacy we have. I believe that the way we communicate now won’t change much in the next 10 years. We will still use our speech and hands in order to transcode and decode thought to each other, although the medium we use to communicate those thoughts is subject to change. Take the telephone for example. The telephone was developed on the tail end of the industrial

from A-B. This invention turned out to be one of the most important technological advancements of the entire industrial revolution as well as today. This rather simple technology was used for the better part of century before it was discovered that these same telephone lines used to transmit human voices and thoughts could also send and receive data. I would like to see a technology we use for communication take the same leap of expansion that the telephone made into the Internet. I believe that in the future communication could become tangible; speech is somewhat of an intangible thing.

Bob Maresca, CEO

person A to person B, and once the connection was made, speech could be transmitted

���� amphitheatre parkway № ��� mountain view , ca ����� u.s.a. 

revolution. As originally intended the device was designed to make a connection from


���� amphitheatre parkway № ��� mountain view , ca ����� u.s.a. 

Bob Maresca, CEO

13 -

stationery A4

The stationery is printed on A4 paper using the primary typeface. This is the template to be used for corporate stationery. The text box is always 4 ix 6 in. The envelope and the stationery itself should have the bose logo mark in the upper left side.

guidlines


15 -

image rules

Images are strictly to be used in collage. the color palette of the images used must match the palettes provided earlier in the manual. TWhe use of eyes, strips of negative imagery, and minimal white architecture are to be used always. motion blur is used to give a sense of motion to the imagery.

guidlines


7 3

2


5 4

6

17 -

1 2 3 4 5 6 7

image rules example

eyes inverts overlays darkening motion blur data glitching minimal architecture

1


Tresor, Berlin Musiker-Formation

Alva Noto / Alex Smoke Bonobo / Mount Kimbie Trentemoller / M83 Flying Lotus / Lusine Shigetto / Shlohmo Neon Indian / Extrawelt Breakbot / Booka Shade Ryuichi Sakamoto / Tycho rollen in den Keller und lรถsen sich.


posters design 19 -

The same principles of the image rules section apply to posters. Make use of collage as a medium to compose imagery for posters utilizing the brand color palette.

guidlines Tresor, Berlin Musiker-Formation

Alva Noto / Alex Smoke Bonobo / Mount Kimbie Trentemoller / M83 Flying Lotus / Lusine Shigetto / Shlohmo Neon Indian / Extrawelt Breakbot / Booka Shade Ryuichi Sakamoto / Tycho rollen in den Keller und lรถsen sich.


Tresor, Berlin Musiker-Formation

Alva Noto / Alex Smoke Bonobo / Mount Kimbie Trentemoller / M83 Flying Lotus / Lusine Shigetto / Shlohmo Neon Indian / Extrawelt Breakbot / Booka Shade Ryuichi Sakamoto / Tycho rollen in den Keller und lรถsen sich.


21 -

posters design

These posters are to be used for a show being put on at the club Tresor of Berlin, Germany. Bose will be providing the sound equipment for a techno and electronic concert at the Tresor basement.

usage of posters


19 25 -

web design

All type and image rules apply here as well. Follow all logo guidelines and make use of creative imagery. see image example page for reference. Home page should not show any products. The logo should be used in small scale and should be used as a secondary navigation element.

guidlines


27 -

web design

The web page should utilize parallax scrolling to give the site a sense of motion and interest. This is done with overlapping images in z space to give a sense of depth and space.

scrolling guidlines


29 -

web design

The web page should utilize parallax scrolling for the navigation of the webpage as well. The navigation should stay sharp on the current page and blurred on navigation for unseen pages. Use the blur as a hover function. The act of scrolling can be used as navation as well jumping forward or backward between pages.

navigation guidlines


31 -

web design


33 -

mobile app design

The mobile application should resemble the website, in terms of design and functionality. Follow the same guidelines for web design.

guidlines


35 -

mobile app design


36 -

colophon

designed and produced by Murphy Armitage

bose identity system


Bose Systems Manual