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IN BRIEF NEW LIDO IS A POSSIBILITY FOR WIRRAL A new outdoor swimming pool is included within major plans to revitalise New Brighton in the Wirral. Wirral Council is drawing up a regeneration agenda for the town for the next 15 years, and an exciting prospect of a new lido for the seaside resort has been included. New Brighton did have an outdoor public pool until 1990 when it was damaged beyond repair by a storm. Having a new lido could be a huge step forward for the town’s hopes of improving its leisure and swimming offering during the 2020s and beyond and the council has commissioned a team who will consult with local people regarding what facilities they would like for their town over the next 15 years.

WILLMOTT DIXON LAND £21M MORPETH CONTRACT Willmott Dixon has been picked to deliver a £21m leisure centre and community hub in Morpeth for Northumberland County Council. The scheme is funded entirely by the council, with Willmott Dixon aiming to start construction work on The Terrace site on Gas House Lane in Morpeth before the end of the year in order to hand over the keys to the centre in summer 2022. When complete, it will support the health and wellbeing of local residents with a range of facilities that on the wet leisure side include a six-lane swimming pool with spectator gallery, learner pool and spa facilities. The new sports complex will be run by Active Northumberland, the charitable trust that manages leisure services across the county on behalf of Northumberland County Council.

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THIS: The new premises – The Old Ferrari Garage as its known – was an independent dealership during the 1970s and early 1980s LEFT: Inside the company’s new shop which offers a wide selection of chemicals, maintenance equipment plus a trade counter

Progressive Open A New Chapter In Their Long History Swimming Pool Supplies Ltd – better known to many as ‘Progressive’ pools have begun a new chapter in their story. Established in 1971, ‘Progressive’ were originally located in a garden centre in Kenilworth, Warwickshire. Then in 1984 they relocated to Rugby, Warwickshire. After numerous years the current director Carl Enticott MISPE felt it was the right time to relocate and to further ‘progress’ the business (pardon the pun!) Earlier this year, the company moved to new bespoke premises on the outskirts of Coventry. The new premises – The Old Ferrari Garage as its known – was an independent dealership during the 1970s and early 1980s then in the mid ‘80s the agreement with the Italian brand ended, but the large Ferrari sign remained on the building and became a local landmark. Prior to the installation of new, ‘progressive’ signage, Carl was even approached by several people offering to purchase the old Ferrari sign. The company’s proud new home provides much more space plus ample parking and easy access. The newly renovated building enjoys a

prime roadside location in the village of Brandon in Warwickshire. Inside, the company’s new shop offers a wide selection of swimming pool and hot tub chemicals, maintenance equipment plus a trade counter. The building also houses a store with an extensive stock of pool equipment, spares and various other accessories. Speaking about the move, Carl, said: We were very apprehensive moving during the current situation but, it’s possibly one of the best decisions ‘progressive’ has made. We now have large bespoke offices where we can adapt to the changing environment.” Since moving ‘progressive’ have seen a major increase in trade and plan to develop the business further with the new brand, and are looking forward to continuing the story next year when they will celebrate their 50th anniversary. Progressive Pools 01788 577005 www.progressive-pools.com

Take Part In The Wet Leisure Industry Survey 2020 Companies working in the wet leisure sector are being invited to take part in an annual survey designed to highlight trends and developments within the industry. The Wet Leisure Industry Survey is launched every year by Golden Coast in association with leading organisations including SPN. By gathering feedback from across the country, the survey generates statistics and insights that companies can use to make decisions over the coming months. Jamie Adams, Managing Director at Golden Coast said: “The pandemic has had a devastating and life-changing impact for countless reasons. 2020 will always stand out as an unprecedented year, so we expect this survey will show interesting and varied results. In some ways, the wet leisure industry has thrived. This was certainly bolstered by the spell of good weather and the number of people on furlough making domestic purchases, such as hot tubs, to make the most of their time at home. Understandably the commercial side

may tell a different story, but that is why the survey is so crucial. We want to see what has been happening in all areas of the industry so that businesses can make as many preparations as possible given the ever-changing circumstances. “We encourage anyone who works within the wet leisure industry to take part, as the more input we receive the more detailed a picture we can create of the state of our sector.” The Survey can be found online at www.wetleisure.com or paper versions can be requested from Golden Coast. It is anonymous, does not contain compulsory questions, and only takes a few minutes to complete. Once the data has been collected and analysed, the survey report will be made freely available as a download from www.wetleisure.com and during SPATEX Virtual in 2021. Golden Coast 01271 378100 www.goldenc.com

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Profile for Aqua Publishing Ltd

SPN (Swimming Pool News) October 2020  

Informing the pool and spa industry since 1959. Covering the UK's wet leisure market, SPN (Swimming Pool News) is the UK's longest running a...

SPN (Swimming Pool News) October 2020  

Informing the pool and spa industry since 1959. Covering the UK's wet leisure market, SPN (Swimming Pool News) is the UK's longest running a...