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Financial control of Japan Swimming Federation September 2010

Kazuo Sano ,Ph.D President Japan Swimming Federation


Finacial condition of Japan Swimming Federation(2005-2009) Expenditure Revenue Revenue from from Expenditure from financial Financial Financial from activity activity financial activity activity Revenue from Financial activity Expenditure Expenditure from Expenditure financial from activity from

Number of swimmers 15 billion registered Revenue (on the right metrics) from Financial activity 10 billion

operation

Expenditure 5 billion from operation Revenue Revenue from from operation operation

2005

2006

operation

Revenue from operation

2007

Revenue from Financial activity

Expenditure from financial activity

Expenditure from operation

Revenue from operation

2008

105,510

120,000

Expenditure 100,000 from financial activity

Expenditure from operation 60,000

Revenue from operation

2009


Break-down of Operational Incomeďźˆ2009

Basic asset investment Operational Revenue from contribution

Operational Income Special asset investment

Subsidy Other revenue

Membership fee Contribution

Sponsorship Sales Broadcasting Sales Ticket sales


Break-down of Operational Expenditureďźˆ2009

Operational Expenditure Operational cost

Administration cost

Acquition of fixed asset

Acquition of Investment securities

Finacial activity cost

Administrative cost

Reinforcement cost


Break-down and Trend of Reinforcement cost(2005-2009)

2005

2006

2007

2008

2009

Swimming

57%

63%

57%

58%

59%

Synchronized swimming

22%

20%

23%

22%

19%

6%

5%

6%

6%

6%

12%

9%

11%

11%

12%

3%

3%

4%

5%

5%

Diving

Water Polo Open Water Swimming others


Financial Control

・Japan Swimming Federation’s financial budget is controlled by government as public-service corporation ・Ministry of Education, Culture, Sports, Science, and Technology is the competent authority. ・Preliminary budget for fiscal year (April~ March) is made by bureau members and approved in bureau meeting. ・Prior year’s finical is also approved at the time of preliminary budget approval process. ・If Budget were to change during the year, revised budget is to be made and will be consulted by bureau meeting ・Accounting is checked daily by secretariat as well as by outside auditors regularly. Japan Swimming Federation also has tax accountant internally and is receiving advice from him.


16 Projects for Japan Swimming Federation(2009)

Condolence

Swimming Study Group

Issue

・International Competition

/ Event Conference Acknowledgement/Examinati on of swimming pool / Officer Entry Player

OWS

Area Conference

・International Competition

Course

Synchro

/ Guidance

・International Competition

/ Camp

Water Polo

Award

Asian Championships

・International Competition

General Affair

Diving

Popuralization

th

East Asian Games

Asian Age group Championships

th

Universiade

FINA World Championships Rome

8

/ Life Sport

th

th

th

5

Coach Training

6

13

25

・International Competition ・World Cup ・International Tour

Competition Project

International Exchange

Competition Improvement

/ OCA AASF

FINA/IOC

Swimming

Japan Swimming Championships(Swimming、 Diving、Water Polo、Synchro、OWS) JOC Junior Olympic cup (Swimming、Diving、Water Polo、 Synchro)

Intercollege Championships( Swimming、Diving、Water Polo )

Japan Open(50M/25M) Inter High School Championships( Swimming、Diving、 Water Polo) All Japan Junior High School Swimming Festival(Swimming、 Diving) National Sports Festival (Swimming、Diving、Water Polo、 Synchro)


Business Principal for Japan Swimming Federation

・In principal, FINA project and swimming project are managed by subsidy from JOC, government, and FINA as well as Team Japan’s sponsorship fee for swimming and synchronized swimming. ・For swimming project listed below, Japan Swimming Federation will cover its expenditure by subsidy ,sponsorship and broadcasting sales and tickets sales. ・Each swimming competition is planned to be at least break-even for the standalone game and especially expenditure side is carefully considered in order for the competition to be profitable. Japan Swimming Championships (Swimming, Diving, Water Polo, Synchronized Swimming, OWS)

Japan Open (50m)/Japan Open(25m)

JOC Junior Olympic Cup(Swimming, Diving, Water Polo, Synchronized Swimming)

Inter-college Championships (Swimming ,Diving, Water polo, Synchronized Swimming)


2010 Japan Swimming Competition

8%

Revenue

10% Sponsorship 23%

Ticket

59%

Broadcasting

3%

Expenditure

11%

26% 17% 9%

Settlement

Operational cost 10%

12%

12%

Printing PR

Revenue for Japan Swimming Federation ďź„705,000 Expenditure ďź„705,000


2010 Japan Swimming Competition・Swimming =Message to the community=

Urge for the global warming by competition bureau

World swim against Malaria

ECO Slogan Presentation

Use of reusable fixture (use of non-toxic material)


2010 Japan Swimming Competition・Swimming =Promotion of the game=

What to watch for today

Sing of National Anthem

Backyard tour

Performance by street performer


2010 Japan Swimming Competition・Swimming =Sponsorship=

Poolside advertising

Flash interview Backdrop

Start side advertising

Presentation Backdrop


Marketing structure for Japan Swimming Federation Official Sponsor Official Timer Official Supplier

Seeking stable marketing structure by creating “SHIP” model

Swimming

Synchronized swimming

TV

Agent


Financial/business forecast going forward

・Seek to build the cycle of “strengthen the swimmers bringing in more sponsorship fee and eventually gaining revenue. By gaining revenue, more money to strengthen swimmers” ・Setting Swimming as a core business, we strive to have a solid financial base along with implementing corporate social responsibility such as message to the community for environment preservation or “World swim against malaria” campaign ・Seek to create more value for the fans coming in to the venue by bringing more attractive elements and putting additional value other than the competition. 「Japanese flag on the center pole ! 」


Financial Control Japan Swimming by Kazuo Sano