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POOL & SPA INDUSTRY

SPATEX Embarks On An Exciting New Virtual Venture

With the COVID-19 pandemic closing down physical events around the UK, SPATEX – the UK’s only dedicated international water leisure expo – has announced a unique virtual event for 2021, and the initial feedback for it looks positive!

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PATEX has received overwhelming industry support and endorsement following its recent announcement to hold a virtual show in place of its live 25th anniversary event at Coventry’s Ricoh Arena in February 2021. In order to ensure the safety of its exhibitors and visitors against COVID-19, the SPATEX directors appointed the market leading virtual event provider, vFairs, to host an innovative, all-inclusive virtual platform. SPATEX Virtual will be accessible from all laptops, desktops and tablets and does not require a webcam or Zoom. It will be available to all visitors free of charge throughout the live days of Tuesday 2 to Thursday 4 February and for at least thirty days after the show closes. The SPATEX team are currently busy signing up all interested parties, following a recent online presentation by vFairs’ Nick Brake which gave potential exhibitors an excellent appreciation of how a virtual show works. Available to view on YouTube, the demonstration attracted an audience well in excess of a hundred people and received the following accolades from industry stalwarts: Steve Martin, Managing Director of Paramount Pool Products said: “I was most impressed with the professional delivery of the vFairs presentation by Nick Brake and the BSPF’s Chris Hayes. The platform looks very straight forward to navigate and explore and, overall, seems good value for money. If the site remains live longer than the suggested thirty days I think it could have even more potential if run in conjunction with social/website media. Great effort from the SPATEX team!” Richard Hart, Managing Director of Aqua Warehouse Group commented: “Going Virtual has inspired our team to look at all the new possibilities that a physical show couldn’t offer. We are excited to explore new avenues, using the technology, to open up sales potential with many international customers as well as UK that might not have attended Coventry. Let’s turn the negative into a positive. A big thank you to SPATEX. We are with you all the way!” Selwyn Mindel, Managing Director of Unipools Ltd added: “Unipools is delighted to sign up to SPATEX Virtual. I had little

• Access to watch videos – from key suppliers • Free expertise – source impartial expert advice for projects.

idea of what a virtual exhibition constituted until I watched the vFairs presentation and I was amazed at just what is possible and can be achieved. It, of course, doesn’t replace face to face contact but in the challenging times we currently live in, it is an excellent alternative and we wholeheartedly embrace the new platform.” Delighted SPATEX Organiser, Michele Bridle, said: “We are really heartened by the reception this new concept has received and we are grateful for the continued support of our loyal exhibitors and visitors as we embark on this exciting new venture. “Naturally, we are sad that we will not be bringing the UK and International industry together under one roof at Coventry’s Ricoh Arena in a live event but given the current ‘new normal’ we firmly believe that this is the best option to promote our industry in the coming year. It is an excellent temporary measure and we hope to be back at the Ricoh Arena in 2022.” The new format will allow exhibiting companies to interact with a global audience to generate new leads and similar to the physical exhibition, SPATEX Virtual will allow visitors to stay ahead of the game and see the latest products and innovations and compare and contrast them in this, the first European show of 2021. A full list of the many reasons to be involved can be seen on page 36 of this issue, but in short, SPATEX Virtual facilitates the following: • Live online meetings – throughout the three days • Greater contact – provide a platform for customers and suppliers to meet via simple to use chatrooms and direct messaging • Easy to source information – download specific product information and email either to yourself or others via a virtual show bag

It is an excellent temporary measure and we hope to be back at the Ricoh Arena in 2022” 32 October 2020 SPN 35_SPN_October_20_SPATEX_Update.indd 32

The ISPE workshops, so much an integral and popular part of the SPATEX live experience, are given equal prominence in the virtual show, and visitors will be able to access and enjoy discussions from top industry experts on a whole host of industry topics in a programme of workshops. The beauty of the virtual show is that all sessions are recorded and are available for at least 30 days after the live event. General Secretary of the ISPE, Ross Alcock said: “We will continue with the initial plans that were in place for the ISPE Workshop programme at Coventry, but these will be expanded upon. The programme will be delivered in a mixture of live and pre-recorded sessions with some having the option of a Q and A.” Speaking about the benefits for exhibitors, Organiser Michele Bridle commented: “SPATEX Virtual will be unique as it gives exhibitors a host of new benefits such as in-depth analytics that offer in-built tracking, lead management and attendee profiles to provide a more detailed look into what their target audience is looking for.” All exhibitors can rest assured that vFairs and the SPATEX team are available to offer free technical advice and guidance on creating their stand, both in advance of the show and during. In addition to virtual stands, there’s a variety of sponsorship opportunities too. Michele added: “We appreciate that the virtual show is a new concept for our exhibitors and to thank their muchvalued loyalty, and to celebrate our 25th anniversary, we are offering an amazing 50% off the virtual exhibitor stands in a special introductory deal. There are five packages to suit budgets of all sizes, details of which can be found on our website. Given the exposure a virtual stand provides, participation represents true value for money, especially when coupled with the fact that there is no staff travel, lodging or meals and no printing of company brochures etc. It is a no brainer!” SPATEX 01264 358558 www.spatex.co.uk

www.swimmingpoolnews.co.uk 01/11/2020 20:28

Profile for Aqua Publishing Ltd

SPN (Swimming Pool News) October 2020  

Informing the pool and spa industry since 1959. Covering the UK's wet leisure market, SPN (Swimming Pool News) is the UK's longest running a...

SPN (Swimming Pool News) October 2020  

Informing the pool and spa industry since 1959. Covering the UK's wet leisure market, SPN (Swimming Pool News) is the UK's longest running a...